MASTER 
NEGATIVE 
NO.  94-821 46 


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Author: 


Borsodi,  William 


Title: 


Coal  advertising 


Place: 


New  York 


Date: 


[1910] 


^^-&2I^(.'5 


MASTER   NEGATIVE  # 


COLUMBIA  UNIVERSITY  LIBRARIES 
PRESERVATION  DIVISION 

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ORIGINAL  MATERIAL  AS  FILMED  -    EXISTING  BIBLIOGRAPHIC  RECORD 


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Coal  advertising;  a  collection  of  selling  phrases,  de- 
scriptions, and  illustrated  advertisements,  as  used  by 
successful  advertisers,  to  facilitate  the  expression  of 
ideas  and  assist  in  the  preparation  of  attractive  adver- 
tising, ed.  and  corap.  by  William  Borsodi.  New  York, 
The  Advertisers '  cyclopedia  company  f  1910j 

1  p.  1.,  [5i-128  p.    illus.    28"". 


1.  Advertising — Coal  trade. 


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COAL 
ADVERTISING 

WILLIAM  BORSODI 


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Columbia  Bmbemtp 

mtf)eCitpof^etD|?orfe 


LIBRARY 


School  of  Business 


HOW  TO 

ADVERTISE 

A  RETAIL 

STORE 

By  A.  E.  EDGAR 


This  book  is  written  by  a  merchant- 
advertising  man  who  sells  goods  from 
his  own  store  and  knows  how  to  sell 
them.  Mr.  Edgar  is  also  a  frequent 
contributor  to  Brains  and  other 
business  periodicals.  There  are  more 
than  600  illustrations  of  newspaper 
ads  photographically  reproduced  from 
th«  originals.  There  are  20  pages  of  practical,  helpful  hints  on  how  to  lay  out 
advertising  copy,  also  more  than  250  selling  helps  and  schemes  to  attract  trade. 


Teaches 


How  to  lay  out  advertising  copy, 

How  much  space  to  use. 

How  to  design  an  attractive  space-saving  name-plate. 

What  a  headline  should  accomplish, 

How  to  get  and  use  proper  illustrations. 

How  to  write  your  advertising  introductory. 

How  to  describe  an  article  so  as  to  make  sales, 

What  style  and  method  of  pricing  you  need. 

The  preparation  of  effective,  free  advertising, 

How  to  find  and  properly  use  selling  points. 

The  making  of  store  papers,  booklets,  leaflets,  folders,  advertising  letters, 
and  mailing  cards. 

The  organization  of  a  follow-up  system, 

The  uses  of  calendars,  blotters,  post-cards,  advertising  novelties,  package 
•nclosures,  and  hand-bills,  »  r        e> 

Proper  methods  of  window  advertising, 

Correct  outdoor  advertising. 

Spring,  fall  and  other  openings  advertising. 

Two  hundred  fifty  selling  helps,  guessing  ana  voting  contests,  drawings, 
schemes  to  attract  boys  and  girls,  premium  schemes. 

The  sensible  advertising  of  special  sales  and  clearance  sales. 

The  uses  of  leaders  and  bargains. 

Many  novel  sales  plans. 

The  promotion  of  business  in  a  number  of  specific  retail  lines — this  de- 
partment alone  occupies  about  100  pages, 

Mail-order  advertising  and  general  advertising, 

Points  about  type,  borders,  ornaments,  and  cuts, 

Nearly  20  pages  of  practical  and  helpful  hints  on  how  to  lay  out  adver- 
tising copy,  '' 

How  to  read  proof  and  technical  terms. 

Showing  how  all  these  things  are   accomplished   by  the 
highly  paid  ad  managers  and  the  cross-roads  storekeepers 

More  than  500  Pages,  Handsomely  bound 
Sold  for  $3.50  per  copy,  postpaid 


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COAL 


D 


ADVERTISING 

A  COLLECTION  OF  SELLING  PHRASES, 
DESCRIPTIONS,  AND  ILLUSTRATED 
ADVERTISEMENTS  AS  USED  BY 
SUCCESSFUL     ADVERTISERS 


TO  FACILITATE  THE  EXPRESSION 
OF  IDEAS  AND  ASSIST  IN 
THE  PREPARATION  OF 
ATTRACTIVE  ADVERTISING 

EDITED  AND  COMPILED   BY 

WILLIAM  BORSODI 


PUBLISHED  BY 

THE   ADVERTISERS'    CYCLOPEDIA    COMPANY 

NEW  YORK 


'? 


I 


INTRODUCTION 


Copyright,  1910 
Bv  WILLIAM  BORSODI 


M 


/ 


AD\^ERTISING  is  the  corner-stone  upon  which  every 
^reat  business  in  this  modern  age  must  be  built. 
Every  up-to-date  merchant  recognizes  the  value  of 
advertising  as  a  business  factor — few  recognize  the  possibilities 
that  may  be  realized  by  its  proper  use.  More  than  a 
billion  dollars  is  expended  every  year  in  the  United  States 
alone  for  publicity,  and  yet  the  science — for  it  is  a  science — is 
*' still  at  the  cock-crowing,"  as  Emerson  says  of  civilization. 
No  business  is  so  small,  no  field  so  narrow,  but  that  it  may  be 
expanded  by  intelligent  advertising. 

In  every  city  may  be  seen  many  examples  of  what  adver- 
tising has  accomplished.  The  little  store  fifteen  years  ago 
located  in  some  out-of-the-way  street  has  become  the  large 
department  store  on  the  best  corner.  The  shopkeeper  who 
started  ten  years  ago  with  $100  and  one  clerk  now  has  two 
hundred  employes,  and  has  amassed  a  fortune.  Intelligent 
and  persistent  newspaper  advertising  has  accomplished  these 
wonders. 

Thousands  of  brainy  men  are  being  paid  handsome  salaries 
to  devote  their  talents  to  the  study  of  this  great  question. 
Millions  of  dollars  have  been  expended  in  experimentii;ig — 
in  determining  the  kind  of  advertising  that  brought  results — 
that  paidi  The  results  of  all  this  study  and  experimenting — 
the  methods  that  have  brought  money  in  your  line — are  com- 
piled in  this  book. 

Not  every  merchant  can  be  an  expert  advertiser,  but  all 
may  be  intelligent,  profitable  ad  writers.  Individuality  in  ad- 
writing  is  valuable,  but  to  be  able  to  prepare  copy  that  brings 
business  is  more  valuable.  If  Mr.  Mason  of  Cairo  has  found 
that  a  certain  ad  in  his  newspaper  brings  him  business,  you 
may  be  practically  certain  that  the  same  ad— or  its  essential 
idea— adapted  to  your  line  will  bring  trade  to  you,  and  you  will 
find  his  ad  in  this  book.  You  don't  have  to  be  original  to  be  a 
successful  advertiser. 

Preparation  of  copy  for  the  advertisement  is  the  part  that 
calls  for  the  most  experience.  The  technical  knowledge  of 
how  to  properly  *'set  up"  the  ad  can  be  supplied  by  the 
printer,  though  it  is  better  if  you  know  something  of  it.  The 
small  ad  can  be  made  more  valuable  if  it  has  an  individuality — 


e 


INTRODUCTION 


INTRODUCTION 


something  that  makes  it  unlike  its  neighbors.  Next  to  the 
wording,  this  is  the  most  important,  and  knowledge  of  the 
mechanical  part  of  advertising  makes  this  individuality  more 
readily  attained. 

Scattered  through  this  book  are  many  phrases  used  in 
other  lines  than  yours.  They  have  been  printed  here  because 
in  every  instance  there  is  some  thought  or  expression  that  you 
can  make  use  of.  These  ads  will  show  you  that  the  best 
writers  invariably  make  their  language  fit  the  article  they  are 
talking  about — an  important  feature  in  ad-writing.  Plain 
merchandise  should  be  described  in  plain  language,  and  high- 
grade  and  high-priced  articles  require  high-grade  talk.  If  you 
are  seeking  the  patronage  of  farmers,  don't  use  terms  not 
familiar  to  the  farmer.  Study  the  descriptions  or  arguments 
used  by  others  ;  study  those  of  your  competitors  and  of  firms 
in  other  lines  of  business,  and  see  how  you  could  improve 
them. 

In  preparing  your  ads,  treat  your  subject  simply  but 
thoroughly.  Do  not  overcrowd  your  space — leave  something 
for  the  next  time.  ,  While  prices  are  the  chief  attraction  in  an 
ad,  yet  they  must  be  handled  carefully.  If  you  are  offering 
bargains,  do  not  fear  to  feature  the  price,  but  if  you  are  selling 
a  high-grade  article  at  a  high  price  make  the  description  sell  it 
in  spite  of  the  price. 

Don't  forget  that  variety  is  the  spice  of  advertising.  You 
may  advertise  the  same  goods  day  after  day,  issue  af\er  issue 
if  you  will,  but  do  not  use  the  same  language  or  display  to  do 
it.  Study  this  book  and  you  will  be  able  to  adapt  to  your 
use  practically  every  ad  that  is  printed  here. 

If  you  have  not  selected  a  store  name,  choose  one.  Then 
use  it  in  your  advertising  until  it  is  familiar  to  every  person 
in  your  vicinity. 

There  is  no  advertising  like  newspaper  advertising,  but 
the  papers  must  be  selected  according  to  the  class  of  people 
you  wish  to  reach.  Your  location  may  make  a  difference 
with  your  choice  of  mediums.  Work  along  the  line  of  the 
least  resistance ;  go  first  after  the  trade  that  will  come  easiest. 
Many  of  the  people  who  should  trade  at  your  store  you  can- 
not reach  in  any  other  way  than  through  the  newspaper.  The 
paper  is  run  for' your  benefit  as  an  advertister.  Take  advan- 
tage of  it. 

Your  newspaper  can  be  made  your  most  valuable  partner. 
By  its  aid  you  may  win  success  ;  without  its  assistance  suc- 


cess is  doubtful.     The  money  that  goes  to  your  newspaper  is 
rarely  an  expense — it  is  an  investment. 

Don't  expect  that  advertising  alone  will  accomplish 
everything.  No  matter  how  attractive  your  announcement 
may  be,  no  matter  how  great  bargains  you  may  offer,  they 
must  be  backed  up  by  good  salesmanship  and  tasty  store  dis- 
play. Your  salesmen  should  familiarize  themselves  with  the 
descriptions  used  in  this  book.  No  salesman  can  do  justice  to 
his  position  behind  the  counter  unless  he  considers  the  per- 
sonality of  the  customer  and  can  talk  intelligently  of  what  he 
is  selling.  Do  not  try  to  sell  an  article  unless  you  know  all 
about  it,  and  also  know  how  to  express  your  knowledge. 

Advertising,  like  any  other  phase  of  your  business,  re- 
quires plenty  of  enthusiasm.  Its  possibilities  are  unlimited. 
If  you  are  not  an  advertiser — if  you  are  not  an  enthusiastic 
advertiser — you  are  not  doing  yourself  and  your  business  op^ 
portunity  justice.  Your  wholesaler  and  your  banker  will 
confirm  this. 

Above  all,  it  is  the  faithful,  persistent  advertiser  who  wins 
success.  In  the  words  of  John  Wanamaker  :  *' If  there  is 
one  enterprise  on  earth  that  a  '  quitter  *  should  leave  alone  it 
is  advertising.  To  make  a  success  of  advertising  one  must  be 
prepared  to  stick  like  a  barnacle  on  a  boat's  bottom.  He 
should  know  before  he  begins  that  he  must  spend  money. 
Somebody  must  tell  him,  also,  that  he  cannot  hope  to  reap 
results  commensurate  with  his  exi)enditure  early  in  the  game. 
Advertising  doesn't  jerk  ;  it  pulls.  It  begins  very  gently  at 
first,  but  the  ])ull  is  steady.  It  increases  day  by  day  and  year 
by  year  until  it  exerts  an  irresistible  power." 


( 


COAL    ADVERTISING 


9 


COAL 

The  springtime  rvili  delight  the  soul, 

The  violets  mill  bloom  again. 
But,  oh,  the  many  tons  of  coal 

That  we  will  have  to  buy  ere  then! 

The  Heat  of  the  Future. — A  citizen  entered  briskly. 
"  Send  me  up  an  ounce  of  radium,**  he  said,  "  right  away. 
The  house  is  colder  than  a  barn.** 

"  What*s  become  of  the  ounce  of  radiuni  we  sold  you 
four  years  ago,**  asks  the  clerk. 

**  The  baby  swallowed  it,**  said  the  citizen. 

Science  has  as  yet  discovered  no  commercially  practical 
hie  substitute  for  babies. — Life. 

The  man  who's  coaled  in  summer — 
Though  strange  the  truth,  may  sound — 

Has  little  trouble  keeping  warm 
When  winter  rolls  around. 


The  ice  man  ought  to  have  the  call 
just  now,  but  the  coal  man  is  fully  as 
essential  to  your  comfort,  for  the  meals 
must  be  prepared,  and  you  know  poor 
coal  makes  a  poor  cook.  Don't  take 
chances  of  spoiling  the  cook's  temper 
by  getting  poor  coal.  The  right  sort  is 
here,  subject  to  your  order. — H.  F.  Mil- 
ler 4-  Son,  Utica,  N.  Y. 

Only  experience  can  measure  coal  qual- 
ity. You've  got  to  burn  Salzburg  coal 
in  your  stove,  grate  or  furnace  to  thor- 
oughly know  its  superior  goodness.  Every 
person  will  concede  the  easy  possibility 
of  one  brand  of  coal  l)eing  better  than 
another.  When  you  buy  Salzburg  coal 
you  get  the  extreme  limit  of  the  best 
quality  in  soft  coal  mined  from  Mother 
Earth.  Once  a  customer  alwavs  a  cus- 
tomer. — Salzburg  Coal  Mining  Co.,  Bay 
City,  Mich. 

Coal  time  will  soon  be  here,  and  if 
you  want  to  fill  your  bins  with  a  pure 
carbon  coal,  give  us  your  order.  Don't 
wait  until  the  last  moment;  until  the 
price  of  coal  goes  up.  Get  it  now.  Get 
it  from  us.  It  will  give  you  perfect  sat- 
isfaction.— Murray  City  Coal  Co.,  Co- 
lumbus, Ohio. 

Most  any  cook  will  tell  you  that  she 
must  have  good  coal  with  which  to  cook 
the  Christmas  turkey.  Thus  coal  and 
turkey    go  hand   in   hand.     Good,  clean 


coal,  the  kind  the  cook  will  like,  the 
kind  you  will  like.  It's  clean  and  will 
give  a  steady  heat.  Our  end  is  to  furnish 
the  coa\.—R.  M.  Cary,  Pensacola,  Fla. 

A  ton  in  your  cellar  is  worth  two 
in  our  yard.  The  time  to  buy  coal  is 
now.  Don't  wait  until  winter.  When 
winter  comes  conditions  may  he  such  as 
to  make  it  almost  impossible  to  supply 
you  in  the  way  you  desire,  and  besides 
— strikes  and  increase  in  price  are  a 
possibility.  We  have  just  the  quality 
that  will  suit  you. — Robert  W,  Kennedy 
Co.,  Trenton,  N.  J. 

Freshly  mined  coal  is  far  more  de- 
sirable than  that  dug  out  of  the  earth 
a  year  ago.  It's  cleaner — hasn't  stored 
up  twelve  months'  dirt  and  dust;  it's 
dryer  and  in  many  ways  a  greater  heat 
producer.  Here  it  is  at  your  service 
on  quick  order — bright,  well  screened  coal 
in  all  the  standard  sizes  at  standard 
prices  far  better  even  than  standard 
qualitv. — Davidge  |*  Moody,  Binghamton, 
N.   Y. 

A  roaring  fire  is  an  easy  thing  when 
you  burn  Kennedy-Clinkerless  Coal.  It's 
selected  coal,  free  from  clinkers  and  sul- 
phur, which  makes  it  an  ideal  coal  for 
those  who  are  particular  about  getting 
the  most  heat  for  the  least  cost. — Robert 
W.  Kennedy  Co.,  Trenton,  N.  J, 


COAL 


10 


COAL    ADVERTISING 


COAL    ADVERTISING 


11 


Buying  coal  in  the  summer  is  just 
as  sensible  as  gathering  ice  in  the  win- 
ter. We  are  not  rushed  with  orders  and 
have  more  time  to  take  extra  care  and 
pains.  We  screen  our  coal  free  from 
dust  and  dirt  and  deliver  by  a  careful 
and  polite  driver.  Order  your  coal  from 
us.  It  will  give  you  perfect  satisfaction. 
— The  Harris  ^  Gang  Co.,  South  Nor- 
walk.  Conn. 

For  open  fires.  Sure  satisfaction  every 
time  you  light  a  grate  fire  if  on  top  of 
the  kindling  is  ebony  fuel  from  our 
yards.  It's  heat  and  light-giving  and 
slate-free  when  it  leaves  the  mines, 
screened  and  cleaned  again  here  and 
served  to  you  full  weight  and  with  ce- 
lerity of  delivery.  Order  any  way  that 
suits  you.— The  Mountain  Ice  and  Coal 
Co.,  Pueblo,  Colo. 

'Important  facts  are  worth  consider- 
ing. One  now  is  the  coming  fuel  short- 
age this  winter.  We  don't  anticipate  it 
as  a  possibility,  but  regret  that  it  is  a 
certainty.  We  have  ample  coal  now  to 
take  care  of  all  orders.  You  will  do 
well  to  look  into  the  matter.  Order 
your  fuel — get  it  in  your  cellar  and  you'll 
appreciate  your  foresight  this  winter. — 
Diamond  Coal  Co.,  Los  Angeles,  Cat. 

Running  into  money  is  what  you  will 
find  it  to  do  when  you  use  a  poor 
grade  of  coal.  You  get  no  heat  for 
baking  or  cooking  purposes,  without  using 
twice  as  much  material  as  when  you  buy 
a  high  grade  coal  like  the  kind  we  fur- 
nish. It  always  gives  satisfaction  and 
we  always  send  it  to  your  order  clean 
and  full  weight. — The  Mountain  Ice  and 
Coal  Co.,  Pueblo,  Colo, 

•Burning  hard  White  Ash  coal  makes 
winter  living  a  pleasure.  The  quality 
of  the  fuel  is  always  the  same  and  you 
quickly  learn  how  much  is  needed  to 
obtain  a  certain  degree  of  heat.  What- 
ever that  degree  is,  you  use  less  hard 
White  Ash  coal  to  obtain  it  than  if  you 
were  burning  other  kinds. — John  Byron, 
Waterbury,  Conn, 

Now  is  a  good  time  to  order  your  coal 
supply  while  the  prices  are  low.  Our 
coal  is  the  highest  grade — pure,  clink- 
erless  and  in  every  way  desirable. — A, 
J.  McOee,  Schenectady,  N.  Y. 

Admiralty  coal  turns  dollars  into 
power  because  low  in  ash.  It  is  cheap- 
est because  it  is  best.  Dividend-pay- 
ing mills  and  plants  in  the  Carolinas  are 
using  Admiralty  coal.  If  best  for  them, 
why  not  for  you?  It  will  pay  you  to 
investigate.  Write  for  proofs  and  full 
information.  We  will  send  them.— <7*e*a- 
peake  4-  Ohio  Coal  ^  Coke  Co.,  Rich- 
mond,  Va. 


Everybody  happy  when  you  have  some 
of  our  good,  heat-giving,  n»-clinkering 
coal  in  your  cellar.  It  is  the  best  in 
town.— J.    B.   Montgomery,    Harrisburg, 

We  give  as  prompt  attention  to  an  or- 
der for  a  small  jag  of  coal  as  though 
we  were  filling  your  bunkers.  It  is  al- 
ways better,  though,  to  have  a  few  tons 
on  hand.  We  cannot  control  lal)or  strikes 
and  railroad  tie-ups.— ^r/ A  wr  Kueset 
Coal  Co,,  Milwaukee,   Wis. 

Money  in  coal !  But  it's  a  good  invest- 
ment these  cold  days.  A  ton  of  coal  in 
your  bins  is  worth  a  carload  in  some- 
one's else  yard,  if  your  home  comfort  is 
of  any  account.  Like  the  Texas  cowboy 
and  his  revolver,  when  you  want  it  you 
want  it  good  and  plenty.  High  quality 
coal  is  the  only  kind  we  handle.— IF.  II, 
Righter  ^'  Son,  Albany,  N.  Y, 

Where  can  you  get  the  Wenona  Third 
Vein  coal  that  we  hear  spoken  of  so 
highly?  Why,  of  the  Bruce  Coal  Com- 
pany, of  course.  They  always  have  this 
coal  on  hand  and  the  price  remains 
$3.75  per  ton.  Give  us  your  next  order 
and  you  will  not  have  any  clinkers  and 
very  little  ash  to  contend  with. — Bruce 
Coal  Co.,  Joliet,  III. 

Look  into  the  matter.  Learn  quickly 
of  us  and  how  we  do  business,  that's  if 
you  don't  already  know.  A  ton  of  coal 
we  sell  can  be  the  ready  means  of  learn- 
ing. Let  it  be  a  half  ton  if  you  haven't 
room  for  a  ton. — John  Byron,  Waterbury. 

Coal  that  lasts.  You  would  not  put  on 
pine  M'ood  if  you  wanted  a  fire  to  last. 
You  are  well  aware  that  hickory  would 
be  much  better.  Why  not  use  the  same 
judgment  on  coal?  Order  the  Old  Com- 
pany's coal  of  us  and  get  the  real  hot 
stuff  that  lasts.— Ci7^  Lumber  ^  Coal 
Co.,   Waterbury,  Conn. 

When  it  comes  to  cooking  you'll  want 
the  best  of  coal— the  kind  that  will 
make  a  hot  fire  and  broil,  boil  or  bnke  in 
the  shortest  possible  time  to  accomplish 
best  results.  Then  is  the  time  you'll 
want  coal  from  The  Mountain  Ice  ^ 
Coal  Co.,  Pueblo,  Colo. 

A  trying  experience.  It  is  when  you 
have  to  use  up  a  whole  bin  full  of  poor 
coal.  Be  on  the  safe  side  and  l)uy  your 
coal  where  standard  excellence  is  the 
rule.  Our  coal  is  always  high  grade 
and  clean  and  will  give  you  no  trouble 
when  you  want  to  bake,  boil  or  broil. 
— The  Mountain  Ice  ^  Coal  Co.,  Pueblo. 

Talk  doesn't  make  good  coal,  but  good 
coal  makes  talk.  All  our  custori^jK  ^  '11 
be  found  ready  and  willing  to  fell  you 
how  good  our  coal  always  is. — M.  Truby 
^  Son,  Joliet,  III, 


If  you're  tired  of  dirty  coal  why  not 
put  our  claims  to  the  test?  We  claim 
a  coal-cleaning  process  which  is  superior 
to  that  of  any  other  coal-seller  in  town; 
which  guarantees  that  there's  not  a 
pound  of  coal  dirt  in  any  ton  of  coal 
which  leaves  our  pockets;  a  process  which 
works  as  regularly  and  completely  as 
any  automatic  macliinery  can  work.  And 
what  we  claim  for  it  it  does. — Reading 
Coal  Pockets,  Trenton,  N.  J, 

We  sell  fresh  coal.  Freshly  mined  coal 
is  more  desirable  than  that  dug  out  of 
the  earth  a  year  ago.  We  will  deliver 
it  to  you  on  quick  order,  bright  and 
glossy  and  well  screened. — E.  E,  Jones, 
Kenton,   Ohio, 

Shooting  coal  is  about  the  best  thing 
to  have  done  at  this  time.  Shoot  a  few 
tons  into  your  cellar  for  the  winter  and 
make  your  homes  frost-proof.  Our  coal 
is  of  a  uniformly  high  standard,  well 
screened  and  selected,  and  free  from 
dirt  and  rubbish  that  might  add  to  its 
weight  while  impairing  its  burning  quali- 
ties. If  you  are  shy  on  your  late  win- 
ter and  spring  supply  of  coal,  now  is 
your  chance  to  get  the  best  and  save 
money. — A  nderson  Coal  Co.,  Montgomery, 
Ala, 

At  this  time  of  the  vear  immediate 
action  is  necessary  to  order  more  coal 
when  the  bin  is  empty.  Coal  must  be 
had — and  be  obtained  quickly.  Some- 
times this  condition  of  an  empty  coal 
bin  comes  upon  us  before  we  know  it. 
It  matters  not  what  coal  vou  use  an 
empty  bin  is  bound  to  come  some  time 
The  difference  is  that  in  using  our  coal 
it  does  not  come  as  soon.  That  should 
appeal  to  you  when  the  other  coals  cost 
as  much  as  ours. — John  Byron,  Water- 
bury, Conn, 

The  best  coal  mined  on  the  Mononga- 
hela  river  finds  its  way  into  our  yards, 
and  yet  we  charge  no  more  for  genuine 
•'  first  pool "  first  quality  Pittsburg  coal 
than  is  reasonable,  taking  quality  into 
consideration.  —  Jos,  Walton  ^  Co., 
Louisville,  Ky, 

Learn  more  about  Ballard's  coal.  After 
reading  about  all  other  kinds  of  coal  and 
experimenting  with  them,  you  try  ours 
and  you  will  find  more  coal  in  your  bin, 
less  ash  heap  and  more  money  in  your 
^MTse.— Ballard's,   Binghamton,  N.    Y, 

Smoke.  That's  probably  what  your 
heater  will  do  when  you  start  it.  Why 
not  start  it  right?  Let  us  tell  you  how. 
First,  take  our  dry  wood,  then  our  clean 
coal  and  you  will  then  be  so  pleased 
you  will  use  no  other. — Crane  ^  Veeder, 
Schenectady,  N.  Y, 


Good  coal.  The  plain  truth  about  coal 
is  that  it  must  give  out  heat  and  not 
leave  a  lot  of  unburned  clinkers  behind. 
Clinkers  are  heavy,  and  every  pound  of 
clinkers  means  the  loss  of  a  pound  of 
coal.  When  it  comes  to  coal  that  has  the 
goodness  in  it,  the  Alabama  coal  is  best, 
and  the  best  Alabama  coal  comes  from 
the  mines  owned  by — Galloway  Coal  Co., 
Memphis,  Tenn, 

This  is  the  time  for  coal  buying,  to 
insure  pleasure  in  the  time  of  coal  using. 
We  are  prepared  to  supply  you  with 
just  the  kind  you  want  at  the  lowest 
price.  Call  or  phone  us  about  your  win- 
ter supply. — A.  Pickard  4-  Co.,  Charlotte- 
town,  P.  E.  I, 

Squeezing  the  customer  to  swell  the 
dealer's  profits  is  not  our  way  of  con- 
ducting the  coal  business.  We  believe 
in  fair  dealing  and  want  our  customers 
to  be  our  friends  as  well.  That  is  why 
we  take  such  care  to  keep  the  best,  the 
cleanest  and  highest  quality  of  coal  to  be 
had. — The  Daniel  Keogh  Coal  Co.,  East 
Norwalk,  Conn. 

Direct  from  the  mines  to  our  yard 
comes  the  coal  we  have  for  sale — coal 
that's  famous  the  country  over  for  its 
free  burning  qualities,  its  low  percentage 
of  ash,  its  freedom  from  impurities. 
It's  "full  value"  fuel,  and  our  method 
of  taking  and  filling  orders  ensures  satis- 
faction. Orders  placed  now  save  money 
for  buyers.  Take  a  look  at  your  cellar^ 
then  act— Tom  S.  Wotkyns  ^  Co.,  Troy. 

Buy  your  coal  now.  This  is  a  good 
time  to  put  in  your  winter's  supply. 
Coal  is  liable  to  advance  in  price  when 
cold  weather  arrives.  We  handle  the 
ever  satisfactory  St.  Charles  coal.  Prompt 
delivery. — Meagher  Bros.,  Bay  City. 

If  you  had  on  Sunday  a  fire  made  from 
the  coal  we  sell,  then  warmth  and  com- 
fort was  your  lot  in  your  home  even 
though  it  was  cold  and  damp  outside. 
Now  there  will  be  other  such  days  this 
summer;  why  not  be  prepared  for  them. 
Next  winter's  supply  of  hard  White  Ash 
Coal  put  in  now  will  do  it.  And  this 
is  just  the  right  time  to  order. — John 
Byron,  Waterbury,  Conn. 

Good  coal  evidence.  "The  best  T  have 
ever  had."  "Send  me  a  ton  of  the  same 
kind  as  last."  These  are  some  of  the 
expressions  of  satisfaction  we  are  con- 
stantly hearing  in  regard  to  the  coal  we 
are  now  selling.  We  can  truthfully  say 
that  the  coal  we  are  now  putting  in  our 
yard  is  the  best  we  have  ever  had;  and 
that's  saying  a  good  deal.  Coal  is  lower 
now  than  it  will  be  at  any  other  time  this 
year.  It  goes  up  again  June  1st. — 
United  Ice  ^  Coal  Co.,  Harrisburg,  Pa. 


COAL 


COAL 


12 


COAL    ADVERTISING 


A  saving  problem.  In  buying  your 
coal  now  you  save  money  because  there 
is  a  rebate  on  all  coal  bought  during 
April  and  May.  In  the  latter  month  you 
save  40c  a  ton  providing  all  bills  are  paid 
on  or  before  June  15th.  Righter's  coal 
is  the  standard.— »r.  //.  RUjhter  cj  Son, 
Albany,  N.  Y. 

A  burning  success  is  coal  from  the 
Kelley  coal  yards— the  fuel  we  take 
pride*  in  selling  to  the  people  of  Harris- 
burg.  No  dirt  (unless  you  call  ashes 
dirt),  no  slate,  no  clinkers,  and  making 
a  clean,  hot,  lasting  fire.  For  every  fuel 
purpose  our  coal  fills  the  bill  completely 
—and  you  get  full  weight  and  prompt 
service  here.— A>//«i^,  Ilarrisburg,  Pa. 

Do  you  patronize  a  dealer  that  sells 
poor  coal,  makes  you  wait   a  week  be- 
fore   it's   delivered,   even    possibly    gives 
you  short  weight  and  shabby  treatment? 
Better  change  and  buy  here  to  get  honest 
values.— ir.\D.  Sypherd,  Camden,  N.  J. 
When  you  want  clean  coal,  free  from 
dust,  slate  and  other  non-burnable  par- 
ticles, order  your  fuel  from  this  office. 
AVe  take  as  much  care  of  a  half  ton  or- 
der as  of  one  for  a  carload.     We  await 
your    call,    letter    or    'phone   message.— 
The  Mountain  Ice  ^  Coal  Co.,  Pueblo. 
Comes   from  the  New  River-Pocahon- 
tas    smokeless   coal   beds   of   West   Vir- 
ginia.     Analysis    from    West    Virginia 
Geological  Survey  show  that  it  contains 
96  per  cent,  combustible  matter.     It  is, 
therefore,    low    in    ash.— Chesapeake    ^ 
Ohio  Coal  ^'  Coke  Co.,  Columbia,  S.  C. 

Buy  the  coal  that  will  keep  your  fam- 
ily comfortable  from  the  early  morning 
whistle  to  the  shut-down  and  that  keeps 
your  home  warm  during  the  night.—/. 
W.  Ballard  Co.,  Binghamton,  N.   Y. 

Why  Watts'  Coal?  Because  it's  from 
the  best  company.  Because  the  sizes  are 
well  prepared.  Because  he  is  careful  to 
have  it  clean.  Because  his  delivery  is 
personally  condncted.— Watts  4"  Son, 
Springfield,  III. 

Do  not  forget  we  have  a  special  coal 
for  this   price.     It  is   regular   size.     If 
you  trv  one  ton  of  it  you  will  not  use 
anv    other.      Sheathing   paper.     We    are 
agents    for   Bird's   celebrated   sheathing, 
roofing    and    deadening    papers.      These 
goods  are  often  specified,  but  cheap  sub- 
stitutes are  used.     We  have  these  goods 
in    stock.      Paroid    roofing— 1,   2    and   3 
ply.     Neponset  red  rope  roofing.     Nep- 
onset     black     building     paper.       Co-ted 
building  paper.     Florian  deafening  felt. 
—Lumber  ^  Coal  Co.,  Waterbury,  Conn. 
A  coal  with  heat.    Kennedy  Clinkerless 
Is  a  clean,  sparkling  coal,  free  from  all 


"dead"  matter  and  burns  to  a  fine  white 
ash.  It's  without  exception  the  best  coal 
mined.  We  can  make  more  money  on 
other  kinds  of  coal,  but  prefer  satisfied 
customers  to  large  profits.— 12o6«r«  W, 
Kennedy  Co.,  Trenton,  N.  J, 

Gee!  but  it's  chilly.  These  cool  morn- 
ings and  evenings  make  a  fellow  think 
about  coal.  The  time  for  actual  coal 
burning  will  be  here  in  a  jiflFy,  and  then 
you  will  wish  you  had  your  bin  full. 
Order  to-day  while  you  have  the  chance. 
—Phil.  /.  Campbell,  Trenton,  N.  J, 

Within  the  circle  of  your  acquaintances 
do  you  know  of  any  one  who  has  not  felt 
that  it's  about  time  to  think  of  the  win- 
ter's coal.  It  is  always  wise  to  fill  your 
bins  early  in  the  season  when  prompt 
delivery  is  possible.  Then  you  are  al- 
ways prepared  for  emergencies.  Right- 
er's coal  is  the  best.— W^.  U.  Righter  ^ 
Son,  Albany,  N.  Y. 

Coal  shipments  are  large.  And  while 
we  expect  to  be  able  to  make  prompt  de- 
liveries at  all  times,  we  can  assure  you 
of  better  service  and  bottom  prices  now, 
if  you  will  give  us  your  winter  order 
early.  Full  line  of  anthracite  and  other 
good  grades.— C/arfc  Bros.,  Los  Angeles. 

Famine  imminent.    A  word  to  the  wise 
is   sufficient.     We  have   never   sold   any- 
thing but   the  very  best   grades   of   the 
various  coals,  and  shall  not  do  so  unless 
compelled    by    the    shortage    of   supply. 
Under  the   existing  conditions,  we   may 
soon  be  forced  to  take  whatever  we  can 
get.    When  we  are  forced  to  sell  inferior 
coal  we  will   frankly  notify   the  public. 
We  have  yet  in  our  yards  a  good  supply 
of  genuine   Pluto   Cannel  coal   and  will 
deliver  any  quantity,  as  promptly  as  pos- 
sible,   at    the    same   price    you    pay    for 
Jellico.      There    is    no    coal    superior   to 
the  genuine  Pluto  Cannel  coal.    You  will 
be  wise  to  place  your  order  with  us  at 
once   and   thus   insure   yourself   a   first- 
class  coal.    We  think  in  a  few  days  you 
can  get  none  or  a  very  inferior  quality.— 
Pluto  Coal  Co.,  Lexington,  Ky. 

On  account  of  many  rumors  of  short- 
age of  coal  and  that  many  of  the  coal 
merchants   are  reluctantly  compelled   to 
husband  their  supplies  to  their  customers, 
we  wish  to  notify  our  7,000  odd  customers 
that  we  have  plenty  of  coal  of  all  sizes 
on  hand.    We  always  keep  a  large  stock, 
and   at   the   present   we   positively   have 
by  far  the  largest  stock  in  the  city.   We 
make  prompt  delivery  and  guarantee  the 
quality  or  we  will  take  the  coal  back.    If 
at  any  time  we  do  not  give  satisfaction, 
we  will  make  good.-The  Standard  Coal 
Company,  Montreal,  Can, 


COAL 


COAL    ADVKUTISING 


13 


Buy  the  coal  that  will  keep  your  family 
comfortable  from  the  early  morning 
whistle  to  the  shut  down  and  that  keeps 
your  home  warm  during  the  night.  That 
coal  is  Kelley's  coal.  Because  it's  from 
the  best  company,  because  the  sizes  are 
well  prepared,  because  he  is  careful  to 
have  it  clean,  because  his  delivery  is  per- 
sonally conducted;  coal  is  50c.  a  ton 
cheaper  this  month. — Kelley's,  Harris^ 
burg.  Pa. 

Discrimination  in  buying  coal  will 
prove  to  those  who  aim  at  quality  and  in 
getting  the  best  for  their  money  that  they 
can  find  that  the  coal  bought  at  our  yard 
comes  nearer  filling  the  bill  than  you  can 
find  anywhere  in  Pueblo.  When  we  sell 
you  coal  you  get  coal,  not  slate,  dirt  or 
slag.  A  customer  once,  a  customer  al- 
ways.— The  Mountain  Ice  ^  Coal  Co., 
Pueblo,  Colo. 

We  wish  to  impress  you  with  the  fact 
that  there's  no  better  coal  mined  than  the 
coal  we  handle.  Any  one  who  knows  us 
is  aware  of  the  promptness  of  our  de- 
livery, our  strict  attention  to  all  orders 
with  which  we're  favored.  Hence  we  ask 
a  share  of  your  patronage. — The  Moun- 
tain  Ice  ^  Coal  Co.,  Pueblo,  Colo. 

It  will  please  you  well.  This  coal  has 
been  cleansed  from  dirt  and  slate  and 
gives  you  excellent  results  in  heat  pro- 
duction.— Allentown  Ice  Co.,  Allentown. 

The  coal  question  is  the  supreme  ques- 
tion of  the  hour.  It  is  one  which,  with 
the  approach  of  real  cold  weather,  it  is 
not  wise  to  ignore.  Good  coal  of  first 
quality  is  a  mighty  good  thing  to  have 
around  the  house  when  the  wind  blows 
and  the  frost  is  on  the  window  pane. 
The  best  coal  in  the  local  market  is 
handled  by  W,  H,  Righter  i'  Son,  Al- 
bany, N,  Y. 

Cozv  rooms.  When  vou  buv  coal  from 
us  you  get  good,  clean  heat-giving  coal 
— the  kind  that  makes  cozv  rooms.  No 
need  to  have  your  overcoat  on  in  the 
house  when  you  use  our  coal. — J.  B. 
Montgomery,  Uarrisburg,  Pa. 

Have  you  ever  given  Cannel  coal  a 
trial  in  your  fireplace  or  open  grate? 
We  are  now  handling  a  superior  grade, 
hand-picked  and  containing  a  very  low 
percentage  of  smoke.  It  gives  a  clear, 
bright  flame,  and  will  not  snap.  People 
who  burn  Cannel  coal  want  a  good  article 
and  as  it  is  practically  the  only  coal 
that  goes  into  the  house  that  is  seen  by 
the  family,  we  think  we  have  an  article 
that  will  meet  the  requirements  of  a 
critical  domestic  trade.— /o^»  S,  Cross, 
Lawrence,  Mass. 

The  cleanliness  of  coal  is  a  very  im- 


portant consideration.  You  can't  expect 
dirt  and  slate  to  burn.  Neither  can  you 
expect  coal  that  is  full  of  foreign  sub- 
stances to  burn.  Our  coal  is  clear  coal. 
You  get  all  your  money  out  of  it. — L. 
F.  Leonard,  Auburn,  A'.  Y. 

Lumps  of  solid  satisfaction  are  con- 
tained in  every  piece  of  Robinson's  coal, 
especially  for  him  who  pays  the  bill,  for 
he  knows  he  gets  his  money  back  in  an 
extra  amount  of  heat,  and  is  not  paying 
for  smoke  and  clinkers. — //.  A.  Robin- 
son Fuel  Co.,  Peoria,  III. 

Are  you  looking  everj'where  in  the 
quest  of  fuel  that  gives  satisfaction  at  a 
fair  price?  Let  your  search  terminate 
here.  Coal  from  Mountain  Ice  &  Coal 
Company  suits  everyone  who's  tried  it — 
is  certain  to  suit  vou.  We  are  careful 
about  its  screening  and  delivery,  prompt 
as  you  want  it. — The  Mountain  Ice  4' 
Coal  Co.,  Peublo,  Colo. 

Once  we  start  our  red  ash  coal — once 
it  is  tried — it  will  carry  itself  bravelv. 
It  needs  no  praise  of  ours  then.  The  first 
order  is  all  we  are  anxious  about — after 
that  you'll  come  here,  any  way. — Blan- 
chard  4*  Co.,  Binghamton,  S.   Y. 

Want  coal? — We've  got  it  to  burn. 
Best  kind,  too.  Carefully  selected,  clean 
coal  that  is  all  coal  and  nothing  else.  No 
dust,  no  dirt,  no  slate.  And  prices  al- 
ways the  lowest.  When  you  get  a  ton 
from  us  it's  right.  Our  guarantee  i-^ 
back  of  it.  You  take  no  chances. — 
Derby  Mill  and  Elevator  Co.,  Burlin'i- 
ton,  la. 

We  want  you  to  wake  up  on  this  coal 
business  and  notice  that  our  coal  ha-, 
more  glow,  wear  and  warmth,  and  less 
smoke,  than  any  other.  You  don't  buy 
your  coal  for  the  volume  of  black,  sootv 
smoke  it  has.  That's  why  we  recommend 
ours — it  is  clean.  Gives  heat  and  a 
rapid  fire,  and  makes  spring  cooking  a 
comfortable  occupation. — Wm.  S.  Miller 
Sj;  Co.,  Frederick,  Md. 

Satisfactory  and  well  screened  coal 
isn't  the  easiest  thing  in  the  world  to 
find,  but  if  you  will  come  to  a  reliable 
yard,  where  nothing  but  the  highest 
grades  of  coal  is  kept,  as  it  is  here,  you 
will  find  that  you  will  receive  coal  in  ex- 
change  for  your  money,  not  slate  or  dirt, 
as  our  coal  is  all  thoroughly  cleaned 
before  delivering.  You  don't  get  up  in 
the  morning  and  find  the  house  cold, 
because  your  self-feeder,  parlor  stove 
or  furnace  has  gone  out.  Our  coal  will 
last  longer,  give  out  more  heat  and  make 
a  smaller  percentage  of  ash  and  waste 
matter  than  any  other  coaL  For  cook- 
ing purposes  it  is  equally  as  satisfac- 
tory.— Pardee  <^  Young,  Fall  River,  Mass. 


COAL 


14 


COAL    ADVERTISING 


COAL    ADVERTISING 


15 


Freshly  mined  coal  is  more  desirable 
than  that  dug  out  of  the  earth  a  year 
ago.  Will  deliver  it  to  you  on  quick 
order,  bright  and  glossy,  well  screened. 
Kindling,  stove  wood,  charcoal,  coke,  etc. 
—Clark  Bros.,  Los  Angeles,  Cal. 

You're  easy— Yes;  extraordinarily 
pliant— if  you  pay  a  penny  more— than 
our  price— for  coal — More  money  cannot 
buy  you  better  quality— More  money  per 
ton — cannot  increase  the  quantity  per 
ton— by  a  single  ounce— so  what's  the 
good— buying  elsewhere— when  here— 
you  save  half  a  dollar  on  every  ion.— The 
Pike's  Peak  Fuel  Co.,  Denver,  Colo, 

Once  we  start— coal— once  it  is  tried, 
it  will  carry  itself  bravely.  It  needs  no 
praise  of  ours  then.  The  first  order  is 
all  we  are  anxious  about — after  that 
you'll  come  here  anyway.  If  you  are 
getting  perfect  satisfaction  where  you 
are,  all  right.  If  you  are  dissatisfied, 
if  the  coal  is  unclean,  half  dirt— if  it 
burns  out  quickly,  we  want  your  trade; 
we  guarantee  perfect  satisfaction.— 
Blanchard  ^'   Co.,  Binghamton,  N.   Y. 

You  will  miss  it  if  you  try  to  get  along 
this  winter  without  the  proper  kind  of 
coal.  Always  bear  in  mind  that  the  best 
is  the  cheapest  in  the  end,  and  that  this 
is  particularly  true  when  the  best  costs 
no  more  than  other  kinds.  We  sell  the 
best  coal  that  money  can  buy,  but  we 
charge  no  more  for  it  than  you  will  have 
to  pay  for  an  inferior  article.— J/wrra^ 
Citg  Coal  Company,  Columbus,  O. 

Help  me  down,  please.  We  want  to 
help  you  out  of  coal  difficulties.  If  you 
have  been  buying  the  kind  of  coal  that 
refuses  to  burn  unless  it  is  poked  and 
urged  constantly  it  is  time  that  you  buy 
the  other  kind.  I  have  that  other  kind 
always  ready  and  anxious  to  burn.  Try 
it.— P.  M.  Magly,  Fall  River,  Mass. 

Satisfaction  sells  more  coal  than  all 
the  boasts  that  were  ever  made,  and  the 
satisfaction  that  our  coal  gives  the  cus- 
tomers is  what  we  depend  upon  to  hold 
our  large  trade.  Are  you  one  of  our 
satisfied  customers?  Better  let  us  place 
you  on  the  list.  Will  find  us  wide 
awake.— Robert  W.  Kennedy  Co.,  Tren- 
ton, N.  J, 

Zero  weather  is  here  and  it's  here  to 
stay— we  have  it  to  contend  with  all  the 
rest  of  the  winter.  The  best  way  to 
resist  it  is  with  a  good  fire  and  the  best 
fire  is  made  with  the  best  coal. — Wayne 
R.  Brown,  Schenectady,  N.  Y, 

A  New  Year's  resolution  on  the  ques- 
tion of  coal  supply:  Resolved,  That  I 
am  not  going  to  pay  the  price  of  getting 
the  best  high-grade  coal  and  not  get  it. 


COAL 


Hereafter  I  will  order  Elk  River  coal 
and  see  that  I  get  \i.— Galloway  Coal 
Co.,  Memphis,  Tenn. 

We've  found  the  contented  man— He's 
the  man  who  has  acquired  the  **Elk 
River"  habit.  Elk  River  Coal  is  the 
best  of  all  the  high  grade  coals.  It 
makes  a  hotter  fire,  holds  a  fire  longer, 
has  less  ash  and  never  fails  to  give  satis- 
faction.—GTa/Zoicay  Coal  Co.,  Memphis. 

An  independent  mining  company  not 
in  the  coal  trust  offered  us  for  spot 
cash  at  a  reduced  price  several  boats  of 
coal  if  taken  in  August  and  September. 
We  bought  and  are  giving  the  consumers 
the  benefit  of  the  purchase.  When  it  is 
gone  we  shall  probably  have  to  raise  the 
price.  So  buy  now.— B.  Hershfield  ^ 
Son,  South  yorwalk.  Conn. 

Where'll  you  get  the  next  load?  Let 
us  try  our  hands  at  supplying  your  coal, 
we  can  give  you  an  article  that'*s  all  coal; 
if  you  come  once  we  know  we  will  keep 
you.  Yes,  we  will  deliver  it  to-day,  if 
you  say  so.— Blanchard  ^  Co.,  Bingham- 
ton,   y.   Y, 

That  burning  question  can  easily  be 
solved  by  using  our  coal.  There  is  more 
heat  bound  up  in  a  ton  of  our  coal  than 
any  others.  It  is  hard  and  has  a  long 
life.  Order  a  ton  to-day  just  to  see 
how  we  will  treat  you.— Davidge  ^ 
Moody,  Binghamton,  y.   Y. 

An  exhibition  of  coal  can  be  seen  at 
any  time  at  our  place.  You  are  at  lib- 
erty to  examine  everything  with  a  double- 
barreled  telescope,  if  you  choose.  One 
thing  you'll  discover,  and  that  is,  it  isn't 
possible  to  obtain  cleaner,  better  coal 
than  we  offer  you.  Now's  the  time  you're 
burning  coal— here's  the  place  to  save 
you  money,  and  get  better  service. — 
Blanchard  4;  Co.,  Binghamton,  y.  Y, 

We  call  your  attention  to  the  advan- 
tages offered  in  the  using  of  our  Lehigh 
Coal.     Less   dirt,   less   dust,   more   com- 
fort, more  satisfaction,  more  heat  to  the 
bucketful,  more  economy  to  the  ton  than 
any  coal  sold.    Gives  satisfaction  because 
it's     satisfactory     coal.      Try    it    once. 
You'll  see  the  advantage  of  using  it  al- 
ways.    No   trading  stamps.     Remember 
you  get  value  in  coal.— ZJ.  Uershfield  ^ 
Son,  South  yorwalk.  Conn. 

lumps  of  comfort.  It  is  our  pride  and 
pleasure  to  supply  in  the  shape  of  best 
quality  coal  for  your  stove,  fireplace  or 
furnace.  When  we  haven't  anything  in 
the  coal  line  you  desire,  we  doubt  if  any- 
dealer  in  town  has  it.  Our  figures  are 
as  reasonable  as  the  market  will  permit, 
our  facilities  for  delivery  second  to  none. 
—Graham  ^  Ross,  Great  Falls,  Mont, 


Just  the  word  "Coal"  ought  to  be 
enough  this  time  of  the  year  to  bring  you 
in  with  an  order.  Nearly  everybody  in 
Great  Falls  now  knows  the  kind  of  coal 
we  sell  and  the  way  we  handle  it.  Those 
who  have  tried  our  coal  say  they  want 
nothing  better.  Try  a  ton  of  the  Nelson. 
—yelson  Coal  Co.,  Great  Falls,  Mont. 

It's  a  self  evident  fact  to  many  that  no 
better  coal  enters  this  market  than  is 
handled  by  us.  Question  is:  Do  you 
know  it  from  actual  experience?  If  you 
do  not  so  know,  why  don't  you?  You  are 
looking  for  the  best  of  every  thing,  aren't 
you?  Why  not  use  M.  &  L.'s  coal  and 
be  convinced  that  you  have  the  very  best? 
— M.  4*  L.  Wood  ^  Coal  Company,  Lo- 
gan City,   Utah. 

A  threatening  outlook  is  prophesied  by 
the  weather  sharps  of  the  government 
bureau  at  Washington,  and  the  man  with 
the  goosebone  at  the  country  crossroads. 
Cold,  cold,  cold.  That  means  coal,  coal, 
coal.  The  latter  is  what  we  supply — coal 
of  grade,  at  the  ruling  market  price. 
What  we  promise  is  clean  coal;  coal  that 
burns  freely;  quick  delivery  at  short  no- 
tice.— yorthwestern  Improvement  Co., 
Spokane,  Wash. 

Your  coal  dollars  will  go  a  long  way 
just  now.  Coal  is  cheap.  Our  coal  is 
ready  for  you — clean,  bright,  dry  and 
perfectly  reliable.  The  more  of  it  you 
buy  at  present  prices  the  more  money 
you  will  save. — Blanchard  ^  Co.,  Bing- 
hamton, K.   Y. 

The  real  thing  is  what  you  want  when 
you  need  a  good  article,  and  what  is 
there  more  needful  or  of  more  impor- 
tance to  have  good  than  coal?  It  can't 
be  too  good,  as  the  more  heat  producing 
qualities  it  has  the  more  economical  it 
will  prove.-Davidge  <^-  Moody,  Bingham- 
ton, y,  Y. 

Have  you  ever  thought  about  the  dif- 
ference between  thoroughly  screened  coal 
and  the  make-believe  kind?  The  best 
place  to  trace  it  is  through  your  pocket- 
book,  and  the  result  will  not  be  very 
pleasing.  When  the  famous  Pittston 
coal  is  well  screened  the  result  is  satis- 
faction and  economy.  That's  the  kind 
we  sell.— Dandle  ^-  Moody,  Binghamton. 

Don't  burn  your  money.  You  might  as 
well  shovel  your  dollars  into  the  fire  as  to 
put  poor  coal  into  your  stove,  grate  or 
furnace— you  can't  get  good  results  from 
poor  coal.  If  you  come  to  us  you  will 
get  the  best  coal  in  the  market— Randall 
Bros.,  Atlanta,  Ga. 

It's  fun  to  use  our  coal.  Clean,  makes 
hot  fire  and  few  ashes.  Do  not  miss  the 
fun  of  using  it  and  the  satisfaction  of 
saving    money.        Quality    the     highest. 


Prices  the  lowest.    Weight  guaranteed. — 
yew  England  Coal  Co.,  Woonsocket,  R.  I. 

Take  the  Hint. — Every  loaded  coal  cart 
you  see  on  the  street  is  a  hint  to  you  to 
purchase  your  winter's  supply  of  coal, 
if  you  have  not  already  done  so.  Take 
the  hint,  and  give  us  your  order,  to  be 
filled  with  the  best  grades  mined. — 
Stickney   ^  Babcock   Coal   Co.,  Bangor, 

Coal.  Coal.  Coal.  We  have  this  sea- 
son a  large  stock  of  extra  choice  coal  of 
all  sizes  and  solicit  your  orders.  Low 
prices.  Prompt  delivery.  Obliging  team- 
sters. If  you  have  not  tried  Cross  Creek 
Coal,  it  will  pay  you  to  give  us  a  trial 
order.—/*'.  M.  Griffin,  St.  Thomas,  Out. 

There  are  lots  of  people  who  w'on't  use 
any  kind  of  coal  but  ours,  because  they 
are  satisfied  and  happy.  Quite  a  serious 
question,  and  one  you  should  look  into. 
You  will  need  coal  very  soon,  so  why 
not  try  our  nice,  clean  coal,  free  from 
dire,  slate  and  clinkers? — H,  E.  Sumner, 
Worcester,  Mass. 

Silver  Ash  is  the  hardest,  purest  white 
ash  coal — the  premium  coal  of  the  Lehigh 
coal  fields — the  best  coal  that  comes  from 
the  earth. 

And  while  it  is  the  highest  priced  coal 
at  the  mines,  we  sell  it  at  the  price  other 
dealers  in  Trenton  ask  for  ordinary 
grades. — Tattersall's,   Trenton,  y.   J. 

"  Coal's  Out  Again."— Where  will  I  get 
my  winter's  supply?  Send  your  orders  to 
us,  who  took  such  good  care  of  you  last 
winter.  During  the  great  coal  famine  we 
sold  our  coal  to  everyone  at  the  same  old 
price,  when  every  other  city  advanced  the 
price  from  ^2  to  $3  per  ton.— f?.  O.  Jones, 
Columbia,  S.  C. 

Coal  that  cooks  is  the  coal  that  the 
cook  and  housekeeper  are  looking  for. 
There  is  no  coal  on  the  market  that  is  so 
efficient  as  the  Blue  Gem.  It  is  free  from 
dirt  and  slate  and  is  satisfactory  for 
every  purpose.  We  have  cheaper  coal 
than  the  Blue  Gem,  but  none  so  good. 
We  can  fill  your  orders  promptly. — 
Rowe  Transfer  and  Coal  Co.,  Knoxville. 

It's  a  good  sign  of  the  character  of  our 
coal  and  of  our  business  methods  that  our 
customers  stay  with  us  year  after  year. 
They  don't  waste  any  time  on  experi- 
ments; they  know  they  can't  do  better. — 
Buford  A.  Graves,  Lexington,  Ky. 

Wow !  Wow ! — How  that  touch  of  zero 
weather  did  dash  up  and  down  the  ten- 
der regions  of  your  spinal  column  and 
cause  you  to  wonder  about  the  coal  bin. 
If  you  need  a  ton,  and  need  it  quick, 
'phone  us.  It's  our  pet  hobby  to  deliver 
the  best  coal  in  the  shortest  possible  time. 
—Sptller  4;  Barber,  Joliet,  III, 


COAL 


16 


COAL    ADVERTISING 


Right  up-to-Date.— It  may  sound  a  lit- 
tle queer  to  talk  about  being  up-to-date 
in  the  coal  business  because  coal  doesn't 
change  styles,  but  there  are  all  sorts  of 
grades  at  all  sorts  of  prices,  and  we  have 
to  keep  posted  in  regard  to  dealers,  and 
qualities,  and  prices,  in  order  to  serve 
our  customers  to  the  best  advantage.  We 
keep  as  close  watch  on  these  things  as  the 
milliner  does  of  the  Paris  dictations.— 
Murray  City  Coal  Co.,  Columbus,  O. 

Justice  rules  at  our  coal  yards.  She 
sees  that  every  customer  gets  just  what 
his  money  is  worth — sometimes  more. 

Only  the  Best  Coal  rules  here  from  one 
day  to  another,  which  is  equivalent  to  say- 
ing that  Al  coal  which  freely  burns, 
which  knows  as  little  of  smoke,  cinder 
and  ash  as  any  coal  produces,  is  here 
subject  to  your  order  every  business  day 
in  the  year.  No  one  can  contradict  that 
statement  with  any  degree  of  success. 
Knox  Sf  Mead,  Troy,  N.  F. 

Winter  Styles— In  Coal— There  are  not 
many  changes  to  be  noted.  Heavy  black 
stuff  is  still  in  vogue  for  furnace  use, 
and  if  of  good  quality  will  produce  the 
desired  warm  effect.  By  all  means  have 
both  the  front  and  back  of  your  coal 
bins  tucked  very  full.  The  waste  is 
made  very  small  in  our  coal,  as  it  is  all 
screened  by  us — before  delivery. — OaU 
loway  Coal  Co.,  Memphis,   Tenn. 

Coal  That  Is  All  Coal.— When  you  buy 
soft  coal  of  J.  H.  Emery  you  get  that 
which  has  been  properly  screened.  In- 
stead of  paying  for  slate,  shale,  dust 
and  dirt,  you  receive  the  full  value  of 
your  money  in  coal  that  is  all  coal.  His 
prices  are  no  higher  than  others  get  for 
ordinary  coal.  One  order  will  convince 
you  that  there  is  a  vast  difference  in 
coal. — /.  H.  Emery  ^  Co.,  West  Bay 
City,  Mich. 

All  of  our  coal  is  carefully  screened; 
although  the  price  you  pay  is  no  less  than 
you  would  pay  elsewhere,  it  is  cheaper 
in  the  end,  because  it  is  coal  that  will 
last  longer  than  any  other. — Murray 
City  Coal  Co.,  Columbus,  Ohio. 

The  rage  for  buying  coal  at  Ferris* 
shows  no  signs  of  abatement  and  bids 
fair  to  become  almost  universal  during 
the  winter.  It  is  in  fact  an  evidence  of 
good  taste  and  excellent  judgment  to  buy 
coal  of  John  H.  Ferris,  South  Xorwalk. 

A  Real  Ton. — There  are  a  great  many 
kinds  of  coal  and  lots  of  coal  dealers, 
but  did  you  ever  stop  to  consider  that 
the  quality  is  the  principal  factor  of 
economical  coal?  We  deal  in  the  best, 
because  we  know  we  can  best  hold  our 
trade  in  that  way.  Our  strong  hold  is 
in  our  careful  preparation.     Every  ton 


COAL    ADVERTISING 


IT 


is  thoroughly  screened.— t7fMo»  Coal  Com- 
pany, Fitchburg,  Mass. 

Coal  is  black — there's  no  getting  awajr 
from  that;  but  what  we  mean  by  clean 
coal  is  that  it's  free  from  unnecessary- 
dirt,  slate  and  stone;  that  it  burns  prac- 
tically to  clean  ash;  that  it  gives  out  little 
or  no  smoke,  and  that  sulphurous  fumes 
are  just  about  eliminated — which  briefly 
put,  indicates  that  our  coal  is  a  fine  coal 
for  fuel  and  cooking.  The  price  is  now 
as  low  as  it  will  be  this  season.  Get 
your  order  in  for  winter  supply. — City 
Lumber  ^  Coal  Co.,  Waterbury,  Conn, 

We  couldn't  improve  the  coal,  so  we 
improve  the  service.  When  we  built  our 
Front  street  sheds  our  main  idea  was 
storage;  in  our  Green  Island  trestles  the 
motive  was  rapid  handling  with  decreased 
breakage,  or  in  other  words  economy; 
while  in  the  Cohoes  pockets  the  storage 
and  economy  ideas  are  worked  out  in 
the  same  structure.  The  governing  ideas 
in  all,  being  protection  to  our  trade, 
economy  in  handling  and  convenience  in 
location.— Pc<er*o»  ^  Packer  Coal  Co., 
Troy,  N.  F. 

You  have  found  the  place— the  right 
place — for  the  purchase  of  coal  if  your 
quest  has  ended  here.  Reasons?  Coal 
is  about  the  same  price  per  ton  anywhere 
within  a  radius  of  a  hundred  miles  of 
here.  But  what  kind  of  coal?  We  guar- 
antee grade,  careful  screening,  no  dirt, 
prompt  delivery  and  complete  satisfac- 
tion.— Tom  S.  Wotkyns  4-  Co.,  Troy. 

Carrying  coal  over  till  next  winter  may 
seem  unnecessary.  But  you'll  be  wise  to 
do  it  just  the  same.  Coal  is  cheaper  this 
month  than  at  any  time  during  the 
year.  So  we  advise  you  to  order  now 
and  save  the  increase  which  goes  into 
effect  each  month.  It  will  amount  to 
considerable  on  your  winter's  supply, 
enough  in  fact,  to  be  well  worth  saving. 
Give  us  your  order  this  month. — W.  H, 
Bighter  ^  Son,  Albany,  N.   Y, 

It*s  rather  hot  weather,  isn't  it?  But 
say,  have  you  thought  that  a  few  months 
hence  it  will  be  cold?  Then  you  will  be 
wishing  you  had  your  winter's  coal  safely 
stored,  should  you  have  forgotten  to  order 
it.  Listen !  Why  not  have  that  coal  sent 
to  your  home  now?  We  offer  to  fill  your 
order  and  save  you  money.  Just  trj'  us 
and  see. — Broadway  Coal  and  Ice  Com" 
pany,  Memphis,  Tenn. 

It's  pure  coal.  That  is  one  of  the 
great  merits  of  our  coal,  it  is  pure.  No 
dirt  or  waste  to  pay  for,  no  hard  words 
or  harder  thoughts  over  a  poor  burning 
fire,  but  free  burning,  long  burning,  in- 
tense heat-giving  coaL— P.  M.  Magly, 
Kenton,  O, 


COAL 


It's  a  good  business,  under  present  and 
prospective  conditions,  to  buy  coal  now. 
Wholesalers  will,  retailers  must,  advance 
prices  soon.  Fill  up  your  bins  now  and 
mark  a  few  dollars  saved  on  your  house- 
keeping slate — to  say  nothing  of  being 
prepared  for  strike  contingencies.  All 
kinds  of  coal  at  A.  Pickard  &  Co.'s. — 
A,  Pickard  ^  Co.,  Charlottetown,  P.  E,  /. 

Wait  That's  what  they  all  say— but 
what's  to  be  gained  by  delaying  your  coal 
orders? 

Nothing — but  much  to  be  lost;  coal 
prices  may  go  skyrocketing  some  of  these 
days. 

Be  wise — send  us  your  orders  to-day 
when  prices  are  low.  Incidentally,  there's 
no  better  coal  than  we  sell  you.  It's 
clean,  properly  graded,  free  from  slack, 
slate,  gravel,  stone.  It's  just  coal. — 
Buford  A.  Graves,  Lexington,  Ky. 

Order  coal  now  and  save  money.  Ot- 
dering  your  winter's  supply  of  coal  now 
means  a  saving  of  money.  The  selection 
of  the  justly  celebrated  Salzburg  coal, 
mined  in  West  Bay  City,  means  not  only 
a  saving  of  money,  but  a  whole  lot  of 
satisfaction  for  those  who  burn  it.  As 
a  domestic  coal  it  has  no  equal  Burns 
to  a  white  ash,  makes  a  hotter  fire  than 
hardwood,  costs  a  third  less  and  does 
not  fill  the  house  with  soot. — Salzburg 
Coal  Mining  Co.,  West  Bay  City,  Mich. 

If  your  frenzied  furnace  is  consum- 
ing more  coal  these  days  than  you  think 
it  should,  we  have  some  of  that  ex- 
tremely hard  Plymouth  coal  that  will 
last  you  much  longer  than  the  other 
kinds,  and  we  sell  it  for  the  same  price 
you  are  charged  for  ordinary  coal.  It 
is  perfectly  clean.  Strictly  fresh  mined. 
— Ford,  Beach  <§•  Powell,  Binghamton. 

We  were  agreeably  surprised  at  the 
satisfaction  given  by  our  new  Magnolia 
Lump  for  furnace  use,  a  number  of 
people  ordering  more  after  testing  its 
lasting  qualities.  Give  it  a  trial  and  be 
convinced.  It's  a  bargain  at  $3.75  per 
ton. 

The  Black  Nancy  is  the  best  prepared 
coal  in  the  Springfield  market,  burning 
as  free  as  Jackson  and  lasting  much 
longer.  Another  bargain  at  $3.75  per 
ton.  We  realize  this  to  be  a  very  broad 
statement,  but  know  that  the  burning 
of  it  will  prove  it.  We  were  disappointed 
at  not  receiving  more  Etna,  owing  to  an 
accident  at  the  mines,  but  expect  to  be 
able  to  take  care  of  your  orders  in  a 
very  short  time.  Do  not  wait  until  you 
are  out.  Get  your  orders  in  early.— Self 
§;  Lilly,  Springfield,  Ohio. 

Don't  shiver  and  shake  by  burning 
poor  coal.       It  is  all  black,  but  not  all 


alike.  It's  the  coal  that  burns,  burns  all 
up,  and  while  burning  gives  heat.  That 
is  the  kind  we  keep. — Randall  Bros., 
Altoona,  Pa. 

Mercury  went  down.  Coal  went  up. 
Gas  went  out.  To  meet  the  demand  for 
warmth  at  prices  everyone  can  afford  to 
pay,  we  will  inaugurate  a  sale  of  cold 
weather  goods. — McKelvey's,  Youngs- 
town,  O, 

We  want  you  to  wake  up  on  this  coal 
business  and  notice  that  our  coal  has 
more  glow,  wear  and  warmth,  and  less 
smoke,  than  any  other.  You  don't  buy 
your  coal  for  the  volume  of  black,  sooty 
smoke  it  has.  That's  why  we  recommend 
ours — it  is  clean.  Gives  heat  and  a 
rapid  fire,  and  makes  spring  cooking  a 
comfortable  occupation. — Wm.  S.  Miller 
^  Co.,  Frederick,  Md. 

A  contented  man  is  a  hard  thing  to 
find,  and  there  is  nothing  that  will  make 
him  so  content  to  stay  at  home  evenings 
as  the  attraction  and  comfort  of  a  com- 
fortable and  cheery  fire  made  from  our 
superior  Renton  coal.  It  gives  out  a 
clear  and  steady  glow,  gives  out  intense 
heat,  and  consumes  less  than  any  coal  on 
the  market,  and  it  is  only  $4.50  a  ton'  at 
— The    Griffin    Transfer    Co.,    Tacoma. 

If  you  need  more  coal  give  us  your 
order.  You  will  be  surprised  to  see  how 
much  longer  a  ton  of  our  coal  will  last. 
That's  because  we  give  really  full  weight 
and  because  it's  all  good  clean  coal. — 
C.  M.  Lute,  Bay  City,  Mich. 

If  you  want  a  coal  that  gives  absolute 
satisfaction  and  will  do  what  it  is  ex- 
pected to  do;  a  coal  that  is  free  from 
slack  and  all  other  foreign  substances; 
that  is  clean  and  leaves  no  clinkers;  a 
coal  that  will  save  you  annoyance  for 
use  in  your  kitchen  range,  buy  Fellows' 
Washed  Coal. — E.  O.  Fellows,  Minneapo- 
lis, Minn. 

It  is  time  to  think  of  getting  in  coal 
for  the  winter.  You'll  save  money  by 
buying  now;  coal  is  cheaper  in  the  sum- 
mer. It  is  cleaner,  more  satisfactory 
in  every  way;  surely  is  at  our  price. — 
Blanchard  ^   Co.,  Binghamton,  N.    Y. 

Just  the  word  "  Coal "  ought  to  be 
enough  this  time  of  the  year  to  bring^ 
vou  in  with  an  order.  Br  this  time  ev- 
erybody  in  this  town  ought  to  know  the 
kind  of  coal  we  sell  and  the  way  we 
handle  it.  Those  who  have  tried  our 
coal  say  they  want  nothing  better.  Try 
one  single  ton  before  you  buy  elsewhere. 
— The  Harris  ^  Gans  Co.,  South  Nor- 
walk.  Conn. 

The  lot  we  have  in  now  is  unusually 
large  and  clean  and  we  can  fill  your  bins 
without  making  any  dust  in  the  house  or 


COAL 


I 


18 


COAL    ADVERTISING 


defacing  sidewalk  or  lawn. — Tatter»all'», 
Trenton,  N.  J. 

^  Why  not  patronize  the  firm  that  is  sav- 
ing you  money?  Why  pay  more  to  oth- 
ers when  you  can  get  best  grades  of 
Lehigh  coal  at  $5.75  per  ton?  We  will 
guarantee  ours  the  best  in  the  market. 
Also  weight  guaranteed.  All  coal  that 
leaves  our  yard  is  cleaned  and  free  from 
slate.  A  trial  order  will  convince  you 
we  are  the  only  firm  that  keeps  the  prices 
down  for  you. — B.  Hershfield  ^  Son, 
South  Norwalk,  Conn. 

War  Eagle  Egg  Xut. — A  specially  pre- 
pared West  Virginia  coal  that  is  un- 
equaled  for  either  steam  or  domestic  use. 
Showing  over  80  per  cent,  pure  carbon, 
it  is  a  great  heat  producer  and  practically 
smokeless.  —  Hamilton  Parker  Co.,  CO' 
lumbus,  Ohio. 

When  you  find  the  place  that  gives  you 
the  most  good  coal  for  the  least  money, 
cling  to  it.  We  believe  this  is  the  place. 
You  may  think  you  are  satisfied  with 
your  present  coal  service,  but  we  believe 
we  can  give  you  still  better  satisfaction. 
Give  us  our  opportunity. — Blanchard  ^ 
Co.,  Binghamton,  iV.  Y. 

The  Kennedy  Clinkerless  Coal  is  a 
coal  for  the  economical.  If  you  want  to 
save  a  lot  of  extra  expense  buy  our  coal. 
It's  a  pure  Upper  Lehigh  and  burns  to 
a  very  fine  ash.  No  clinkers;  no  trouble. 
That's  why  the  particular  coal  buyer  de- 
mands our  kind.  Our  coal  is  screened 
dry.  We  keep  the  dirt. — Robert  N,  Ken- 
nedy Co.,  Trenton,  N.  J, 

The  last  month  of  low  prices — order 
now.  The  first  of  September  coal  prices 
go  to  the  maximum.  You'll  need  coal 
soon  and  to  order  the  winter's  supply 
now,  means  to  save  money.  The  quality 
of  coal  we  sell  enables  you  to  get  the 
same  heat  out  of  little  coal  as  you  get 
from  a  large  quantity  of  an  inferior 
grade.  Thus  you  save  in  price  and 
quantity.  A  'phone  order  does  the 
work. — /.    B.    Montgomery,   Harrisburg. 

The  burning  question  of  the  hour  will 
soon  be  the  kind  of  coal  that  will  give 
the  best  results  for  the  quantity  used. 
That  question  is  easily  answered  by  get- 
ting good,  clean,  solid  fuel,  the  only 
kind  we  sell.  A  trial  order  will  dem- 
onstrate the  advantage  of  using  it  and 
make  you  a  permanent  customer. — /.  B. 
Montgomery,  Harrisburg,  Pa. 


COAL    ADVERTISING 


19 


This  coal  is  being  specially  prepared 
for  domestic  use  and  will  give  better  sat- 
isfaction than  any  other  coal  that  ever 
came  from  the  mines  in  this  district.  If 
you  want  the  best  value  for  your  money 
get  your  orders  in  while  the  quality  is 
highest  and  the  prices  are  lowest.— 
Kansas  City  Coal  and  Coke  Co.,  Kansat 
City. 

Although  the  weather  is  v^^y  hot  we 
continue  to  cut  considerable  ice  in  the 
coal  trade.  We  are  busy  because  people 
appreciate  good  coal.  We  spend  a  great 
deal  of  time  and  effort  in  selecting  the 
coal  we  think  will  please  our  customers. 
Our  stock  is  now  in  prime  condition 
and  if  we  fill  your  bins  you  may  wear 
a  smile  which  nothing  can  remove. — The 
Ferris  Coal  Co.,  South  Norwalk,  Conn, 

Before  the  weather  begins  to  change 
from  summer's  smile  to  winter's  frown, 
make  up  your  mind  to  fill  your  coal  bin 
with  our  good,  clean  "FIRST  POOL*' 
Pittsburg  Coal  and  avoid  higher  prices 
later  on.  This  month  we  can  deliver  to 
you  good,  clean,  fresh-mined  "  FIRST 
POOL "  Pittsburg  Coal.  —  Jos.  Walton 
4f  Co.,  Louisville,  Ky. 

As  in  everything  else,  the  American 
Eagle  is  on  top  when  it  comes  to  the 
coal  question.  The  best  coal  in  the  world 
is  mined  in  America.  The  best  coal  in 
America  finds  its  way  to  our  yard— 
don't  forget  that.  It's  time  you  were 
talking  with  us  about  your  winter  stock. 
Don't  put  it  off  until  prices  go  up. — 
Murray  City  Coal  Co.,  Columbus,  Ohio, 

Filling  a  bin  with  coal  for  winter  use, 
with  a  superior  quality  that  will  give 
full  satisfaction,  is  what  we  do  always 
when  your  coal  is  ordered  from  our  high 
grade  Canon  coal.  Good,  clean  coal, 
fair  prices  and  prompt  delivery  is  al- 
ways appreciated  by  the  public,  and  they 
get  it  every  time  from  our  yards. — P, 
A.  Cessna,  Pueblo,  Col. 

Has  his  wagon  stopped  at  your  house? 
Have  you  ordered  your  winter  coal? 
We've  been  advising  you  to  do  so  right 
along  and  get  the  advantage  of  low 
prices.  To-day  they  went  up.  Next 
month  they  will  go  still  higher.  The 
sensible  thing  to  do  is  to  order  your  coal 
now  and  make  a  saving.  By  getting  it 
here  you  get  the  best  quality  at  no  higher 
prices  than  prevail  elsewhere.  Telephone 
us. — /.  B.  Montgomery,  Harrisburg,  Pa, 


ICE 


The  ice  question  in  summer  is:  Will 
I  be  served  promptly  and  regularly?  The 
answer  is  to  be  found  in  placing  a  stand- 
ing order  with  The  Griffin  Ice  Co.  We 
make  it  a  point  to  satisfy  our  customers 
in  every  way — promptness  and  regular- 
ity of  delivery.  A  postal  brings  our 
wagon  to  your  door. — The  Qriffin  Trans- 
fer Co.,  Omaha,  Neb, 

Purity  is  the  feature  most  important 
to  the  consumer  of  ice.  Other  ice  is 
just  as  cold,  perhaps  just  as  clean,  and 
perhaps  just  as  cheap,  but  it  may  not  be 
just  as  pure.  The  ice  you  should  use 
should  be  as  good  as  the  water  you  drink. 
Therefore,  Lake  Whitney  ice  is  the  ice 
to  use.  The  New  Haven  Ice  Co.  uses 
exclusivciv  natural  ice  from  Lake  Whit- 
ney,  and  caters  especially  to  household 
trade.  Send  postcard  or  telephone  and 
agent  will  call. — New  Haven  Ice  Co., 
Neip  Haven,  Conn. 

A  hot  wave  in  July  is  just  about  as 
certain  to  arrive  as  Thanksgiving  Day 
to  be  proclaimed  as  the  last  Thursday 
in  November.  Heat  jnelts  ice — people, 
too.  But  ice  melting  means  cooling  off 
the  people.  You  can  get  it  here  in 
chunks — chunks  as  big  as  you  like;  blocks, 
if  you  want  'em;  but  be  sure  to  order 
in  advance,  though  we're  quick  at  de- 
livering.— The  Mountain  Ice  ^  Coal  Co., 
Pueblo,  Colo. 

On  top  again.  Jack  Frost  ice.  No 
more  high  prices.  Nature  makes  better 
ice  than  you  can  manufacture.  It  will 
keep  your  box  cooler  and  dryer.  Pure 
ice  can  only  be  made  from  pure  water. 
Our  reservoir  dams  are  located  at  Ice- 
dale.  Pa.,  at  the  head  of  the  Brandywine. 
It  is  supplied  by  springs  within  a  radius 
of  three  miles.  Positively  no  pollution 
above  it.  Our  ice  is  clean,  bright,  hard, 
pure  and  more  durable  than  any  other. 
We  have  the  largest  organization  in  the 
city,  consequently  can  assure  you  a  bet- 
ter service.  We  have  purchased  the  prop- 
erty of  Rhoades  &  Healy,  at  14th  and 
Scott  Streets,  and  have  established  an 
office  and  delivery  station  for  the  bene- 
fit of  our  west  side  trade. — Consumer's 
Ice  c^-  Coal  Co.,  Wilmington,  Del. 

Ice.  Don't  put  it  off,  phone  us  to- 
day   for   regular    delivery   of   ice.     It's 


so  much  pleasanter  and  more  healthful 
to  have  the  vegetables,  milk,  butter  and 
table  delicacies  kept  cool  and  sweet  with 
ice — than  the  other  way.  Secure  a  cou- 
pon book  now.^John  G.  Freimann,  Al- 
bany, N.  Y. 

Time  has  come  when  you  need  ice. 
We  are  all  ready  and  equipped  every 
way  to  give  you  prompt  and  efficient 
service.  Our  ice  comes  from  Congamond 
Lakes — no  purer  or  better  ice  in  the 
State.  Moderate  prices,  honest  weights. 
Write  or  'phone  and  wagon  will  call. — 
Elm  City  Ice  Co.,  New  Haven,  Conn. 

Order  ice  tickets  by  telephone.  We 
have  arranged  to  deliver  ice  tickets,  com- 
mencing April  1st,  by  special  messenger. 
Our  drivers  will  no  longer  be  supplied 
with  tickets.  Orders  sent  bv  card 
or  by  telephone  to  our  office  will  bring 
tickets  promptly.  Please  note  that  ice 
tickets  are  sold  for  spot  cash. — Pal- 
metto Ice  Co.,  Columbia,  S.  C. 

The  ice  question  in  summer  is:  "Will 
I  be  served  promptly  and  regularly?" 
The  answer  is  to  be  found  in  placing 
a  standing  order  with  The  Mountain  Ice 
and  Coal  Co.  We  make  it  a  point  to 
satisfy  our  customers  in  everv  wav — 
purity  of  ice,  full  weight,  promptness 
and  regularity  of  delivery.  A  postal  or 
phone  Main  34  brings  our  wagon  to 
your  door. — The  Mountain  Ice  and  Coal 
Co.,  Pueblo,  Colo. 

Of  all  the  articles  purchased  for  sum- 
mer use,  ice  is  one  of  the  most  impor- 
tant. Pure  ice  means  perfect  health. 
Diamond  ice  is  pure,  clean,  wholesome 
and  firm.  No  danger  from  germs,  and 
it  will  cool  a  larger  cubic  area  than  any 
other.  Twenty-nine  Diamond  wagons 
mean  prompt  and  satisfactory  service. 
Telephone  us. — Diamond  Ice  Co.,  Wash- 
ington, D.  C. 

Talking  about  ice,  you  ought  to  know 
that  we  supply  it  in  any  quantity.  Our 
ice  is  the  kind  you  needn't  be  afraid 
to  make  ice  water  with,  as  it  is  made 
from  distilled  water.  It's  pure  as  the 
driven  snow.  Let  us  know  how  much 
you  want  and  when,  and  we  will  send 
it  promptly. — Davis  ^'  Robinson,  Jack- 
sonville, Fla, 


COAL 


ICE 


20 


COAL    ADVERTISING 


BUILDING  MATERIALS 


Depends  on  the  lumber.  When  you 
build  you  aim  to  make  a  structure  that 
will  be  substantial  and  permanent.  Much 
depends  on  the  quality  of  the  material 
used.  Plan  carefully  and  construct 
wisely. — Smith  ^  Rogers  Lumber  Co,, 
Morris,  Minn. 

The  use  of  our  lumber  will  increase 
the  strength,  stability  and  value  of  any 
building.  It  is  the  best  lumber  we  can 
secure— It's  the  best  lumber  that  you 
can  buy.  It  has  all  the  good  points  that 
recommend  it  to  the  architect,  the  builder, 
the  carpenter  and  the  every-day  man. 
It  is  sold  at  a  fair  price  because  we 
are  satisfied  with  reasonable  profits. 
Dressed  or  undressed,  you'll  find  our  lum- 
ber best. — Merrick  Lumber  Co.,  Holyoke. 

Every  man  to  his  trade.  Our  trade  is 
selling  lumber.  We  don't  know  all  about 
other  people's  business,  but  we  have  this 
business  down  so  fine  that  no  one  can 
ship  us  poor  stock,  so  we  shall  have  no 
poor  stuff  to  sell  you.—/.  ^  W.  C. 
Shull,  Sac  City,  la. 

Between  inferior  lumber  and  the  kind 
we  keep  the  difference  in  quality  is 
vastly  greater  than  the  difference  in 
price.  We  select  our  lumber  from  the 
choicest  trees  cut  in  the  forest,  and  it  is 
well  seasoned  and  will  not  crack  or 
shrink  after  using.  Let  us  supply  you 
for  that  new  house  you  are  going  to 
build. — Vester,  Stewart  ^'  Bossell  Com- 
pany,  Washington,  Pa. 

A  house  worth  talking  about  has  its 
mouldings,  mill  work  and  trimmings  in 
keeping  with  its  whole  architectural 
plan.  Ours  it  is  to  supply  lumber,  kiln 
dried  and  worked  to  match  the  rest  of 
the  materials  called  for  by  the  designer. 
That  our  materials,  prices  and  delivery 
are  entirely  satisfactory  is  shown  by  our 
long  held  and  now  growing  trade.  We 
estimate  promptly  and  freely. — Vester, 
Stewart  ^  Rossell  Co.,  Washington,  Pa. 

Lumber  for  all  needful  purposes  can 
always  be  obtained  from  us,  for  we 
carry  a  stock  that  can  be  depended  upon 
— one  that  is  always  kept  up  to  the  mark. 
Now  that  the  season  has  come,  there 
should  be  no  further  delay  in  building 
operations.  So  place  your  lumber  con- 
tracts with  us  and  you  will  be  served 
faithfully  and  well. — Vester,  Stewart  4f 
Rossell  Co.,  Washington,  Pa. 


Goes  ahead  of  anything  on  the  mar- 
ket— does  our  lumber — for  these  ex- 
tremely simple  reasons:  It's  made  from 
the  finest  timber  growing  only  a  short 
time  ago;  it  has  been  sawed  and  milled 
to  perfection  and  seasoned  to  a  finish. 
Then  it  has  been  properly  stacked  and 
stored.  Now  it's  offered  for  sale  at 
prices  to  interest  any  well  posted  l)uyer» 
^Vester,  Stewart  ^  Rossell  Company, 
Washington,  Pa. 

Did  you  hear  about  Mr.  Jones  ?  Well, 
Mr.  Jones  has  been  talking  for  a  year  or 
more  about  building  a  new  house,  but 
he  never  really  got  started  until  he  saw 
Smith's  new  house.  As  soon  as  he  saw 
it  he  said  he  would  build  a  finer  house 
than  that  and  went  straight  to  the 
Robinson-Gage  Lumber  Co.  to  get  their 
low  prices  on  lumber  and  building  ma- 
terial.— Robinson-Oage  Lumber  Co., 
Kenton,  O. 

When  building  a  house  it  is  well  to 
remember  that  the  hardware  and  fixtures 
you  buy  will  last  as  long  as  the  house 
itself— it  is  not  a  question  of  wear  be- 
tween the  best  and  the  low  priced  good-* 
—it  is  whether  or  not  the  increased 
pleasure  you  will  have  in  seeing  the  l^est 
and  most  artistic  designs  in  your  own 
house  and  the  satisfaction  of  knowing^ 
that  it  is  the  best  will  not  more  than 
make  up  for  the  difference  in  cost.  ♦  *  ♦ 
We  carry  a  large  variety  of  stock  de- 
signs and  in  addition  25  lines  of  special 
designs.  These  designs  are  the  very 
latest,  most  up-to-date  pattern  designs. 
The  samples  are  mounted  on  boards  and 
show  the  complete  line  in  all  the  differ- 
ent finishes.  There  are  little  things  in 
hardware  that  make  a  great  difference 
in  cost  It's  hard  to  tell  where  the  dif- 
ference lies,  but  is  easily  shown  when 
the  samples  are  before  you. — The  Stam^ 
baugh  Thompson  Co.,  Youngstown,  O. 

Political  parties  differ  as  to  what  ma- 
terial a  dollar  should  be  made  of.  One 
party  wants  to  make  money  out  of  gold. 
Another  party  wants  to  make  money  out 
of  silver.  We've  got  an  idea  that  lum- 
ber is  a  pretty  good  thing  to  make  money 
out  of— at  least  that's  what  we're  mak- 
ing money  out  of  ourselves.  Some  folk* 
say  we  can't  do  it  and  sell  lumber  and 
building  material  at  such  unusually  low^ 
prices — but  they  don't  know.— Robinson- 
Oage  Lumber  Co.,  Kenton,  O. 


BUILDING    MATERIALS 


COAL    ADVERTISING 


21 


REAL  ESTATE 


When  giving  us  a  description  of  your 
property  for  the  purpose  of  placing  it 
on  our  "for  sale"  list  do  not  exaggerate. 
Nothing  is  so  disgusting  or  detracts 
more  from  the  sale,  than  when  we  send 
the  purchaser  several  miles  to  look  at 
the  property  and  he  finds  it  has  been  mis- 
represented by  its  owner.  He  thinks 
there  is  much  more  he  don't  see,  so  he 
don't   buy. — Southwick,  Dunkirk,  N.    Y. 

'The  addition  is  supplied  with  large 
trunk  sewers,  and  arrangements  have 
been  made  for  luxuries  and  conveniences, 
such  as  gas,  electric  lights  and  the  like. 
It  is  intended  that  the  houses  shall  set 
on  a  terrace,  overlooking  the  streets  on 
luka  and  Indianola  Avenues.  Every  pos- 
sible effort  will  be  made  to  preserve  the 
trees  in  the  addition.  A  great  many  lots 
have  been  sold  and  a  number  of  fine 
houses  will  be  erected  upon  them.  This 
is  strictly  a  residence  district,  with  a  re- 
striction against  double  and  business 
houses.  Select  your  lot  now  and  secure 
your  location.  This  addition  affords 
every  possible  chance  for  profitable  in- 
vestment, and  there  is  no  finer  location 
in  Central  Ohio  for  a  home. — Hammond 
^*  Hammond,  Columbus,  Ohio. 

All  sorts  of  wealth  takes  wings  except 
real  estate,  and  that's  why  we  want  you 
to  invest  your  money  in  Mother  Earth, 
because  it  can't  depreciate.  The  invest- 
ments we  offer  are  desirable,  and  are  in 
the  line  of  increasing  values. — Charles  W. 
Oooding,   Wilmington,  Del. 

Of  course  you  know  what  an  unstable 
thing  a  scheme  to  inflate  real  estate  is. 
Therefore  you  turn  to  real  land  values 
and  come  to  us.  The  property  we  now 
offer  is  certain  to  increase  in  value,  and 
has  every  essential  of  a  paying  invest- 
ment.— Bourke  ^  Snyder,  Crafton,  Pa. 

Every  one  should  strive  to  own  a  home. 
— Hundreds  of  people  possessing  mod- 
erate means  have  easily  reached  the  goal 
of  owning  a  home.  If  you'll  tell  us  about 
the  size  and  kind  of  home  you  want  and 
how  you  Mish  to  arrange  the  payments 
we'll  meet  all  your  requirements  with  a 
genuine  bargain.  Selling  homes  to  home- 
seekers  is  a  big  feature  of  our  business. 
We  are  continually  adding  to  our  list  of 
properties,  so  that  we  are  always  able 
to  meet  every  demand.—//.  R.  Hower- 
»tein,   Washington,  D.  C. 

Christmas  bargains.— Has  it  not  been 

REAL 


your  wish  for  a  long  time  to  own  a 
house  of  your  own,  to  feel  that  you  have 
a  home  that  you  can  call  HOME? 
Christmastide  is  the  time  when  you  can 
call  up  all  your  efforts  and  BUY  one. 
Call  and  see  us.  We  have  what  you 
want.  Can't  we  compromise?  Now  is  the 
time! — A.  J.  Baechle,  Utica,  N.  Y. 

Here  are  some  notes  on  bargains  in 
real  estate  that  are  worth  noting.  An 
opportunity  for  you  to  chase  your  dollars 
into  good  property  and  own  a  little  piece 
of  the  earth.  You  may  have  it  if  vou 
will  take  it,  and  the  dollars  you  put  in 
now  will  earn  you  a  fair  interest,  while 
the  property  increases  as  the  years  go 
by. — Clarke  ^  Fisher,  Binghamton,  N.  Y. 

When  you  buy  a  home — unless — the — 
title — is — right — you — just —  part —  with 
— your  — money  — and — then — get — out. 
If  you  buy  of  us  there  will  be  nothing 
to  be  sorry  for.  So — you — just — look — 
out. — Southwick,  Dunkirk,  N.  Y. 

"  Opportunity  "  irrigated  land  is  selling 
at  $250  per  acre,  and  those  who  bought 
this  spring  will  easily  pay  for  their  land 
with  this  crop.  Some  of  them  will  do 
much  better  than  that — they  will  have  a 
surplus  left  over.  This  property  is  easily 
worth  $500  and  it  will  be  hard  to  get  any- 
next  summer  at  that  price,  because  the 
owners  can  clear  that  much  on  one  year's 
crop  generally.  You  made  a  mistake 
when  you  failed  to  buy  this  spring.  Don't 
make  another  mistake  and  miss  the  great- 
est chance  you  ever  had  to  make  money. 
Besides  having  the  finest  ^il  in  the  world 
and  plenty  of  water  for  irrigation  "Op- 
portunity "  has  water  for  domestic  use 
under  good  pressure,  piped  throughout 
the  entire  district,  electric  light  for  the 
homes,  daily  mail  delivery  and  telephone 
connection  with  Spokane.  Eighteen  elec- 
tric trains  serve  "  Opportunity  "  daily. — 
Modern  Irrigation  ^'  Land  Co.,  Spokane. 

The  Leonard  Grove  property  consist- 
ing of  several  choice  lots  on  Murray 
street  and  one  66- ft.  lot  on  Oak  street 
is  now  placed  on  the  market  for  the  first 
time.  For  many  years  past  this  property 
has  been  sought  but  never  before  has 
been  offered  in  parcels  to  suit  pur- 
chasers. The  most  conveniently  unim- 
proved centrally  located  residential  prop- 
erty on  the  market.  We  invite  your  in- 
spection. Prices  and  terms  on  applica- 
tion.— Oaylord  ^'  Co.,  Bintihamton,  N.  Y, 
ESTATE 


ftst 


COAL    ADVERTISING 


* 


I 


We  have  desirable  properties  in  all 
parts  of  the  city.  Will  have  two  modern 
houses  ready  for  occupancy  about 
Christmas.  They  are  up-to-date  in  every 
way.  See  them  on  Lydia  street.  Only 
ten  minutes'  walk  from  the  Telegram 
office.  What  a  nice  present  one  of  them 
would  make  to  your  wife  or  just  mar- 
ried daughter  or  son!— H.  W,  Davis, 
Youngstoicn,  O. 

There  is  no  better  place  to-day  in 
which  to  invest  your  money  than  San 
Diego,  and  "The  Coming  Home  Spot** 
will  be  Grand  View.  There  are  many 
reasons  why  you  are  sure  to  realize  a 
profit  on  every  lot  purchased.  In  the 
first  place,  the  eyes  of  the  home-seeker 
will  soon  be  turned  to  this  spot.  A  great 
demand  will  be  created  for  this  property 
by  the  grading  of  Thirtieth  Street,  which 
is  sure  to  come.  Added  to  this  the  assur- 
ance of  an  electric  car  line,  and  up  will 
go  the  price.  We  are  selling  choice  lots 
to-day  at  $75.00  which  we  are  certain 
will  sell  for  double  that  price  the  mo- 
ment the  grading  of  Thirtieth  Street 
actually  begins.  Make  up  your  mind  to- 
night and  buy  a  lot  to-morrow !  You  are 
welcome  at  Grand  View. — /.  Frank  CuU 
len  ^  Co.,  San  Diego,  Cal. 

Invest  surplus  money  in  income  real 
estate.  We  can  show  you  bargains  in 
business  property,  flat  buildings  and 
houses  that  will  bring  you  a  greater  in- 
come than  bonds  or  stocks,  and  there  is 
no  risk  of  losing  your  capital.  Better 
than  government  bonds,  because  they 
produce  a  greater  per  centage  of  income. 
Real  estate  is  the  basis  of  all  values. 
Wall  Street  juggling  does  not  jeopardize 
your  capital  when  it  is  invested  in  income 
houses  and  lots  and  farm  lands.  Let 
us  show  you  what  we  have  to  offer. — 
Schwahn  t^  Brater,  Saginaw,  Mich. 

We  have  almost  completed  a  full  page 
descriptive  list  of  May  real  estate  offer- 
ings and  shall  be  pleased  to  talk  with 
any  property  owners  who  will  trust  us 
with  the  sale  of  their  real  estate.  If 
property  is  worth  what  is  asked  for  it, 
we  can  find  the  buyer.  No  commission 
is  charged  unless  we  make  the  sale.  We 
will  widely  advertise  all  property  listed 
and  will  send  a  description  of  all  our 
May  offerings  to  every  home  in  the  city. 
Come  to  see  us  before  our  new  adver- 
tising lists  are  completed  and  distributed. 
Fire  insurance,  money  to  loan,  bank  stock 
and  municipal  bonds  to  sell. — C.  S.  Hosk- 
inson,  Zanesville,  Ohio. 

You  buy  real  eMate.  There's  more 
money  in  it  than  in  any  other  investment. 
Real  estate  values  here  have  just  started 
—the  Panama  Canal  when  completed  will 

REAL 


triple  the  population  of  every  city  on  the 
Gulf;  the  Warrior  river  locks  and  deep 
water  will  make  Mobile  the  largest  coal- 
ing port  in  the  world;  the  entrance  of 
the  Frisco  system  makes  Mobile  one  of 
the  best  railroad  centers  in  the  South. 
These  are  some  good,  solid  reasons  why 
property  will  increase  in  value;  the  rea- 
sons given  by  those  who  do  not  think  it 
will  increase  are  "just  because  it  is  too 
high  now.** — Hughes,  Morrell  4'  Lyons, 
Mobile,  Ala, 

Building  lots  at  $100,  $150,  $175  and 
up;  homes  ready  for  occupancy  at  $1,000» 
$M00,  $1,400,  $:2,000  and  up  to  $5,000  or 
$6,000;  we  sell  on  easy  terms.  Is  there 
reason  why  you  shouldn't  own  a  home? 
Pay  rent  to  yourself  from  this  time  on. 
We'll  arrange  matters  so  you  can  do  so. 
Come  in  and  see  us  about  our  offerings. — 
E,  J.  Lauder  ^  Co.,  Grand  Forks,  N.  D, 

Money  saved  is  money  made.  You  can 
save  exactly  $1.70  on  each  one  hundred 
dollars  you  have  if  you  will  buy  a  slice 
of  the  Bradley  small  farm  sub-division, 
as  it  just  misses  the  city  tax  grabber,  and 
besides  it's  such  a  beautiful  place  to 
build  a  home,  and  is  nice  enough  for  a 
wealthy  man  or  the  average  man.  The 
farm  is  so  divided  that  you  can  get  any- 
thing you  want  from  an  acre  to  forty 
acres  upon  terms  of  seven  equal  annual 
payments.  Most  of  this  land  is  old  blue 
grass  sod  and  has  a  liberal  frontage 
on  the  pike.  The  carfare  is  only  5  cents, 
and  a  thrifty  family  can  raise  so  many 
nice  things  on  a  few  acres  of  fertile  land. 
In  the  language  of  a  man  who  has  lived 
on  many  pikes  out  of  Lexington,  the  land 
is  richer  and  the  air  sweeter  on  the 
Georgetown  pike  than  any  other.  If  the 
day  is  fine,  please  take  a  car  out  to  this 
beautiful  division  and  stroll  through  the 
pretty  woodland.  Each  corner  to  each 
small  tract  has  a  red  flag  so  you  can  see 
where  you  are  without  a  guide.  Take 
the  Georgetown  car  and  stop  when  you 
see  the  many  red  flags. — C.  K*  Oldham, 
Lexington,  Ky. 

A  profit  proposition.  There  is  a 
chance  in  my  office  for  everj'  man  who  is 
now  paying  rent  to  pay  the  same  amount 
towards  a  roof  of  his  own.  Two  houses 
have  just  been  placed  in  my  hands,  that 
I  intended  to  offer  to  clients  who  take 
all  my  best  bargains.  Then  I  decided  to 
advertise  them  in  the  hope  some  buyer 
wanting  a  home  with  a  possibility  of  soon 
selling  at  a  higher  figure  might  see  them. 
— N.  B.  Millard,  Binghamton,  N.  Y. 

We  have  several  good  tenants  wanting 
to  rent  a  farm.  If  you  want  a  good 
man  on  your  place  let  us  know  and  we 
will  send  you  one. — Southwick,  Dunkirk, 

ESTATE 


COAL    ADVERTISING 


23 


! 


Entirely  different.  If  you  are  simply 
looking  for  a  lot  upon  which  to  build  a 
home,  and  are  not  particular  about  sur- 
roundings, outlook,  neighbors,  drainage, 
etc.,  you  can  find  several  thousand  lots 
that  will  answer  your  purpose;  but  if 
you  want  something  different,  unusual, 
more  desirable,  pick  one  of  the  Berk- 
shire Hill  lots.  To-day,  discriminating 
people  seek  high  ground.  It  is  a  delight 
to  be  able  to  look  from  your  porch,  or 
downstairs  windows,  over  the  tops  of 
the  houses  that  cluster  in  the  valley,  to 
the  hills  and  to  the  sea.  The  altitude  of 
the  Berkshire  Hills  compares  with  the 
foothills  of  Hollywood,  the  high  ground 
about  Westlake  Park  and  the  orange 
groves  of  Monrovia  and  Sierra  Madre. 
Not  too  high  and  not  too  low — just  right. 
The  class  of  people  who  are  being  at- 
tracted to  the  Berkshire  Hills  are  those 
who  love  an  exclusive  neighborhood,  those 
who  delight  in  a  home  which  is  a  little 
different  from  the  50,000  homes  built  on 
flat,  low  lots.  In  Berkshire  Hills  you 
can  secure  a  lot  which  is  two  blocks  from 
the  street  car,  and  up  a  4  per  cent,  in- 
cline, easy  to  walk,  and  only  twenty  min- 
utes* car  ride  from  the  center  of  the  city. 
This  tract  was  formerly  one  of  the  most 
fertile  fruit  ranches  in  the  Eagle  Rock 
valley,  the  trees  are  still  there  and  are  in 
good  bearing  condition.  Berkshire  Hills 
tract  has  every  advantage  that  other 
tracts  have,  and  many  in  addition.  One- 
fourth  of  the  lots  are  already  sold. 
Prices  will  soon  be  advanced.  Buy  now 
while  you  can  get  a  choice  lot.  People 
who  are  buying  are  home  builders,  and 
not  speculators. — Berkshire  Hills  Co., 
Los  Angeles,  Cal. 

For  sale  or  exchange.  Situate  within 
a  mile  and  a  half  of  a  thriving  manu- 
facturing city  of  Connecticut  we  offer  a 
country  gentleman's  home  consisting  of  a 
modern  house  of  eleven  rooms,  with  hot 
air  heat,  hot  water  and  bath,  six  open 
fireplaces  with  imported  mantles;  three 
large  barns  and  work  shop,  with  running 
spring  water  in  the  house  and  bam  and 
80  acres  of  land,  which  has  many  natural 
advantages.  An  ideal  place  for  either 
home  or  investment,  as  this  property 
could  be  sub-divided  and  sold  to  advan- 
tage, or  an  ice  pond  of  large  proportions 
could  be  constructed  upon  the  place  with 
but  very  little  expense,  as  a  splendid 
trout  stream  of  mountain  spring  water 
runs  directly  through  the  place.  This 
property  will  be  sold  for  about  two- 
thirds  the  value  of  the  buildings,  if  taken 
at  once,  or  the  owner  will  exchange  for 
desirable  city  property  in  Hartford. — 
The  J.  M.  Brady  Realty  Co.,  Hartford. 

No  slack  in  real  estate  here!     It's  a 

REAL 


notion  that  we  must  have  dull  seasons 
in  real  estate — for  instance,  the  hot  sum- 
mer or  cold  winter  months.  We  believe 
it  is  so  because  we  expect  it  to  be  and 
by  our  resulting  lethargy  we  make  it  so. 
Not  so  in  this  oflBce.  Bargains  every 
day,  and  we  are  delighted  to  show  them 
every  day  (except  Sunday)  morning, 
noon  or  night.  Fargo  is  a  prosperous, 
growing  city — famous  for  its  jobbing 
industries,  general  business,  bank  clear- 
ing and  fine  homes.  Here  are  fine  oppor- 
tunities for  wise  investments  in  good 
real  estate.  We  would  be  pleased  to  have 
you  visit  our  property,  located  in  almost 
every  part  of  the  city.  Trolleys  run 
to  or  near  every  piece,  and  city  con- 
veniences are  at  hand.  Our  prices  are 
very  reasonable— cash  or  easy  payments. 
This  hot  weather  is  the  time  to  buy. — 
Wheelock  4;  Wheelock,  Fargo,  N.  D. 

Just  a  little  each  month.  That's  all! 
and  at  the  end  of  a  few  months  you  be- 
come the  possessor  of  a  piece  of  property 
on  University  Heights.  It  will  increase 
in  value  while  you  are  paying  for  it 
There  is  "  substantial  satisfaction  "  in  the 
expenditure  of  money  on  real  estate,  be- 
cause you  can't  help  realizing  a  profit 
upon  the  investment  if  you  buy  just  a 
little  ahead  of  the  march  of  improvement. 
The  best  place  to  buy  is  University 
Heights,  for  either  home  building  or 
speculative  investment,  because  it  is  be- 
coming more  rapidly  improved  and  is 
more  desirable  than  any  other  residence 
section — each  month  sees  more  buildings 
put  up  and  a  corresponding  increase  in 
values.  If  you  want  to  get  the  most  for 
your  money  you  must  buy  now  before 
prices  are  again  advanced. — Ralston 
Realty  Co.,  San  Diego,  Cal, 

Don't  be  a  spendthrift.  There'll  prob- 
ably come  a  time  when  you'll  need  the 
money  and  need  it  bad.  Invest  it  in  a 
home  which  may  mean  much  to  you. 
Better  look  over  our  list  and  start  now 
to  save.  We  have  satisfied  others.  We 
can  please  you. — Southwick,  Dunkirk. 

Our  real  estate  department  is  merely 
a  headquarters  for  all  people  having 
property  for  sale  to  make  it  known.  And 
all  people  wanting  to  buy  can  come  and 
see  what  property  is  for  sale  in  this  part 
of  the  country.  This  method  is  practical, 
and  free  from  fraud  or  deceit  by  any 
of  the  interested  parties. — Southwick, 
Dunkirk,  N.  Y. 

Trying  to  catch  a  bird  by  putting  salt 
on  its  tail  amounts  to  as  much  as  it 
would  to  go  in  a  drug  store  to  buy  a 
house  and  lot.  If  it  is  a  home  you  want 
consult  one  who  has  them  for  sale. — 
Southwick,  Dunkirk,  N.  F. 

ESTATE 


24 


COAL    ADVERTISING 


The  old  story.  You  have  heard  many 
people  say,  "Had  I  bought  real  estate  in 
Spokane  three  years  ago  it  would  have 
been  a  very  profitable  investment."  The 
same  thought  will  be  expressed  three 
years  from  now.  Be  one  of  the  wise 
ones  and  invest  now, — Chamberlain  Real 
Estate  and  Inprovement  Co.,  Spokane. 

When  you  want  to  sell  your  property 
there  is  no  better  way  than  to  arrange 
with  us,  for  both  the  buyer  and  seller 
are  found  here  in  large  numbers.  There- 
fore our  opportunity  to  produce  a  pur- 
chaser is  superior  to  many. — Southwick, 
Dunkirk,  N.  Y. 

Is  your  money  earning  6  per  cent? 
If  not,  you  should  put  it  in  The  Ala- 
bama Home  Building  and  Loan  Associa- 
tion. We  issue  Special  Certificates  which 
pay  6  per  cent,  per  annum,  paid  semi- 
annually, and  the  amount  paid  in  may 
be  withdrawn  at  any  time.  Apply  to — 
W.  V.  M.  Robertson,  Birmingham,  Ala. 

The  man  who  would  know  the  fullest 
measure  of  success  must  not  become 
wedded  to  his  old  way  of  doing  things. 
He  should  keep  an  open  mind,  and  adapt 
what  he  reads  in  this  column  to  his  own 
"  wants."  Do  first— what  others  do  last — 
come  here  and  select  a  home.  You  will 
find  our  list  large  and  prices  right. — 
Southwick,  Dunkirk,  N.  Y. 

Real  estate  in  Johnstown  is  a  good  in- 
vestment. Do  not  buy  elsewhere.  Our 
many  hundreds  of  patrons  have  profited 
by  our  advice.  A  satisfied  customer  al- 
ways proves  to  be  a  permanent  customer. 
To  secure  his  satisfaction,  the  property 
we  sell  him  is  proof  against  criticism, 
by  a  competing  agent,  or  otherwise.  We 
can  sell  you  real  estate  at  prices  and 
terms  that  cannot  be  equaled  elsewhere. 
— Cancel  Bros.,  Johnstown,  Pa. 

Trenton  is  a  prosperous  growing  city — 
famous  for  its  manufacturing  industries 
and  fine  homes.  Here  are  good  oppor- 
tunities for  wise  investment  in  real  estate. 
We  would  be  pleased  to  have  you  visit 
our  property,  located  on  Brunswick, 
Pennsylvania,  Ohio,  Indiana  Avenues  and 
Olden  and  Spruce  Streets— where  we  are 
selling  very  desirable  building  lots. 
Trolleys  run  through  property  and  there 
are  city  conveniences — near  the  new 
shops  of  the  Pennsylvania  railroad, 
which  aflFord  steady  employment.  Our 
prices  are  very  reasonable — cash  or  easy 
payments.  Now  is  the  time  to  buy.  We 
also  have  factory  sites  for  sale  at  con- 
sistently low  prices. — The  Enterprise 
Land  Co.,  Trenton,  N.  J, 

It's  a  notion  that  we  must  h.ive  dull 

REAL 


seasons  in  real  estate — for  instance,  the 
hot  summer  or  cold  winter  months.  I 
believe  it  is  so  largely  because  we  ex- 
pect it  to  be  so  and  by  our  resulting 
lethargy  we  make  it  so.  Not  so  in  this 
office.  Bargains  every  day,  and  delight- 
ed to  show  them  any  time  (except  Sun- 
day) morning,  noon  or  night. — Chas.  E. 
Williamson,  Omaha,  Neb. 

Stop  renting.  It  seems  almost  a  crime 
against  a  workingman's  family  to  con- 
tinue the  dreadful  expense — rent — when 
there  is  any  way  to  avoid  it.  Why  not 
investigate  "Evelyn  Houses,"  built  at 
actual  cost  at  rent  rates — one  installment 
down.— Geo.    W.  Brown,  Portland,   Ore. 

Diamonds  free?  Well!  not  exactly  so, 
but  we  can  offer  you  some  bargains  on 
Grand  Avenue  property  that  are  better 
than  giving  away  diamonds.  One  is  im- 
proved with  10-room  house — the  other 
is  an  elegant  vacant  corner. — Wm.  R. 
Staats  Co.,  Pasadena,  Cal. 

In  the  trend  of  the  city's  growth  and 
greatest  improvement — and  in  the  city, 
not  half  way  to  somewhere,  but  with  a 
new  car  line  now  being  built,  notice 
this  now  being  built.  Until  the  new  cur 
line  is  finished,  take  Maple  Avenue  car 
to  Fifty-third  Street— one  short  block 
to  Main  Street,  where  you  will  find  our 
branch  office  on  the  tract.— The  McCarthy 
Co.,  Los  Angeles,  Cal, 

On  the  Long  Beach  line,  the  fastest 
and  best  equipped  electric  railway  in 
America!  Just  beyond  the  city  limits, 
at  Seal  Gardens  station;  only  about  \-2 
minutes'  ride.  Closer  in  by  one  or  two 
miles  than  any  other  subdivision  selling 
on  our  terms.  Level  land,  most  fertile 
soil;  will  grow  every  product.  Artesian 
water  in  abundance  for  both  domestic 
and  irrigating  purposes.  Large  lots,  135 
to  190  feet  deep  to  an  alley;  plenty  of 
elbow  room.  Immediate  possession;  live 
on  your  lot  while  paying  for  it. — Con- 
servative Realty  Co.,  Los  Angeles,  Cal. 

If  you  buy  a  home  of  us,  depend  upon 
it — you'll  get  good  value  for  your  money; 
a  home  that  will  meet  all  requirements, 
be  convenient  in  every  way,  and  as  to 
price,  we  can  meet  them  all. — Southwick, 
Dunkirk,  N.  Y, 

Attention,  business  men !— Do  you  want 
a  home  next  summer  where  you  can  keep 
cool  and  comfortable? 

Many  have  already  bought  and  intend 
to  build  early  in  the  spring.— Spokane- 
Washington  Improvement  Co.,  Spokane. 

Don't  pay  rent  and  have  nothing  but 
a  rich  landlord  to  show  for  it— The  Loan 
and  Savings  Company,  Hamilton,  Ont. 

ESTATE 


¥ 


COAL    ADVERTISING 


25 


If  so,  buy  a  lot  or  two  on  or  near 
Manito  Park,  which  comprises  95  acres 
of  shady  groves  and  cool,  secluded  places 
in  which  to  rest  up  from  a  busy  day. 

A  magnificently  equipped  free  train 
will  run  direct  to  the  town  bearing  the 
crowds  of  eager  investers.  There  will  be 
plenty  of  shelter  in  case  of  rain,  and  a 
bounteous  lunch  will  be  served  free. — 
West  Pittsburg  Realty  Co.,  Youngstown. 

Pay  rent  to  yourself.  It  seems  very  un- 
reasonable to  keep  on  paying  rent  and 
getting  no  further  ahead  when  you  might 
be  paying  for  your  home  instead.  You 
needn't  pay  all  cash  when  you  buy  from 
us — so  much  like  paying  rent,  and  so 
much  more  satisfaction. — E,  J,  Lauder  ^ 
Co.,  Grand  Forks,  N.  D. 

It  does  not  matter  what  your  "want" 
may  be  so  long  as  it  is  on  the  list.  If 
the  thing  wanted  is  on  the  list  at  the 
time,  we  can  supply  it  at  once;  if  not, 
it  will  be  supplied  as  soon  as  it  comes 
in.—E.  F.  Southwick,  Dunkirk,  N.  Y. 

Apart  from  the  earning  capacity  of 
these  properties,  they  possess  consider- 
able speculative  merit,  and  in  some  in- 
stances it  is  possible  to  resell  them  in 
the  near  future  at  a  good  advance  over 
present  prices.  We  would  like  to  have 
an  opportunity  to  demonstrate  to  those 
who  are  unfamiliar  with  the  subject  the 
ways  of  making  money  out  of  West  Side 
Realty  investments  without  taking  the 
slightest  risk. — Slawson  ^  Hobbs,  New 
York,  N.  Y, 

Looking  for  a  snap  in  real  estate?  A 
home?  Well,  you  don't  want  to  go  to 
anyone  but  me.  I've  got  it;  can  show 
you  exactly  what  you  want  and  at  the 
right  prices.  I  believe  I  can  sell  you 
house  and  ground  for  less  than  you  can 
build  the  house  for  to-day. — W.  B.  Banr- 
€roft,  Atlanta,  Oa. 

The  man  with  real  estate  to  sell  should 
not  hesitate  in  the  least  in  regard  to  put- 
ting his  proposition  before  the  public  at 
large.  That  is  just  what  you  are  doing 
when  you  get  it  on  our  list.  It  is  being 
demonstrated  every  day  that  entire  satis- 
faction is  the  result  from  deals  which 
take  place  in  this  manner. — Southwick's, 
Dunkirk,   N.    Y. 

We  don't  charge  you  anything  unless 
we  sell,  so  don't  be  like  the  man  who 
goes  without  his  dinner  to  save  money. 
For  that  is  like  trying  to  sell  the  property 
yourself  to  save  the  commissions. — South- 
wick,  Dunkirk,  N.  Y. 

It  is  worth  to  you  all  it  costs  to  have 
the  title  of  your  property  looked  up 
and  made  perfect.  In  our  law  depart- 
ment  we  arc  very  thorough  in  searching 

REAL 


titles.  We  may  be  the  means  of  saving 
you  much  trouble  and  expense. — South- 
wick, Dunkirk,  N.  Y. 

A  hint  to  the  wise.  This  is  to  those 
who  do  not  wish  to  buy  real  estate  at 
market  prices  but  who  would  buy  at 
prices  sufficiently  below  the  market. 
"  Faxon's  Addition  to  Evergreen "  will 
be,  what  we  term,  "  ready  for  the  mar- 
ket" by  about  May  1st,  1905,  that  is,  it 
will  be  an  absolutely  up-to-date,  finished 
subdivision.  The  granolith  walks,  curbs 
and  gutters  are  there  now,  all  lots  are 
terraced  and  sodded;  sewers  and  water 
are  available.  Every  lot  is  high,  is  ter- 
raced and  sodded  and  is  160  feet  deep. 
Remember  this  property  is  right  by  the 
beautiful  Overton  Park,  and  the  Grand 
Park  Boulevard,  which  is  now  being 
graded,  and  every  indication  is  that  it 
will  double  in  value  before  many  months. 
— F.  W.  Faxon  ^  Co.,  Memphis,  Tenn. 

To  sell  your  house  and  lot  you  need  our 
services.  Finding  prospective  buyers  be- 
ing our  business,  and  the  fact  we  do  not 
charge  them  anything  makes  it  to  their 
best  interest  to  look  over  our  list.  If 
your  property  is  listed  with  us  their 
attention  is  called  to  it,  and  in  this  man- 
ner the  purchaser  is  procured. — E.  F. 
Southwick,  Dunkirk,  N.  Y. 

Cheaper  than  rent! — Yes,  cheaper  than 
rent  is  our  plan  of  building  or  buying  a 
home  for  you.  Besides,  you  can  build 
just  to  suit  yourself.  If  you  own  a  lot, 
we  require  20  per  cent,  down,  and  if  we 
buy  a  lot  and  build  for  you  we  require  25 
per  cent.  down.  In  either  case,  balance 
at  the  rate  of  $8  monthly  for  each  thous- 
and dollars  we  invest  for  you,  and  in  a 
few  years  you  own  your  house,  and  the 
landlord  does  not.  Don't  that  beat  pay- 
ing rent?  Come  and  talk. — Hatcher 
Brothers,  Grand  Forks,  N.  D. 

"  He  that  waits  upon  fortune  is  never 
sure  of  a  dinner." — Franklin.  Neither 
will  he  own  a  home.  Make  haste  and  buy 
a  lot — only  two  more  days'  sale  at  Sylvan 
Hills.  There  was  a  time  when  the  most 
valuable  property  on  Chicago  Street 
could  be  had  by  paying  the  taxes.  We 
are  told  this  almost  every  day  by  men 
who  do  not  now  own  a  foot  of  property. 
They  let  the  opportunity  pass.  Others 
seized  it  and  are  rich  to-day.  If  you  are 
wise  you  will  profit  by  their  experience. 
We  offer  you  a  lot  at  almost  nothing, 
with  no  taxes  and  no  interest  to  pay.  If 
you  should  die  before  you  have  completed 
payments  your  heirs  will  receive  the 
property  without  further  cost.  If  you 
build  a  house  on  the  lot  within  six 
months,  a  discount  of  10  per  cent,  will 
be  made. — E.  E.  Antram,  Joliet,  III. 
ESTATE 


26 


COAL    ADVERTISING 


Ten  dollars  secures  any  lot,  and  that's 
really  the  hardest  part.  No  hardship  to 
pay  $1  or  $2  a  week  for  the  balance.— 
IT.  T.  B.  Roberts  ^  Son,  Philadelphia. 

Own  your  home  or  pay  rent? — We  are 
not  offering  you  land  that  will  remain  as 
deadwood  on  your  hands  for  the  next 
twenty  years,  but  a  home  for  yourself 
and  family,  which  we  will  build  at  once. 
— The  Halley  Land  and  Improvement 
Company,  New  York. 

Now  is  your  opportunity,  so  act  at 
once!  A  great  financier  once  said  he 
attributed  his  success  to  the  fact  that 
when  others  were  thinking  he  decided, 
and  when  others  had  decided  he  had  exe- 
cuted. If  you  have  no  money  sense,  fol- 
low the  great  financial  geniuses  who  have 
invested  in  land  adjoining  that  of  the 
United  States  Realty  Company.  Take 
advantage  of  their  good  judgment.  When 
they  invested  in  land  adjoining  that  of 
the  United  States  Realty  Company  they 
used  their  money  sense,  which  made  them 
millionaires.  The  United  States  Realty 
Company  offers  you  the  following  in- 
vestment for  your  savings,  which,  no  mat- 
ter how  small,  will  enable  vou  to  make 
an  absolutely  safe  and  profitable  invest- 
ment.— United  States  Realty  Co.,  Wash' 
ington,  D,  C. 

Taking  the  first  step  is  always  the 
most  important,  whether  it  be  the  dearly 
beloved  baby's  graduating  from  the 
creeping  class  or  a  project  involving 
millions.  If  the  first  step  is  well  thought 
out  and  well  taken  those  that  follow  will 
come  easier,  surer  and  safer.  To  the 
everyday  man  the  investing  of  his  earn- 
ings gotten  together  by  hard  work  and 
economy,  whether  it  be  in  a  home  or 
otherwise,  is  one  of  the  most  important 
steps  of  his  life.  He  should  look  well 
into  an  offer  before  going  ahead.  Know- 
ing that  what  we  place  before  the  pub- 
lic is  one  of  the  best  propositions  that 
has  ever  been  made,  we  invite  the  keen- 
est investigation.  Buy  lots  at  Arling- 
ton, the  ideal  home  site. — Fuller  Land 
and  Imp.  Co.,  Arlington,  N.  J. 

Little  by  little  the  rent  payer  increases 
the  landlord's  wealth  and  adds  nothing 
to  his  own.  Why  not  reverse  this?  Be 
your  own  landlord.  Buy  what  you  want. 
We  have  property  of  every  description  at 
all  prices.  Can  arrange  terms  of  pay- 
ment to  suit  you. — Elmendorf  ^  Elmenr 
dorf,  Spokane,  Wash. 

Don't  be  deceived  into  buying  residence 
property  in  a  location  that  is  nothing 
more  than  a  monument  to  misplaced  in- 
vestments. You  don't  want  any  man  to 
turn  over  to  you  his  unfortunate  pur- 
chases when  property  can  be  secured  that 

REAL 


is  sure  to  enhance  in  value. — Carpe^nter  ^ 
Huggard  Land  Company,  Crookston. 

The  last  ten  days  our  number  of  buy- 
ers have  been  rapidly  on  the  increase 
and  we  are  in  need  of  more  farm  prop- 
erty to  supply  them  with.  If  you  will 
list  your  property  here,  we  will  send 
them  to  you. — Southwick,  Dunkirk. 

Why  we  sell  lots  so  cheap. — We  buy 
for  spot  cash;  try  to  use  good  judg- 
ment in  our  purchases;  have  no  laxy 
partners  with  whom  to  share  our  profits; 
every  member  of  the  firm  (there  being 
but  one)  is  a  worker,  and  there  is  no 
labor  performed  by  any  of  his  employes 
that  he  cannot  and  will  not  perform  if 
necessary.  Add  to  this  the  possession 
of  capital  and  sixteen  years'  experience 
in  the  House  Lot  Business,  and  vou  have 
a  combination  that  cannot  be  beaten  in 
any  line  of  effort.  This  gives  you  the 
whole  inside  of  the  business. — J,  W,  Wil- 
bur Co.,  New  Bedford,  Mass, 

We  sell  these  lots,  which  are  50x100 
feet,  at  $1  a  week  or  $2.50  a  month,  if 
you  prefer.  If  these  terms  do  not  suit 
you,  come  in  and  name  them  yourself. 
Come  in  and  select  yourself  a  nice  lot 
under  the  cool,  shady  pines,  within  sight 
of  the  dashing,  falling  and  mighty  wa- 
ters of  Silver  Creek.  Breathe  the  cool 
and  refreshing  mountain  air  and  drink 
from  the  placid  stream.  It  will  only  cost 
you  $1  a  week  or  $2.50  a  month.  Buy 
a  lot  which  borders  on  the  stream,  from 
which  you  can  coax  the  wary  trout  from 
his  rippling  haunts. — Salem  Abstract  ^ 
Land  Co.,  Salem,  Ore. 

Lots  selling  so  fast  in  Manito  Park 
during  the  last  few  days  that  we  have 
not  had  time  to  count  them.  At  the  last 
count  it  had  passed  190. 

There  are  many  reasons  why  people 
are  buying  these  lots.  It  is  a  great  suc- 
cess and  will  be  built  up  with  nice  homes 
and  then  prices  will  go  up.  The  thing 
to  do  is  to  get  your  choice  now  for  $150 
to  $250,  any  kind  of  reasonable  terms. 
Call  for  a  map  and  descriptive  pamph- 
let of  this  addition  and  post  yourself 
thoroughly  in  regard  to  it. — Spokane- 
Washington  Improvement   Co.,  Spokane, 

When  you  are  thinking  of  buying  a 
home,  whether  it  be  a  house  and  lot  or 
a  farm,  call  and  see  what  we  have;  it 
will  do  you  no  harm  even  though  you  do 
not  find  what  you  want.  You  will  be 
better  acquainted  with  what  property  is 
selling  for. — E.  F.  Southwick,  Dunkirk. 

There  is  no  fee  charged  unless  the 
**  want "  is  supplied,  and  then  it  is  so 
small  it  is  not  considered  an  expense,  but 
a  money  maker  on  legitimate  lines. — E, 
P.  Southunck,  Dunkirk,  N.  F. 
ESTATE 


COAL    ADVERTISING 


27 


^This  department  for  the  renting  and 
management  of  property  offers  you  ab- 
solutely the  best  service  you  can  ob- 
.  tain.  We're  successful  at  renting  houses 
and  keeping  them  rented,  for  we  have 
facilities  for  reaching  people  most  likely 
to  be  interested  in  what  we  have  to  of- 
fer. We  collect  the  rents  and  remit 
them  to  you  promptly.  You'll  find  your 
houses  paying  the  limit  of  their  earning 
capacity  under  our  management. — Moore 
^  Hill,  Washington,  D.  C. 

It's  a  selected  list.  Each  property 
has  been  added  to  is  because  its  value 
is  more  than  its  price.  We've  sought 
to  get  control  of  many  of  these  houses 
because  we  recognized  their  values  and 
the  fact  that  they'd  sell  quickly.  We 
offer  them  to-day  with  a  full  knowledge 
that  a  great  part  of  them  will  be  sold 
before  the  month  is  out;  for  any  one 
who  investigates  with  an  idea  of  invest- 
ing in  a  substantial  home  property  will 
buy. — Stons  ^  Fairfax,  Washington,  D.  C, 

We  are  having  considerable  inquiry 
for  city  and  farm  property,  and  possibly 
your  property  will  suit  some  of  our 
customers.  Let  us  know  what  you  have 
to  sell  in  Saginaw  and  adjoining  counties, 
either  improved  or  unimproved  city  and 
farm  property,  and  we  can  dispose  of 
it  for  you.  If  you  want  to  buy  city  or 
farm  property,  see  us. — The  Frank  Law- 
rence Real  Estate  Exchange,  Saginaw. 

There  are  hundreds  of  families  right 
here  in  Sacramento  who  are  living  in 
their  own  home  and  paying  for  it  with 
the  same  money  they  would  have  to  pay 
for  rent.  You  could  do  the  same  thing 
with  your  rent  money.  Don't  you  think 
it  is  time  for  you  to  start  in  and  get 
a  home  of  your  own?  If  you  do,  come 
in  and  see  us.  We'll  help  you. — Wright 
^  Kimbrough,  Sacramento,  Cat. 

No  family  surroundings  are  complete 
without  a  home,  and  there  is  no  reason 
M'hy  you  should  not  have  one  now.  We 
have  a  few  on  our  list  to-day  that  the 
price  has  been  reduced  below  what  it 
cost  to  build  the  houses  four  years  ago, 
and  you  know  it  cost  much  less  to  build 
then  than  now. — E.  F.  Southwick,  Dun- 
kirk, N.   Y. 

You  can  buy  a  house  and  lot  much 
cheaper  than  you  can  buy  a  lot  and 
build,  provided  you  use  judgment  in 
making  a  selection.  The  houses  we  are 
offering  for  sale  were  not  built  to  sell. 
They  are  being  sold  because  the  parties 
want  to  make  some  change  or  are  leaving 
the  city. — Arthur  D.  Jones  ^  Co.,  Spo- 
kane, Wash. 

The  general  run  of  houses  offered  for 
sale  are  not  new  and  thoroughly  mod- 

REAL 


ern  and  most  people  prefer  to  buy  a 
lot  and  build  after  their  own  ideas  so  as 
to  have  all  the  modern  improvements 
combined  with  their  own  ideas.  It  is 
seldom  that  you  find  such  a  list  of  new 
and  up-to-date  places  as  the  following. 
We  know  you  cannot  buy  the  lots  and 
build  such  houses  as  these  for  the  money 
we  ask  for  them,  and  if  you  are  really 
in  search  of  a  home  in  a  choice  location 
it  will  pay  you  to  investigate  these. — 
Curtis,  Carmichael  ^  Brand,  Sacramento. 

We  have  facilities  for  calling  property 
to  the  attention  of  probable  tenants  that 
are  unequaled.  The  department  is  in 
the  charge  of  a  man  thoroughly  versed 
in  all  questions  pertaining  to  the  man- 
agement of  real  estate.  We  have  nu- 
merous applications  for  houses  of  all 
sorts,  for  tenants  look  to  this  office,  as 
buyers  and  sellers  of  property  do,  as  the 
one  most  likely  to  meet  their  demands. — 
Moore  Sj^  Hill,  Washington,  D,  C. 

While  we  have  a  large  list  of  real 
property  for  sale,  we  have  some  pur- 
chasers that  our  property  does  not  suit. 
If  you  wish  to  sell,  come  in  and  talk 
with  us,  for  your  property  may  please 
some  of  these  parties  wishing  to  buy. — 
E.  F.  Southwick,  Dunkirk,  N.  Y. 

To  make  a  fair  deal  it's  necessary  to 
make  the  same  requisition  that  the  bully 
old  ocean  makes  upon  the  stomach  of  a 
"First  Voyage,"  it  makes  him  give  it  all 
up — keep  nothing  back;  makes  him  tell 
all  he  knows  about  his  property,  and  why 
people  should  buy  it.  These  are  the 
requisites  of  an  honest  transaction. — 
Southwick,  Dunkirk,  N.  Y. 

It  will  be  readily  seen  that  by  placing 
your  wants  on  our  list,  they  become  con- 
centrated with  others  to  one  center.  We 
then  classify  them  in  their  proper  order 
and  it  is  at  this  point  we  are  able  to 
bring  the  right  parties  and  their  wants 
together. — E.  F.  Southwick,  Dunkirk. 

A  brief  description,  with  prices,  of 
some  of  the  best  places  now  in  the  mar- 
ket. Some  splendid  houses  that  speak 
for  themselves  when  examined.  liOok 
them  over  with  us  at  once. — Pearl  Sj; 
Dennett,  Bangor,  Me. 

Columbia  certainly  do  grow!  Wonder- 
ful advance  in  prices  of  Main  street 
property.  The  old  Greenfield  building 
again  sold  at  a  splendid  price.  That's 
the  way  it's  going  to  be  from  now  on — 
rapid  and  brilliant  advances.  Buy  now. 
Don't  wait  and  let  the  other  fellow  make 
it  all.  We  have  for  sale  several  valuable 
pieces  of  Main  street  property.  All 
rented.  If  interested,  call  us  up  or  see 
us. — Walker,  Ravenel  ^  Co.,  Columbia. 
ESTATE 


MS 


COAL    ADVERTISING 


Some  people  do  not  value  their  money 
until  it  is  gone.  It  will  cost  you  nothing 
to  come  in  and  talk  with  us  before  you 
have  to  part  with  it.  Save  during  youth 
and  buy  a  home  of  us  on  easy  payments 
and  have  comfort  in  latter  years.  No 
•one  is  above  saving,  and  no  beginning  is 
too  small. — Southwick,  Dunkirk,  N.  Y. 

Acre  tracts.  We  are  just  placing  on 
the  market  several  hundred  acres  of  the 
finest  land  to  be  found  in  Spokane 
county.  This  land  lies  about  one  and 
one-half  miles  from  city  limits  on  the 
new  Spokane  and  Inland  Empire  Rail- 
road. There  are  several  beautiful  sites 
for  residences,  and  with  the  excellent 
service  on  the  Inland  system  it  is  only 
about  a  twenty-minute  ride  to  and  from 
the  city.  The  only  ideal  residence  district 
for  the  business  man.  Can  be  in  his 
office  at  8  a.  m.  each  morning  and  home 
again  at  6  p.  m.  We  can  certainly  suit 
you.  Come  in  and  see  us. — /.  /.  Browne, 
Spokane,   Wash. 

High  land,  sightly,  beautiful.  Orange 
and  lemon  trees  in  profusion.  A  section 
where  intelligent  development  has  utterly 
changed  the  face  of  the  country.  A 
place  where  improvements  are  of  a  uni- 
formly high  character,  where  every  prop- 
erty holder  is  protected — nothing  like  it, 
this  wonderful  La  Cadena  Park. — Coch- 
ran ^  Ridenbaugh,  Owners,  San  Ber- 
nardino, Cal. 

If  you  purchase  speculative  real  estate 
and  mining  stocks  promising  returns  in 
excess  of  a  fair  rate  of  interest,  you 
are  not  safeguarding  your  surplus  funds; 
you  are  simply  departing  from  the  sound 
and  conservative  limits  of  the  invest- 
ment field  into  the  wide  and  uncertain 
scope  of  speculative  propositions.  If  you 
purchase  good  bonds  recommended  by 
experienced  investment  bankers,  you  will 
not  only  protect  your  capital,  but  will 
also  participate  in  the  legitimate  growth 
of  sound  investments. — Spencer,  Trask  S[ 
Co.,  Hartford,  Conn. 

We  have  for  sale  the  house  and  lot  of 
John  S.  Verner,  located  southwest  cor- 
ner of  Senate  and  Barnwell  Streets,  Col- 
umbia, S.  C.  One  block  from  car  line. 
The  house  has  eleven  rooms,  with  two 
bath  rooms,  with  modern  conveniences, 
and  lighted  by  electricity.  It  has  high 
ceilings,  broad  halls  and  piazzas.  Barn 
on  premises.  Mr.  Verner  desires  to  sell 
to  reinvest  in  country  property.  This 
place  is  beautifully  located  and  is  in 
one  of  the  most  desirable  neighborhoods 
in  the  city.  Can  be  bought  on  easy  terms. 
For  further  particulars  apply. — Walker, 
Ravenel  ^  Co.,  Columbia,  S.  C. 

Have  you  seen  those  big  lots  on  Ship- 

REAL 


man's  subdivision  Hamstramck?  If  not, 
you  better  hurry,  for  they  are  goin^  fast. 
We  give  you  a  lot  120- foot  frontage  for 
$500,  60-foot  frontage  or  $250,  including 
cement  walks,  water,  shade  trees  and 
sewer;  $5  down  and  $5  per  month,  and 
will  build  for  you  when  $100  is  paid  in. 
These  lots  are  in  the  growing  section  of 
the  city  and  within  walking  distance  of 
the  many  factories  around  Milwaukee 
Junction,  making  you  one  of  the  best 
investments  of  to-day.  Come  out  and 
see  for  yourself.  Take  Chene  Street  car 
to  railroad  crossing,  cross  the  track,  and 
there  is  our  big  sign  directing  you  to  the 
property.  Agents  on  the  ground  Sunday. 
— Underwood  ^  Innit,  Agents,  Detroit. 

If  you  propose  buying  fruit  land  in 
the  Kootenay,  why  not  buy  the  best? 
Robson  is  the  cream  of  the  Kootenay. 
Robson  is  one  of  the  very  few  districts 
in  the  Kootenay  where  you  have  rail  and 
steamer  transportation,  telephone  and 
telegraph,  post-office,  with  daily  mail 
service,  sawmill  and  brickyard.  Plans 
are  now  under  way  for  the  erection  of 
a  church  and  school  house.  Have  you 
seen  our  new  Robson  map,  showing  sub- 
division of  3,500  acres?  Let  us  send  vou 
a  copy  of  it  with  our  illustrated  booklet 
They  are  free. — McDermid  ^  McIJardy, 
Nelson,  B.  C, 

Terms  easy.  Every  one  can  buy  farm 
lands.  Farm  lands  for  sale  in  a  splendid 
district  in  Manitoba,  only  ninety-five 
miles  northwest  of  Winnipeg,  ten  miles 
from  old  settled  district.  Railroad 
nearly  completed  which  is  within  from 
one-half  to  two  miles  from  land.  Good 
water  and  lots  of  wood.  First  class 
hay  land,  $4.50  up.  First  class  arable 
land  $8.00  to  $10.00.  Terms,  one-fifth 
cash;  balance  nine  years  at  six  per  cent. 
For  full  particulars  address  F.  H.  lies- 
son  ^  Co.,  Winnipeg,  Can. 

If  you  want  a  home  in  Winnipeg  or 
vicinity  see  us.  We  sell  six  different 
term  contracts.  Easy  monthly  payments 
and  without  any  hardship.  Why  pay 
rent  to  a  landlord  when  you  can  pay  rent 
to  yourself  and  lay  the  foundation 
toward  independence  and  perhaps 
wealth?  We  buy  the  lot  if  you  don't 
own  one,  or  we  will  build  on  your  lot 
to  your  own  plans.  Make  application 
now  for  spring  building.  Call,  write  or 
'phone  us  at  once  and  learn  our  terms 
of  contracts  which  are  within  the  reach 
of  every  one. — Provincial  Contracting 
Company,  Limited,  Winnipeg,  Can. 

We    buy,    sell    or    rent    or    exchange 
any    kind    of    real    estate.      We    make 
money  for  our  clients.    Titles  guaranteed. 
— Hugh  A.  McKinnon,  Winnipeg,  Can. 
ESTATE 


COAL    ADVERTISING 


29' 


INSURANCE 


"  No,"  said  the  beautiful  widow,  "  /  couldn't  sleep  for 
weeks  after  my  husband  died." 

"  How  pitiful,"  put  in  her  sympathetic  friend. 

You  see,  I  had  mislaid  his  insurance  policy,  and  for  a 
while  I  was  really  afraid  I'd  never  be  able  to  find  it." — 
Chicago  Record, 


Cash  counts,  particularly  just  after 
you  have  burned  out.  If  you  are  insured 
here  you  will  get  a  fair  adjustment  and 
prompt  payment. — Dow  ^  Pinkham, 
Portland,  Me. 

After  the  fire  the  safe  and  its  con- 
tents may  be  found  uninjured.  But  if 
there  is  no  fire  insurance  carried  the 
saving  of  the  safe  may  be  of  no  im- 
portance. Let  your  forethought  be  bet- 
ter than  your  hindsight.  Insure  at  once, 
and  avoid  all  chance. — Mitchell  ^ 
Shrewsbury,   Parkersburg,   W.    Va. 

If  a  man  needs  life  insurance  he  can- 
not afford  to  delay  putting  the  contract 
in  force.  Statistics  show  that  the  aver- 
age man  has  eight  chances  of  dying  to 
one  that  his  building  will  burn,  and  no 
prudent  merchant  will  delay  even  for  a 
day  protecting  his  building  and  merchan- 
dise against  fire. — F.  L.  Westover,  Bay 
City,  Mich, 

If  you  get  sick  or  accidentally  dis- 
abled and  cannot  work,  will  you  have  any 
money  for  yourself  or  family?  If  you 
cannot  work  won't  you  get  behind  with 
your  bills?  For  your  own  protection  it 
will  be  a  good  investment  to  take  an 
Accident  or  Health  Policy  in  the  Pacific 
Mutual. — Pacific  Mutual  Life  Ins.  Co., 
Los  Angeles,  Cal. 

How  long  is  a  jiffy?  A  little  longer 
than  it  takes  you  to  read  this,  but  no 
longer  than  it  takes  us  to  deliver  any 
order  intrusted  to  our  care.  Not  only  do 
we  pride  ourselves  on  the  quality  of  our 
insurance,  but  also  on  the  promptness 
and  care  with  which  orders  are  filled. — 
John  P.  Slade  ^  Son,  Fall  River,  Mass. 

Saved  every  life.— It  is  fortunate  to 
be  able  to  save  life  in  case  of  fire;  but 
what  if  it  had  been  different?  Who 
would  have  looked  after  your  depend- 
ents? How  about  the  loss  of  your  prop- 
erty even  if  your  life  is  saved.  Don't 
you  realize  the  inestimable  value  of  in- 
surance with  this  oflSce? — /.  C.  Rudd 
Son  S[  Co.,  Owensboro,  Ky. 

Don't  delay  nor  wait  till  your  property 


is  on  fire  before  insuring.  "It  might 
have  been"  are  sad  words  for  the  man 
who  sees  his  all  reduced  to  ashes  without 
knowing  where  to  turn  for  relief.  Re- 
member that  your  friend  in  need  is  an 
insurance  policy.  We  are  ready  to  write 
you  one  at  any  time.  Only  good  com- 
panies represented.— /a*.  A.  Davidson, 
Parkersburg,  W,  Va. 

It*s  the  same  old  story  with  so  many. 
They  do  not  think  seriously  of  fire  in- 
surance until  the  property  is  destroyed. 
Then  there  is  nothing  to  insure.  Why 
not  take  time  by  the  forelock?  Rates 
are  not  reduced  by  procrastinating.  To- 
day is  the  day  for  securing  a  policy. 
To-morrow  may  bring  a  fire.— Mitchell 
^  Shrewsbury,  Parkersburg,  W.  Va. 

A  good  New  Year  resolution  is  with- 
out value  unless  carried  into  effect. 
Neither  is  an  insurance  policy  of  value 
without  it  is  carried  by  a  company  of 
the  highest  standing.  Only  experienced 
and  reliable  agents  can  represent  the 
best  companies.  That  is  why  you  should 
have  us  transact  your  insurance  busi- 
ness.—Sa^re,  Burgett  ^  Co.,  Mobile,  Ala. 

Fire  has  no  effect  on  a  man's  business 
if  he  carries  sufficient  insurance  to  cover 
all  loss.  And  it's  a  good  thing  to  be  able 
to  say  when  the  flames  are  eating  up 
your  property  that  it's  covered  by  in- 
surance.— J.    Henry   Brown,    Woodstock. 

Many  causes  may  be  responsible  for 
the  burning  of  your  building,  but  you 
alone  are  responsible  if  you  lose  in  case 
of  fire.  We  provide  insurance  that  pro- 
tects you  from  loss.  The  cause  is  not 
the  question — the  protection  is  what  you 
want— 5.  A.  Allen  ^  Son,   Westfield. 

The  fire  alarm  gong  or  the  dark  cloud 
in  the  sky  need  have  no  terrors  for  you 
if  we  carry  your  insurance.  The  manner 
in  which  these  disasters  are  increasing 
has  demonstrated  the  fact  that  insur- 
ance is  the  only  protection  you  can  get 
against  them.  Don't  wait  until  to-mor- 
row. Do  it  now.  Call  us  up  and  we 
will  call  and  see  you. — Wallace  ^  Corry,. 
Springfield,  Ohio. 


INSURANCE 


i 


SO 


COAL    ADVERTISING 


Did  it  ever  occur  to  you  that  there 
must  be  a  reason  why  so  many  people 
recommend  our  health  and  accident  poli- 
cies?   It's  this  way. 

We  pay  all  claims  promptly  and  with- 
out any  fuss.  Call  at  our  office  and  get 
list  of  53  claims  that  we  have  settled 
since  January  1. — Lovier  ^  White,  Rome. 

It's  easier  to  pay  a  small  premium  than 
to  suffer  a  heavy  loss  by  fire.  Insure 
to-day  with  Hickman  ^  Johnson,  Knox- 
ville,  Tenn. 

Look  out  for  the  horses  when  the  fire 
bell  rings.  Look  up  your  insurance  be- 
fore it  rings  again.  Come  and  get  one 
of  our  household  inventories  and  insure 
with  Lansing  Insurance  Agency,  Lann 
sing,  Mich. 

^Your  wife?  Is  she  provided  for  in 
case  you  meet  with  misfortune?  This 
is  a  serious  matter.  Take  it  up  to-day 
and  make  application  for  a  policy  in  the 
Prudential  Insurance  Co.  of  America. — 
Trenton,  N.  J. 

Let  us  take  your  risk?  If  your  home 
or  household  effects  are  not  insured  you 
are  taking  a  risk  that  may  mean  the  pos- 
sible loss  of  years  of  striving  and  sav- 
ing. It  may  have  been  your  good  for- 
tune never  to  have  had  a  fire — but  who 
can  tell  when  one  will  occur?  'Tis  bet- 
ter to  be  safe  than  sorrv — better  to  have 
the  protection  of  a  high  grade  company 
than  to  take  your  own  risk.  If  you  can- 
not attend  to  this  at  once,  drop  us  a 
postal  or  call  phone  3326  and  a  repre- 
sentative will  call.  Do  not  delay — act 
now. — Chas.  Wilson  ^  Co.,  New  Haven, 

•  Woodruff  &  Son  have  facilities  not 
surpassed  by  any  other  agency  in  Lex- 
ington for  writing  all  classes  of  fire  in- 
surance— and,  remember,  there  is  not  a 
company  in  our  office  that  is  not  as  good 
for  any  contract  they  may  make  as  any 
bank  in  the  city  is  for  a  dollar  bill.  We 
will  have  no  other  kind.  We  solicit  your 
patronage  and  assure  you  of  fair  treat- 
ment and  prompt  settlement  in  event  of 
loss. — Lexington,   Ky. 

If  a  man  entrusts  the  sums  that  he  is 
able  to  save  out  of  his  yearly  income  in 
trained  and  experienced  hands,  he  has 
no  occasion  for  anxiety.  If  his  invest- 
ments  take  the  form  of  insurance,  while 
his  immediate  income  is  deferred,  he  has 
the  satisfaction  of  knowing  that  those 
dependent  on  him  will  reap  the  benefit 
of  his  care.  If  he  selects  an  endowment 
policy,  he  simply  waits  until  the  term 
has  expired,  when  he  will  reap  the  full 


advantages  of  his  savings.  The  sums 
requisite  for  quarterly  or  semi-annual 
payments  are  so  small  that  they  are 
hardly  missed  yet  their  aggregate  im- 
portance, when  accumulated  for  a  long 
term  of  years,  is  extremely  great.  The 
habit  of  thus  putting  aside  at  regular 
periods  the  sums  essential  for  the  pay- 
ment of  a  policy  becomes  a  second  na- 
ture as  time  goes  on. — C.  Walker  HilU, 
Rockland,  Me, 

Is  your  property,  household  goods  or 
stock  of  merchandise  insured?  A  policy 
of  insurance  covering  loss  by  fire  saves  a 
man  much  humiliation  and  embarrass- 
ment in  case  of  fire.  The  cost  is  trifling 
compared  to  the  benefits  to  be  derived. 
Let  me  figure  with  you.  You  will  be 
surprised  when  you  .know  how  little  It 
costs. — R.  M.  Morton,   Windsor,  Ont. 

Fire  insurance.  The  methods  of  the 
various  companies  in  settling  their  losses 
appear  to  us  of  the  first  importance  to 
buyers  of  insurance  policies.  Insurance 
is  preeminently  a  business  founded  upon 
good  faith,  and  a  policy  to  be  worth  any- 
thing must  be  good  under  any  and  all 
circumstances.  An  insurance  company 
which  meets  its  obligations  under  ordi- 
nary conditions,  but  which  in  the  face 
of  extraordinary  losses  endeavors  in 
every  way  to  evade  its  just  obligations, 
is  not  the  company  which  the  thoughtful 
and  conservative  business  man  will 
choose  to  indemnify  him  against  loss. 
We  represent  only  companies  that  pay 
their  losses  under  all  circumstances. — 
O.  A.  DeLong  4*  Co.,  Lexington,  Ky. 

Insurance  solicitors — Your  living  ex- 
penses have  increased  greatly,  but  the 
Armstrong  law  has  decreased  your  in- 
come. Our  contract  and  proposition  en- 
able you  to  more  than  double  your  prev- 
ious high  contract  income  mark.  We 
give  you  an  opportunity  to  earn  more 
than  a  bare  living.  You  get  paid  for 
the  production,  large  or  small.  Investi- 
gate. The  truth  will  convince  you  what 
others  are  doing  you  can  do.  Insuring 
public — A  Southern  insurance  company, 
officered  by  Southern  men  and  backed 
by  Southern  money,  offers  you  the  most 
attractive  protection  proposition  to  be 
found.  Policies  are  liberal  and  fair,  safe, 
sound  and  conservative,  guaranteeing  at- 
tractive investment  features,  and  pro- 
tection for  wife  and  children  in  case  of 
the  death  of  the  insured.  None  better 
to  be  had.  Give  our  agents  a  hearing; 
they  will  interest  you. — The  Southern 
States  Life  Insurance  Co.,  Montgomery, 


INSURANCE 


COAL    ADVERTISING 


31 


FEED 


Hungry  horses  are  poor  and  unsatis- 
factory workers.  It  pays  to  feed  well 
and  use  good  feed.  Buy  it  from  Simon 
&  King  and  note  the  satisfactory  smile 
on  your  horse's  countenance. — Simon  ^ 
King,  Crowley,  La. 

Resolutions  by  the  Barnyard  Conven- 
tion. 

The  horse  and  donkey  said  "that  the 
corn,  oats  and  hay  from  Agle's  was  the 
best  ever,"  the  cow  said  "their  chop-feed, 
bran  and  middlings  are  rich  and  de- 
licious," and  the  hog  and  sheep  said  "  'tis 
all  true,  for  we  have  tried  it,"  and  the 
rooster  chipped  in  here  and  remarked 
"that  they  keep  everything  a  live  chicken 
wants  down  there.  Why,  they  have 
wheat,  rye,  coarse  meal,  cracked  corn, 
grits,  beef -meal,  bone-meal  and  the  finest 
poultry  foods." 

It  was  Resolved,  That  the  master  be 
instructed  to  purchase  his  feed  from 
Oeo.  Agle   S[  Sons,  Bloomington,  III. 

One  poultry  man  says  his  hens  have 
laid  50%  more  eggs  during  the  past 
year  than  they  did  one  year  ago  when 
he  was  not  feeding  our  prepared  Al- 
falfa cuttings  regularly.  We  know 
from  his  experience  and  from  tests  we 
have  made  ourselves  that  no  more  per- 
fect hen  ration  can  be  made.  If  you 
are  interested  in  increased  egg  out  put 
you  had  better  give  this  feed  a  trial. 
Low  prices  to  tempt  your  orders. — 
Lathrop's,  Rochester,  N.  Y. 

You  won't  have  colicky  horses  if  you 
mix  a  little  of  our  prepared  horse  food 
in  with  the  daily  rations.  Contains 
conditioner  in  just  the  right  proportion 
to  do  your  horse  good.  Prepared  by  an 
expert  veterinary  who  has  made  a  long 
study  of  the  effect  of  foods  on  horses. 
Come  in  and  get  a  liberal  free  sample. 
—Baker's  Feed  Store,  Bufalo,  N.   Y, 

Particular  Wheat  Buyers!  Here's 
your  chance!  I  have  some  chicken 
wheat — got  250  sacks  from  Oregon — ex- 
tra good — large,  plump,  clean,  gold  col- 
ored kernel.  A  pound  goes  nearly  as 
far  as  i?4  ounces  of  the  common  run. 

It  is  a  big  bargain — not  in  the  price, 
but  in  the  quality.— ^w</er.  Eureka,  Cal. 

Mixing  good  feed  for  all  domestic 
animals  is  a  trick  we  have  learned.  Come 
to  this  store  when  your  supply  is  low. — 
Hay  Market  Feed  Store j  Lowell,  Mass, 


FEED 


Feed  for  poultry,  horses  and  cows  you 
will  always  find  in  this  store.  No  other 
feed  merchant  in  Binghamton  has  had 
as  long  experience  as  we  have  in  feed 
mixing— we  keep  chickens  and  feed 
horses  and  cows  ourselves — we  know 
what  they  require  to  keep  in  good  con- 
dition.—3fa«*cic*,    Binghamton,    N.    Y. 

Laying  food  for  hens.  Nothing  bet- 
ter than  our  "  Hen  Mix."  Sell  it  in  5, 
10,  and  25  lb.  lots,  and  guarantee  the 
quality.  Hundreds  of  letters  from 
poultrymen  testify  to  its  worth. — Star 
Feed  ^  Grain  Co.,  El  Paso,  Texas. 

Your  horses  can't  complain  when  you 
are  giving  them  feed  which  does  not 
satisfy,  but  when  you  give  them  Page's 
feed  they  will  express  their  satisfaction 
by  doing  better  work,  keeping  in  better 
condition  and  looking  better.  We  look 
to  quality  in  preparing  our  feeds  and 
long  time  users  testify  as  to  our  success. 
Page's  Feed  Store,  Rochester,  N.  Y. 

Ever  buy  ready  mixed  feed  for  lay- 
ing hens?  No  matter  whether  your  ex- 
periment proved  a  success  or  not,  we 
know  that  you  will  be  satisfied  if  you 
try  our  hen  food.  Just  the  right  in- 
gredients for  egg  making.  We'll  guar- 
antee an  increased  egg  output  if  you 
will  follow  our  directions  and  give  your 
hens  proper  care  and  attention. 

Bargain  lots  of  feed  should  not  in- 
terest you  unless  the  reputation  of  the 
dealer  is  good  and  you  recognize  real 
quality  in  the  feed.  Several  cars  of 
feed  now  on  our  siding.  We  want  to 
unload  them  and  are  ready  to  show  you 
a  bargain— price  and  quality  both  right. 
—Fulton  ^  Co.,  Elmira,  N.  Y, 

Don't  forget  that  when  you  want  the 
best  and  cheapest  horse  feed,  one  that 
will  put  your  horse  in  good  condition 
and  keep  him  there,  that  we  sell  it — 
that  we  sell  more  of  this  one  kind  of  feed 
than  all  others  put  together  and  that  it 
has  never  failed  to  give  satisfaction 
wherever  it  has  been  given  a  fair  trial. — 
Wm.  M.  Powel,  Chester,  Pa. 

Buy  feed  for  your  cattle  with  care. 
Anything  is  not  good  enough  if  you  ex- 
pect your  horses  to  keep  in  good  work- 
ing condition,  your  cows  to  keep  healthy 
and  give  good  milk.  No  siftings  or  dirt 
mixed  in  with  the  feed  you  get  here.— 
Orange  Store,  Newburgh,  N,  7, 


32 


COAL    ADVERTISING 


\ 


It 


GROCERIES— FLOUR 


Sylph  flour  in  plenty  now  ready.— In 
our  announcement  the  other  day  concern- 
ing the  supply  of  Sylph  flour  we  prom- 
ised a  plentiful  supply  in  a  few  days. 
That  promise  has  now  been  fulfilled. 
Five  carloads  have  arrived  and  more  is 
on  the  way.  Our  plans  comprise  or- 
ders for  the  delivery  of  two  carloads 
a  day  until  further  orders.  From  the 
rate  at  which  the  sale  of  this  superb 
flour  is  increasing  we  do  not  expect 
even  to  reduce  these  orders,  but  rather 
to  make  still  heavier  demands  on  the 
mills. 

We  owe  the  public  an  apology  for  al- 
lowing ourselves  to  run  out  of  Sylph 
flour,  since  we  made  such  exhaustive  tests 
before  advertising  this  flour  that  we  knew 
it  to  be  the  very  best.  We  should  there- 
fore have  anticipated  the  demand.  How- 
ever, we  are  proud  of  the  record  that 
Sylph  flour  is  making  and  will  not  al- 
low ourselves  to  run  short  in  the  supply 
again.  We  repeat  what  we  have  so  often 
said,  "Sylph  flour  is  the  best,  without 
qualification."— Day  ^  Bailey  Grocer  Co., 
Memphis,  Tenn. 

Gluten  goodness.  The  truly  nourishing 
part  fo  flour  is  the  gluten  and  phos- 
phates. These  are  often  lost,  or  im- 
paired in  the  process  of  milling,  but  they 
are  preserved  in  the  highest  eflficiency  in 
Angelus  flour  which  we  mill,  by  a  spe- 
cial process  of  our  own,  from  the  best 
hard  spring  wheat.  That  is  what  makes 
Angelus  flour  so  rich,  and  enables  it  to 
yield  the  purest,  whitest,  most  fragrant 
and  wholesome  bread  and  biscuit  ever 
eaten  by  mortal.  If  you  have  not  yet 
tried  this  flour  there  is  a  great  treat  in 
store  for  you. — Thompson  Milling  Co., 
Lockport,  N.   Y. 

A  substantial  foundation  upon  which 
to  build  a  good,  healthful  body  and  a 
vigorous  mind  is  in  using  discretion  as 
to  the  bread  your  family  consumes.  This 
is  the  main  article  of  food  and  for  that 
reason  should  be  of  the  best  quality. 
To  get  that  best  quality  all  that  is 
necessary  is  to  insist  upon  your  grocer 
sending  you  Elect  Flour. — B.  B.  Busby 
Co.,  Memphis,  Tenn. 

About  a  year  ago  we  thought  we  were 
doing  well  to  sell  one  hundred  barrels 
of  Henkel's  flour  each  month,  but  since 
the  ladies  have  learned  what  excellent 
light  bread  and  delicious  pastry  can  be 
made  with  Henkel's,  we  are  selling  over 

GROCERI 


1,000  barrels  a  month.— Newell  4-  Trues- 
dell,  Binghamton,  N,   Y. 

Boyer's  "  Silver  King "  Flour  at  four 
dollars  a  barrel. — This  most  excellent 
flour  is  the  housewife's  pride.  We  get 
all  kinds  of  compliments  about  it.  This- 
special  price  is  for  strike  times  and  may 
help  out  where  "  economy  is  the  law." — 
Boyer's,  Scranton,  Pa. 

How  can  we  emphasize  sufficiently  the 
goodness  of  Henkel's,  so  that  you  will 
order  a  sack,  next  time  in  preference  to 
any  other.  Henkel's  flour  is  so  good  for 
bread,  biscuits  and  pastry,  that  many 
housewives  will  use  nothing  else  after 
trying  Henkel's. — Newell  ^  Truesdell^ 
Binghamton,  N.  Y, 

Sylph  flour  makes  biscuits  better  than 
the  best  king  on  earth  is  entitled  to, 
and  pastry  that  would  melt  the  heart  of 
the  most  critical  queen. — Day  Sj;  Bailey 
Grocer  Co.,  Memphis,  Tenn. 

Best  flour  on  earth  is  our  best  flour. 
There  is  none  made  anywhere  that  is 
superior  to  it  in  any  respect.  It  makes 
the  finest,  flakiest,  whitest  bread;  the 
lightest  biscuits,  the  most  brittle  and  ap- 
petizing pie  crust;  the  most  superb  cake. 
Try  it  and  you  will  be  convinced. — The 
Globe,  Peoria,  III, 

It  is  bound  to  strike  you  that  there 
is  better  flour  than  that  you  have  been 
using  when  once  you  see  the  results  ob- 
tained by  your  neighbor  who  bakes  with 
the  Royal  Gem  brand — less  flour,  more 
and  better  bread  indicate  the  cause  of 
your  dissatisfaction.  Why  not  follow 
her  wise  example  and  use  Royal  Gem 
flour?— Per  A- 1  n«  Grain  and  Milling  Co.,^ 
Sacramento,  Cal. 

Dickson's  Best  Patent  Snow  White 
flour  is  wholly  unlike  any  other  flour 
ever  milled.  It's  better,  unquestionably 
better.  No  other  brand  imparts  to  the 
bread  a  taste  so  appetizing;  no  other 
makes  lighter  or  more  wholesome  bread. 
Dickson  Mill  and  Grain  Co.,  Scranton. 

There's  a  best  in  everything  and  the 
best  of  bread  is  that  made  from  Olym- 
pic flour.  We  don't  claim  Olympic  is 
best  without  having  good  grounds  to 
make  our  claims  on.  No  other  miller 
gives  the  close  expert  attention  to  the 
details  of  flour  manufacture  that  we  do. 
Our  machines  are  new  and  modern  and 
use  only  the  best  Washington  wheat. — 
Portland  Flouring  Mills,  Spokane,  Wash, 

ES— FLOUR 


COAL    ADVERTISING 


35 


Spring  wheat  flour  makes  wholesome, 
nutritious  bread.  Winter  wheat  flour 
makes  light,  white,  delicious  bread. 
Neither  makes  perfect  bread,  but  Beaver 
flour,  a  blend  of  Manitoba  spring  wheat, 
and  Ontario  fall  wheat  in  the  right  pro- 
portions of  each,  makes  perfect  bread- 
whitest,  most  inviting  and  nutritious. 
Beaver  flour  will  make  your  baking  suc- 
cessful.—r.  H.  Taylor  Co.,  Charlottes^ 
town.  Can, 

A  perfectly  "balanced"  flour  is  one 
which  contains  the  greatest  amount  of 
nutriment   in   its   most  easily   digestible 
form.     No  single  variety  of  wheat  will 
produce  "well   balanced"  flour.     It  re- 
quires the  careful  selection  of  different 
kinds.     The   makers   of   Royal    House- 
hold   flour    have    more    than    a    hundred 
elevators  scattered  throughout  the  great- 
est wheat  growing  country  in  the  world, 
which  enables  them  to  secure  the   very 
pick  of  the  wheat  that  will  yield  per- 
fectly balanced  flour.    The  kind  of  flour 
that  produces  the  best,  the  largest  and 
strongest  loaf.     The  loaf  which  contains 
the  greatest  amount  of  bone,  muscle  and 
brain-making  protein  and  the  lowest  per- 
centage   of    waste.       Royal     Household 
makes  bread  which  reduces  the  labor  of 
digestion — and    gives    greatest    nutrition 
for  least  stomach  efl'ort.     It's  the  "bal- 
ance" in  flour  that  makes  bread  easier 
to  digest  and  gives  it  many  other  qual- 
ities which  are  usually  attributed  to  other 
causes.— O^i/rtc'*,  Quebec,  Can. 

It  is  very  strange  "to  say  the  least" 
how  the  people  appreciate  a  good  thing. 
If  you   want   to   know   where   you   can 
find  a  good  thing  in  the  way  of  a  bar- 
gain, just   simply    follow    the   crowd   to 
the  Plymouth  Public  Market  next  Sat- 
urday and  see   for  yourself.     On  Wed- 
nesday of  next  week  we  shall  have  one 
of  the   greatest   bargains   in   flour   that 
Plymouth  ever  saw.     For  that  day  only 
we   shall   sell    one   of   the    nicest   flours 
on    the    market    for    69    cents    per   bag. 
Come  early  and  get  the  whirlwind  before 
it  is  too  late.— Plymouth  Public  Market, 
Plymouth,  Mass. 

It  isn't  "  knack  "  that  makes  the  bread 
and  rolls  good,  it's  good  flour,  such  as 

Ceres  "  Flour.  You  can  always  count 
on  turning  out  the  lightest,  sweetest, 
purest  bread  and  rolls  and  the  most 
delicious  cake  and  pastry  when  you  use 
"Ceres"  flour.  It  is  the  real* quality 
flour— the  flour  that  is  recognized  as 
best  by  all  competent  judges.  Try 
"  C^res  "  the  next  time  you  bake.  Your 
grocer  will  supply  you  with  "Ceres" 
flour.  Refuse  substitutes.— ITm.  M.  Gait 
4C  Co.,  Washington,  D.  C. 

GROCERI 


The  house  of  quality.     The  Delmonico 
mvites  every  housekeeper  in  Savannah- 
regardless  of  where  she  usually  trades— 
to  take  advantage  of  its  enormous  line 
of  delicacies.     You  are  sure  of  quality 
when    you    buy    here— there    is    no    ele- 
ment   of   chance— but    an    unquestioned 
certainty.     Many   food  products  cannot 
be  judged    until    they    reach   the   table, 
hence  it  is  desirable  that  you  be  certain 
of  the   quality   of   things   making  your 
feasts.      That   certainty   is    yours    when 
your  foods  come  from  Savannah's  pure 
food  store.     Our  service  is  replete  with 
all  pleasure-giving  features.    Our  prices 
are  just  as  low  as  goods  of  the  same 
quality  can  be  sold.     It's  real  economy 
to    use    pure    foods— it's    folly    not    to 
use    them    when    they    cost    no    more.— 
Delmonico  Co.,  Savannah,  Ga. 

Royal  Household  flour.  Your  protec- 
tion comes  from  us.  We  make  it,  know 
its  goodness  and  guarantee  it  to  both 
you  and  the  grocer.  It  is  always  sold 
under  our  name  and  trademark,  so  you 
cannot  go  wrong.  Ask  your  grocer  for 
Royal  Household  flour.  It's  the  key 
to  better  living.— O^rt'/m  Flour  Mills  Co., 
Ltd.,  Montreal,  Can. 

The  Levy  Grocery  Co.  undersell  all 
others.  Just  received  new  and  complete 
line  jellies,  preserves,  etc.,  in  glass  jars. 
Fresh  comb  honey,  one  pound  squares. 
Best  goods  at  bottom  prices.— £:/  Paso. 

Our  grocery  sales  are  always  on  the 
increase;  each  month  has  been  better 
than  the  last.  If  you  are  not  already 
dealing  with  us  you  do  not  know  how 
well  we  can  please  you  in  quality  and 
satisfy  you  in  quantity.  We  look  after 
the  buying  end  so  well  that  when  we 
send  out  orders  we  are  sure  we  can 
please.  Prompt  delivery.— TAe  Carrow 
Cash  Market,  Ottumwa,  Iowa, 

Germ  and  weevil  proof  graham  flour, 
pancake  flour,  entire  wheat  flour,  rye 
flour,  self-raising  pancake  flour,  white 
corn  flour.  Prepared  by  the  celebrated 
Everett  process.  We  do  not  hesitate  to 
recommend  these  flours  to  make  the  most 
delicious  bread  and  cakes  and  to  be 
superior  to  all  others,  every  package 
contains  a  little  book  of  recipes.  You 
get  a  profit  dividend  certificate  with 
every  purchase.— J/rA'in ney  ^  Co.,  Bing- 
hamton, N.  Y. 


Every  one's  favorite.  There's  no  flour 
that  has  such  a  strong  hold  in  the  homes 
of  Washington  as  Olympic  flour.  Its 
splendid  bread-making  qualities  have 
won  for  it  this  position  of  trust.— Po»7- 
land  Flouring  Mills  Co.,  Spokane,  Wash. 
ES— FLOUR 


If  i 


34 


COAL    ADVERTISING 


COAL    ADVERTISING 


PAINT 


Old  Uncle  Ben  wanted  to  have  his  portrait  painted. 
"  Surely  that  is  a  very  large  sum"  he  said  when  the  artist 
named  the  price. 

The  artist  protested  and  assured  him  that,  as  portraits 
went,  that  was  very  little  to  ask.  Uncle  Ben  hesitated. 
"  Well,**  he  said  at  length,  "  how  much  will  it  be  if  I  fur- 
nish the  paint?  '* — Lippincott*s. 


Mr.  Farmer,  brighten  up  your  wagon, 
tools  and  buggies.  Sherwin-Williams 
wagon  and  implement  paint  for  wagons 
and  tools.  Sherwin-Williams  Buggj' 
Paint  for  buggies.  Things  well  painted 
show  prosperity.  You  are  prosperous. 
Use  paint.  Get  it  from  us.  All  kinds. 
Glass,  too. — The  Lawrence  Paint  Co., 
Binghamton,  N.  Y. 

'  Surprising  how  quickly  you  can  change 
the  entire  appearance  of  furniture  by  the 
use  of  the  Adellte  preparations.  Brush 
it  over  with  Adelite  paint  and  varnish 
remover — let  it  stand  four  minutes,  and 
you  can  wipe  off  the  old  finish  with  a 
cloth,  clean  to  the  wood.  Then  apply 
Adelite  one  coat  finish — just  once  over 
with  a  brush  completes  the  job — gives  the 
dull  beautiful  finish  of  oak,  rosewood,  ma- 
hogany— whatever  wood  you  choose. 
Easy  to  do,  perfectly  simple — results  are 
sure  to  please  you.  Adelite  remover 
costs  4oc  a  can;  Adelite  finish,  60c  pint. 
Brushes  from  10c  up.  See  samples  at 
the  store.— P.  //.  Matthews'  Paint  House, 
Los  Angeles,  Cat. 

Beauty  is  only  skin  deep,  but  it  isn't 
only  the  thickness  of  the  skin  that  makes 
it.  It's  the  kind  of  paint  and  the  way 
it's  put  on  that  makes  the  Sherwin-Will- 
iams aluminum  paint  the  leader  of  all 
others.  S-W.  aluminum  paint  can  be 
used  on  either  wood  or  metal  surfaces. 
Has  no  offensive  odor.  Withstands  ex- 
treme heat  or  cold.  Does  not  discolor. 
Very  durable.  Paint  man  claims  he 
wouldn't  sell  the  S.-W.  aluminum  paint 
if  it  wasn't  the  most  satisfactory  to  use. 
— Lawrence  Paint  Co.,  Binghamton,  X.  Y. 

Poor  paint  is  no  better  than  no  paint 
and  costs  almost  as  much  as  good  paint. 
"Collier"  pure  white  lead  is  the  paint 
that  best  combines  reasonable  cost  with 
highest      qualities. — Collier's,      Denison. 

Paint  for  houses,  barns,  floors,  cup- 
boards, shelves,  furniture,  bath  tubs,  bug- 
gies, farm  tools,  etc.  A  special  paint  for 
each  purpose,  not  one  slap-dash  mixture 

PA  I 


for  all.  Not  low  priced,  but  highest 
grade  at  fair,  honest  prices.  You  know 
our  reputation.  We  say  these  are  the 
best  paints  we  know  of.  You'll  say  so 
too  after  you  have  used  them. — Peck's, 
Spokane,  Wash. 

A  Stain  That's  Not  a  Blemish  on  either 
your  reputation  or  your  house  is  a  bit  of 
wood  stain  we  can  supply — which  you  can 
apply — for  the  sides  of  your  staircases — 
carpet  in  the  middle  you  know.  It's  re- 
markable how  cheaply  you  can  improve 
the  appearance  of  your  staircase  and 
halls  by  buying  paints,  stains  and  var- 
nishes here. — The  Como  Co.,  Great  Falls. 

Do  it  up  brown.  This  is  a  good  time 
to  stain  the  floors.  In  the  summer  the 
rooms  are  cooler  without  carpets.  Stain 
the  floors  any  color  to  harmonize  with 
the  woodwork  and  put  down  rugs. 

The  line  of  wood  stains  here  is  com- 
plete. There's  a  great  variety  of  colors. 
Each  is  complete  in  itself,  requiring  no 
varnish. — J.  H.  Lambs,  Grand  For  A*. 

Paint  man  said  paint  was  bad.  Bought 
torch — painter's  torch — from  us  to  burn 
off.  Don't  have  to  burn  off  Sherwin- 
Williams  paint.  Never  peels,  blisters 
or  chalks.  Always  reliable. — The  Law- 
rence Paint  Co.,  Binghamton,  S.  Y. 

Porch  comfort  in  this  climate  is  as 
essential  as  house  comfort.  Make  your 
porch  look  inviting  by  repainting  the 
chairs  and  seats.  We  recommend  car- 
riage paint  for  porch  furniture.  It  is 
inexpensive,  easily  applied  and  gives  that 
glossy  finish  so  desirable  m  outside  fur- 
niture. Comes  in  eight  colors,  besides 
black  and  white.  Half  pint,  40c;  pint, 
60c;  quart,  $1.00.  Brush  to  apply  it,  J5c 
up.— i\  II .  Matthews,  Los  Angeles,  Cal. 

Lots  of  compliments  yesterday  on  the 
appearance  of  our  new  wagon,  just  out. 
Have  you  seen  it?  Let  us  advise  with 
you  what  it  advertises— paints— for  all 
kinds  of  good  painting.— TA<'  Lawrence 
Paint  Co.,  Binghamton,  N.  Y. 
NT 


I 


Fix  that  "  scratchy  "  bath  tub.  It's  an 
extremely  easy  matter  to  make  it  com- 
fortable. You  can  do  it  yourself  at  a 
cost  of  next  to  nothing.  Just  give  it 
a  coat  of  Harrison's  bath  tub  enamel. 
Made  just  for  the  purpose.  Resists  the 
action  of  hot  water;  gives  a  tub  a  smooth, 
durable  surface,  eliminating  all  the 
scratchy  spots.  A  pint  is  enough  to  cover 
a  tub  thoroughly.— P.  //.  Matthews  Paint 
House,  Los  Angeles,  Cal. 

It's  mere  child's  play  to  apply  our 
paints  and  make  your  house  look  slick, 
span,  new  and  clean,  and  there  is  noth- 
ing as  clean  as  new  paint.— ffjcrpc  ^ 
Munson  Co.,  Oalesburg,  III. 

Makes  home  cheerful.  Ladies,  improve 
the  complexion  of  your  houses,  inside  and 
out.  It's  remarkable  what  a  single  coat 
of  house  beautifier  will  do  in  brighten- 
ing up  the  house  itself,  the  occupants 
thereof,  as  well.  So  in  offering  you  a 
choice  of  many  colors  and  shades  of  Al 
paints,  we're  trying  to  better  your  house, 
make  more  cheerful  your  household.— .4. 
B.  Dure  Co.,  Mobile, 'Ala. 

Paint  man  quotes:  "Little  drops  of 
water,  little  grains  of  sand,  make  the 
mighty  ocean,  make  the  mighty  land." 
Have  you  ever  seen  unusual  paint  in  bot- 
tom of  pail?  It's  good  money  wasted. 
Every  drop  of  Sherwin-Williams  paint 
can  be  used.  It  counts  too.  Helps  keep 
pocketbooks  fat.— The  Lawrence  Paint 
Co.,  Binghamton,  N,  Y. 

A  man  who  knows  about  paints — will 
select  our  paints  every  time.  They  are 
high-grade  in  quality— but  moderate  in 
price.  They  will  wear  and  preserve  the 
surface  on  which  they  are  put— will  hold 
their  color  and  won't  peel  or  crack.  They 
are  easy  to  put  on  with  a  smooth  finish. 
Mixed  for  outdoor  or  indoor  use. — Tan- 
ner Paint  and  Oil  Co.,  Richmond,  Va. 

Insure   your   porch   against   decay   by 
using    paint    that    protects.      Paint    is 
cheaper  than  luml)er  and  repairing  bills 
and  a  heap  quicker.     Two  coats  of  paint 
a  year  will  make  a  porch  and  steps  last 
ten  years  longer.     Paint  that  is  walked 
on,  scrubbed  and  cleaned  and  exposed  to 
the    weather   must   be   good   paint.— T/ie 
Stambaugh-Thompson   Co.,    Youngstown, 
Pure  prepared  paint  is  a  perfect  paint 
and    is    unsurpassed    for    durability    in 
this  climate.     Properly  used  it  will  re- 
tain its  finish  and  wear  better  than  lead 
and  oil  mixed  by  hand.     We  guarantee 
Pure  Prepared  paint  to  be  composed  of 
pure  white  lead,  pure  oxide  of  zinc  and 
pure  linseed  oil,  and  coloring  pigments 
and  contains  no  adulterant.     Give  it  a 
trial  on  your  next  work.-'Barrett-Hicks 
Co.,  Fresno, 


35 


PA 


Hot    weather    is    good    time   to   paint. 
Everything   is   dry   and  buildings   prop- 
erly   painted    now    will    last    for    many 
years.     It  would  seem  like  a  vacation  to 
us    to    make    that    old    weather    beaten 
house  look  like  a  new  one.     That  is  what 
paint  is    for,   and   that   is   what   we   are 
here  for;  to  make  the  homes  of  Fresno 
more    attractive,    both    exterior    and    in- 
terior, better  to  live  in,  better  to  keep, 
better  to   sell   or   rent;   in   fact   a   little 
of  our  wall  paper  and  paint  will  always 
bring        results.—Patterson-Dick        Co., 
Fresno,  Cal. 

Is  beautiful,  durable  and  inexpensive. 
Let  us  tell  you  how  to  make  your  home 
attractive,  inside  and  out  without  a 
big  pocketbook.  Ask  for  color  cards, 
booklets,  facts  and  prices.— Lowe  Bros, 
Joliet,  III. 

Paint  it.  Step  off  and  take  a  look  at 
your  home.  Doesn't  it  need  painting? 
This  is  the  time  to  have  it  done  and 
there's  no  better  paint  to  use  than  Cres- 
cent paint.  It  stands  the  climate,  looks 
best  and  wears  longest.-Esler's  Paint 
Store,  Denison,  Tex. 

Our  B.  P.  S.  carriage,  buggv,  and 
wagon  paints  are  made  with  the  same 
care,  of  same  materials  as  the  house 
and  other  paints,  which  means  the  use  of 
the  best  material  to  be  had,  prepared 
by  experts  in  the  business.  The  carriage 
and  buggy  paints  are  easily  applied, 
have  a  fine,  hard,  and  durable  finish, 
will  look  well,  wear  well,  and  give  you 
entire  satisfaction.— IF.  B.  Miller  ^  Son 
Springmd,  III. 

A  few  reasons  why  Diamond  wall  fin- 
ish is  better  than  any  other  finish  on 
the  market.  Any  numli^r  of  coats  can 
be  applied  over  each  other  and  will  not 
crack  or  scale,  thus  avoiding  the  ex- 
pense of  washing  the  walls.  Diamond 
wall  finish  can  be  applied  on  wood, 
brick,  canvas  or  papered  walls  and  ceil- 
ings. Won't  harden  in  the  pail.  Mixed 
for  use  to-day,  can  be  used  to-morrow 
or  next  week,  an  important  item  re- 
garding expense.  Free  from  poisonous 
matter  and  has  strong  disinfecting  qual- 
ities, thoroughly  sanitary  in  every  re- 
spect. Sold  only  by  J.B.  Donovan  ^ 
Co.,  Baraboo,  Wis. 

Good  results  is  what  everybody  is 
striving  for,  no  matter  in  what  channel 
of  activity  it  may  be.  If  you  are  after 
satisfactory  results  from*  the  use  of 
paints,  success  will  crown  your  efforts 
if  you  insist  on  getting  the  Imperial 
ready  mixed  paints,  for  which  we  are 
the  exclusive  selling  agents  in  this  city. 
—Tuttle  Paint  ^  Glass  Co.,  El  Paso.' 
INT 


36 


COAL    ADVERTISING 


COAL    ADVERTISING 


37 


VEHICLES 


Bu7  a  new  rig  this  spring — don't  cost 
as  much  as  you  expect  if  you  come  here. 
Come  down  any  time  and  we'll  show  you 
through  our  repository. — Kenton  Car- 
riage  Co.,  Kenton,  O. 

Ride  on  rubber.  That's  the  **easy'' 
way.  Now  pick  your  rig  while  we  have 
a  full  line  of  the  swellest  new  effects 
on  display.  If  you're  going  to  buy  a 
carriage,  get  a  surely  good  one.  That's 
the  only  kind  we  sell — and  we  warrant 
we  can  give  you  more  carriage  elegance, 
comfort  and  real  worth  for  your  money 
than  you  can  get  anywhere  else.  No 
heavy  prices  to  pay,  if  you  buy  of  us.- 
TT.  F.  Whiton  ^  Co.,  Bangor,  Me. 

In  the  springtime  you  think  of  riding 
or  driving.  Then  you  ask  where  to  get 
your  outfit  and  get  the  best.  Ask  those 
who  know  and  they  will  tell  you  that 
Broyles,  McClelland  &  Lackey  Co.  carry 
the  best  line  of  buggies,  surreys,  road 
wagons,  etc.,  and  manufacture  the  best 
harness  to  be  found  anywhere.  Come 
and  see  before  you  make  your  purchase, 
then  you  will  be  of  the  same  opinion. 
Maybe  you  think  the  horse  doesn't  know 
when  his  collar  fits  and  when  it  doesn't. 
"Horse  sense'*  enables  him  to  tell  the 
difference  at  a  single  "try  on."  Make 
sure  you  have  the  right  sort  by  buying 
horse  collars  and  every  other  kind  of. 
horse  equipment  of  us.— Broifles,  Mc- 
Clelland ^'  Lackey  Co.,  Knoxv'ille,  Tenn. 

A  carriage  body  of  correct  style  and 
shape  on  running  gear  that  is  strong, 
easy  and  durable— that's  the  sum  and 
substance  of  a  good  vehicle.  And  such 
are  numerous  here.— Howard  Miller, 
Mansfield,  O. 

It  is  lost  on  some  men  to  say  that  the 
body  has  oval  edge-irons,  concave  seat 
risers,  ash  sills  and  poplar  panels, 
screwed,  glued,  plugged  and  mitred  at 
the  corners,  and  has  full  length  steel 
rocker  plates.  They  are  necessary  de- 
tails of  a  really  good  vehicle,  however, 
and  prove  their  presence  by  wear. — W. 
a.  Bruce  ^  Co.,  Memphis,  Tenn. 

The  pleasure,  to  say  nothing  of  th« 
pride  of  owning  a  carriage  of  your  own, 
is  a  dream  which  is  realized  in  its  fullest 
extent  only  when  we  have  supplied  the 
carriage.  The  selection  of  a  buggy  is 
an  important  undertaking.  A  good 
buggy  costs  too  much  money  to  be  pur- 
chased    indifferently.    A     poor    buggy 


VEHICLES 


costs  too  little  money  to  be  bought  at 
all. — W.  //.  Rowerdink,  Rochester. 

Need  a  carriage  ?— You  can  get  one 
here  much  below  the  regular  price  ! 
Simply  because  we  need  more  room  in 
our  establishment.  The  driving  season 
is  well  under  way,  and  you  ought  to  have 
the  best  possible  vehicle  in  order  to  get 
full  enjoyment  out  of  the  season  !— IF. 
C,  Smith,  Richmond,  Va. 

A  long  drive  can  be  taken  in  comfort 
when  you  are  seated  in  one  of  the  light 
and  easy  runabouts  that  you  will  find  in 
our  large  assortment  of  high-class  ve- 
hicles. The  increasing  popularity  of 
these  vehicles  for  road  use  is  shown  in 
the  many  that  we  are  selling  and  the 
reasonable  prices  we  are  asking.— E.  W. 
Davis  Carriage  Co.,  Colorado  Springs. 

There's  just  as  much  difference  in  car- 
riages as  there  is  in  horses,  more,  per- 
haps, and  besides  carriages  get  out  of 
style  quicker  than  horses.  If  you  own 
a  good  horse  don't  be  satisfied  with  any 
old  carriage.— fi'ir6y  ^  Hicks,  New  Bed- 
ford, Mass. 

You  hate  to  say  ''Whoa"  when  you 
are  riding  in  one  of  our  rigs,  behind  one 
of  our  smart-stepping  teams.  We  can 
furnish  high  steppers,  safe  teams  for 
the  ladies  to  drive,  or  a  pair  of  reliables 
that  will  take  you  safely  over  the  worst 
imaginable  roads.— J?.  M.  Carter  ^  Co., 
Crowley,  N,  Y, 

There  are  days  when  carriage  buying 
fills  the  minds  of  those  Mho  realize  that 
better  opportunities  await  early  comers. 
Our  repository  offers  anything  you  may 
want  in  a  \e\\\c\e.— Smith,  w'atkins  ^ 
Co.,  Lexington,  Ky. 

A  horrible  accident  may  be  averted 
by  getting  your  carriages  from  the 
White  Hickory  Wagon  Mfg.  Co.,  At- 
lanta, Oa. 

Rarely  has  there  been  such  an  ideal 
summer  for  driving — cool  enough  to 
make  even  the  street  inviting— and  rarely 
have  we  ever  shown  so  many  handsome 
summer  vehicles— victorias,  phaetons, 
surreys,  station  wagons,  spiders,  traps, 
runabouts,  buggies— rich,  restful,  grace- 
ful, with  every  item  carefully  thought 
out  and  faithfully  executed.  Prices  run 
along  from  very  modest  figures  to  where 
your  fancy  calls  halt— vehicles  ready  to 
deliver  or  ready  to  trim  and  paint  to 
your  order.— Studebaker,  New  York. 


Buggyolog}-.  A  new  science  whose 
chief  center  is  now  in  Columbus,  Ohio. 
Briefly,  buggy ology  may  be  called  the 
science  of  buggies,  or  more  exactly  the 
science  which  will  enable  the  prospective 
purchaser  of  a  buggy  to  learn  just  how 
much  of  value  there  is  underneath  the 
glossy  finish.  It  is  a  difficult  study,  for 
there  are  so  many  would-be  professors 
who  find  it  profitable  to  mislead  earnest 
students.  Buggies  consist  of  wood,  iron, 
steel,  leather,  cloth,  carpet,  rubber,  paint 
and  varnish.  There  is  great  chance  for 
variation  in  quality  in  each  of  these 
lines.  The  spokes  may  be  sawed  oak 
instead  of  split  hickory,  and  cross- 
grained  spokes  are  common  and  have 
cost  many  lives.  Iron  may  be  used  in- 
stead of  steel,  etc.,  etc.  The  paint  and 
varnish,  when  skilfully  applied,  may  be 
like  charity— cover  a  multitude  of  sins 
of  omission  and  commission  in  construc- 
tion. Of  course,  experience  may  be  the 
best  teacher,  but  most  people  object  to 
paying  the  high  salary  this  teacher  de- 
mands. There  is  one  sure  way  of  learn- 
ing all  the  points  of  buggy  construction. 
Buy  a  Columbus  Buggy  Co.'s  vehicle. 
It  is  the  best  made,  best  in  wood,  best 
in  steel,  best  in  leather,  best  in  trim- 
mings, and  best  in  workmanship.  There 
are  no  sins  to  cover  up. — W.  8.  Bruce  §; 
Co.,  Memphis,  Tenn, 

The  race  is  on  !  The  staying  qualities 
of  the  carriage  or  harness  that  is  made 
upon  honor,  that  is  made  as  good  as  it 
can  be,  that  is  sold  as  low  as  it  can  be, 
wins  every  time.  That  is  why  our  busi- 
ness in  these  lines  increases  so  rapidly, 
and  why  we  carry  the  high-grade  vehicles 
and  harness  that  we  do. — W.  C,  London 
Co.,  Rutland,  Vt, 

Ride  in  our  rigs  and  you'll  agree  with 
us  that  they  are  the  easiest  riding  rigs 
made.  We  expect  to  sell  more  rigs  this 
season  than  we  ever  sold  before.  The 
good  people  are  finding  out  where  they 
can  get  the  best  rigs  for  the  least  money. 
— Kenton  Carriage  Co.,  Kenton,  Ohio. 

Seasonable  carriages,  built  to  wear. 
Examples  of  our  own  hand-wrought  run- 
abouts in  several  smart  styles  now  on 
our  floors.  Business  wagons,  grocers, 
milkmen,  laundrymen,  carpenters,  bak- 
ers, butchers,  florists  and  others. — Chat, 
H,  Childs  ^'  Co.,  Utica,  N.  Y. 

We  have  the  largest  and  most  varied 
assortment  of  fine  carriages  on  exhibi- 
tion, finished  completely  and  ready  for 
immediate  use,  to  be  seen  in  the  United 
States  or  anywhere  else  in  one  building. 
Our  stock  embraces  every  recent  style 
that  fashion  and  utility  have  created, 
for  town  and  country,  park,  road  and 
horse  show.    If  some  beautiful  or  ap- 


propriate carriage  has  won  your  ad- 
miration and  you  are  in  search  of  one 
like  it  you  may  be  sure  of  finding  your 
ideal  here.— Fan  Tassell  ^  Kearney, 
New  York. 

No  use  in  buying  a  new  rig  unless  you 
buy  a  good  one.  If  you  come  here  you'll 
get  a  rig  that  will  suit  you  in  every 
way. — Kenton  Carriage  Co.,  Kenton,  O. 

Don*t  take  our  word  for  it  ;  but  con- 
vince yourself  by  careful  comparison 
where  you  can  get  the  best  vehicle  for 
your  money.— Parro«  Carriage  Mfg. 
Co.,  Los  Angeles,  Cat. 

A  smart  outfit  is  possible  at  compara- 
tively small  cost— if  the  person  who  buys 
is  careful  of  the  selection.  The  discern- 
ing come  to  us  because  they  like  the 
style  of  our  well-made  vehicles  !  The 
best  material,  artistic  judgment  and  ex- 
pert workmanship  combine  to  give  our 
products  their  excellence. — Ainslee  Car- 
riage Co.,  Richmond,  Va. 

An  afternoon  drive  is  as  pleasant  a 
way  of  spending  the  time  as  one  could 
find.  We  should  like  to  satisfy  your 
carriage  wants.  We  are  particular  to 
sell  only  stylish  and  durable  carriages. 
— Graham-Cope  Commercial  Co.,  Red- 
lands,  Cat. 

Windproof  winter  carriages.  Of 
course,  you  know  that  winter  air  is  good 
for  the  little  people,  provided  they  are 
kept  out  of  a  draft.  We  have  a  choice 
line  of  hood  carts  in  which  the  tops  tip 
further  forward  than  is  usually  the  case, 
and  the  space  between  the  lower  edge  of 
the  hood  and  the  carriage  rim  is  pro- 
tected by  a  special  curtain.  Such  ve- 
hicles are  shown  in  reed  and  wooden 
bodies.  In  warm  weather  the  hood  may 
be  closed  up,  buggy-top  fashion.  They 
are  commonsense  vehicles  throughout — 
C.  F.  Wing,  New  Bedford,  Mass. 

Right  Running  Rigs— that's  our  aim. 
Every  carriage  or  wagon  we  turn  out  is 
tested  our  way  and  the  requirements  are 
not  easy  to  meet;  come  and  inspect  this 
year's  models  of  good  rigs  for  service 
and  style. — Morton,  Denver,  Col. 

Like  the  old  one  boss  shay  our  car- 
riages are  built  to  last.  Our  "old  hick- 
ory" buggies  are  made  from  the  bot- 
tom up  of  the  best  seasoned  wood  and 
there's  full  quality  and  fine  workman- 
ship in  every  detail.  Call  here  when 
you  want  a  carriage  bargain. — Smith's, 
Rochester,  N.  Y. 

Take  a  ride  in  a  carriage  built  hf 
Hinds.  You'll  say  you  never  enjoyed  a 
ride  more.  We  make  our  rigs  right- 
right  for  comfort,  right  for  wear,  right 
for  price. — Hind's,  Syracuse,  N,  Y. 


VEHICLES 


88 


COAL    ADVERTISING 


COAL    ADVERTISING 


69 


HARDWARE 


HARNESS,   BLANKETS,   ETC. 


i 


i 


"Jingle,  jingle,  Bells;  jingle  all  the 
waj;  O,  what  fun  to  ride  and  sing  in 
a  one-horse  open  shay."  We  have  the 
finest  line  of  sleigh  bells  in  all  New 
England.  They  are  awfully  jolly,  and 
there  is  nothing  more  delightful  than 
speeding  over  the  snow  to  their  rhyth- 
mic music.  If  you  go  without  the  bells 
they  are  likely  to  fine  you,  which  isn't 
agreeable  any  way  you  look  at  it. — 
Clapp  Si:  Treat,  Hartford,  Conn. 

B-r-r-r!     One  who  uses   horses  must 
have  the  right  things  or,  better,  he  must 
have  the  things  right.     The  Wanamaker 
complement    of    robes,    heaters,    plumes, 
chimes    and    all    things    needed    on    the 
white   highway   is   about   full.     The  lap 
robes,  in   prices   ranging   from  $4.25   to 
$75,  are  splendid   to  look  at  and   thor- 
ough  wearing.     The   finest  badger  wolf 
furs — warm   as  a  house   and   very  good 
looking,   $75.     The   Siberian   dog   robes, 
in    rather    more    noticeable    colors,    cost 
from    $30    to    $45.      The    Galloway    cow 
robe  is  something  short  of  a  radiator — 
so  warm— $;26.     The  goat  skins  come  at 
$12.50.      There    is    an    especially    large 
display  of  plush  robes  at  prices  ranging 
from  $4.25  to  $50,—Wanamaker,  Phila^ 
delphia,  Pa, 

This  $35  harness  is  a  style  that  is 
most  popular  with  drivers  for  runabout 
or  light   buggy   use. 

Always  a  good  looking  harness,  all 
hand  stitched,  easy  to  take  care  of  and 
satisfactory  for  all  light  driving.— 
Wanamaker,  Philadelphia,  Pa. 

Carelessness  causes  many  accidents. 
It  is  criminal  carelessness  to  drive  an 
old  harness  until  it  causes  an  accident. 
Throw  away  that  old  harness  you  are 
driving,  and  let  us  sell  you  a  set  of  fine 
double  or  single  driving  harness.  It 
may  save  you  an  accident.— B/acJfc  Bros. 
^  Co.,  Crowley,  La. 

Harness  that  is  right  in  style,  quality 
and  prices  can  be  had  here.  You  can 
secure  good  values  and  goods  that  will 
give  the  purchaser  mutual  satisfaction. 
All  the  little  odds  and  ends  required  by 
the  horse  owners  can  be  had  here  in  good 


v&Titiy.—Weher  Harness  and  Shoe  Find- 
ing  Co.,    Walla    Walla,    Wash. 

People  who  are  particular  about  the 
kind  of  a  horse  they  drive  should  also 
be  particular  and  get  one  of  our  hand- 
made harnesses.  We  will  make  one  to 
suit  the  horse  and  you,  too,  for  little 
more  than  a  ready-made  one  will  cost. — 
W.  H.  Wise,  Colorado  Springs,  Col. 

Blanket    warmth     for     the     horses. 

We  plan  to  provide  blanket  warmth  for 
the  equine  as  well  as  the  human  family. 
For  a  few  days  we  are  making  it  profit- 
able for  you  to  provide  for  the  horse's 
comfort.  On  every  number  we  mention 
there  is  a  liberal  SRving.— Sibley,  Lind- 
say ^  Curr  Co.,  Rochester,  N.  Y. 

A   story   in    four   chapters.      Chapter 
I.— We  will   sell   you   a  bona   fide,   well 
made,  imported  English  saddle,  at  prices 
that  will  astonish  anyone  who  knows  the 
value  of  saddles  of  English  pigskin  and 
English   make.      Chapter    II.— We    want 
you  to  call  and  look  over  a  line  of  light 
buggy  harness  that  we  have  just  made 
up.     They  excel  anything  in  the  way  of 
harness  ever  shown  in   this  city.     They 
are  hand  made,  up-to-date,  of  the  very 
best    oak-tanned    leather    and    the    price 
is   right.     Chapter   III.— We   have   been 
selling  during  the  past  week  a  suit  case 
at  $3.75.     It   is   a   dandy   and   worth   a 
great  deal  more,  for  it  is  made  of  good 
leather    and    not    imitation.      All    goods 
sold  by  us  are  honest  in  quality.     Chap- 
ter IV.— The  story  of  the  trunks  as  told 
in  this  chapter  should  interest  everyone. 
As  it  is  of  our  own  make  you  can  get 
nothing  better.    The  finest  line  of  Mexi- 
can  art  leather  goods   in   the   city.— IF. 
H.  Wise,  Colorado  Springs,  Col. 

A  horseman's  life  depends  in  a  meas- 
ure upon  the  sterling  goodness  of  the 
harness  he  buys.  Our  harness  is  made 
in  our  own  factory,  the  work  being 
turned  out  under  the  watchful  eyes  of  a 
celebrated  horseman— Mr.  Comer  ford.  It 
is  thoroughly  dependable  harness,  com- 
bining every  good  feature  that  should 
enter  into  harness  making.— Macy's,  New 
York, 


HARNESS,   BLANKETS,  ETC. 


Topsy  tuny  sale  of  tinware.  Our 
house  furnishing  goods  buyer  has  just 
received  a  solid  carload  of  high  grade 
tinware;  there's  almost  every  wantable 
kitchen  utensil  represented  in  the  lot; 
these  goods  were  purchased  far  below 
the  market  price  and  go  on  sale  at  fig- 
ures that  seem  almost  ridiculous;  vou 
can  judge  all  our  prices  on  tinware  by 
the   following. — Zenith,  Duluth,  Minn. 

A  can-opener  is  a  little  thing  among 
the  household  furnishings,  but  a  poor  one 
makes  trouble  and  cuts  fingers  at  a 
time  when  the  housekeeper  is  particular- 
ly anxious  for  everything  to  go  smooth- 
ly. The  Tip-top  can  opener  is  for  either 
round  or  square  cans,  is  the  finest  of 
steel  and  every  one  is  guaranteed.  The 
Star  is  for  round  cans  and  is  adjustable 
for  all  sizes  of  cans.  The  Handy  is  for 
all  kinds  of  cans  and  does  the  work  with 
the  greatest  ease. — Zenith,  Duluth, 

Mop  handles.  Strong  and  durable. 
The  kind  you  can  fit  a  scrub  brush 
in  and  use  as  easily  as  you  do  the  mop. 
Scrubbing  done  with  a  mop  handle  les- 
sens the  strain  on  both  back  and  knees. 
— Zenith,  Duluth,  Minn. 

Dirty  knives  are  cleansed  in  a  quick, 
easy  manner  by  Brown's  knife  cleaner, 
stains  are  removed  and  a  beautiful 
polish  given  to  the  blades — a  polish  with- 
out scratches  or  marks — neither  is  the 
cleaner  or  knives  worn  in  the  cleaning. 
Brown's  cleaner  has  the  usual  two  rub- 
ber rollers,  with  this  diflPerence — it  is 
fitted  with  a  shoulder  guard  that  pre- 
vents shoulder  of  knives  wearing  rollers 
hollow,  and  an  emery  trough  that  sup- 
plies top  roller  with  powder.  You  will 
acknowledge  its  superiority  over  others, 
now  you  see  the  difference — price 
temptingly   low.— Zenith,  Duluth,  Minn. 

The  only  reliable  rain-maker  is  a 
good  garden  hose  with  spray  nozzle,  that 
will  carry  a  good  stream  of  water  to 
any  distance  around  your  lawn  or  gar- 
den, and  keep  it  always  fresh  and  green. 
We  have  the  best  line  of  hose,  reels,  lawn 
mowers  and  garden  tools  and  imple- 
ments generally. — Avery  ^  Co.,  Port- 
land, Ore. 

Xothing  but  fun  keeping  the  grass 
down  when  the  great  American  lawn 
mower  is  used.  Admitted  by  experienced 
mechanics  who  have  examined  them 
to    be    genuine    and    scientifically   con- 


structed, ball  bearing  mowers.  BesideS^ 
the  ease  in  running  and  clean,  velvet 
cut,  the  knives  are  so  arranged  that  they 
sharpen  themselves  in  running.  It's  a 
pleasure  to  show  these  mowers,  and  the 
price  is  right.— B.  G.  Carpenter  ^'  Co., 
Wilkes-Barre,  Pa. 

There  is  real  satisfaction  in  having 
good  tools,  and  when  good  tools  can  her 
bought  at  the  very  low  prices  at  which 
we  sell  them,  it  is  folly  to  go  elsewhere 
and  pay  higher  prices.  We  stand  be- 
hind our  tools  with  an  iron-clad  guaran- 
tee and  protect  you  against  any  loss 
from  poor  ones. — Zettler  Hardware  Co., 
Columbus,  Ohio. 

The  separator  question  is  one  of  par- 
ticularly live  interest  to  the  progressive 
farmer.  We  have  demonstrated  to  oth- 
ers and  will  demonstrate  to  you  the  effi- 
ciency and  superiority  of  the  Sharpies. 
Drop  us  a  card.  The  machine  will  be 
loaned  free  of  cost  for  the  purpose  of  a 
trial,  and  there  will  be  no  obligation 
whatever  to  buy  or  keep  it,  if  it  is  not 
satisfactory  in  every  particular,  or  fails 
to  prove  its  superiority  in  every  essen- 
tial detail  over  any  competing  machine. 
All  we  ask  is  a  guarantee  for  its  prompt 
return  in  case  it  is  not  as  represented. — 
D.  M.  Barlass,  Janesville,  Wis. 

Tools  will  break  sometimes  in  spite  of 
you,  no  matter  how  much  of  a  hurrv  vou 
are  in  to  get  a  certain  piece  of  work 
done.  It  always  happens  that  way. 
nothing  like  knowing  just  where  to  buy 
new  ones  quick,  at  a  low  price,  too.  Our 
stock  is  very  complete. — Roe  ^  Conover, 
Newark,  N.  J. 

Building  operations  in  Peoria  are 
more  active  this  year  than  ever  known 
before.  All  kinds  of  building  material 
and  tools  are  therefore  in  strong  de- 
mand. It  is  always  best  to  buy  the  best 
that  can  be  secured,  and  this  store  al- 
ways keeps  that  kind,  both  tools  and  ma- 
terial. If  there  is  anything  in  those 
lines  you  are  looking  for,  come  here  and 
we  are  sure  we  can  satisfy  you — every 
particular.  No  trouble  to  show  the 
goods. — Charles  Johnson  Hardware  Co., 
Peoria,  III. 

More  expansion.  Our  expanding  busi- 
ness  requires  more  and  better  facilities 
for  rapidly  handling  our  large  stock  of 
hardware.— IT.  B,  Miller  ^  Son,  Spring^ 
field,  UU 


HARDWARE 


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COAL    ADVERTISING 


I 


J  "Do  All  Mop."— Try  it,  and  you  will 
find  it  a  home  necessity— with  it  floors 
are  washed  quicker— with  less  trouble — 
easier  than  is  possible  in  the  old  way— 

"  Do  All  "  comprises  a  stout  galvanised 
bucket  with  patent  funnel  wringer  and 
a  mop. — Alfred  Edmondson,  Morecambe. 

The  harvest  sale  advances  with  the 
measured  music  of  hammers  and  saws.— 
Jone»  Dry  Goods  Co.,  Kaunas  City,  Mo. 

"Farming  on  business  principles 
means  the  saving  of  the  whole  crop  by 
the  use  of  durable,  up-to-date  imple- 
ments."—JoAn^on  cj-  McClay,  Bondur- 
ant,  Iowa. 

Does  your  mower  tear  or  cut  ?  There's 
a  difference  in  lawn  mowers— after  the 
first  few  weeks.  Some  rip  and  tear  the 
grass,  others  cut  it  off  sharp  and  clean, 
so  that  it  will  grow  evenly.  Townsends 
Essex  and  Spider  lawn  mowers  cut  the 
grass,  but  don't  tear  it;  the  blades  are 
self -sharpening,  and  these  mowers  run 
very  easily  and  noiselessly.  If  you'll 
call,  we'll  tell  you  all  about'  the  different 
lawn  mowers  we  carry  in  stock.  We 
can  surely  please  you— and  satisfy  your 
pocketlwok.— BaftrorA-.  Hinds  cj-  Under- 
icood,  Binghamton,  A'.   Y. 

Flooded  is  our  store  with  all  the  use- 
ful products  which  are  so  needful  at  this 
time  of  the  year,  both  inside  and  out- 
side of  your  home.  Why  not  let  us  sell 
them  to  you  ?  Our  lines  are  the  largest 
and  best  in  the  city  and  prices  the  low- 
est.—//. Sandmeyer  Sf  Co.,  Peoria,  III. 

Grass   grows   almost   over   night   now. 
Keeping  the  lawn  velvety  and  beautiful 
is  more  play  than  work  if  you  have  the 
right  kind  of  lawn  mower.     We  can  sup- 
ply you  with  a  lawn  mower  that  will  run 
easily   and  lightly,  will   keep  your  lawn 
like  a  carpet,  will   last  you   longer  and 
give  you  better  service,  and  will  cost  you 
less  than  any  lawn  mower  of  equal  grade 
in    Brooklyn.     "The    Brooklyn,"   a    new, 
strictly  up-to-date  machine,' made  by  a 
factory  that  has  the  reputation  of  pro- 
ducing the  best  mowers  on  the  market. 
They  are  easy  running,  self  sharpening 
and  equal  to  most  makes  that  cost  about 
^o\Me.— Frederick  Loeser  &•  Co.,  Brook- 
lyn, y.  Y. 

Carpenters'  Tools.— For  an  important 
branch  of  hardware.  We  can  supply 
any  number  of  full  kits  of  the  best  tools 
manufactured  on  this  side  of  the  Atlan- 
tic. Many  tools  are  necessary  articles 
in  every  family,  as  occasions  to  use  them 
are  of  almost  daily  occurrence.  The  su- 
perior quality  of  our  tools  is  universally 
recognized.  Carpenters  and  joiners  are 
unanimous  in  praising  them.  All  our 
iiardware  is  spoken  of  in  a  similar  strain. 


COAL    ADVERTISING 


41 


HARDWARE 


We  make  a  point  of  carrying  nothing 
but  the  best  goods  in  every  line,  and 
we're  standing  on  our  intial—Avsry  ^ 
Co.,  Portland,  Ore. 

For  fine,  substantial,  well  finished 
hardware  of  any  description,  we  are 
sure  our  stock  will  stand  your  inspec- 
tion. We  carry  the  largest  stock  on  P. 
E.  I.,  and  our  assortment  is  the  greatest. 
The  reason  we  do  the  largest  business  is 
that  we  quote  lower  prices  than  our 
competitors.  Our  goods  are  all  paid 
for.—Dodd   ^-   Royers,   Charlottetown. 

One  man  we  know  is  so  tickled  with 
the  Holdfast  screw  driver  that  he  keeps 
one  on  his  desk  and  shows  it  to  all  his 
friends.  We  are  showing  in  the  base- 
ment just  why  it  tickles  h\m.— Abraham 
^  Straus,  Brooklyn,  N.  Y, 

You  don't  buy  hardware  with  the  same 
frequency  that  you  buy  groceries,  and 
if  you  buy  the  wrong  kind  you  have 
bought  a  trouble  that  lasts  a  long  time. 

The  essential  thing  about  buying  hard- 
ware then  is  to  know  that  it  is  good. 
That  brings  you  here,  for  the  least  skill- 
ful buyer  can  come  here  and  be  sure 
that  what  is  bought  is  good  because^ 
we  make  it  good.— Z?«6corifc,  Hinds  & 
Underwood,  Binghamton,  N.  Y. 

Lawn  mowers,  Pennsylvania's  "keen 
kutters."  Now  is  your  time  to  make 
your  lawn  look  neat  and  tidy.  Lawn 
mowers  from  $^50  u^.— Hunter  &  Streh^ 
low,  Peoria,  III. 

Comprehensive  Stock.— Nowhere  in 
Burlington  can  you  get  anything  in  the 
hardware  line  cheaper  or  better  than  we 
can  supply  you.  All  our  goods  are  the 
work  of  the  leading  manufacturers,  and 
the  prices  have  subjected  to  a  test  of 
comparison  which  shows  that  our  claims 
in  the  foregoing  are  fully  warranted.— 
MacMillan's   Hardware,   Burlington,   la. 

Garden  Tools.— What  are  your  needs 
this  spring  ?  It  is  well  to  be  equipped 
with  the  best  and  handiest  garden  tools; 
makes  work  a  recreation.  We  want  you 
to  see  our  assortment  of  these  goods. 
Everything  you  will  require  and  the 
most  complete  and  up-to-date  stock  to 
choose  from.  Don't  forget  that  we  are 
headquarters.— iVcLcnnan,  McFeely  ^ 
Co.,  Ltd.,  Vancouver,  B.  C. 

Many  a  boy  would  rather  have  a  few 
carpenters'     tools     for    Christmas    than 
anything    else    that    you    could    buy.— 
Phillips     Cooke     Hardware     Company 
Pueblo.  Col.  ^ 

Your  lawn  needs  attention.  You  can 
spare  yourself  a  lot  of  hard  work  if  you 
have  the  right  kind  of  mower.— /n^ro- 
ham  4"  Davey,  St.   Thomas,  Ont. 


A  bargain  whirl  in  refrigerators. — 
Babcock,  Hinds  ^  Underwood,  Bingham- 
ton, N.  Y. 

Door  and  Window  Screens. — The  fly  is 
now  having  his  inning.  Are  your  screens 
up  ?  Better  get  them  at  the  House  Fur- 
nishing Store  at  once  while  there's  an 
assortment  of  all  sijses. — Sibley,  Lindsay 
4:  Curr  Co.,  Rochester,  N.  Y, 

An  extra  good  quality  of  sprinkling 
hose.  Nothing  is  more  refreshing  these 
hot  days  than  to  give  the  front  yard, 
porch  or  pavement  a  good  wetting  late 
In  the  afternoon.  It  makes  the  grass, 
plants  and  flowers  live  and  thrive,  and 
cools  the  atmosphere  all  around. — Oray 
^  Dudley  Iiardware  Co.,  Nashville. 

Feather  Dusters.— Do  you  know  that 
we  keep  them  ?  Well,  we  do,  and  if 
you  have  never  had  one,  after  once  hav- 
ing one,  you  will  wonder  how  you  got 
along  without.  So  helpful  in  dusting 
pictures,  brackets,  bric-a-brac,  and 
things  out  of  ordinary  reach,  so  much 
easier  than  climbing  up.^Oliver  Finnie 
Co.,  Little  Rock,  Ark. 

Keep  the  Lawn  Green. — A  good 
sprinkling  and  good  hose  and  rather  fre- 
quent going  over  with  a  lawn  mower  is 
the  best  prescription  we  know  for  a 
smooth,  even,  perfectly  kept  lawn. — 
Frederick  Loeser  ^  Co.,  Brooklyn. 

The  grass  is  growing  rapidly — and 
about  the  first  thing  it  needs  to  make  it 
thrifty  is  a  mowing.  WTiile  the  blades 
are  tender  is  when  the  mower  is  most 
needed.  What  we  are  getting  at  is  to  tell 
you  about  the  mower  that  we  show  and 
the  other  grass  tools.  Mowers  from  12 
inches  to  18  inches.  This  is  the  size  of 
the  cutters  in  width.  Our  mowers  must 
give  satisfaction  or  they  are  returnable. 
Pruning  shears,  15c.  These  are  splendid 
little  articles  for  keeping  shrubberies  and 
rose  bushes  in  shape.  Grass  shears  for 
trimming  about  fences  and  walks,  I9c., 
and  one  easily  worth  a  "  dime "  more 
for  25c.— Kay   W.  Ka^,   York,  Pa. 

Things  for  House  and  Lawn. — All  the 
necessary  implements  for  making  little 
or  big  gardens  and  lawns  grow  well  will 
be  found  in  our  big  basement — and  also 
everything  that  conduces  to  comfort  in 
the  summer  home — all  moderately  priced. 
— Kaufmann's,  Pittsburg,  Pa. 

Don't  swallow  any  more  tpyhoid  germs 
while  the  highest-grade  water  filters  in 
the  land  can  be  had  for  $3.50.  Don't 
kick  any  more  about  poor  lights  while 
double  wire  support  gas  mantles  can  be 
had  for  \5c.—"The"  Racket  Store, 
Denison,  Tex. 

Women  work  hard  enough  anyhow.  It's 


right  to  save  them  all  we  possibly  can. 
Very  few  men  would  wash  by  hand 
week  after  week  if  a  good  washing  ma- 
chine could  be  had  that  would  do  it  with- 
out extra  exertion.  Some  of  the  hardest 
work  on  the  farm  is  stooping  over  a 
wash  board,  and  the  women  nearly  al- 
ways do  it.  We  have  good  machines  of 
different  styles,  every  one  of  which  are 
guaranteed  to  do  the  work  well  or  your 
money  refunded.  —  Hardwicke-Etter 
Hardware  Co.,  Sherman,  Tex. 

Is  the  lawn  mower  getting  dull  ? 
Hate  to  put  out  a  dollar  or  two  to  have 
it  sharpened  again — don't  blame  you. 
Why  not  sharpen  it  yourself  ?  25  cents 
buys  a  practical  sharpener — one  that  will 
last  a  whole  season  or  more.  A  simple 
tool,  but  strong  and  durable.  Has  four 
cutting  sides.  Cannot  get  out  of  order. 
Any  one  can  use  it.  Ask  to  see  it. — 
The  Tracy  Robinson  ^  Williams  Co., 
Hartford,  Conn. 

When  you  buy  a  lawn  mower  buy  one 
that  will  last  a  lifetime;  that  will  keep 
in  order  with  decent  care;  that  has  a 
tempered  cutter  bar  blade  and  is  there- 
fore a  self-sharpening  machine;  that 
has  a  rigid  frame  that  will  never  get 
"limber,"  a  strong  double  cutter  bar 
that  will  not  bend,  a  double  ball  ratchet 
that  will  neither  get  out  of  order  nor 
wear  out  in  a  lifetime.  The  Elwood 
"Standard  Lawn  Mower"  is  the  one  we 
are  talking  about. — Bement's  Retail 
Store,  Lansing,  Mich. 

The  application  of  ball-bearings  to 
door  hinges  has  proven  an  unqualified 
success.  The  Stanley  ball-bearing  butts 
have  the  balls  so  attached  that  they  can- 
not fall  out  when  the  butts  are  separat' 
ed,  as  is  the  case  with  other  butts.  They 
give  unlimited  resistance  to  wear,  and 
absolutely  prevent  the  door  sagging  or 
hanging  out  of  plumb  as  is  the  case  with 
ordinary  hinges.  They  are  noiseless  in 
operation  require  no  oiling  and  are  as 
superior  to  ordinary  butts  in  wearing 
and  easy  running  qualities  as  the  ball- 
bearing bicycle  is  to  the  old  style  axle. 
^The  Stanley    Works,  Sew  Britain. 

Lawn  mowers.  It's  high  time  the 
mower  was  brought  into  service  and  the 
lawn  trimmed  up  and  made  presentable. 
If  you  are  to  own  a  new  mower,  the 
house  furnishing  store  would  have  a 
word  with  you.— Sibley,  Lindsay  ^  Curr 
Co.,  Rochester,  N.  Y. 

Garden  Tools.  Buy  the  kind  we  sell 
and  you'U  not  regret  it.  We  have  made 
a  most  careful  selection  and  are  sure 
we  can  give  you  the  best  satisfaction  in 
price  and  service.  We  handle  all  kinds. 
— Chas.  Johnson,  Peoria,  III. 


HARDWARE 


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COAL    ADVERTISING 


^■1 


Gentle  spring  has  come.  She  is  here, 
bajr  and  bagjra|fe,  in  which  is  a  fine  as- 
sortment of  garden  tools,  which  we  are 
selling  at  lowest  prices.— /ei«n^  &- 
Thome,  Setcark,  N.  J, 

If  you  want  a  refrigerator,  a  lawn 
mower,  a  gas  range  or  hot  plate,  a  kero- 
sene and  gasoline  stove,  go  where  the 
largest  stocks  are  carried,  where  you 
will  have  the  greatest  variety  to  select 
from,  and  where  you  will  get  best  prices. 
^McManami/    cj-   Rodman,    Binghamton. 

Before  long  you  will  be  cutting  grass 
and  you  will  want  to  do  it  as  easily  as 
possible.  The  best  way  is  to  use  one  of 
the  Phoenix  ball  bearing  lawn  mowers. 
They  reduce  the  work  to  a  minimum. 
Built  of  the  best  steel  and  iron,  with 
steel  ball  bearings,  high  multiple  gear  and 
perfect  adjustment;  they  run  easily  and 
noiselessly.  There's  no  work  about  us- 
ing one.  If  you  want  cheaper  ones  we 
have  those  also;  well  made  and  durable. 
They  will  give  good  service.— Tu/i  4- 
Oihhs,  Spokane,  Wash. 

Shovels,  rakes,  forks,  hoes,  spades.  You 
must  raise  the  earth  before  you  can 
raise  a  crop  of  anything,  and  here's  the 
tools  to  do  the  raising.  Big  stock,  low 
prices.— /n^ram  cj-  Davetf,  St.  Thomas. 

If  there's  hose  to  buy,  or  garden  tools, 
or  a  bicycle,  or  any  of  the  "spring 
tonics  "  that  can  be  found  in  a  first-class 
modern  hardware  store,  come  and  give 
us  a  call.— r*e  Morrell  Hardware  Co 
Pueblo,  Colo. 

The  most  successful  lawn  mower  on 
the  market  is  the  one  that  will  do  the 
best  work,  run  the  lightest,  adapt  itself 
to  the  greatest  variety  of  grass  and  cut- 
ting, and  the  one  which  is  most  durable. 
We  claim  that  the  Caldwell  Mower  em- 
bodies all  the  above  to  a  greater  degree 
than    any  other   mower   on   the   market. 
We  guarantee  the  "Cadet"  to  be  the  best 
lawn  mower  on  the  market  for  the  price. 
Although  it  is  not  as  cheap  as  some  ma- 
chines which  are  called  lawn  mowers,  we 
warrant   it  to  do   better   work   and   last 
longer.     It  has  brass  brushings,  and  the 
same   ratchet   and   adjustment   that   are 
used    on    all    high    grade    mowers    now 
made.     The  gears  are  fine  cut,  thus  as- 
suring a  quiet  running  mower.     It  is  not 
made  for  competition,  but  to  cut  grass, 
and  we  guarantee  it  to  do  this  work  and 
to  give  full  satisfaction  to  the  purchaser. 
—'McManamy  S^  Rodman,  Binghamton. 

A  well  kept  lawn  gives  the  home  a 
neat  and  thrifty  appearance,  and  the 
timely  use  of  the  lawn  mower  has  all 
to  do  with  the  neat  appearance  of  the 
lawn.  There  is  no  excuse  for  having  the 
grass  grow  to  an  unsightly  height  when 


HARDWARE 


you  can  buy  the  Downing  Lawn  Mower 
for  %2.50.~Callahan  c^-  Dou,,la»,  B'mn. 
hamton,  N.  Y.  * 

Russians     Lost     Another     Shipovitch 
They  Needed.— Don't  you  lose  a  dollar- 
ovitch    you    need.     Buy    all    your    hard- 
wareovostok  that  is  up  to  high  standard 
of  quality   and   down   at   the   bottom   in 
price.     May    be   you    need    some    Hosc- 
ayama     for     sprinkling    your    gardeno- 
vitch   and  lawnasaki.     Our  J.   M.    K.   & 
Co.  brand  will  outwear  any  other  sold  at 
15c    a    foot.     Common    hose-ayama,    10c 
and  U  l-Sc—J.  M.  Killin  ^  Co.,  Pueblo. 
Going    to    Make    Things    Look    Slick 
Around  the  House  This  Spring  ?— If  so, 
don't  borrow  tools   from  your  neighbor. 
Our  prices  on  garden  tools,  hoes,  spades, 
lawn  rakes,  turf  cutters,  pruning  shears, 
sprinkling  hose,  reels  and  lawn   mower* 
admit  of  your  owning  a  complete  ecjuip- 
ment  of  your  own.     Come  here  and  se- 
lect    them     to-day.— Co/ire//     Hardware 
Co.,  Mansfield,  Ohio. 

There  is  no  greater  blessing  than  good 
water.  It  is  a  source  of  health  and 
vigor;  bad  water  is  a  prolific  source  of 
disease.  We  have  the  absolute  essen- 
tials of  goodness  in  all  of  our  filters.— 
The  Rookery,  Jackson,  Miss. 

"Auto-spray."  A  self-operating  or 
automatic  sprayer.  Galvanized  steel 
and  solid  brass  or  copper  used  with  4- 
ply  rubber  hose— nothing  to  rust  or 
corrode.  Eight  to  ten  strokes  of  plung- 
er in  air  chamber  will  compress  enough 
air  to  make  a  continuous  spray  for  ten 
minutes.  This  means  that  the  sprayer 
can  be  charged  in  fifteen  seconds,  when 
it  will  work  uninterruptedly  long  enough 
to  spray  a  quarter-acre  of  potatoes.  For 
spraying  tall  trees,  we  furnish  brass  ex- 
tension piping  in  x>4-inch  lengths,  each 
fitted  with  coupling.— Ca/dice//  4-  Jones, 
Hartford,  Conn. 

Yes,  sir;  we  have  watering  cans.    All 
kinds,    all    sizes,    all    prices.     We    have 
them  of  tin  and  galvanized  iron.     Small 
sizes    for   children,    large   ones    for    the 
gardener.      Remember!     Every    can    we 
offer  you  is  made  for  service— not  a  toy. 
^The   Tracy,  Robinson  4-   Williams  Co. 
Natural     Stone     Filters.— You     have 
read,  haven't  you,   what    Health   Physi- 
cian  Green   and   Dr.    Bissell    say   about 
our  city  water,  and  about  the  need   of 
filtration.     A   municipal   filtration   plant 
such  as  they  suggest  is  all  right,  but  the 
safe  way  is  to  have  your  own  filter.     If 
you  don't  care  to  invest  much  money  in 
one,  the  kind  to  buy  is  one  of  our  Na- 
tural Stone  Filters.    You  are  absolutely 
safe   as   for  drinking  water   if  you  use 
one.—Wallbridge's,  Bufalo,  N.    Y. 


COAL    ADVERTISING 


43 


A  perfect  mop  trringer.  Operate  it 
with  your  foot,  don't  have  to  soil  the 
hands.  A  boon  to  housekeepers.  Not 
only  a  great  convenience,  but  'twill  pay 
for  itself  in  a  very  short  time. — Wood- 
ruff's,  Knoxville,  Tenn. 

A  model  bathroom  Is  a  most  essen- 
tial feature  of  the  model  house,  as  it 
is  a  necessary  comfort  to  any  home.  We 
carry  a  full  line  of  bathroom  supplies, 
such  as  shower  baths,  towel  racks,  soap 
holders,  etc.,  at  the  lowest  possible  price. 
When  building  get  our  estimate  on 
plumbing.— /a«.  W.  Hellman,  Los  Anr- 
geles,  Cat. 

Monday's  economy  budget  in  house- 
hold hardware.  It's  becoming  second 
nature  for  housekeepers  to  watch  Sat- 
urday's papers  for  Monday's  offerings 
in  the  household  hardware  on  the  third 
floor.  Almost  sure  to  be  something 
needed,  as  well  as  a  saving  considera- 
tion to  make  shopping  worth  while. — 
The  T.  Eaton  Co.,  Winnipeg,  Can. 

Lawn  mowers  direct  from  an  inde- 
pendent factory.  Hence  the  prices  must 
be  right.  Many  sizes  and  styles  to  se- 
lect from.  Handsomely  finished  in  dif- 
ferent colors.  Sizes  of  cuts  15-inch  to 
19-inch.  Grass  catchers,  lawn  rakes, 
garden  hose,  rakes,  spades  and  all  the 
latest  tools  for  the  garden  and  lawn. 
All  our  mowers  have  four  and  five 
blades,  which  is  a  big  advantage  over  a 
three  and  four  blade  mower.  We  have 
handled  the  same  line  of  mowers  for 
several  years  and  they  have  proven  to  be 
the  best  mowers  we  ever  handled. — Oeo. 
M.  Cooley  Co.,  San  Bernardino,  Cal. 

Savory  roasters.  To  roast  the  turkey 
in  one  of  these  roasters  means  a  turkey 
that  is  tender  and  juicy  and  browned  to 
perfection.  They  keep  all  the  steam  con- 
densed and  constantly  dripping  on  the 
meat — don't  get  dry  and  scorch,  neither 
do  they  need  much  attention.  We  have 
them  in  two  different  sizes  at  $l.-25  and 
$L90. — L.  L.  Stearns  ^  Sons,  Williams- 
port,  Pa. 

In  building,  the  importance  of  buying 
good  hardware  is  many  times  overlooked. 
The  locks,  hinges,  sash  locks,  door  hinges, 
etc.,  are  a  very  small  part  of  a  build- 
ing, but  will  repay  many  times  for  the 
cost  and  trouble  of  proper  selection. 
Cheap  goods  are  a  continual  source  of 
troui/le  and  worry.  We  are  prepared 
to  furnish  good  building  hardware  at 
prices  you  will  find  entirely  satisfactory, 
and  will  be  glad  to  furnish  estimates  at 
cost,  etc. — W.  B.  Miller  ^  Son,  Spring- 
field, III. 

A  long-felt  desire  satisfied.  For  this 
year's  trade  we  have  succeeded  in  buy- 


ing direct  from  independent  factories  a 
carload  of  refrigerators  and  a  carload 
of  Dain  mowers  and  Dain  rakes  and 
stackers,  also  lawn  mowers.  This  means 
a  straight  saving  to  the  consumer  of  15 
to  25  per  cent.,  because  we  are  not  tied 
hands  and  feet  by  the  trusts.  The 
goods  will  all  be  on  our  floor  in  time 
for  the  season,  and  it  will  pay  to  see 
them  before  buying. — Pioneer  Hardware 
Polks,  San  Bernardino,  Cal. 

Royal  gifts  in  royal  copper.  Our  new 
shipment  of  Royal  copper  thoroughly 
lives  up  to  its  name, — for  they  are  Royal 
gifts  indeed.  No  matter  what  may  be 
the  tastes  of  your  friends,  or  their  de- 
sires or  needs  along  elegant  lines,  you 
are  sure  to  find  something  here  to  sur- 
prise and  delight  them.  Come  early  and 
make  your  selection  before  the  choicest 
pieces  are  sold.  They  represent  the  best 
work  of  the  Wuerttemburg  Plate  Co., 
manufactured  under  the  direct  super- 
vision of  the  German  government.  We 
are  their  Atlanta  agents,  and  offer  you 
their  choicest  products. — Elkin-Watson 
Drug  Co.,  Atlanta,  Oa. 

Serviceable,  easy  running  lawn  mow- 
ers. Rather  no  lawn  mower  at  all  than 
one  that  works  poorly,  and  is  forever 
out  of  order.  The  Loeser  stock  of  lawn 
mowers  is  comprised  of  four  standard 
makes,  namely,  the  "  Brooklyn,"  the 
"  New  England,"  the  "  Easy  Run  "  and 
the  "Loeser."  They  are  high  grade  in 
every  respect  and  at  their  prices  are  the 
best  lawn  mowers  obtainable.  They  are 
easily  operated,  run  smoothly  and  cut 
evenly.  We  recommend  them  to  every- 
one.— Frederick  Loeser  ^  Co.,  Brooklyn. 
,  "  Philadelphia  "  lawn  mowers  are  easy 
to  operate.  They  are  perfection  in  lawn 
mowers.  If    you    have    been    having 

trouble  with  a  poor  mower,  you  will  ap- 
preciate the  "  Phil."  We  have  all  sizes. 
Prices  from  $;2.75  up,  according  to  size. 
We  will  be  pleased  to  show  them  to  you. 
F.  /ST.  Katzenbach  ^  Co.,  Trenton,  N.  J. 

Your  cooking  made  easy  by  using  the 
Glenwood  range.  The  cienwood  is  the 
most  economical  on  the  fuel,  perfect 
baker  and  cooker;  in  fact,  has  all  the 
improvements  to  be  found  in  a  first- 
class  range.  It  will  pay  you  to  see  our 
line  of  over  twenty  different  styles. — 
James  W.  Hellman,  Los  Angeles,  Cal. 

Aluminum  cooking  utensils  are  light 
in  weight,  bright  as  silver,  and  absolutely 
pure  and  wholesome.  They  have  no 
enamel  or  plating  to  wear  off,  the  finish 
is  the  natural  finish  of  the  metal.  Thev 
retain  heat  longer  than  any  other  vessels 
and  are  absolutely  the  best. — G.  W.  Bar- 
nett  Hardware  Co.,  Montgomery,  Ala. 


HARDWARE 


44 


COAL    ADVERTISING 


COAL    ADVERTISING 


45 


m\ 


Builder's   hardware   in   our  west   win- 
<1ow.    On  February  4th  we  will  place  the 
names  on   the  different   designs   and   in 
this  space  give  a  short  history  and  de- 
scription of  them.     Read  the  description 
«nd  then  inspect  the  goods,  for  we  are 
sure    that    you    will    be    interested,    and 
should  you  ever  want  to  build  a  home  it 
wiU   assist  you   very  much   in   selecting 
the   hardware.     We  will   be   pleased   to 
answer  any  questions  you  want  to  ask.— 
JJall-Leeper   Hardware   Co.,   Denison, 

We  have  determined  to  make  a  radical 
reduction    in    our    stock    of   stoves    and 
heaters,  and  have  cut  all  prices  so  deeply 
that    they   are   bound    to    move   quickly 
Our   assortment  is   very   large,   and   in- 
cludes all  sizes  and  styles   for  coal,  oil 
«nd  gas.    Only  good  qualities  are  repre- 
sented, and  even  at  the  reduced  prices 
we  shall  be  glad  to  arrange  easy  terms 
of   credit    to    suit    your   income.— Pc^cr 
Urogan,    Washington,  D.   C. 

It  is  largely  the  purpose  of  show- 
ing how  easy  it  is  to  make  bread  with 
a  Universal  bread  maker,  and  how  much 
time  It  saves,  that  we  are  going  to  have 
a    good    bread    contest   on   March   27th- 

f!*^'  ^*  T^!^^  *'"'«  ^'«  ^i"  give   away 
^25.00  cash  in  nine  prizes.     Any  woman 
may  enter  her  bread  in  this  contest,  the 
only    requirement    being   that    bread    so 
entered  shall  be  made  with  a  Universal 
bread  maker.     So  if  you  haven't  a  Uni- 
versal   already,    we    advise   you    to    get 
one  now,  and  make  an  effort  for  a  prize 
i^ven    the    most    inexperienced    girl    can 
make  good  bread  with  a  Universal.    And 
we  sell  them  on  approval— freely  return- 
ing your  money  if  you  are  not  satisfied 
*n  every  way.    Cost,  according  to  size.— 
Barrett  Hardware  Co.,  Joliet,  III. 

Keen    as   a   razor.     AH   the   time.    It* 
isn  t  necessary  to  send  the  New  Depart- 
ment mowers  to  a  repair  shop  to  have 
them  sharpened.    While  in  use  they  are 
positively    self-sharpening     by     keeping 
the  cutting  edges  in  close  contact.    We 
guarantee  these  mowers  the  lightest  run- 
ning and  most  durable  made.     Have  you 
seen   the   easy-tempting    grass    catcher? 
Its     the     handiest     mower     attachment 
made     See  us  for  garden  hose  and  lawn 
sprinklers.— BmM   4-   Handwerk,   Joliet. 
Take  pride  in  your  lawn.     Keep  the 
grass  closely  cropped.     A  lawn  that  is 
neat  and  clean  improves  the  appearance 
of   the   whole   house   and   neighborhood. 
-Now  show  your  civic  pride  by  usinir  a 
"Keen  Kutter"  ball-bearing  lawn  mower 
which  is  the  easiest  to  run.     Made  of  the 
best   materials,   its   blades    retain     their 
edge  longer  than  the  ordinary  kind.    Let 
us  show  you  one    to-daj.-Dollarhide  & 
Harris,  Denison,  Tex. 


HARDWARE 


The  hardware  is  but  a  small  item  in 
the   whole   cost  of  a   building,  even   if 
the  difference  in  cost  between  good  locks 
and  poor  ones  is  so  little  that  you  would 
not  consider  it  a  saving  to  use  the  poor 
kind  If  the  matter  were  brought  to  your 
attention.     This   is   where   we   come   in. 
We  carry  by   far  the   largest  stock   of 
locks  and  builders'  hardware  in  this  sec- 
tion and  are  prepared  to  name  interest- 
ing  prices    for   the    hardware   complete 
for  any  style  building,  from  the  humble 
cottage  to  the  largest  office  building.- 
U.    W.    Bamett    Hardware    Co.,    Mont- 
gomery, Ala. 

We  have  just  unloaded  a  large  carload 
of  above  goods  bought  before  the  ad- 
^nce.  Will  sell  same  at  special  prices. 
Wholesale  and  retail.-B.  Chestnut  &■ 
ooTis,  Frederickton,  N.  B. 

The  cha/ing-dishless  household  doesn't 
know  the  pleasures  it  has  missed  until 
the  first  chafing-dish  comes  along.  So, 
perhaps,  a  chafing-dish  may  prove  to  l,e 
the  very  best  gift-thing  for  somebody 
jou  know.  The  sorts  we  have  to  offer 
are  quit^  different  from  the  average- 
entirely  better.  The  metal  is  of  the  list; 
the  nickeled  finish  is  put  on  to  stay;  the 
lamps  are  improved.  We  sell  'these 
dishes  with  a  guarantee  cf  absolute  sat- 
isfacUon.~Herz,    Terre   Haute,  Ind. 

a  chafing-dish  or  five  o'clock  tea  stand? 
Either  IS  sure  of  appreciation.  Chafing- 
dishes  and  five  o'clock  tea  stands,  in 
brass  and  nickel.  The  chafing-dishes 
have  new  self-regulating  and  extinguish- 

to  l^7.95.-~The  Fair,  Ft.    Worth,   Tex. 

Why  use  the  clumsy  wood  stove  in  the 
cottage  or  summer  kitchen.  We  have  a 
complete  line  of  gasoline  stoves  priced 
below  value.  They  cook  and  bake  per- 
fectly  and  do  not  heat  up  the  room,  the 
expense  of  operation  is  less  than  with 
any  other  fuel.-fTin^^ar'^  Grand  Rap. 

About  one-third  your  coal  biU  is  esti- 
mated as  waste  unless  you  sift  your 
asnes. 

This  is  no  longer  a  dirty  task.  "The 
Hustler  you  simply  pour  your  ashes 
in  at  one  end,  turn  the  crank  and  the 
good  coal  drops  into  the  pail  hung  on 
the  other  side.  '^ 

The  Hustler  costs  more  than  the  com- 
mon  sifters,  but  being  so  well  made  it 
wiU  give  full  value  and  last  for  years. 

Figure  about  a  third  of  your  coal  bills 
wasted  unless  you  appreciate  the  value 
of  a  Hustler.-Ba6cocJfc,  Hinds,  Under- 
wood,  Binghamton,  N,  F, 


Stone  coolers  for  ice  water.  Water 
keeps  fresh  longest  in  stone.  There  is 
nothing  to  rust,  corrode,  decay,  mold  or 
get  musty.  Once  they  are  thoroughly 
cold  very  little  ice  is  required.  Another 
economy  is  that  no  repairs  or  painting 
are  ever  needed.  The  first  cost  is  all  and 
they  last  forever.  All  sizes,  1,  2,  3,  4,  5, 
and  6  gallons.  You  can  afford  to  have 
one  or  more,  as  required,  in  preference  to 
a  refrigerator  compartment,  l>ecause  of 
our  low  selling  prices.  We  charge  the 
least  because  we  buy  larger  quantities 
and  secure  extra  discounts.  For  serving 
iced  beverages  we  have  a  large  variety 
of  fancy  figured  white  lined  stone  pitch- 
ers.— Schrage    Bros.,    Wilkes-Barre,   Pa. 

Ice  melts  altogether  too  rapidly  in  the 
hot  summer  weather.  It  is  most  neces- 
sary to  be  careful  now  when  you  are 
selecting  your  refrigerator.  All  our  re- 
frigerators are  perfectly  insulated  with 
mineral  wool.  All  our  refrigerators  are 
improved,  up-to-the-mi-mte  makes. — Re- 
naud,  King  ^  Patterson,  Montreal,  Can. 

Cursing  the  cooler  won't  keep  your 
meat  fresh  and  your  milk  from  souring. 
The  only  thing  to  to  is  to  exchange  your 
old  ice  box  for  a  modern  refrigerator, 
so  arranged  as  to  save  the  meat,  butter 
and  cream,  and  save  the  ice  at  the  same 
time.  This  is  the  time  to  think  about  it. 
This  is  the  store  for  you  to  come  and 
see    about    it — J.   R.    Allen,    Crookston. 

Alaska  refrigerators  save  the  ice,  Penn- 
sylvania Lawn  Mowers  cut  the  grass 
and  are  practically  everlasting.  Arctic 
Ice  Cream  Freezers  make  good  ice  cream 
and  do  it  quickly. — T.  Rosenberg,  HouS' 
ton,  Texas. 

Some  cold  facts  for  warm  weather 
consideration.  Subject:  Refrigerators 
and  ice  chests.  The  kind:  Gurney. — W. 
S.  Aaron,  Altoona,  Pa. 

Do  you  need  a  new  refrigerator? 
Don't  fail  to  investigate  the  "Alaska." 
The  Alaska  refrigerator  is  made  from 
carefully  chosen  materials.  It  is  most 
scientific  in  its  construction.  There  is 
always  a  circulation  of  cold,  dry  air 
maintained  in  an  Alaska.  It  is  because 
of  this  reason  that  you  can  keep  salt  or 
matches  in  an  Alaska  and  they  will  re- 
main perfectly  dry.  Alaska  refrigerators 
consume  the  minimum  quantity  of  ice — 
and  are,  therefore,  very  economical  to 
operate.  There  is  never  a  "musty"  smell 
about  Alaska  refrigerators.  The  air  is 
always  sweet  and  clean — because  of  the 
constant  circulation  above  mentioned. 
Alaska  refrigerators  represent  the  best 
investment  you  can  make — get  an 
Alaska.  Notwithstanding  the  great 
merit   of   this   refrigerator,   the   cost   is 

HARDWARE— RE 


no  more  than  you  would  have  to  par 
for  inferior  makes.  Let  us  show  yoa 
our  line. — Cass  ^  Smurr  Stove  Co.,  L09 
Angeles,  Cat. 

The  interest  aroused  by  this  series  of 
sales  is  unprecedented.  Encouraged  by 
it,  we  are  continuing  the  sales  and  draw- 
ing upon  the  stocks  of  practically  every 
department  in  the  store.  Only  season- 
able merchandise  is  involved — ^this  week 
many  lines  peculiarly  desirable  for  the 
vacation    period. — Macy's,   New    York, 

Truly  it  may  be  said  that  to  improve 
each  day  and  each  week  in  methods  and 
system  is  our  motto,  and  to  this  end 
were  these  great  and  helpful  Friday 
sales  of  ours  inaugurated.  Their  first 
announcement  to  the  public,  ten  years 
ago,  had  the  proper  ring,  they  filled  a 
want,  they  sustained  the  principle  of  in- 
telligent foresightedness  and  public  bene- 
fit, and  the  standard  we  raised  then  of 
supplying  the  |>eople  with  their  needs, 
more  efficiently,  at  money  saving  prices, 
has  never  swerved.  Nor  will  it^  Just  as 
full  of  life,  vigor  and  enthusiasm  as  at 
the  beginning — we  fittingly  celebrate  this 
Friday  the  anniversary  of  these  great 
and  helpful  events  by  offering  the  great- 
est aggregation  of  bargains  ever  known. 
— Jonas  Long's  Sons,  Wilkes-Barre,  Pa, 

The  better  the  refrigerator  the  less  the 
ice  bill.  Refrigerators  built  in  a  cheap, 
inferior  manner  consume  much  ice,  ow- 
ing to  their  poor  insulation.  These 
cheaply  constructed  boxes  gather  moist- 
ure in  the  seams  and  cracks,  swell  up, 
separate  at  the  joints,  and  are  soon 
worthless.  These  cracks  are  also  very 
unsanitary,  they  collect  dirt  and  harbor 
the  bacteria  that  starts  fermentation 
and  decomposition  of  the  food.  Our 
tile-lined  refrigerators  are  as  near  re- 
frigerator perfection  as  can  be  made. 
They  are  absolutely  sanitary  and  last  a 
lifetime — in  fact,  two  or  three  life- 
times. Prices,  $;24.00  to  $65.00.  Our 
zinc-lined  refrigerators  are  cheap  only 
in  price.  They  have  seven  walls  of  non- 
conducting materials,  a  dry  air  circula- 
tion which  preserves  food,  and  will  last 
a  long  time  if  properly  cared  for. — The 
Stambaugh-Thompson    Co.,    Youngstown,. 

Health,  comfort  and  economy.  It  is 
absolutely  essential  to  your  health  that 
you  have  a  refrigerator  that  can  easily  be 
kept  clean  and  fresh.  It  is  only  a  re- 
frigerator with  a  perfect  circulation  of 
"dry  air"  that  is  never  damp  and  ill- 
smelling.  We  ask  that  you  investigate 
the  methods  used  in  the  "Baldwin-Dry- 
Air"  to  accomplish  this  result.  They 
are  giving  satisfaction  in  hundreds  of 
homes. — J.  M.  Burrall  ^  Co.,  Waterburjf^ 
FRIGERATORS 


if 


46 


COAL    ADVERTISING 


! 


(! 


Alaska  refrigerators.  The  only  re- 
frigerator built  on  scientific  principles. 
Requires  but  little  ice  and  keeps  your 
vegetables  fresh  and  sweet.  A  perfect 
fresh  air  circulation  which  saves  nearly 
half  the  ice  bill.-^,i^„,^„,  ^.  ^^J^ 
^  Son,  Trenton,  iV.  /. 


COAL    ADVERTISING 


47 


Perhaps   youVe   never   given    the   re- 
frigerator      question      much      thought^ 
you  ve   always    regarded    most    refriger- 
ators  the   same   as   all   others— and   the 
price    alone    influences   the    sale.      Bohn 
syphon    refrigerators    are    built    on    a 
unique  principle.    The  air  is  forced  into 
the  food  chamber,  passes  entirely  through 
It,  and  IS  then  syphoned  out.     All  odors 
are  thus  drawn  out  of  the  refrigerator. 
The  refrigerating  principle  is  scientific, 
has  been  thoroughly  tested,  and  insures 
preservation  of  food  and  freedom  from 
taint    of    the    different    articles    stored 
herein.     Bohn  Syphon  refrigerators  are 
used  by  all  the  largest  trunk  line  rail- 
roads  in  America— a  proof  of  their  great 
superiority.    We're  exclusive  agents,%nd 
will     gladly    explain     their     features.- 
tot^N   Y  ^  Underwood,  Bingham^ 

^  It  has  come  to  be  a  necessity  to  have 
ice,  and  being  a  necessity  it  is  advisable 
to  know  the  best  way  to  keep  it.  Beld- 
mg  refrigerators  keep  ice  for  these  rea- 

tTr  •  f  ."?  ""^^^  throughout,  mineral 
wool  insulation,  enamel  and  glass  lined, 
dry  air  circulation.-i2(,6cr;*  Hardware 
Co.,  Utica,  N.  Y, 

The  Brown  store  refrigerator  will 
speak  for  itself  in  the  ice  it  saves  before 
you  have  had  it  very  long.  Besides  this, 
the  convenient  shelves  and  compartments 
give  you  an  opportunity  to  keep  every- 
thing m  apple-pie  order.  Especially 
made  for  easy  cleaning,  perfect  circula- 
tion of  pure,  dry  air,  will  keep  every- 
thing   fresh    and    sweet    in    the    hottest 

LX    \~y'  ^''''"'"  ^  '^''"  ^''"  ^'^''''" 

Refrigerators.     Our  refrigerators  will 
keep  anything  you  put  in  them,  whether 
It  be  ice  or  food.    They  are  very  easily 
cleaned  and  are  sanitary  in  every  par- 
ticular.   It  does  not  pay  to  buy  a  cheaply 
made  refrigerator.     In  the  fi^st  place  it 
consumes  more  ice,  and  besides  it  is  apt 
to  corrode  and  poison  the  food.    A  good 
one  costs  but  a  trifle  more.    Inspect  ours. 
^Kmgshy,  Utica,  N.  Y. 

If  your  refrigerator  leaks,  does  not 
keep  ice  well  or  gives  forth  a  musty 
odor,  it  IS  because  you  did  not  get  your 
money's  worth  the  last  time  you  bought 
a  refrigerator.  Care  in  construction, 
heed  to  scientific  principles  in  regard  to 
air  current  and  drainage  make  the  Bald- 


win refrigerators  excel  others.  Manr  of 
them  we  sell  to  friends  of  former  cus- 
tomers.  See  the  point  ?-P*./p,,  l^II 
§C  Bennett  Co.,  Wilke,  Barre,Pa 

This  splendid  line  has  been  famous  for 
many  years  and  at  the  recent  World's 
Fair  fully  justified  its  right  to  fame. 
In  open  competition  with  all  other  best 
known  makes  of  refrigerators,  the  Alas- 
kas  used  only  two-thirds  as  much  ice 
as  their  closest  competitor.  That's  the 
test    of    refrigerator    value.    All    makes 

?'V^'^.°'"'^  ""^^  ^"  ^«P«<^ity  to  hold 
food   and  ice,  but  in  their  capacity  of 

T^L'"%V''''  P'"^^^^^"^  ^««^  there's 
1  difference,    as    the    above    test 

shoH^.     The     dearest     refrigerator     you 

and   the  cheapest   is   the   one   that   uses 

aLI"'-  J''  "^  ^^  ™^"^^-  Therefore 
h!Z  T  ^?!''ir^^^'^  «re  the  kind  to 
buy.-/.  M,  Kellin  ^  Co.,  Pueblo,  Colo. 

A  warm  weather  necessity  is  a  prac- 
tical refrigerator.  True,  it's  for^  the 
kitchen,  rather  than  for  the  parlor  or 
drawing  room,  but  it  adds  a  whole  lot 
more  to  real  comfort  than  (say)  a 
piano,  and  costs  less.  To  get  Ihe  real 
sort  get  a  White  Mountain,  a  practical 

w7es"sound""       "^'  ^"'   '^^P'"^ 
vegetables   sound   and   sweet.— C/^am^fr- 

hn  Furniture  Co.,  New  Haven,  Conn. 

If  there  is  any  one  thing  about  a  re- 
frigerator more  than  any  other  that  will 
conimend  it  to  the  good  housekeeper  it 

In    f.      n  *.i^"*  **  ^'  '^*^".^  cleanable. 
In    the    Baldwin    Drj-Air    there    are   no 

inaccessible  corners  or  pockets.    Shelves, 

^T.^lVu  ^"'^  ^''P  P'P^  «^^  removable 
so  that  the  interior  may  be  stripped  to 

the  walls  m  a  moment's  time.  This  is. 
however  but  one  of  the  many  good 
things  about  the  Baldwin.  Let  us  show 
them  to  you.-0/rf,  ^  Whipple,  Hart- 
ford, Conn, 

"  It's  so  homelike "  to  go  to  your 
refrigerator  on  a  hot  day  and  gk  a 
cool  drink  or  a  bite  to  eat  when  you  are 
sure  ever>'thing  about  the  box  is  sani- 
tary and  clean.  We  show  this  rear  over 
seventy  different  sizes  and  styles,  from 
a  plam  box  to  the  Opal,  representing  the 
highest  development  in  the  science  of 
refrigeration.-Jawi^«  IF.  Hellman,  Los 
Angeles,  Cal, 


HARDWARE-REFRIGERATORS 


Well  not  brag  about  the  merits  of 
the  Monitor  refrigerator.  You'll  do 
that  after  you  buy.  All  that  we  wish 
to  state  IS  that  if  you  are  seeking  for  a 
refrigerator  that  is  economical  in  the 
use  of  ice,  easily  cleaned,  sanitary,  and 
reasonable  in  price  you'll  buy  the 'Moni- 
tor.—r^p  Fair  Store,  Binghamton,  ]S\  Y. 


\ 


North  Star  Refrigerators,  the  only 
genuine  cork-filled  refrigerators  made. 
The  granulated  cork  filling  produces  a 
drj',  cold  atmosphere  that  preserves  the 
food  perfectly.  It  is  the  only  method 
that  met  with  the  thorough  approval  and 
stood  the  tests  at  the  fairs  all  over  the 
world,  and  has  received  the  highest  com- 
mendation in  each  instance. — Abraham 
4"  Straus,  Brooklyn,  N.   Y. 

Opal  refrigerators  are  made  for  those 
■who  insist  upon  cleanliness  and  purity 
of  their  food.  Perishable  provisions  in 
an  Opal  Refrigerator  are  in  cold  stor- 
age where  "purity  is  paramount."  Ex- 
haustive texts  have  proven  the  superior- 
ity of  Opal  lining,  as  the  best  and  most 
sanitary  material  for  this  purpose.  It 
positively  will  not  absorb  odors  or 
moisture,  and  will  not  stain.  Opal  Re- 
frigerators are  an  ornament  to  any 
home. — They're  easily  and  perfectly 
cleaned — and  always  free  from  injurious 
odiors.—Babcock,  Hinds  ^  Underwood, 
Binghamton,  N.  Y. 

Our  splendid  line  Refrigerators  still 
shows  a  fine  assortment  in  opolite,  tile, 
enamel  and  zinc  linings.  "Alaskas"  give 
a  constant  circulation  of  cold,  dry  air. — 
The  Cable  Co.,  Chicago,  III, 

Satisfactory  Refrigerators. — In  sup- 
plying the  necessities  for  the  summer 
home,  none  deserves  more  careful  con- 
sideration than  the  refrigerator.  It  is 
an  article  that  may  cause  a  great  amount 
of  annoyance  and  dissatisfaction,  if  not 
selected  with  careful  judgment.  Nearly 
every  refrigerator  has  some  good  points 
to  recommend  it;  but  there  are  also  the 
objectionable  ones  to  be  taken  into  con- 
sideration. The  idea  is  to  get  the  one 
that  has  the  most  good  points  and  the 
least  objectionable  ones.  Our  policy  de- 
mands that  we  offer  the  best  for  your 
purchase,  and  our  selections  were  made 
only  after  a  thorough  and  satisfactory 
test.  The  "  Wisconsin "  is,  we  believe, 
the  most  satisfactory  refrigerator  made. 
We  have  handled  it  for  six  years,  and 
have  yet  to  find  its  superior. — Wood- 
'Ward  ^  Lothrop,  Washington,  D.  C. 

This  handy  lift  cover  "Atlas  "  refrig- 
erator at  $10  is  a  better  bargain  than 
any  other  $14.75  refrigerator  at  $10  be- 
cause it  is  so  constructed  that  a  small 
cake  of  ice  will  last  days,  and  on  the 
hottest  day  it's  as  cold  as  winter.  That's 
because  of  the  charcoal  packing,  which 
keeps  the  hot  air  out  as  effectively  as  it 
keeps  the  cold  air  in.  That's  why  it's 
an  ice  saver. — Simpson-Crawford  Co. 

Another  Carload  of  Mackinaws  !^. 
This  will  be  welcome  news  to  scores  of 
people  who  have  been   waiting  the  an^ 

HARDWARE— 


nouncement.  Our  demonstration  of  just 
what  the  Mackinaw  Refrigerator  will  do 
for  a  home  has  led  to  an  unusually 
enormous  sale.  It  is  simply  perfect. 
We  could  print  a  hundred  testimonials — 
letters  written  us  as  to  the  high  regard 
in  which  it  is  held  by  purchasers.  But 
the  best  testimony  is  to  call  and  see  the 
Mackinaw  in  operation — the  ice  cham- 
ber at  work — the  cost  is  no  higher  than 
for  ordinary  Refrigerators. — A.  D.  Mat- 
thews 4:  Sons,  Brooklyn,  N.  Y. 

Alaska  refrigerators  save  the  ice. 
Pennsylvania  lawn  movers  cut  the  grass 
and  are  practically  everlasting.  Arctic 
ice  cream  freezers  make  good  ice  cream, 
do  it  quickly — sell  at  a  low  price. — 
Bering  Cortes  Hardware  Co.,  Houston. 

All  of  our  refrigerators  are  made  of 
solid  oak — a  seasoned  wood  of  a  secret 
preparation  that  is  immune  from  the 
ordinary  dampness  that  rots  the  frames 
of  the  best  makes  of  refrigerators. 
Then  comes  an  interlining  of  charcoal,  a 
non-conductor  of  heat,  that  keeps  the 
cold  air  in  and  the  hot  air  out.  Then  a 
lining  of  the  very  best  sheet  galvanized 
iron,  that  will  not  rust  in  a  thousand 
years.  The  air  circulation  is  scientific, 
the  ice  is  never  wasted,  and  the  food  is 
always  kept  sweet  and  pure,  without  be- 
ing contaminated  with  the  odors  of  the 
stronger  smelling  vegetables. — Brand  Sj; 
Smith,  Trenton,  N.  J, 

It  is  the  king  of  refrigerator  kinds. 
You  can  remove  every  piece  of  the  in- 
terior fixtures  as  quickly  as  we  describe 
this.  Roomy  air  chambers,  walls  pack- 
ed with  mineral  wool  and  charcoal  felt. 
Cases,  high-finish  and  polished  Sightly 
enough,  these  refrigerators,  to  go  in  the 
most  sumptuously  appointed  dining- 
room,  if  you  would.  Price,  $13.75. — 
S.  P.  Dunham  ^  Co.,  Trenton,  N.  J. 

"Glacier"  refrigerators  save  ice. 
Walls  that  are  absolute  non-conductors 
and  a  total  exclusion  of  heat  by  air- 
tight doors — that  is  what  you  get  with 
"  The  Glacier."  Those  two  things  mean 
that  your  ice  will  last  nearly  twice  as 
long  as  in  the  ordinary  refrigerator. 
"Glaciers "  are  good  to  look  at — ^built 
well  and  handsomely  finished — they  look 
well  anywhere.  We  have  them  with 
zinc  and  porcelain  linings.  Come,  see 
them. — Tull  ^'  Gibbs,  Portland,  Ore. 

No  doubt  we  stand  on  common  ground 
when  it  comes  to  refrigerators.  You 
w^ant  one  that  will  not  leak,  warp,  taint 
the  food  nor  waste  ice.  You  are  willing 
to  pay  a  fair  price  for  it.  We  want  to 
sell  only  the  refrigerators  that  are  in 
accord  with  these  specifications. — A, 
Mc Arthur  Co.,  Boston,  Mass. 

REFRIGERATORS 


Wl 


48 


RIf 


ii 


Before  you  buy  a  refrigerator  take  a 
good  look  at  it.  Notice  if  it  oan  be 
taken  all  apart  to  be  cleaned,  and  to  let 
the  fresh  a.r  get  into  the  corners,  and 
see  If  It  has  movable  flues  and  air  tieht 
ocks;  but  if  that's  too  much  bother,  just 
look  for  the  name,  if  it  reads  "Leonard 
cleanable  refrigerator,"  buy  it.  it™ 
.11  right,  in  fact  it's  the  onlv  on;  thai 
does    have    all    these    good    points      A 

L  rr;t.  T"'  "?"''  '"'^'^  "»"'.  >"«tal 
mfnir  An"**,*'""'""  *'"""^  ">*'«'  trim. 
Sed  ^  ^^T"^  refrigerators  are 
finished  in  golden  oak.  They  are  the 
Oest     without     a     question.     Thev     are 

be  obtained  elsewhere.     An  inspection  of 
the  Leonard  will  thoroughly  convince  on 


COAL    ADVERTISINr; 


COAL    ADVERTISING 


49 


I 


Automatic   refrigerators  have  perfect 
insulation  by  the  best  materials  known 
such  as  mineral  wool  and  charcoal  paper 
combined  so  as  to  obtain  the  full  value 
of  the  non-conducting  properties.     They 
have  eight  walls  to  protect  the  ice  an  J 
preserve    a    low    temperature.     The    air 
space  IS   based   on  nature's  laws.       AH 
parts  of  the  refrigerator  are  insulated! 
They  have   more   shelf  space   than   any 
other    refrigerator    made,    and    are    the 
most  economical  to  be  had,-Peterson's, 
Minneapolis,  Minn. 

Controlled    heat    and    controlled    cold 
for  comfortable  and  safe  summer  house- 

foods  will  taint  to  the  point  of  "ripe- 
ness' without  breeding  ptomaines,  b^ut 
to^lln  ""l  fermentation  is  conductive 
to  Illness.  An  ice  box  will  keep  ice  and 
make  some  cold  air-but  a  refrigerator 
IS  better,  because  it  lets  the  forces  of 
>>ature  keep  the  air  on  the  "go"-and 
he  motion  dries  it.     Foods  are  crisper 

«     n.^^     x,T.     ^      ^efrigerator.->6r*m6e/ 
Brothers,  Philadelphia,  Pa, 

time  has  been  long  wanted.     In  families 
ome  prefer  one  flavor,  others  another^ 
some  prefer  ice  cream,  others   a   wate^ 
ice  or  sherbet,  so   some  had  to  be  dis- 
satisfied  no   matter   what   was   made  in 
the  old  style  freezer.    In  the  American 
Twin  freezer  the  can  is  divided  in  two 
parts  by  a  vertical  partition.    The  dash- 
er carries  two  sets  of  scrapers,  one  set 
fitting  in  one  side  of  can  and  the  other 
set   in    opposite    side.    The    can    cannot 
be  turned   as   in  old  style   freezers,  be- 
cause of  the  partition.     It  is  therefore 
swung  to  and   fro  by  a  rocking  motion 


HARDWARE-REFRIGERATORS 


alii':nrmth™i^;r^ 

tiimii  easier  movement.  It  i'q 
very  m  H  less  tiresome  than  turning  a 
crank.  One  can  sit  back  in  a  chair  with 
f^ezer  alongside  and  rock  the  crank  to 

exertion     ""^       *    discomfort    or    undue 
exertion   and   even    read   at   same   time 

and  wi?h  r  ''''"  "^  ^^«-"  «t  «"<-« 
reqmred  than  ,n  old  style  freezers.    The 
pails  are  of  cedar,  the  best  wood  known 
to  resist  water,  with  electric  welded  ^re 
hoops,    which    are    guaranteed     not    [« 
break  or  fall  off;  cans  are  of  heavy  tin 
plate  with  drawn  steel  bottoms  th7t  are 
guaranteed  not  to  fall  out  or  break  and 
do  not  leak,  the  strongest  and  mo"   dur' 
tw  n  .  "   u""    ™«^^'    ^^^   automatic 

sure  perfect  scraping  of  frozen  particles 
from  side  of  can.     All  inside  parts  are 
heavily  coated  with  pure  block^^t  and 
out.de  parts  all  thoroughly  galva^i^ 
-Ludwiff  Bauman  ^  Co.,  yew  York. 

Mackinaw    refrigerators    and    others. 
The     famous    Mackinaw  !     That     name 
mean,    "the    best   that's    mad."'  Ha?d! 
wood,  golden  oak  finish,  heavy  zinc  lined 
all  parts   removable  for  cleaning;  3 
are  filled  with  charcoal;  brass  levies  and 
hinges.     See    the    food    test,    constantly 
buttT  ^"  *»^\basement-the  onion  and 
butter     side     by     side,     salt,     pie     and 

tT    'r'l',"  ^^  «^  buttercrackers.    See 
the  wheel  bi       turned  by  the  dry,  coM 

wTlT  ^    n    J^rf*    "^"^''"^^'    "«thing 
wilL-^.  D.  Matthews  Sons,  Brooklyn. 

Health,  comfort  and  economy.  It  ig 
absolutely  essential  to  your  health  that 
jou  have  a  refrigerator  that  can  easily 
be  kept  clean  and  fresh.  It  is  only  I 
refrigerator   with   a    perfect   circulation 

1^7  "''  *^*  ''  ""^'"^  ^«"^P  «nd  ill- 
smelling,  and  we  recommend  that  vou 
mvestigate  thoroughly  before  you  pur- 
chase your  refrigerator  this  season  We 
give  our  guarantee  with  every  refriirer- 
ator  we  se\\.-^reene%  Sexrark,  N.  J, 

In  lining,  insulation  drainage  and  ao- 
pearance  this  refrigerator  has  no  super- 
iors, and  in  the   following  very  import- 
ant   particular    it    has    no    equals.      Be- 
tween   the    food    compartments    and    the 
ice  chamber  is  a  system  of  syphons    (a 
patented  feature)  which  produces  a  ven- 
tilation and  a  circulation  of  cold  dry  air 
not  even  approached  in  any  other  make. 
An   inspection    will   convince   you.-3fr- 
Alhster,  Mohler  ^  Co.,  Columbus,  Ohio. 

They  refrigerate  perfectly,  using  but 
little  ice,  and  are  dainty  and  hygienic  as 
a  china  dish.-5«,nmoi„  Hardware  Co., 
ot.  Louts,  Mo 


Warmer  days  are  bound  to  come,  and 
even  with  snow  on  the  ground  in  the 
middle  of  April,  we're  going  to  com- 
mence talking  about  our  immense  line 
of  refrigerators.  Don't  shiver,  please. 
We  know  you  are  not  ready  for  ice  yet, 
but  there's  no  reason  why  you  shouldn't 
select  a  refrigerator  now,  while  our  line 
is  complete,  and  have  it  delivered  when 
you  want  it.  The  world's  best  makes  are 
here.  The  White  Mountain  and  the 
Peerless. — Household  Furnishing  Co., 
yew  Bedford,  Mass. 

We  are  again  as  for  the  past  12  years 
sole  agents  for  St.  Paul  for  the  cele- 
brated Gurney  Cold  Wave  Refrigerator. 
It  has  stood  the  time.  If  you  have  not 
one  ask  your  neighbors  about  it.  Made 
of  the  very  best  material,  lift-out  ice 
compartment,  heavy  packing  best  min- 
eral wool,  walls  of  zinc,  soldered  per- 
fectly air-  and  M'ater-tight.  Prices 
from  $6.95  to  $35.00.— Wallbloom  Fur- 
niture 4"  Carpet  Co.,  St.  Paul,  Minn. 

Quality  is  what  counts,  especially  in 
a  refrigerator.  It's  simply  a  waste  of 
good  money  to  buy  a  poorly  made  ice 
box.  A  careful  investigation  will  con- 
vince any  one  that  our  refrigerators  are 
made  to  save  ice  as  well  as  look  like  a 
good  piece  of  furniture. — Greene's, 
yewark,  iV.  /. 

Prices  cut  on  refrigerators  and  ice 
boxes.  We  are  overstocked  on  these  ar- 
ticles and  so  have  reduced  the  prices  on 
them  from  10  per  cent,  to  25  per  cent, 
until  we  can  get  our  line  in  shape.  This 
reduction  is  temporary  and  will  hold 
good  only  until  we  can  reduce  our  stock 
to  proper  size.  We  have  told  you  be- 
fore of  the  sanitary  and  ice  keeping 
qualities  of  these  refrigerators.  They 
are  as  perfect  as  refrigerators  can  be 
made  in  this  respect.  We  particularly 
recommend  our  spruce-lined  boxes  to 
those  who  want  a  good  refrigerator  but 
do  not  care  to  invest  much  money  in  it. 

With  our  guarantee  of  "satisfaction 
or  money  refunded,"  together  with  the 
low  prices  now  prevailing  we  do  not  see 
how  the  economical  housekeeper  can  af- 
ford to  let  this  opportunity  pass.  The 
goods  go  on  sale  Monday. — C.  F.  Brower 
^  Co.,  Lexington,  Ky. 

Notice  if  it  can  be  taken  all  apart  to 
be  cleaned,  and  to  let  the  fresh  air  get 
into  the  corners,  and  see  if  it  has  mov- 
able flues  and  air-tight  locks;  but  if 
that's  too  much  bother,  just  look  for 
the  name;  if  it  reads  Leonard  Cleanable 
Refrigerator  buy  it,  it's  all  right — in 
fact  it's  the  only  one  that  does  have  all 
these  good  points.  A  perpetual  circula- 
tion of  dry  cold  air  keeps  the  food  from 

HARDWARE— R 


becoming  moist  or  musty.  Mineral  wool 
filled  walls,  metal  ice  racks,  and  genuine 
bronze  metal  trimmings.  All  Leonard 
Refrigerators  are  finished  in  golden  oak. 
They  are  the  best  without  a  question. 
They  are  scientific,  and  we  give  you 
more  real  value  for  the  money  you  pay, 
than  can  be  obtained  elsewhere.  An 
inspection  of  the  Leonard  will  thorough- 
ly convince  on  this  point. — Callahan  ^ 
Douglas,  Binghamton,  iV.    F. 

The  Stone  White  refrigerators,  "The 
chest  with  the  chill  in  it."  Ever  sit  on 
stone  steps  in  the  winter?  Cold,  aren't 
they?  Ever  sit  on  them  in  the  sum- 
mer? Pretty  comfortably  cool  then, 
are  they  not?  That  is  the  nature  of 
stone,  it  contains  cold  indefinitely.  Con- 
sequently economy,  cold-retaining,  inde- 
structible, solidity,  beautiful  in  appear- 
ance and  cleanliness,  durability,  service 
and  convenience.  The  cases  of  these  re- 
frigerators are  made  of  selected  hard 
wood,  beautifully  finished  and  mounted 
with  substantial,  handsome  hardware, 
nickel  plated. — F.  Ozanne,  Memphis. 

Profits  are  not  without  honor.  What 
say  j'ou  to  a  profitable  purchase  of  a 
"Wisconsin  Peerless"  refrigerator?  A 
high  grade  box  for  economy  and  dur- 
ability— a  winner.  The  ice  box  season 
is  still  on  and  we  are  quoting  prices  that 
will  surely  result  in  lively  sales. — C,  E, 
Tyler,  Rome,  y.   Y. 

Important  features  necessary  to  a  per- 
fect refrigerator — Cleanliness,  free  cir- 
culation, economy  in  the  use  of  ice,  con- 
densation and  dry  air,  low  average 
temperature,  freedom  from  condensa- 
tion on  inner  walls,  and  long  life.  Our 
refrigerators  can  carry  one  hundred 
pounds  of  ice  longer  and  can  show  a 
lower  degree  of  temperature  in  the 
shortest  time. — Standard  House  Fur- 
nishing Co.,  Tacoma,  Wash. 

For  15  years  we  have  been  telling  you 
how  good  these  refrigerators  are,  and 
the  reasons  why,  from  the  standpoint  of 
economy — and  the  satisfaction  they  give, 
that    you   should    buy   them.      They    are 

*  »  • 

the  best  and  most  scientifically  con- 
structed Refrigerators  on  the  market. 
— Callahan  <§*   Douglas,   Binghamton. 

"Leader"  refrigerators  are  made  on 
the  right  principle.  Well  insulated.  Xo 
heavy  packing  to  settle.  Xo  swearing. 
X^o  odor.  Xot  the  kind  you  have  to 
clean  every  day  to  keep  sweet.  Do  not 
buy  before  seeing  our  line.  Made  in 
zinc  and  white  metal.  We  buy  in  large 
quantities  and  land  them  at  less  than 
car  rates.  W^e  give  you  the  benefit — 
Reed  4"  Wyman,  San  Diego,  Cal. 
EFRIGERATORS 


50 


COAL    ADVERTISING 


i  I 


Old,  overworked  refrigerator  has  seen 
its  best  dajs.  Come  to  us  and  get  one 
that  will  keep  things  cool,  fresh  and 
wholesome.— C.  C.  Fuller  Co.,  Hartford 


The  difference  between  our  refrigera- 
tors and  the  other  kinds  is,  they  keep 
things  colder  with  less  ice.— The  Stam- 
haugh-Thompaon  Co.,  Youngatown,  O, 

Whew!  but  it's  cold  inside  of  one  of 
Gross's  white  enamel  refrigerators.  The 
dry  air  syphon  and  a  dozen  other  feat- 
ures make  this  the  best  of  all  ice  boxes. 
I>rop  in  and  we'll  show  you  how  it 
works.— PA.  Oro88  Hdw.  Co.,  Milwau- 
kee, Wis. 

The  following  letter  was  received  to- 
day  from   one  of   Mr.   Deist's  custom- 
ers.   The  epistle  speaks   for  itself: 
My  Dear  Mr.  Deist: 

I  received  one  of  your  sixteen  doDar 
ice  boxes  yesterday  and  must  say    t  is 
the  finest  box  I  have  ever  used.    I  al- 
ways kept  my  butter  and  provisions  in 
the  well,  but,  thank  goodness,  I  will  not 
be  obliged  to  do  so  anv  longer.    My  cat 
accidentally  got  into  the  box  the  other 
evenmg    and    the    next   morning   it   was 
frozen  to  death.    I  think  your  ice  box 
IS    lovely      The    only    thing   that    I    am 
afraid  of  is  that  my  husband  may  get 
into  the  box  some  night,  and  if  he  meets 
the  same  fate  as  my  cat  it  will  kill  me. 
Please  let  me  know  if  you  have  any  ice 
boxes  that  don't  get  so  cold.     I  have  a 
friend  that  wants  to  buy  one,  and  she  Is 
so  chilly   I   want  her  to   get  a   warmer 
box.    I  will  send  in  the  balance  of  the 
money  in  a  few  days. 
With  best  wishes,  I  am, 

Yours  trulr, 

^^       ^  MRS.*  SLACK. 

^-CAo*.  O.  Deist,  Ottawa,  III, 

A  good  refrigerator  is  one  that  con- 
sumes little  ice,  is  nicelv  finished  and 
scientifically  constructed— that's  the 
kind  we  sell.— rorA  Furniture  Co,,  York, 

A  cheap  refrigerator  wiU  consume  ice 
enough  in  a  little  while  to  cost  you  over 
and  over  agaJh  the  first  price  of  a  good 
one.  A  good  refrigerator  is  an  economy. 
We  can  save  you  money  in  both  ways.— 
Frederick  Loeser  ^  Co.,  Brooklyn,  N,  Y. 

Year  after  year  the  White  Mountain 
refrigerator,  "the  chest  with  the  chill  in 
It,"  increases  in  popularity,  because  suc- 
ceeding 3;ears  prove  that  the  merits  we 
have  claimed  for  it  are  founded  on  fact 
We  have  said  it  was  thoroughly  clean- 
able,  it  was  sanitary,  that  the  system  of 
refrigeration  was  effective  because  it 
was  scientific,  that  it  was  an   ice-saver, 

HARDWARE— RE 


that  it  was  substantially  built.  Thou- 
sands of  users  right  here  in  town  are 
using  the  White  Mountain  and  thank- 
ful for  it— Mellen  4-  Uewes,  Hartford. 

We    show    the    Mackinaw    filled    with 

onions,  milk,  butter,  pie,  bread,  etc..  and 

a  ten  cent  piece  of  ice.     The  onion,  the 

most     contaminating     influence     known 

(you   cannot  peel   one   without   crying), 

does  not  make  any  impression  upon  the 

milk  or  other  food,  because  the  cold  dry 

air  circulation  in  the  Mackinaw  carries 

all  odors  out  of  the  food  chamber.  Come 

in   and    test   it.     We   expose   the  entire 

construction  to  view.-^.  D.  Matthews' 

Sons,  Brooklyn,  N.  Y 

Cold  as  ice!  Clean  as  snow!  Ice 
land  refrigerators.— .Varion  Furniture 
Furniture  Co.,  Marion,  Ind. 

"Signs  of  the  time."  Refrigerators 
are  occupying  the  center  of  the  stage. 
The  weather  man  seems  to  be  with  us 
this  year  on  the  refrigerators.-J/anon 
Furniture  Co.,  Marion,  Ind. 

Compact,  sanitary  and  easy  ice  savers. 
—I  he  T.  Eaton  Co.,  Toronto,  Can. 

Timely  furniture.  Suddenly  the  day 
may  dawn  (may  be  a  succession  of 
days)  when  you  simply  can't  get  on 
without  a  good  refrigerator.  Let's  put 
one  in  now,  and  save  you  regrets.-rA«» 
Chamberlain  Furniture  4;  Mantle  Co 
^ew  Haven,  Conn,  *' 

M^l^^P*     P'^k«""g's.     Last  year  we 
sold   1,500  refrigerators  and   more   than 
half  of  them  were   disposed  of  before 
June    15.      This    year-well,    say,    have 
you  noticed  any  particular  good  refriir- 
erator    weather   hereabouts    so    far    this 
season?     That  is,  a  day  hot  enough  to 
make  anybody   want   to   buy   one.     The 
story   IS    this— we   bought    2,000    refriir- 
erators   and   ice   boxes    for   this   season, 
ajid    they're    piled    in    our    warehouse, 
ihey  are  summer   goods   and   must   be 
sold    quick-prices   cut   to   ahnost   cost 
^Pickering,  Pittsburg,  Pa, 

The  best  means  of  obtaining  perfect 
food  preservation  is  through  dry  cold 
air  circulation  inside  the  provision  com- 
partments. The  most  effective,  nearest 
perfect  insulation  to  compel  dry  air  is 
a  filling  of  granulated  cork.  The  North 
fetar  is  the  only  box  so  equipped.  The 
ice  used  cools  the  air  and  the  cork  fill- 
ing keeps  it  dry.-^6raAam  4;  Straus, 
Brooklyn.  N.  Y.  ^  * 

Ask  the  ice  man  afcut  the  number  of 
Lapland  Refrigerators  along  his  route. 
Lot  of  em  and  all  giving  satisfaction. 
\Vorth  the  money.-/,  c.  McManus  * 
Sons,  Hartford,  Conn. 
FRIGERATORS 


COAL    ADVERTISING 


51 


A  cool  veranda  on  a  hot  day  is  indeed 
a  luxury,  and  the  person  who  can  retire 
to  one,  and  there  enjoy  a  book  or  do 
some  fascinating  fancy  work  is  fortu- 
nate. You'll  find  that  any  veranda  can 
be  made  comfortable  if  the  boiling  rays 
of  the  sun  can  be  excluded.  A  split 
bamboo  screen  will  do  it  and  at  the  same 
time  admit  any  stirring  breeze.  These 
screens  come  in  long  rolls;  you  can  see 
them  in  our  window. — H.  M.  Bullard, 
Co.,  New  Haven,  Conn. 

Window  and  door  screens.  It  is  only 
a  short  time  until  the  flies  will  be  here 
again.  The  sooner  you  get  ready  for 
them  the  fewer  you  will  have.  We  have 
just  received  our  spring  shipment  of 
window  and  door  screens.  They  are 
ready  for  your  inspection.  The  prices 
are  low  enough  to  please  anybody.  We 
also  have  a  fine  display  of  lawn  mowers 
at  our  store.  See  them  and  get  prices. 
— Hardware  Store,  Zanesville,   Ohio. 

Here's  one  kind  of  window  screen  that 
keeps  out  the  flies  that  are  out,  lets  out 
those  that  are  in.  They  are  the  "Fly 
Exit "  screcHs.  Then  we  have  for  sale 
a  large  variety  of  other  window  screens 
and  screen  doors,  that  are  well  made, 
efficient  and  fairly  priced.  And  this  is 
the  time  to  be  thinking  of  these  helps  to 
a  comfortable  Smnmer. — Wanamaker, 
New  York. 

Almost  every  day  sees  a  group  of  new 
arrivals  among  the  dainty  Summer 
dresses — Loeser's  has  never  been  more 
supremely  helpful  along  this  line  than 
this  season. — Frederick  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

This  season  we  have  used  every  possi- 
ble means  to  buy  the  best  and  latest  and 
in  large  lots  in  order  to  have  a  large 
variety  of  the  different  garments  to  show, 
and  to  be  able  to  offer  them  at  a  very 
low  price.-  Every  article  has  that  per- 
fection to  it  that  has  built  up  our  trade 
in  the  ladies*  and  misses*  department  to 
such  an  extent  that  our  store  has  got 
to  be  classed  as  a  store  of  fashion. — 
Oately  4-  Donovan  Co.,  Bay  City,  Mich. 

If  you  need  a  suit  or  coat  for  every 
day  wear,  or  if  you  are  planning  to  be 
a  conspicuous  figure  in  the  great  style 
show  at  Washington  Park  on  Derby 
Day,  you  cannot  afford  to  miss  this  great 
June  clearing  sale,  for  we  have  made 
the  most  pronounced  and  radical  price 
reductions  in  all  grades  of  women's 
clothing.— Car«on,  Pirie,  Scott  ^  Co,, 
Chicago,  III. 

Be  Comfortable— Use  Porch  Screens. 
—Nothing  makes  a  house  look  finer  in 
Summer  than  handsome  porch  screens — 
try    Vudor,   if   you    want    the    best— or 


HARDWARE—: 


bamboo,  if  the  old  style  is  good  enough 
for  you.  Either  costs  little  enough 
when  you  think  of  the  comfort  and  gen- 
eral effect.  They  break  the  rays  of  the 
sun  and  yet  let  in  all  the  breeze.  A 
sensible  man  has  them  all  around  his 
porch. — Abraham  4-  Straus,  Brooklyn. 

Things  that  Promote  Comfort.— Sum- 
mer household  goods  such  as  screens,  re- 
frigerators, ice  cream  freezers,  gas 
stoves,  water  filters,  etc.,  etc.  If  you 
wish  to  promote  your  comfort  in  warm 
weather  you  must  have  such  things — 
they  are  necessities.  "The  Big  Store'* 
supplies  them  as  none  other  can.  And 
the  necessary  tools  for  the  garden,  too— 
whether  the  demand  is  just  for  a  few 
implements  or  a  complete  outfit  of  the 
finest  sort. — Kaufman's,  Pittsbmg,  Pa. 

The  mosquitoes'  cheerful  chirp  be- 
comes a  lullaby  when  the  moon  shines 
high,  when  your  bed  is  curtained  round 
with  our  Mosquito  Canopy.  This  canopy 
is  a  bed  attachment  with  coil  spring  at 
front  of  posts,  is  adapted  for  any  and 
all  kinds  of  wood,  iron,  brass  and  fold- 
ing beds.  The  entire  canopy  consists 
of  only  one  frame,  made  up  of  only  four 
pieces  of  wire,  with  well  made  and  neatly 
fitting  net— ^.  D.  Matthews'  Sons, 
Brooklyn,  N.  Y. 

Don't  delay  another  day  before  plac- 
ing your  order  for  screen  doors  and 
windows.  The  flies  are  coming  and  will 
soon  take  possession  of  your  home  unless 
you  have  the  doors  and  windows  pro- 
tected. We  have  a  tremendous  line  of 
screens  and  can  fit  any  size  door  or 
window.— C.    W.    Hawkes,    Binghamton. 

An  effective  screen,  allowing  free  cir- 
culation of  air,  easy  of  operation.  Great 
durability,  made  from  linden  wood, 
fibres  securely  woven  with  the  best  of 
scrim  twine,  fitted  with  metal  pulleys, 
and  a  heavy  maitrie  cord  for  raising. 
Made  in  a  variety  of  colors  and  are 
weather  proof.  Screens  a  porch  from 
the  outside,  without  interfering  with 
the  view  of  those  within.—^.  J.  Collins 
4:  Co.,  South  Norwich,  Conn. 

Carefully  made  walnut  stained  frame 
and  fitted  with  firm  close  mesh  wire 
cloth.  Adjustable  screens,  with  frame 
made  to  telescope  so  that  almost  any 
window  can  be  fitted.  It  is  not  neces- 
sary to  have  screens  made  to  order  in 
every  case.— Abraham  4;  Straus,  Brook- 
lyn,  N.  Y, 

There  isn*t  a  mosquito  or  a  fly  small 
enough  to  crawl  through  the  tiny  m«6h 
of  these  extension  screens  and  they  last 
twice  as  long  as  the  ordinary  kind  be- 
cause they're  more  strongly  made.-^ 
Simpson-Crawford  Co.,  New  York, 
-SCREENS 


52 


rOAL    ADVERTISING 


The  only  perfect  toaster  for  use  on 
gas,  gasoline  or  oil  stoves.  Toasts  four 
slices  of  bread  in  two  minutes  from  the 
time  toaster  is  put  on  the  stove.  The 
toast  absorbs  none  of  the  taste  or  flavor 
from  the  flame.  Browns  evenly  from 
edge  to  edge.  The  slices  are  soft  and 
palatable  and  possess  that  rich,  nut- 
like flavor  not  obtainable  by  any  other 
toaster.  No  matter  what  kind  of  stove 
you  have,  you  can  use  the  Vulcan 
loaster.  Every  one  guaranteed.  Money 
back  if  not  satisfactory.— O'.Yei//'* 
Hardware  Store,  Fargo,  N.  D. 

The   day    of   the    coal    stove    and    its 
companions,  the  ash  sifter  and  ash  bar- 
rel, has  passed.     Up-to-date  housekeep- 
.      ers  now  use  the  gas  range  and  the  gas 
water  heater   exclusively.     No  wood   to 
chop,  no  coal  to  carry,  no  ashes  to  take 
up,  to  carry  out,  to  sift,  leaving  a  trail 
of  dirt  and  dust  from  the  stove  across 
the  kitchen  all  the  way  to  the  ash  pit: 
everything  in  the  kitchen  covered,  your 
dress  covered,  your  hair  full  of  it.     No 
fire  to  coax  and  coddle.    Gas  is  a  guar- 
antee of  the  right  kind  of  a  fire  instantly 
for  any  purpose  whatever.— J/o/i«r,om«ry 
Ltffht  and  Water  Power  Co.,  Montgom- 
ery,  Ala,  ^ 

The  proper  use  of  a  gas  range  is  be- 
ing demonstrated  in  the  basement  store. 
V\  e   are   not   teaching  cooking,   or   any- 
thing of  that  sort,  but  simplv  showing 
how    the    best    results    can    be*  obtained 
torm  gas.     And  we  want  to  show  you 
the  good  points  of  the  Wolff  Cookers  and 
Ranges.      The    neatness,    rapidity,    and 
effectiveness   will  be  so   apparent  as  to 
quickly  impress  both  the  good  housewife 
and   the   student   of   economy.      If   you 
are    accustomed    to    gas    range    cooking 
>;ou  will  be  pleased  with  the  very  excep- 
tional    good     features     of     the     Wolff 
Ranges.— ^6raAam  ^  Straus,  Brooklyn. 

Another  Carload   for  Tacoma.     Facts 
speak  again.     Friday  a  hurry-order  was 
dispatched    for   another   big  carload   of 
gas  ranges.     Shows  which  way  the  wind 
Js  blowing,  doesn't  it?    Tacoma's  turninir 
her  head,   she's   getting  away   from   the 
Old  style  furnace  and  welcoming  the  no 
work,    no    heat,    we-shovel-the-coal    gas 
range     Cooking  by  gas  will  take  a  whole 
lot  of  the  heat  and  misery  out  of  July 
and    August,    you'll    find    it    almost    a 
blessing  the  year  round.     You  can  cook 
anything  from  an  egg  to  a  turkey  on  a 
gas  range,  you  can  make  it  work  fast  or 
slow,  hke  an  engineer  with  his  throttle 
you  turn  the  lever  and  this  simple  little 
kitchen   machine   does   the   most   of  the 
rest.-GTa*  Co.,  by  the  Totem  pole,  Ta- 
coma, Wash. 


HARDWARE— STOVES 


Gas  cooking  stoves— "  Cort's "  high* 
est  grade,  $9  stoves  reduced  to  $6  67 
Just  100  of  them,  the  kind  that  have 
ovens  as  large  as  any  range.  Handsome 
nickeling  and  neat  modeling  make  this 
stove  particularly  attractive  as  well  as 
efficient;  but  the  two  great  features  of 
the  Cort  stoves  are  the  effective  cooking 
and  gas  economy.  There  are  separate 
broiling  and  baking  burners,  three  boil- 
ing burners  on  the  top,  one  extra  large 
and  quick  acting.  Every  part  L  re- 
movable for  cleaning,  and  this  price  is 
exceedingly  unusual.  -  Abraham  ^ 
Straus,  Brooklyn,  iV.  y. 

You  will  be  surprised  and  pleased  to 
see  how  easily  and  economically  it  can 
be  operated.  You  can  have  a  cool  kitchen 
until  you  need  a  hot  fire.  You  can  have 
a  hot  fire  immediately  and  a  cool  kitchen 
again  in  a  few  minutes  after  turning 
off  the  gas.  You  can  have  a  quick  fire,  a 
slow  fire  and  a  moderate  fire— Galveston, 
Uas  Company,   Galveston,   Texas. 

Don't  fire  a  cannon  to  kill  a  fly.    And 
yet  that  is  just  what  firing  up"  a  coal 
range   amounts   to    in   summer.      Argue 
It    from    any    point   you    please;    "tear 
language   to   tatters"   in   the   argument, 
and  when  you  compare  cooking  with  a 
range  with  cooking  with  a  gas  stove  it 
amounts    to    this:      The    gas     stove-a 
match— a  twist  of  the  thumb,  in  30  sec- 
onds you  have  the  fire,  as  much  or  little 
as  you  want.    When  you  have  had  enough 
heat  shut  it  off  instantly.    Expense  about 
half.         The    coal    range— rake    out    the 
grate,  skin  your  knuckles,  get  mad,  ashes 
flying  about,  dirt;  put  in  paper,  wood, 
coal,  light  it;   maybe  it  will,  maybe  it 
won  t  catch  on,  smoke,  too  much  or  not 
enough  heat;  heat  the  rooms  up  and  wait 
until   the   fire    dies.      Expense   double.— 
^.  D.  Matthews,  Brooklyn,  N.   Y. 

Blue    Flame   Oil    Stoves.-Cooking   at 
Its  best  is  disagreeably   hot   during  the 
summer  months,  but  you  can  reduce  the 
discomfort    to   a   minimum   by    using   a 
Brooklyn"     Blue-Flame     wickless     oil 
stove.     It  has  no  wick,  gives  a  powerful 
blue  gas  flame,  and  is  simple  and  safe  in 
operation.    Its  strongest  bid  for  your  fa- 
vor IS  the  slight  expense  it  entails  while 
giving  you  all  the  comfort  and  conveni- 
ence of  a  gas  range.-Sibley,  Lindsay  &; 
Curr  Co.,  Rochester,  X.  Y. 

The  woman  who  has  a  gas  range.  She 
is  the  woman  who  has  the  best  of  it  in 
cooking,  for  she  cooks  quickly,  cooks 
coolly,  cooks  cleanly,  cooks  easily.  A 
gas  range  is  cheap  to  buy,  it  is*  cheap 
m  fuel  and  it  is  cheap  in  its  great  saving 
of  work  and  worry.--OoiMi«m«r*'  Gas  Co., 
Reading,  Pa. 


COAL    ADVERTISING 


53 


It  isn't  woman's  work,  this  digging 
into  the  recesses  of  a  dirty  coal  or  wood 
stove,  carrying  in  coal  or  wood  and 
carrying  back  again  as  much  ashes — in 
fact,  it  isn't  anybody's  work.  No  one 
who  is  within  piping  distance  of  gas  has 
any  excuse  for  having  a  coal  or  wood 
stove  in  action  during  this  hot  weather. 
The  gas  stove  is  clean  and  safe.  They 
are  useful  as  well  as  ornamental. — Den- 
ison  Light  Co.,  Denison,  Tex. 

Keeping  Cool. — If  one  had  nothing  to 
do  but  avoid  the  discomforts  of  the 
heated  season,  summer  would  be  one 
long  delight.  But  women  must  work  in 
kitchens  if  we  are  to  have  anything  to 
eat,  and  a  kitchen  isn't  at  all  cool  or 
comfortable  unless  the  cooking  is  done 
on  a  gas  range.  That's  the  key  to 
kitchen  comfort — the  gas  range.  Gas  is 
the  fuel  for  cooking.  Coal  and  wood 
make  dirt  and  drudgery,  oil  is  dangerous, 
but  gas  is  the  perfect  fuel.  It  saves  the 
housewife  hundreds  of  steps  and  a  world 
of  hard  work.  Get  a  gas  range. — Sagi- 
naw City  Gas  Co.,  Saginaw,  Mich, 

The  new  insurance  gasoline  stove  is 
as  safe  as  a  common  cook  stove.  Acci- 
dent is  impossible.  Valves  may  be  left 
open,  no  gasoline  can  escape,  no  danger 
if  operated  by  children  or  inexperienced 
persons. — F.  Mayer  ^'  Bro.  Co.,  Peoria. 

For  a  quick  breakfast  in  the  morning 
when  you're  in  a  hurry,  the  Sterling  Puri- 
tan blue-flame  oil  stove  will  be  found 
invaluable.  Turn  on  the  valve  and  you 
have  a  hot  fire  immediately — no  delay — 
no  kindling  to  split — no  waiting  for  the 
fire  to  get  started.  The  Blue  Flame 
does  not  heat  up  the  house — it  cooks  the 
food  without  cooking  the  cook.  The 
ideal  summer  cook  stove. — Barber  ^ 
Ross,  Washington,  D.  C. 

Be  good  to  your  wife.  Remember  she 
puts  in  much  of  her  life  cooking  your 
meals.  Make  it  as  easy  as  possible,  you 
owe  her  this.  Buy  her  a  Quick  Meal 
Gasoline  Stove.  Your  meals  will  taste 
better,  she  will  keep  cool,  have  a  better 
temper  and  live  longer. — The  Blymyer 
Bros.  Co.,  Mansfield,  Ohio. 

When  you  are  in  a  hurry  there  is  noth- 
ing like  a  good  gas  stove.  A  slow-go- 
ing stove  is  exasperating.  The  gas  stove 
gives  you  a  full  measure  of  cooking  heat 
in  an  instant.  A  twist  of  the  wrist  turns 
off  the  gas,  heat,  expense  and  all. — Geo. 
L.  Oill,  St.  Thomas,  Ont. 

Little  Helper. — Early  breakfasts  are 
easily  prepared — also  afternoon  teas — 
without  a  fire — if  you  have  a  Gas  Gril- 
ler,  a  kettle  of  water  can  be  boiled  on  the 
top  and  underneath  a  chop  or  steak 
grilled,  a   little  bacon   frizzled   or  toast 

HARDWARE 


made — handy  things  to  buy  and  use  are 
gas  grillers  at  our  price. — Alfred  Ed- 
mondson,  Morecambe,  Eng. 

No  more  danger  in  using  a  Barler  oil 
heater  than  a  coal  stove.  At  the  cost 
of  one  cent  an  hour  it  will  heat  a  20-foot 
room,  and  for  emergencies  it  is  invalu- 
able. For  bedrooms,  bathrooms,  any 
where,  you  may  have  comfort  in  five 
minutes  after  the  Barler  is  lighted. — 
P.  /.  Kelly  ^  Co.,  New  Haven,  Conn. 

Cooking  is  a  pleasure  when  you  cook 
with  a  gas  stove.  We  have  a  few  left, 
and  now  is  the  time  to  put  one  in  while 
the  weather  is  hot,  and  avoid  the  heat 
and  dirt  of  a  coal  and  wood  stove  this 
summer.  Call  at  our  office  and  let  us 
show  you  our  line  of  gas  stoves,  or 
'phone  us,  and  we  will  call  around  and 
tell  you  about  them. — Denison  Light 
and  Power  Co.,  Denison,  Tex. 

Your  cook  will  smile.  A  gas  range 
like  the  "Chicago  Jewel"  takes  all  the 
drudgery  out  of  kitchen  work,  making 
cooking  a  pleasure.  Have  you  seen  the 
new  design?  It  is  made  throughout  of 
steel,  and  is  entirely  "  free  from  frills." 
Just  a  plain,  substantial  stove,  "  built 
for  business."  The  chances  are  it's  ex- 
actly what  you're  looking  for.  See  it 
in  operation  at  our  showrooms. — McDon- 
ald  ^    Wilson,    Toronto,    Ont. 

Why  overheat  your  house  these  hot 
summer  days  by  cooking  with  a  swelter- 
ing coal  stove?  Use  the  "Monarch" 
gasoline  range.  It  supplies  sufficient 
heat  for  cooking,  but  no  waste  warmth 
to  raise  the  temperature.  It  is  safe, 
easy  to  operate  and  durable. — Crane  4' 
Lockwood,  Binghamton,  N.  Y. 

Gas  ranges  are  being  sold  and  con- 
nected in  great  numbers,  but  we  are 
equal  to  the  demand,  and  are  able  to 
supply  all  comers  with  a  first-class  gas 
range,  which  we  install  ready  for  use, 
free  cost  to  you  upon  payment  of  $13.00 
cash  or  on  installment  plan  of  $2.00 
down  and  $1.00  per  month  for  twelve 
months.  The  only  way  to  have  a  clean, 
up-to-date  kitchen  is  to  do  your  cook- 
ing, baking,  etc.,  on  a  gas  range,  which 
occasions  no  dirt  or  hauling  of  fuel  or 
ashes.  The  kitchen  work  is  done  so 
quickly  and  so  economically  that  those 
who  have  gas  ranges  would  not  part 
with  them  and  go  back  to  the  methods  of 
olden  times.  The  hot  weather  has  only 
about  commenced,  as  vou  are  aware  the 
months  of  July,  August  and  Septem- 
ber are  the  hottest  in  the  year,  so  put  off 
ordering  a  gas  range  no  longer,  but  call 
at  our  sales  rooms  and  make  a  selection 
and  have  a  comfortable  summer. — Utica 
Gas  and  Electric  Co.,  Utica,  N.  Y, 
—STOVES 


54 


Hte^Tf  "r^"  ,^^^«k^«^t  >n  fifteen  min- 
«tes    If    there's    a    gas    range    in    your 

is  tTd7f  '*"'^  ^  "^*^^  -^  ^he'^fi- 

Lnl      '  »         use-Without    waiting    or 

coaxing --and     no     coal     to     lue-no 

clean       cool      kitchen-an      economical 

s'tL'oTft*^'/^^  «"^  ^  -"S 
saving  of  labor,  fuel  and  time.     Only  a 

ma  ch  needed^     A  gas  range  is  a  LI 
fortMiT  ^''^'''  ^"  '^-^  ^^'-  ^^^ 

More  economical  than  gas.  The  In- 
surance gasoline  stoves,  as  the  name  im- 
plies are  an  absolute  protection  against 
any  danger  by  accident,  as  the  gaso-' 
i^ne  IS  at  once  shut  oflF,  should  the 
burner  be  blown  out  or  carelessly  left 

W    ^J'J""''^"  r  ''"""'  ""^^  ^"^"«  the 
^^etlls,  Fargo,  N.  I). 

Did   it   ever   occur   to  you   how   nice 
and    pleasant    it    is    to    cook    on    a    «ras 
range.^    No  wood  or  coal  to  bring  in;^no 
ashes  to  take  out;  no  fires  to  build; 'a^ 
solutely  no  danger,  and  it  does  not  cos^ 
any  more  to  operate.     We  have  just  re- 
ceived a  carload  of  gas  stoves,  all  sizes 
and  styles,  and  now  is  the  time  for  vou 
to  put  m  your  order  and  avoid  the  rush. 
Call  at  our  office  and  see  them,  or  'phone 
us,  and  we  will  send  our  solicitor  to  see 
you.^Denison    Light    and    Power    Co 
Demson,  Texas.  * 

The  proper  use  of  a  gas  range  is  be- 
ing demonstrated  in  the  basement  store. 

thin/n^f  "Ik*.*'^"^'"^  "^'^'"^'  ^-^  «"y- 
bn^.K  u^''*  '^'^'  ^"*  ^•'"Plv  showing 
how  the  best  results  can  be'  obtained 
from  gas.  And  we  want  to  show  you 
the  good  points  of  the  Wolff  Cookers 
and  ranges.  The  neatness,  rapidity,  and 
effectiveness   will   be  so  apparent  'as   to 

lZ!l  'T^7''  ^^*^  *^^  ^"^^  housewife 
and  the  student  of  economy.     If  vou  are 

accustomed  to  gas  range'  cooking  vou 
will  be  pleased  with  the  verv  exceptiona" 
good  features  of  the  Wolff  Ranges?- 
Abraham    ^   Straus,   Brooklyn. 

Supper  ready  in  20  minutes  with  a  gas 
range.    No  dirt,  dust  or  smoke.    Xo  coal 

o?,r'(^J"'  ^""^  ^''*  ^"^^  «^hes  to  carry 
out.  ^^  hen  you  purchase  a  Reh'able  gas 
range  you  are  getting  the  best  in  the 
market-that  is  why  we  handle  them 
Ihen,  again,  we  make  no  charge  for  con- 
nections-racoma  Oas  Light  Co.,  Ta~ 
coma.  Wash. 

Time  for  out  of  doors.    The  housewife 
appreciates  the  pleasure  of  having  more 

seTron  of'th  "'  ''°"'  especially  ^at  this 
season  of  the  year.  There's  a  way  of 
saving  tinrie  from  household  duties;  vet 
having     them     completed     in     comfort 

HARDWARE 


COAL    ADVERTISING 


COAL    ADVERTISING 


55 


That's  the  gas  range  wag.      By  usinir  * 
gas  range  for  cooking  you  avokT  the  dust 

fuera"r(h'^"'""^  ''"^''"^^  -^-  -<i 

havLfh  ^^'    '""^^    *'™e    s«ved    in 

having  the  gas  range  always  ready.  Fue] 
IS  delivered  riirht  in  fK«  "^ 

it's  readv  d/J^    i       5  ^^^  '■'*"^e'  ^'here 

convenience  it  „  e.-  j  ""'*•  Such  a 
n,  !.„/;'  *  "'*"•'  <"<»nes  to  lunch 
or  hot  water  is  needed  at  night       cJl 

your  gas  range  now  and  Jy„„,^! 
yor^nT'-M  °"'^"''  't  "-"n  much  to 

•nd  ha.^  S ':  f  ""'""  *"  ^•"""  ""«- 
«im  nave  time  for  out  of  doors  a     Tfo 

TZ  ''-''"P'--ed  if  you  tr  a  gl 
range.-0„,  Co.,  St.  Paul.  Minn.  * 


ing'T/r'howfh  '''~"-  ^''  y"  ■'""''- 

s   DlannfH  ""  P'P'"8  '"  yo"  house 

IS  planned   means  much  to  you      How 

have  you  provided  for  properly  placiZ 

TL^t-^K"''"''  ""  •^-''ing  and'h^Iung? 
The  kitchen  plan  should  show  a  gfs 
range  and  ,  gas  water  heater,  and  ^Z 

X"!'?  ""  '"""■  Should  he*^" 
cated  most  conveniently  with  referent 
to  the  table  and  sink.    The  Library  2n 

coS-en'orJhVoVrrre-irTutt""' 

-^d^^oo-  rd  r  Vr  p 

aff#>r  fk^  u  .  sa\es    rebui  dinir 

"  g  worth  puttmg  up  right  is  w^rfi, 
Fiprng  for  gas.  Estimates  f-lmilhed  1^ 
any  plumber  or  gas  fitter.-^,.  />„„,  oZ 
L>3ht  Company,  St.  Paul.  Jf,„„ 

some  rZ".  "^'  P'«'"  and  hand- 
rn^e  1^  ?°"  ^"'P'*'^  '■"oking  range 
gree    iu^t^th''"^'"",'""""'"'""  -  A"^ 

EveVpart  at  U     Vf  '''"'•''  '"'"  «"'*• 
^  part  at  hand  from  in  front      v^ 

t^t  r^"""'  ^-«ned  and  im".rZ<|-u„^r 
K.tchen   doors  do  not   inte/fere    n  '  e?' 

as  ^he    h'\"^'  ""  ^"•■"  ^"O    a"  -e 

against  thf  ;arc  ^  T'    T""' 
PlymoM,  Mat  """"  *  *»"' 

No  more  chilly  breakfasts  when  an  oil 
or  rias  healer  is  used      In  , 

minutes  they  wi,fC::^JU„rr7si^ed 
aXhrrfl?  "  •T"'"''"'-  '-»""-'»'•'' 
and  ,Vs  'o  •  the  tst' mr"!  """""* 
Sin-Ple  in  cons^rlc't::  C T'chlM-'ca;" 

Cook  with  gas  and  save  money,  time 
and  pafence.  N'o  worries  of  „nv  k  nd 
"■.th  a  gas  range,  for  there's  no  wLd  "^ 

to  Chop.     A  gas  range  is  nice  to  hive 
and  easy  to  pay  f„r.±Fr«„<,  Qa^  Com- 
pang,  Fresno,  Cal. 
—STOVES 


Garland  Stoves  are  perfect  and  even 
t)akers — durable  and  fuel  savers  !  Gar- 
land's need  no  schemes  to  sell  them  ! 
They  sell  on  their  reputation.  What 
gave  them  their  reputation  ?  Their 
merits — which  have  stood  the  test  of 
time  half  a  century.  They  cost  no  more 
than  cheaper  makes. — Harrison,  Schulze 
4-  Co.,  Waco,  Texas. 

New  Perfection  Wick  Blue  Flame  Oil 
Cook-Stove  saves  fuel  expense  and  les- 
sens the  work.  Produces  a  strong  work- 
ing flame  instantly.  Flame  always  un- 
der immediate  control.  Gives  quick  re- 
sults without  overheating  the  kitchen. 
Made  in  three  sizes.  Every  stove  war- 
ranted. If  not  at  your  dealer's,  write 
our  nearest  agency  for  descriptive  cir- 
cular.— Standard  Oil  Co.,  Joliet,  III. 

We  are  the  home  of  the  "  Star  Estate** 
range,  one  of  the  highest  class  ranges 
on  the  market.  Carries  a  strong  guar- 
antee; gives  perfect  satisfaction.  Should 
you  want  a  cheaper  range  try  our 
"Western,"  a  fine,  medium  priced  range. 
Or  if  you  must  have  a  still  cheaper  one, 
our  "  Leader "  is  without  doubt  the 
best  cheap  range  sold  to-day;  made  in 
three  sizes,  any  one  of  which  will  give 
honest  service.  —  Standard  Furniture 
House,  Spokane,  Wash. 

The  stove  that  keeps  you  warm.  The 
Manitoba  Air  Tight  Heater  is  one  of  the 
best  wood  stoves  on  the  market  to-day — 
certainly  the  best  value  ever  offered  at 
the  price.  26  gauge,  cold  rolled,  plan- 
ished steel  bodies,  heavy  double  seamefl 
top  and  bottom,  corrugated  sheet  steel 
lining  above  fire  belt,  nickel  urn  and 
nickel  plated  crew  draft  at  bottom, 
heavy  cast  legs. — Hudson  Bay  Co.,  Win- 
nipeg, Can. 

'"  How  you  can  save  in  fuel  every  year 
$10.  Have  the  great  revolving  fire-pot 
which  is  made  in  two  pieces — that  is  to 
allow  the  air  to  pass  into  the  fire  be- 
tween the  two  pieces  instead  of  all  com- 
ing in  at  the  bottom.  Hot  fire  where 
you  want  it,  at  the  outside  edge  instead 
of  the  middle,  where  you  get  little  radia- 
tion from  it;  and  then  the  lower  piece 
revolves,  just  put  the  crank  on,  give  it 
a  turn,  and  the  fire-pot  is  as  clean  as  a 
whistle.  No  poking,  no  fussing,  no 
muss,  no  dust— it's  the  most  durable 
fire-pot  ever  placed  in  a  stove,  and  will 
save  you  a  ton  of  coal  every  year  you 
use  it.  "  Garlands  "  are  the  only  heat- 
ers which  have  revolving  fire-pots.  Prices 
of  "  Garlands  "  are  $40.00  to  $65.00.— C. 
A.  Reinhart,  Grand  Forks,  N.  D. 

Your  kitchen  will  never  be  complete 
until  you  have  a  Stamford  Range.  Stop 
wasting  fuel  and  time  with  an  unsatis- 

HARDWARE 


factory  range.  Buy  a  Stamford  and 
you  will  have  a  range  which  possesses 
not  only  beauty  and  strength,  but  em- 
bodies, as  well,  the  constructive  skill  that 
makes  for  the  greatest  utility  at  least 
fuel  expense.  Stamford  ranges  are 
made  in  the  oldest  stove  foundry  in 
America  and  constructed  throughout  of 
the  best  materials  obtainable  and  in  the 
most  approved  manner.  There  is  a 
Stamford  model  to  suit  your  kitchen. 
Made  in  large  sizes  and  small;  some  of 
plain  and  simple  design — others  highly 
ornamental.  Buy  a  Stamford  and  get 
the  best. — Horace  R,  Nash,  South  Nor- 
walk,  Conn. 

This  duplex  grate  will  burn  any  kind 
of  fuel.  The  first  cost  of  a  Buck's 
stove  is  but  a  small  part  of  the  original 
cost — the  stove  is  so  long-lived  that  it 
eats  up  may  times  its  original  price  in 
fuel.  A  very  small  saving  of  fuel  each 
day,  means  a  tremendous  saving  during 
the  lifetime  of  the  stove — a  saving  of 
many  times  the  original  cost.  This  du- 
plex grate  saves  fuel — for  it  admits 
oxygen  to  the  burning  fuel  in  such  quan- 
tities that  all  its  heat-giving  power  is 
exhausted  and  used.  And  further — this 
grate  may  be  changed — in  an  instant — so 
as  to  burn  either  wood  or  coal,  and  it 
may  be  easily  removed  for  cleaning  or 
repairs,  and  without  disturbing  the  water 
back.  The  fuel-saving  quality  of  Buck's 
stoves  should  alone  be  a  sufficient  reason 
why  you  should  own  one.  But  there  are 
other  reasons.  Let  us  tell  you  of  them 
— to-day. — A.  O.  Rhodes  ^  Son,  Mobile. 

St.  Clair  Ranges.  The  popular  Reli- 
ance. The  St.  Clair  Reliance  is  our 
medium-priced  steel  range  and  we  are 
showing  a  complete  line,  from  the  small 
size,  with  a  14-inch  oven,  up  to  a  range 
with  a  20-inch  oven  and  reservoir.  Fuel 
saving,  durability  and  attractive  ap- 
pearance make  the  Reliance  one  that  will 
fill  each  housekeeper's  stove  wants.  I^et 
us  show  you  the  Reliance  and  its  points 
of  merit.  We  sell  them  on  the  easiest 
terms  and  guarantee  satisfaction. — The 
Crote-Rankin  Co.,  Spokane,   Wash. 

Get  a  new  gas  range  for  Christmas. 
And  by  all  means  a  New  Process  Visi- 
ble. No  chance  for  explosion.  In  light- 
ing the  oven  burner  on  the  New  Process 
Visible,  it  is  necessary  to  open  the  oven 
door.  This  insures  absolute  safetv,  as 
no  gas  can  accumulate  in  the  oven  before 
lighting.  After  the  burner  is  lighted 
and  the  door  closed,  the  burner  can  be 
plainly  seen  in  operation  through  the 
mica  opening  and  easily  regulated  with- 
out the  necessity  of  opening  the  door 
and  allowing  the  heat  to  be  wasted. — A, 
F.  Wheeler,  Lexington,  Kg. 
—STOVES 


i 


56 


COAL    ADVERTISING 


COAL    ADVERTISING 


57 


FHRASES 


A    bargain    hRTvest—Badq€r*s,    Balti- 
more, Md. 

Another  bargain  hudget— Adams  Dry 
Goods  Co.,  yew  York. 


Big   dump   sale.-5.   Heyman\  Nevy 
Qrk,  iV .  J, 

Saving   opportunities   extraordinary.— 
A,  M.  Rothchild  4:  Co.,  Chicago,  III. 

^r^T^'l.^'*!^'  *^**  ^^^y  «"  competition— 
McMhirr's  Emporium,  Fall  River. 

The  bargain  sparks  fly  thick  and  fast 
—Austin  Brothers,  West  field,  Mass. 
•The  selling  of  midsummer  merchan- 
dise IS  quickening  the  already  rapid 
strides  of  this  busy  store.-/on..  Dry 
Ooods  Co.,  Kansas  City,  Mo 

bZCn.  T'-'''  ^"'^^'^~  ^^-^ 

i^.l"  rtf.  ^"^"^^-^^«-*   ^-   O.   Co., 

Huge    values.-L.    S.    Phut    &-    Co 
Newark,  .Y.  /.  "*     ^'* 

Mountains    of    bargains.-TAe    Globe, 
i>t.  Louis,  Mo. 

rnmatchable      bargains.— T^Je      Hub 
Kansas  City,  Mo. 

Cozy   items.-^.    D.    Mattheics'    Sons, 
Brooklyn,  ]S\   Y. 

More  Monday  messages.-(7oorf/W- 
low's,  Minneapolis,  Minn. 

Business  boomers.-TA,  :Metropolitan 
I^ry    Goods    Co.,   Saginaw,   Mich. 

An  excellent  barometer  of  the  econ- 
omic conditions  prevalent  in  the  com- 
munity is  the  dress  goods  department  of 
this  establishment.  -  M.  Kelveu's, 
i  onngstotcn,  Ohio.  ^   * 

Happy    Chance    for    frugal    folks— 
Campbell's,  Pittsburg,  Pa. 

The  mightiest  sale  of  a  decade.-T/ie 
Fair,  Baker  City,  Ore. 

A  conventicle  of  convention  bargains. 
—W.  R.  Bennett  Co.,  Omaha,  Xeb 

A  blending  of  elegance  and  economy. 
—fhe  Broadway  Dry  Goods  Co.,  Los 
Angeles,  Cal.  '        * 

The  store  will  be  bristling  with  bar- 
gams.— The  Gamble  Desmond  Co.,  New 
Haven,  Conn. 

A  bevy  of  bargains.— Groo(//«//oir>, 
Minneapolis,  Minn.  * 

Sizzling  hot  bargains.^Co;i»V,  Salt 
Lake  City,  Utah. 


PHRASES 


It    is    practical    economy    to    buy    at 
Sounders',  Victoria,  B.  C.  '  ' 

Odd  pickings  from  the  countless  bar- 
gains.-fr.   B.   Penn,  Bowerston,   O 

D^  n\  ^l^'^'^^y    hot    shoXs.-Royce 
Dry   Goods  Co.,  Kansas  City,  Mo. 

Hal^'7  ^*T.  ^  r^^*^""^   argument    for 
Hale s.--Ha/6X  Los  Angeles,   Cal. 

-^r?  M'*^''  '^"  ^^  ^'"^^'"^  here. 
-The  People's  Store,  Taylorville,  III. 

A     veritable     harvest     of   bargains.-^ 
Household     Credit     and     AuctiL     Co 
Pittsburg,  Pa.  ' 

More  stalwart  evidence  of  the  dollar's 
buying  power.-TA.  Boston  Store,  Mil 
waukee.  Wis.  ' 

The    Power    of    Your    Money    Xever 

oergs,  Washtngton,  D.  C, 

Quantities  are  enormously  reduced, 
but  values  are  as  great  as  ever.-^The 
Robert  Simpson  Co.,  Toronto,  Ont. 

Ransacking       sale.-JnipenVi/       Dent 
Store,  Altoona,  Pa.  ' 

A    bulletin    of    store    doings— A'aM/- 
man's,    Pittsburg,    Pa.  ^ 

Astounding  bargains  in  every  section 
-Bergner's,  Peoria,  III,  ' 

Sale  interest  is  at  fever  heat  here.- 
Goldenberg's,   Washington,  D.  C. 

Another    aggregation    of    choice    bar- 
gains.-/, y,  Aaam  8,  Co.,  Buffalo.  - 

The    Paramount    under    price    sale.- 
Stickley-Brandt  Co.,  Binghamton,  N.   Y. 

The  most  unmerciful  slaughter  sale- 
Oarbode,  Eibaud  ^  Co.,  Galeston    Ter 

Thirty  flashes   from   Boston's   bargain 
center.-//o«^;i,o„     ^    Dutton,    Bof^n 

fads   ^it"/7.  /""^haling    of    forceful 

lyl Xy  '"  '^  ^^-^  ^'•««*- 

Fresh  ammunition  from  the  many  sales 

Our  message  points  the  wav  to  econ- 

T/rJ^Ta  'f^'^^^-'-Cobb:  Bates  \ 
lerxa,  Taunton,  Mass. 

An  assemblage  of  amazing  after-in- 
yentory  economizing  opportunities.^ 
Siegel  Cooper  Co.,  Chicago,  III 

phl:i:Z   ^^^^'^-^-   'P^^rs,   Mem. 


Plumpest  values. — Schipper  |-  Block, 
Peoria,  III. 

Peerless  offerings. — The  Leader,  Min- 
neapolis, Minn. 

A  keep-busy  sale.— IT.  C.  Loftui  |- 
Co.,  New  York, 

An  aggressively  conducted  price  re- 
duction  sale. — Kaufman's,  Pittsburg. 

Never  such  a  focus  of  opportunities. 
^W,  V.  Snyder  ^  Co.,  Newark,  N.  J. 

Echoes  from  the  February  sale.— 
Broadway  Department  Store,  Los  An- 
geles, Cal. 

Bargains  that  require  no  talk  to 
recommend  them. — The  Furst  Co.,  Jer- 
sey City,  N.  J. 

Our  stock  bristles  with  variety. — A, 
D.  Baughman,  Charlotte,  Mich. 

When  you  trade  here  rou  get  what 
you  believe  you  are  getting. — Frederick 
Buscombe  S(  Co.,  Vancouver,  B.  C, 

^It  pays  to  trade  at  Day's,  Peoria,  III. 

Bargains  with  a  great  big  B. — Boone's, 
Fall  River,  Mass. 

Third  week  of  Donnelly's  clear-away 
sale  that  has  set  the  town  a-talking. — 
Donnelly's,  Trenton,  N.  J. 

Bargains  scattered  broadcast. — Berg- 
ner's, Peoria,  III. 

Trade-inspiring  chances.  —  Boston 
Store,  Milwaukee,  Wis. 

Topsy  turvy  sale. — B'way  Department 
Store,  Los  Angeles,  Cat. 

An  aggregation  of  values. — Columbus 
D.  G.  Co.,  Columbus,  O. 

Ridiculous  November  values. — Stone, 
Fisher  i^*  Lane,  Tacoma,  Wash. 

Fascinations  for  fertile  Friday. — A. 
D.  Matthews'  Sons,  Brooklyn,  N.  Y. 

A  good,  big  departmentful  of  sturdy 
values. — Chas.  IT.  Baer,  York,  Pa. 

This  quit  business  sale  is  the  cynosure 
of  all  eyes. — Fisher,  Topeka,  Kan. 

Here's  a  chapter  of  true  economy. — 
Hudson's  Bay  Stores,  Vancouver,  B.  C. 

A  sale  that  will  prove  an  irresistible 
trade   magnet. — Hunter's,  Memphis. 

Some  rattling  good  remnant  values. — 
8.  Kahn,  Sons  ^  Co.,  Washington,  D.  C. 

November  sales  rich  in  economy  op- 
portunities.— Whitehouse,  D.  G.  Co., 
Spokane,  Wash. 

Farlinger's  for  quality.— .4.  W.  Far- 
linger,  Atlanta,  Ga. 

If  it  comes  from  Gately's  it's  good. — 
Oately's,  Bloomington,  III. 

Jaunty,  picturesque  creations. — Man- 
del  Bros.,  Chicago,  III. 


Something  doing  at  Small's. — Small, 
the  Big  Shoeman,  Troy,  N.  Y. 

There  can  only  be  one  best  store.— 
Perlmutter's,  Jersey  City,  N.  J. 

Where  your  money  buys  most. — Happ 
^  Marks,  South  Bend,  Ind. 

Undoubtedly  the  house  to  trade  at. — 
Barnard,  Sumner  ^  Putnam  Co.,  Wor- 
cester,  Mass. 

All  trolley  car  lines  give  transfers  to 
Springfield  Ave. — S.  Heyman's,  New- 
ark, N.  J. 

We  do  not  try  to  sell  you  something 
else. — B.  S.  Cooban  ^  Co.,  druggists, 
Chicago,  III. 

What  we  advertise  we  sell;  what  we 
sell  advertises  us. — The  Bee  Hive,  Char- 
lotte, N.  C. 

If  you  bought  it  at  the  Unique,  it's 
right  up  to  date. — The  Unique  Cloak 
and  Suit  House,  Los  Angeles,  Cal. 

"  Always  the  best  of  everything  for 
the  least  money."  That's  our  store 
motto. — and  lived  up  to. — S.  Kann,  Sons 
^  Co.,  Washington,  D.  C. 

"  I  undersell." — J.  W.  Jennings,  Wash- 
ington, D.  C. 

"Sellers  of  good  clothes. — Sisson  ^ 
Sewell,    Milwaukee,    Wis. 

"Sommers  sells  it  for  less." — D.  Som- 
mers  ^  Co.,  Indianapolis,  Ind. 

"If  they're  Rich's  shoes  they're  prop- 
er."— B.  Rich's  Sons,  Washington,  D.  C, 

"If  you  want  the  best  get  it  at 
Jacobs's." — Jacobs's  Pharmacy,  Mont- 
gomery, Ala. 

"  Always  ahead  of  the  line — right  up 
to  this  evening." — Grove  Department 
Store,  Morris,  Minn. 

An  epidemic  of  enthusiasm. — Boston 
Store,  Milwaukee,  Wis. 

This  store's  policy  is  to  satisfy. — The 
Palace  Clothing  Co.,  Kansas  City,  Mo. 

You  need  not  buy  because  you  look,  or 
keep  because  you  buy. — A.  J,  Kelley 
Company,  New  York. 

Customers  receive  the  same  treatment 
from  our  hands  that  we  demand  of  the 
makers. — Daniel   Bros.,  Atlanta,   Ga. 

Please  give  the  delivery  department  a 
chance — this  is  hot  weather  to  hurry 
horses. — A.  D.  Matthews'  Sons,  Brook- 
lyn, N.  Y. 

We  clothe  the  feet  complete. — Dals- 
heimer,  Baltimore,  Md. 

"  Not  on  display  but  on  sale." — Jona9 
^  Geldner,  San  Bernardino,  Cal. 

Counter-crowding  values. — The  Gold' 
enberg  Store,  Washington,  D,  C, 


PHRASES 


in  II 


58 


m 


Lookers   become  burers   af  m.,  « 
-e^l'"!!."*'  ""^'1  (''•'"'*  *»"t  aU  our 

^s.T^^  °^  satisfaction  leads  to  our 

r.olT'"'^  .■""  '""^  *•*'*  ^a«»fl«   some, 
nothing  but  giving  satisfaction  saOsto 

Jstltff^T"!'-^'  «~'^°'  --i  best 

imnaTo'ir^-^'^'''    ""'    -"»«'"'-    or 

It    is    our    ability    to    purchasp    fh.* 

niakes  good  purchasing  hfrel  !!   ^'^^^ 

J^Z         "'''"  °"'  '^^'^  ^«  «  misfortune. 


COAL    ADVERTISING 


COAL    ADVERTISING 


59 


irar^h,r*K   ""?  "^*  ^"^^  ^"°^s  a  bar- 
gain, but  he  gets  it  here. 

our:efcrfaX'"Z!i'-'''->^'= 
coS:t^orstr-!i^i^"-'>''yto 

cfTwi  -  "^"^  ""'  -'  «•<=  buyer, 
We  are  glad  to  be  told.—  _ 
.    ^  SeUcted  If.  r.  store: 

h.t.  •      ^.  ',*"''  J"^'  »0  show  how  the 

(?«.r„Jr^^.r  ''  ^''''  ''^'  *^^  best.''- 

resufts'^^'^r/)^'^'"^   ^"'"^^    ^«er 

If  It  comes  from  D.  Sommers  &  Co 

it  will   wear'* n     q^  "'"^r.-,  oc  t^o. 

wcdr.  — -/>.  Sommers  &-  Co     In. 
dianapolis,   Ind.  ^         '  ''" 

"Distinction    in     drpcc »»         ^ 
"Distinction   in   dress"-£rf"    ,,  T'" 

yo7want'l/7  ^""'"''  *"  bave  what 

c-orrcorro^.r/ct"-"''"'--^''''' 

Every  item  cut  to  the  quick -iT^^r'* 
^i^nneapolis,  Minn.  ' 

Extraordinary   little    asking      »    - 
^tore,  Milwaukee,  wZ.  ^'^'"^-^«'^^» 

*^.Wr"7rr'''^^"'"'  cleIights.-B.r„- 
nvimerg,  Kansas  City,  Mo. 

Kit    ^?*,  ^^    incomparable    values  — 
^tump  ^  Xy/ord,  Washington,  DC 


Many   bargains    to    be   plucked -TA- 
Broadway  Dent    <?#.,«-     r  i""^**^^.— /A^ 
«^«y  uept.  store,  Los  Angeles, 

ions  *''';7'"«  ^^^^'"bly  of  feminine  fash- 
ions.~Solomon  ^  Reuben,  Pittsburg. 

us^r  f^'°P«""'n  bargain  list  offers  un- 

Hum    rr^    P««'^'bilities.-7'Ae    Empo^ 
f^um,  Spokane,  Wash.  ^'npo- 

oJ^^T    ''''*"^^«    ^bich    vou     reallv 
OnVa^XL'  ''-'  ^'^-'^'-^^^^ 

Cold   weather  needfuls  nrir-M   „„    . 
economy  basis     n     r!-   P""^™   on   an 
'   oasis— r*«  Fair,  iluncie,  Ind. 

evfrTZ/"'*T^""'  «  '"^aO".  ^--ep, 
knows  no^fel"'  T""-  ^'''"*  "  '"'"ado 
h«n.Z  ""nd^^ilf  r,;''at'":7;-"*  "" 
^WA«r  ^  Xaiw,  Tacoma,  Wash 

on7h^'^/''"^"'"^   «"«"^'^rs  'can    save 
on^these  items.-r*,  Qoia  Mine,  lotZ 

PUuZ%^  p^^''^^^^-'ors.^amp'beir,, 

t±  ^f   of  mighty    values.-P.r/mu<. 
t«r9,  Jersey  City,  N.  /. 

m^7e7^r^     ™«rk-downs.-c?oW     j/;«, 
isiores,  Columbus,  Ohio. 

A  veritable  feast  of  bargains      ^    ir 
Hothschild,  Chicago,  jj^^^'^^'""'-^'  M. 

A  busy  whirl  of  bari?ain<i      ri.     •>!  . 
Warehouse,  Scrantol   Pa      ^^^^  ^'^^' 

Another     banner     bargain     budiret 
^rf«m*  Z).  o.  Co.,  New  Yo^k    ^"'^^*— 

fide^^lff  "''^^  ^"«P«  *b«t  «re  bona. 

iivery  item  a  bargain     Everv  h«.     • 
.^.gen^ine.-..  .V. /„,,  J:->  ,^::«- 

Opportunities    for   econnm.-   ««   ' 
Dlenfif..!  r.  econom\    never   so 

AlLta^O^'"-   ^-   ^'»^"'*"-y   *    Co.. 

We  do  always  as  we  adver»ic>     n 

methods    are    strictw    k    •  ^""^ 

ii',  ji     J  .     strictly    busmess.— ff.    r» 
Wendland  4-  Co.,  i,„,  c.7y,  Mich 

•U  r  ght  always-money  back  if  not  so- 
Nev,u,  Bro,.  Co.,  Trenton.  X.  J 

WaZ^^oTl  ^;--'^-^<'*'    *    CO.. 


PHRASES 


ta«s -J^rJl  -'T',^  -nerchandise  advan- 


The  most  and  best  for  your  money. — 
Whitehouse  Dry  Goods  Co,,  Spokane. 

The  climax-capping  of  modern-day 
buying  is  depicted  in  this  sale. — S.  Kann 
Sons  ^  Co.,  Baltimore,  Md. 

Travelers'  helps. — All  the  handy  things 
you  need  to  make  your  trip  a  pleasure. 
•^Wanamaker's,  Philadelphia. 

The  red  hot  bargain  coals  will  be 
grabbed  from  the  seething  mass  with 
gold  and  silver  tongs. — Barker's,  Los 
Angeles,  Cat. 

Every  pocketbook  will  welcome  this 
news! — Heavenrich  Bros,  ^  Co.,  Saginaw. 

Here  you  find  what  you  want  in  such 
variety  as  assures  perfect  conformity  to 
your  individual  taste. — Rosenbaun  Co., 
Pittsburg,  Pa. 

Comforting  news  for  these  warm  days. 
As  the  thermometer  goes  up  our  prices 
come  down. — Goldberg  Bros,  Detroit. 

A  dollar  or  two  will  do. — Spear  ^  Co., 
Pittsburg,  Pa, 

Get  it  at  Evans's. — Evam,  Druggist, 
Philadelphia,  Pa. 

If  you  get  it  at  Aaron's,  you  get  it 
good. — W.  S.  Aaron,  Altoona,  Pa. 

Tempting  values. — The  Fair,  Muncie, 

Some  hot  bargains — Goldstein's, 
Youngstown,   O. 

Hot  weather  necessities. — Gray  ^  Dud- 
ley  Hardware   Co.,  Nashville,   Tenn. 

Banner  bargain  sale. — T,  G,  Webber, 
Salt  Lake  City,  Utah. 

Brisk  looking  for  bargains. — HochS' 
child,  Kohn  ^  Co.,  Baltimore,  Md. 

A  few  pointers  bargainward. — Crosby 
Bros.,  Topeka,  Kan. 

A  slaughter  of  the  innocents. — The 
Fashion,  Bangor,  Me. 

A  feast  of  bargains. — Griffins,  Al- 
toona, 

A  big  barricade  of  bargains. — A.  D. 
Matthew's  Sons,  Brooklyn,  N.  Y. 

Stylish  nobby  Summer  clothing  popu- 
larly priced. — Hamburger's,  Los  Angeles. 

A  sterling  sensational  sale  of  new 
seasonable  suits,  in  which  quality  and 
durability  predominate. — The  Surprise 
Store,   Pittsburg,    Pa. 

We  do  what  we  advertise  to  do. — 
George  H.  Alf,  Burlington,  la. 

We  always  have  what  we  advertise. — 
The  W.  J,  Woods  Co.,  Worcester,  Mass. 

When  Anderson  says  so  it  means  some- 
thing.—fT.  A.  Anderson  ^  Co.,  Gales- 
hurg,  III. 

Now*s  the  time  to  make  by  spending. 
—Wolf  Greiikeim  ^  Son,  Bloomington. 


Sundry  news-notes  that  you  will  doubt- 
less find  interesting,  for  a  busy  day's 
selling. — The  Wanamaker  Store,  New 
York. 

A  dozen  seed  thoughts. — Campbell's, 
Pittsburg,  Pa. 

Watch,  wait,  wonder.  A  new  ad.  very 
soon. — /.  R.  Bradley  Co.,  Reno,  Nev. 

Ribbon  splurge. 

Good  ribbon  news. 

Great  waist  carnival. 

Trade  winning  values. 

Another  rousing  sale. 

Final  skirt  reductions. 

Toilet  articles  in  uproar. 

A  grand  hoisery  bargain. 

Phenomenal  suit  offerings. 

Grand  values  in  millinery. 

Gloves  at  give-away  prices. 

Spring's  finest  coats  reduced. 

Notice  our  many  "  specials." 

More   odd   lines   in   wall  paper. 

Visions  of  summer  loveliness. 

Marvelous   underwear  bargains. 

Come   early    for    these   curtains. 

Prices  in  wool  take  a  tumble. 

Rare  values  in  skirts  and  coats. 

Never  such  values  in  furniture. 

An  opportune  sale  in  Cluny  lace. 

Savings  on  household  necessities. 

Unusual  values  in  the  linen  room. 

Rich  cut  glass  for  June  weddings. 

Dress  goods  and  silks  slaughtered. 

Delightful  glove  bargains  Tuesday. 

Profits  shaved  to  the  quick  in  staples* 

Prices  talk  here  Monday  and  Tuesday. 

Pretty  undermuslins  at  special  prices. 

Fashion  leaders  for  women's  wearables. 

Note  these  exceptional  furniture  values. 

Great  sale  of  women's  and  girls'  ap- 
parel. 

Come  and  see  these  exquisite  white 
goods. 

Fruitful,  fleeting  Friday  only  bargains. 

Bargain  snaps  in  the  juvenile  section. 

The  house  furnishing  sale  you've  waited 
for. 

Here's  a  whirlwind  value  in  bleached 
cotton. 

An  early  morning  rally  to  the  hoot 
section. 

Unmatchable  apparel  values  for  every- 
body. 

Magnificent  array  of  special  silk  bar- 
gains. 

Sacrifice  sale  of  carpets,  rugs  and  lino- 
leums. 

The  finest  bargain  of  the  season  in 
white  waists. 

Children's  dresses  in  handsome  style 
variety. 

Ribbons  will  take  wings  to  themselves 
to-day. 

Extra  special  bargains  in  men's  fur 
felt  fedoras. 


PHRASES 


60 


COAL    ADVERTISING 


COAL    ADVERTISING 


61 


II 


I 


These     prices     actually     shout     their 
economy. 

Sweeping    reductions    on    all    ladies' 
outer  garments. 

The    garment    department    should    be 
visited  this  week. 

Prices  are  down,  way  down,  on  these 
dress  goods. 

All  at  prices  really  less  than  the  ma- 
terial would  cost  you. 

Continuing    to-morrow,    the    greatest 
coat  sale  of  the  year. 

Fresh    lines    of    wanted    merchandise 
strongly  featured. 

Bargain   interests   center   here   Satur- 
day, shoppers  well  know. 

Extra  values  throughout  the  house  dur- 
ing May  white  sale. 

Embroidered  shirt  waists  will  be  "all 
the  go,"  this  season. 

Refrigerators.     Housefurnishings  in  a 
notable  underprice  sale. 

A  silk  bargain  that  will  make  things 
lively  at  the  silk  counter. 

These  underselling  values  should  tempt 
you  to  buy  your  apparel  here. 

Monday   specials  of  great  interest  to 
those  not  adverse  to  splendid  saving. 

To-morrow,  a  May-day  carnival  of  ir- 
resistible  values   in'all'departments. 

Profitable  because  the  bargains  offered 
«re  greater  than  ever  offered  before. 

Why  not  make  this  stationerv  offer  for 
to-day  spell  O-p-p-o-r-t-u-n-i-t-y  for 
you  .5  "^ 

Head  and  shoulders  above  anything  of 
its  kind  is  our  Friday  special  hour  sale. 

Warm  weather  bargains:  Cool,  com- 
fortable dressing  sacques,  also  at  parts 
■of  prices. 

A  suit  to  suit. 
Hoisery  inducements. 
Clothing  prices  cut  deep. 
Splendid  summer  specials. 
Notions  and  drug  sundries. 
Unexcelled  clothing  for  men. 
Boys'  oxfords  at  lower  prices. 
Our  greatest  July  ribbon  sale. 
Noteworthy  bargain  offerings. 
Other  superior  summer  values. 
Final  clean-sweep  of  millinery. 
Big  savings   for  prompt  buyers. 
Shoe  savings  of  unusual  interest. 
A  price  magnet  in  men's  clothing. 
All  milliners  flowers  at  half  price. 
Summer  shirtwaists  to  race  away. 
A  price  upheaval  in  women's  suits. 
Friday  bargains  for  thrifty  housewives. 
Not  cheap  clothing,  but  good  clothing 
■cheap.  ° 

A  list  of  underpriced  silk  specials  for 
Saturday's    selling. 

The  best  values  and  handsomest  styles 
vre  have  ever  offered. 


PHRASES 


Phenomenal    value-giving    marks    this, 
the  sale  of  all  underwear  sales. 

Women's  tasteful,  refined  summer  gar- 
ments  of  surpassing  merit. 

Tremendous  reduction  on  a  mammoth 
assortment  of  women's  natty  hats. 

Money-saving  values. 

Last  day  of  hurry  out  prices. 

A  price  surprise  among  the  purses. 

Small  oriental  rugs  at  little  prices. 

Beautiful  assortment  of  neckwear. 

Very  attractive  values  in  men's   furs. 

Unusually     low    prices     on     atheletic 
goods. 

Unusual  opportunities  in  parlor  pieces, 
in    the    cloak    department    points    of 
merit. 

The    most    phenomenal    values    ever 
given. 

A  large  assortment  of  fancy  handker- 
chiefs. 

A    list    of   good    gift    suggestions    in 
furniture. 

Prices    the    lowest,    qualities    beyond 
question. 

The    particular    boot    for    parUcular 
women. 

Quality  costs  us  more,  but  it  holds  our 
trade. 

Greater  reductions  than  were  ever  be- 
fore offered. 

Women's  underwear  at  remarkable  re- 
ductions. 

Special   values   that   will   realize  your 
highest  expectations. 

Surprising  values. 

Incomparable  prices. 

Vigorous  price-cutting. 

Many  robust  bargains  here. 

Extraordinary  values  in  coats. 

Economies   in   the  clothing  corner. 

Price  magnets   from  the  millinery. 

Absolutely  without  equal  anywhere. 

Fancy  goods  to  be  almost  given  away. 

Perfect  goods— greatly  reduced  prices. 

Sayings  for  you  in  gloves  and  hosiery. 

Price  attractions  among  the  fancy 
goods.  ' 

The  best  possible  article— the  lowest 
possible  price. 

The  best  chance  of  the  year  to  save 
money  on  footwear. 

Babywear  offerings— absolutely  with- 
out equal  anywhere. 

Strong  enough  to  attract  a  liberal 
eight  o'clock  response  to  this  announce- 
ment—pay you  to  be  here. 

Reductions  that  are  truly  remarkable 
for  extremeness. 

This  sale  of  undermuslins  brings  econ- 
omy to   thousands. 

Extraordinary  price  cutting  to  reduce 
stock  at  once. 

Come  to  us  when  you  want  a  heaping 
money's  worth. 


i^ 


We  sweep  out  all  stocks  with  the  big 
broom  of  small  prices. 

The  big  half-price  sale  of  women's 
tailored   suits   swings  merrily  on. 

All  merchandise  must  be  sold  in  its 
season  regardless  of  consequences. 

It's  a  good  time  to  save  money  on 
kitchen  and  other  housekeeping  articles 
here. 

Enormous  savings  effected  for  home 
keepers    by   our    advance    purchases. 

The  most  popular  carpet  store  where 
low  prices  and  good  quality  reign  su- 
preme. 

In  taking  inventory  we  have  run  across 
hundreds  of  short  lengths,  and  even 
skirt  and  suit  patterns  of  broken  lines 
which  we  desire  to  clean  up  quickly  and 
have  just  cut  the  price  in  two. 

We've  completed  an  inventory  of  our 
stock  and  find  ourselves  possessed  of  a 
large  number  of  odd  pieces  which,  fol- 
lowing our  semi-annual  custom,  we  will 
dispose   of  by   a  clearance   sale   during 
January  at  prices  some  of  which  are  be- 
low   cost,   and    others    most    liberal    re- 
ductions.   The  articles  are  all  good,  each 
being  perfect  in  quality  and  construction. 
Meats   of  best  quality. 
Superlative  values  in  staples. 
A  money-saving  opportunity. 
Extremely  good  glove  values. 
Strong  price  magnets  in  the  millinery. 
A  hurry-up  clearance  in  women's  coats. 
Tempting   dollar    values    in    the    shoe 
section. 

Saturday  a  great  day  in  the  clothing 
corner. 

Chance  to  buy  a  beautiful,  luxurious 
fur  coat. 

Such  wonderful  bargains   have   never 
before  been  offered  elsewhere. 

Shoes    gain   your   confidence   by   their 
wearing  qualities  and  your  admiration  by 
their  refined  style. 
Wall  paper  aids  spring  cleaning. 
Spring  cleaning  suggests  wall  paper. 
House    cleaning?      Paper    your    walls. 
Decorate  your  home  this  spring. 
Beautiful,  inexpensive  wall  paper. 
Decorate  your  home  at  low  cost. 
Do  your  walls  need  repapering? 
New  raiment  for  your  walls. 
House  cleaning?    You  need  wall  paper. 
To  clean  your  home  thoroughly  paper 
your  walls. 

A  clearance  of  fine  embroideries — odd- 
ments. 

Here  are  helps  for  housecleaning  and 
moving. 

Interesting  values  from  our  busy  staple 
section. 

The   big   muslin   underwear   sale   con- 
tinues unabated. 

Women's  sample  footwear  at  a  **  step 
lively"  price. 

PH 


Special  sale  of  an  imported  sample 
line  of  fancy  china. 

Special  attractive  prices  prevail 
throughout    this    exhibit. 

We  try  to  serve  you  best  and  ask  ycu 
to  judge  our  success. 

Mothers  shouldn't  miss  this  good  thing 
in  children's  dresses. 

Umbrella  bargains  to  impel  about 
everybody  to  buy  Friday. 

Styles  of  surpassing  excellence  in 
women's  and  misses'  apparel. 

Clipped  prices  and  the  highest  grades 
for  you. 

Clip  this  out  or  make  a  money-saving 
memo. 

Cheapness  in  prices  only — excellence 
in  qualities. 

Both  quality  and  price  here  appear  for 
your  patronage. 

Come  to  us  when  you  want  a  heap- 
ing money's  worth. 

"Goodness"  is  an  adjective  that  well 
qualifies  this  article. 

A  daring  cut  in  prices  all  along  the 
line. 

At  these  prices  the  goods  will  go 
quickly. 

The  cream  of  trade  at  buttermilk 
prices. 

An  opportunity  worth  taking  advan- 
tage of. 

Broken  prices  on  tempting  goods  dur- 
ing this  sale. 

Buying  here  means  much  to  the  family 
exchequer. 

A  great  money's  worth  given  with  every 
purchase. 

Every  taste  and  every  purse  finds 
satisfaction  here. 

A  little  money  buys  a  lot  of  foot  com- 
fort here. 

New  spring  goods  are  revolutionizing 
the  store. 

Harvest  for  frugal,  economical  house- 
keepers. 

Meritorious  articles  priced  at  moderate 
figures. 

Remarkable  values  lend  interest  to  the 
new  hosiery. 

Visit  us  at  your  early  convenience,  to 
your  advantage. 

Memoranda  can  be  made  from  this 
list  with  advantage. 

Sweeping  out  winter  caps  at  next-to 
nothing  prices. 

Bought  for  quick  selling  and  priced  to 
insure  that  result. 

Some  of  the  special  sales  now  in  prog- 
ress that  offer  great  savings. 

Paragraphs  that  are  meaty  with  the 
best  kind  of  trade  arguments. 

Be  warned  by  yesterday's  experience 
— profit  by  to-day's  opportunity. 

Dependable  qualities. 
RASES 


62 


COAL    ADVERTISING 


COAL    ADVERTISING 


63 


Friday's  furniture  favors. 
Bed  pillows  at  price  savings. 
Good  comforters  down  in  price. 
At  less  than  half  original  prices. 
&uch  a  rattling  among  the  plates  I 
Women's  gloves  marked  to  clear 
Very  tempting  dress  goods  values. 
Oreat  money  saving  grocery  values. 
In  bedroom  suites  we  excel  greatly 
Price  savings  on  rich  brilliant  pieces. 
At  absolutely  unprecedented  prices 
A  noteworthy  clearance  in  wall  papers. 

boots''  """"^^  ^^''^''^  ^°''  ""^^  '"  ^^^^ 
shSr*^  ^^^""«  shoes.  Good  looking 
va^er^*'°"*^  indeed  are  the  embroidery 

Brilliant  early  spring  showing  of  the 
most  favored  silks. 

An  extensive  representation  of  exclu- 
sive styles  specially  priced. 
,  A  cut  in  cutlery. 

A    sensational    watch   offer. 

Reliable  kitchen  timekeepers. 

Profits  melted  away  in  staples. 

A  sixty-minute  ring  reduction. 

Marked  down  in  the  millinery. 

Dollars  in  the  drug  department. 

Surprise  values  in   fancy  goods 

Here's  light  on  the  subject  of  lamps. 

Reniarkable  reductions  in  lustre  waists. 

A  clean  sweep  at  the  trimming  counter. 

Sweepmg  out  day  in  household  hard- 
ware. 

oods^"^^    "''^"'passed    in   pretty   wash 

Thursday's  money  savers  in  the  china 
section. 

br^XT.   ^"'^  '""'"^  ^"^'^'^   P^'^^   «^^ 

Look  at  these  pretty  waists  and  then 
at  the  prices. 

A  stiff  bargain  breeze  will  blow  these 

.,'u°?*  ""^  ^^^  «*°^«  in  no  time. 

chandt:."''   '^^"^'*"  ''  '^^^^^^^   -- 

Wet  weather-wearing  apparel  slashed 
in  price. 

deJwef  ^"^  reductions  in  hosiery  and  un- 

Surprisingly  beautiful  display  tempt- 
ingly priced.  ^   ^         *^' 

qu^litr"'*'^'*  ^""^^^  consistent  with  good 

Important  reduction  sale  of  beautiful 
miUmery. 

caWeTeU "'  '"'^^'^'°"  '«'°stitched  linen 
staS'S^S  le"  r '  -■"'  "■  -"^  '■>- 
is  L'rrsiSeVr  "^«  '""'  """""^ 


PHRASES 


The  best  of  economy  to  anticipate 
your  clothing  needs. 

Marked-down  offerings  have  amazed 
Troy  s  shrewdest  shoppers. 

Strongest  house  garment  values  in  the 
Western  Hemisphere. 

Most  brilliantly  beautiful  display  of 
the  world's  best  weavings. 

Its  niarvelous  values  in  dress  goods 
have  taken  the  town  by  storm 

.Jl^^^V  ^f""'^  ^^""^  '"^*»  fi"«  ^""  been 
sold  at  such  astonishing  prices. 

Prices  that  speak  wonderful  saving 
to  every  economical  shopper. 

The  most  unique  and  fascinating  dis- 
play and  price  demonstration  in  the 
history  of  white  goods  retailing  in  Mont- 
gomery. ° 

A  rare  chance  to  get  a  high-class 
piano  cheap.  * 

Remarkable  reductions  on  seasonable 
garments. 

Off^r^r."'  '^'"  "^  "^''^  extraordinary 

Hundreds  of  splendid  money-savinir 
opportunities.  ^         ^ 

Special  underpricings  in  the  saving 
domestic  department. 

The  interest  grows  greater  and  bar- 
gains more  astonishing. 

AH  low  price  marks  have  gone  to 
smash  in  this  terrific  price  cutting 

Most  sensational  prices  that  give  you 
adequate  reason  to  purchase  now. 

It  is  the  broadest  aid  best  sale  we 
ever  planned.  It  is  the  most  difficult 
sale  we  ever  worked  for. 

We  are  opposed  to  the  trust,  and  for 
that  reason  we  have  a  cash  system  and 
trust  no  one.  This  enables  us  to  retail 
our  goods  at  syndicate  prices.-Funifc 
liros.,  Ottumwa,  la. 

Business  trousers  tip-top  for  business 
wear,  good  enough"  for  hitching  to  the 
Sunday  coat,  $2.89  to  $3.50.-Meig*  * 
Co.,  Springfield,  Mass.  * 

Slow  wear-outers,  but  quick  to  put  on. 
Men  appreciate  this  kind  of  foitwear. 
Its  the  kind  they  call  for  again  and 
again.— B^n^er  ^  Born,  Kenton,  O. 

We  shall  soon  count  our  money  and 
goods,  to  see  how  much  we're  worth  and 
what  progress  weVe  made.     Hence  this 
January   Rummage    Sale—a   great   Pre- 
Inventory    movement    towards    a    quick 
clearance     How  much  shall  we  value  this 
soiled   and   neglected   merchandise-two- 
thirds     half?     We  don't  know.     But  if 
we  sdl  it  to  you  at  a  bargain,  we  know 
we    can    count    the    money    accurately 
enough.      And    we    know    th«    value    of 
good  will,  too.-The  liberal  discounts.- 
Schtpper  ^  Block,  Peoria,  III 


PRICES 


We  always  suspect  that  certain  people,  in  paying  the 
price  of  success,  manage  somehow  ta  work  in  the  short 
change  racket, — Puck, 


Unprecedented  prices. — Mandel  Broth- 
srs,  Chicago,  III, 

Price  cuttings  that  seem  almost  fabu- 
lous!— E,  S.  Brown  Company,  Fall 
Biver,  Mass, 

Daniel  peerless  pant  prices. — H,  ^  D. 
Daniel,  Hartford,  Conn. 

Hot  prices  for  cold  weather. — Moos- 
Tussup  Grocery  Co.,  Galveston,  Tex. 

Money  saving  prices. — O,  O,  Pyle, 
Johnstown,  Pa, 

Prices  cut  to  a  point  where  buying  is 
irresistible. — H,  Eilerman  ^  Sons,  Min- 
neapolis, Minn, 

February  prices. — Louis  Beck,  Lan- 
sing, Mich, 

Price  surprises. — Brown,  Thompson  ^ 
Co.,  Hartford,  Conn. 

Prices  sharply  reduced. — Botlienberg 
4-  Co.,  JSew  York, 

Pre-invcntory  clearing  up  prices. — 
The  Chas.  B.  Hart  Co.,  Hartford,  Conn, 

Midwinter  price  wonders. — H,  ^  O, 
Daniel,  Hartford,  Conn. 

Modest  and  right  prices  rule  here. — 
A.  Schradzki  Co.,  Peoria,  III. 

Prices  cut  to  pieces. — Boyle  Hardware 
Co.,  Og'den,   Utah. 

Very  tempting  prices. — Willis  A.  Cates 
Co.,  Portland,  Me, 

End  of  the  week  prices. — Crawford^s, 
St.  Louis,  Mo, 

An  entire  week  of  price  slashing. — 
The  B.  ^  O'Oann,  Pueblo,  Col. 

We've  lost  the  exact  rule  for  measur- 
ing price  reduction,  but  we  know  that 
this  is  the  deepest  gash  into  figures  we've 
attempted. — The  Leader,   Minneapolis. 

Prices  chopped  in  iv^o.— The  Day  Car- 
pet Sc  Furniture  Co.,  Peoria,  III. 

Radical  price  reduction  to  insure  quick 
reduction  of  overplused  stock. — Carson, 
Pirw,  Scott  ^  Co.,  Chicago,  III. 

Maximum  of  quality  for  the  minimum 
of  prices!— Z)m^  4-  Repp  Furniture  Co,, 
Kansas  City,  Mo, 

Marked  concessions  in  price. — Lyon  ^ 
Heahj,  Chicago,  III. 

Prices  shattered  and  shivered. — Hart- 


man  Furniture  and  Carpet  Co.,  Louis- 
ville, Ky, 

Ever  find  a  $10  bill?  Well,  that's  just 
what  this  sale  is  like.  At  the  prices  we 
offer  these  suits  and  cloaks,  it  is  just 
as  good  as  finding  half  the  purchase 
price  in  the  pockets  of  the  garments. — 
The  Bee  Hive,   Kansas  City,  Mo. 

Long  coats,  short  prices. — C.  E,  Long- 
ley  Co.,  New  Haven,  Conn. 

January  prices.— The  Plymouth  Cloth- 
ing House,  Minneapolis,  Minn. 

Prices  take  a  tumble. — J.  A.  Jones's, 
Alliance,  O, 

Prices  beckon  to  you  thus: — Bomsr, 
Lovell  ^  Co.,  Bay  City,  Mich, 

We  have  turned  prices  topsy  turvy  on 
everything. — A.  S.  Berry,  Ottawa,  III. 

Plain  Prices. — All  the  ornaments 
knocked  off  the  prices!  We  have  been 
in  business  just  six  months.  We  have 
done  well,  better  than  we  expected.  For 
two  weeks,  plain,  very  plain,  prices  will 
be  the  rule.  Plain  cards  in  black  and 
while  prices  to  start  with,  plain  reduc- 
tions, plain  values,  plain  evidences  that 
our  first  Sfemi-annual  effort  is  going  to 
mean  money  to  you. — Empire  Furniture 
Store,  Schenectady,  N.  Y. 

Save  Your  Money  on  the  Spot,  Take 
Your  Saving  Home  with  You,  and  Spend 
It  Where  You  Please. — There  is  no  string 
tied  to  The  Fair's  prices,  no  come-backs, 
no  further  reckonings.  In  plain  figures, 
our  prices  tell  the  story  of  real  economy. 
When  you've  bought,  you're  through, 
and  can  spend  your  savings  for  what 
you  choose. — The  Fair,  Chicago,  III. 

Prices  are  quick  sellers. — N,  Y,  Mail 
Order  Store,  xY.  Y. 

Prices  all  cut  to  pieces. — Ilten  Bros. 
^  Taege,  Cedar  Rapids,  Iowa. 

These  pri«es  are  a  rare  treat. — W,  F, 
Shelton,  Jr.,  Kennett,  Mo. 

One  thing  ^  better  than  our  prices— 
our   quality. — E.   M.   Austin,   Litchfield, 

Disastrous  prices. — W.  W.  Morgan 
Clothing   Co.,   Kansas   City,  Mo. 

Assortments  that  are  peerless,  styles 
that  are  confined  to  us. — Lansburgh  ^ 
Bro.,  Washington,  D.  C. 


PRICES 


I 


64 


COAL    ADVERTISING 


Read  these  spring  sale  prices.    Here's 
saving         that  counts.—Livinf/ston's, 

Youngstown,  Ohio. 

^   Next  to  that  ^hich  is  next  to  nothing 
in  ^Tice.— Lazarus,  Columbus,  Ohio. 

A  quick  exit  pnce.—Joske  Bros.,  San 
Antonio,  Tex. 

A  carnival  of  low  prices.— J/c/o*  * 
Co.,  Springfield,  Mass. 

Warmer  weather  brings  lower  prices. 
^Hills  ^'  Co.,  Hartford,  Conn. 

A  Strictly  One-Price  Policy  Wins  Con- 
fidence Where  a  Shifting  Policy  Fails.— 
Minneapolis  Dry  Goods  Company,  .Vm- 
neapolis,  Minn. 

Commanding  prices.— A'cn^*,  Cleve- 
land,  Ohio. 

Sure-to-sell  prices.— ^cArewan,  Pushlo, 
Volcanic  eruptions  of  prices.— T^e  Big 
Store,  Marion,  Ind. 

Prices  everlasting  the  lowest.— //a /e**, 
Sacramento,  Cat. 

Housekeeping  prices.— Schenectady 
Public  Market,  Schenectady,  N.  Y. 

Bold  price  cutting.— Rothschild  &  Co., 
Chicago,  III,  ^         ' 

Prices  drop  to  the  bottom.— Evans, 
Munzer,  Pickering  ^  Co.,  Minneapolis. 

Nothing  has  been  reserved  in  our  men's 
clothing  department.  Every  article  re- 
duced in  price,  some  of  the  suits  and 
overcoats  reduced  forty  per  cent.  Just 
think  of  it,  suits  for  about  half  price. 
All  of  our  clothing  is  well  made,  and 
everythmg  the  very  newest  cut.  but  we 
have  always  made  it  a  rule  to  close  out 
goods  every  season  regardless  of  price 
and  we  don't  propose  to  carry  over  one 
wmter  suit  or  overcoat.— J^e  Red  Front 
Fresno,  Cat.  * 

What  can  it  profit  you  to  pay  some- 
one else  one-third  more  for  a  perhaps 
one-third  less  good-that's  the  proposi- 
tion up  to  you.  "Fairy  Tales"  may 
please  the  kids  all  right,  but  when  it 
comes  to  those  who  do  the  buying,  it's 
the  World's  Finest  Quality  th'ey  want, 
and  they  want  it  at  the  world's  lowest 
price.-/.  D.  Miller,  Denver,  Colo. 

This  ad.  contains  news  of  useful  things 
for  the  home.  You  should  read  every 
word.  When  we  advertise  the  price  must 
be  the  lowest,  as  Whalen  Brothers  will 
never  be  undersold.— IFAa/e/i  Bros, 
Brooklyn,  N.  Y. 

\Ve  have  conducted  many  successful 
hosiery  sales  during  our  long  experience, 
but  the  price  schedule  handed  us  by  the 
buyer  of  this  department  for  this  special 
hosiery  sale  is  decidedlr  the  lowest  price 
schedule  we  have  ever  advertised.— 5on 
Marche,  Washington,  D.  C. 


COAL    ADVERTISING 


6^ 


PRICES 


Money!  why  you'll   be   surprised    how 
bttle  it  takes  now,  yes,  fairly  amazed  at 
the  extent   of  its   purchasing  power   at 
"  The  Big  Store."  Fortunate  for  you,  we 
bought  our  mammoth  stocks  at  the  dis- 
counts we  did— as  these  prices  are  posi- 
tively  the    very    lowest   ever   asked    for 
high-grade  seasonable  merchandise,  mak- 
ing them  bold  examples  of  the  greatest 
economy  ever  made  possible  by  any  con- 
cern.     Read   on,   and   on— don't   skip   a 
line  or  you  may  skip  a  dollar.    Come!— 
A.  C.  Barley  ^  Co.,  Marion,  Ind, 

One   of   the   oldest   branches   of   our 
business  is  that  of  Household  and  Dec- 
orative   Linens.      We    were    recognized 
leaders  in   this   line    fully   a    generation 
ago;    and    our    leadership    has    steadily 
strengthened  with  each  succeeding  vear. 
T^day  there  are  probably  less  than  half- 
a-dozen   merchants   in   the   world   whose 
trade  in  Linens,  wholesale  and   retail- 
equals  ours;  not  one  that  has  closer  or 
more  favorable  relations  with  the  chief 
sources  of  supply.     And  this  means  that 
our  customers  may  always  choose  from 
the  choicest  patterns  at  lowest  prices.— 
Strairbridge  4;  Clothier,  Philadelphia. 

When   the   economists   shall    have   de- 
vised the  ways  and  means  to  establish  an 
equation    between    supply    and    demand 
such    extraordinary   events    as    this    will 
have  ceased  to  be  a  phase  of  our  system 
of  merchandising.      Until   then   we   pro- 
pose to  share  the  spoils  that  come  our 
way  with  those  upon  whom  we  depend 
for   the    success   of   our   business.      The 
offer   involves    the    sample    garments   of 
two  manufacturers  who  devote  their  ef- 
forts to  garments  of  the  highest  grade, 
together   with    a    number    of   suits    and 
coats     from    our    regular    stock.      The 
price    concessions    are,     without     excep- 
tion, extreme.— 5a**  ^  Co.,  Xew  York. 

For  genuine  and  resistless  values  there 
is  no  place  equal  to  our  splendid  consu- 
mers' department,  the  greatest  salesroom 
of  Its  kind  in  Ohio.     Each  one  of  our 
Saturday  specials  is  the  barometer  that 
indicates  the  lowest  register  of  price  re- 
duction.   More  fine  values  can  be  found 
among  our  price  marks  than  any  drug 
house  in  Ohio  can  show.     It  is  necessary 
usually   to   hunt   bargains,   but   you   get 
them    here    merely    for    the    trouble    of 
watching  our  ads.-Columbus  Phamiacal 
Co.,  Columbus,  O. 

Once  more  we  hammer  down  prices  on 
stoves  and  heaters  of  all  kinds  till  there 
isnt  the  smallest  vestige  of  doubt  left 
as  to  the  money-saving  chances  in  each 
lot.  Such  decided  price  cuts  herald  the 
advent  of  brisk  purchasing.— Seige I  Coo- 
per Co.,  Xew  York,  ^  ^  ^ 


The  continual  and  rapid  increase  in 
our  business  gives  us  powerful  advan- 
tages. It  enables  us  to  buy  in  large 
quantities  direct  from  the  manufacturers 
and  consequently  to  place  before  you 
matchless  values.  The  purchasing  power 
of  a  dollar  never  before  reached  the 
height  to  which  we  have  forced  it.  Up- 
to-date,  reliable  merchandise  marked  at 
unaqualed  prices,  together  with  our  many 
money-saving  opportunities,  proclaim  to 
the  people  of  the  Inland  Empire  this 
is  the  store  that  saves  you  money.— 
Femp  4'  Herbert,  Spokane,   Wash, 

The  Russia  of  high  prices  routed  by 
the  Japan  of  our  sale.  Ruthless  slaughter 
of  values  continued  at  "The  Big  Store 
With  Little  Prices.''— Excelsior  Clothing 
Co.,  Binghamton,  N,  Y, 

Fancy  rents  and  fancy  prices  arc  in- 
variably concomitants.  Between  our  ex- 
penses and  those  of  stores  in  the  zone 
of  dizzy  rents  there's  a  chasm-like  dif- 
ference— measured  not  by  cents,  but 
by  dollars.  And  inasmuch  as  every  mer- 
chant must  necessarily  exact  a  certain 
fixed  profit  it  isn't  visionary  that  high 
prices  must  support  high  rentals.  For 
a  better,  more  vivid  example,  note  the 
prices  quoted  here. — Ludwig  Baumann  ^ 
Co,,  JVeir  York. 

Sweeping  price  reductions.  Every  silk 
suit  in  the  store  is  free  to  go  at  cne- 
fourth  from  last  week's  prices — regard- 
less of  cost  or  value;  from  simple  shirt 
waist  suits  to  elaborate  costumes — none 
reserved. — James  Cooper,  Los  Angeles. 

Six  days  in  which  to  sell  every  piece 
of  goods  we  won't  count  at  stock-tak- 
ing. Six  short  days  of  harvest  for  the 
thrifty.  Prices  on  all  lines  of  summer 
goods  have  been  reduced  far  below 
actual  cost  to  us.  Stocks  will  move  in  a 
jiffy  at  these  amazing  prices.  Just  a 
hint  of  the  wonderful  bargains  you'll 
find.— Seigel  Cooper  ^  Co.,  Chicago,  III. 

Profitless  Prices  Now  Hold  Full  Sway 
^prices  that  will  clear  our  warerooms 
of  present  stocks  as  a  storm-wave  sweeps 
the  deck  of  an  ocean  steamer.  The 
clearance  is  absolute.  The  goods  must 
go.  We're  making  room  for  new  Fall 
designs  so  soon  to  arrive.  It's  a  stu- 
pendous undertaking— a  daring  move- 
ment— a  sale  with  values  unparalleled  in 
the  history  of  St.  Louis'  merchandising. 
—Ilartman  Furniture  Carpet  Co.,  St. 
Louis,  Mo. 

A  grand  money-saving  opportunity 
that  shall  live  long  in  the  memory  of 
those  who  attend— a  sweeping  out  of  a 
vast  quantity  of  odds  and  ends  left 
from  the  spring  season,  through  the  me- 
dium of  slaughtered  prices.    Twenty-five 

PRI 


per  cent,  has  been  cut  from  former  sale 
prices — prices  then  lower  than  any  other 
concern,  large  or  small,  in  all  St.  Louis. 
The  flood  gates  are  now  swung  open — 
now  for  an  unparalleled  outpouring  of 
mighty  bargains. — The  Hub,  St.  Louis. 

Faster  and  faster  falls  the  lash  of 
lower  prices — deeper  sinks  the  spur  of 
cut  prices  into  the  sides  of  our  stock 
of  broken  sizes,  sending  sales  forward 
with  a  rush  that  means  a  banner  July 
for  us — banner  bargains  for  you.  This 
ad  tells  of  five  Wind-up  Specials. — The 
Hub,  St.  Louis,  Mo. 

And  other  housefurnishings  at  a  sav- 
ing reduction  in  price  that  will  appeal 
to  every  wise  housekeeper.  We  meet  all 
competition.  Our  goods  are  always  re- 
liable and  when  we  say  there  are  bar- 
gains here  for  those  who  will  come  after 
them  it  can  be  implicitly  relied  upon. — 
The  Chas.  R.  Hart  Co.,  Hartford,  Conn. 

This    remarkable,   twice    yearly   event 

■^  ft  •' 

is  looked  forward  to  by  thousands  of 
Women,  Misses  and  Children  from  all 
over  the  state  of  Connecticut  as  an  ex- 
ceptional opportunity  to  buy  the  latest 
and  choicest  of  Millinery  at  much  less 
than  one-half  former  prices. — R,  BaU- 
lerstein  cjf  Co.,  Hartford,  Conn, 

There  are  still  no  signs  of  abatement 
of  public  interest  in  this  sale.  Quite  the 
contrary — we're  even  busier  this  week 
than  last.  Everj'body  who  hears  of  this 
sale  seems  to  be  determined  to  share  in 
the  wonderful  bargains.  And  rightly 
so,  for  the  prices  named  at  this  sale  are 
far  less  than  wholesale.  Thus,  while  this 
sale  lasts  our  customers  can  buv  ready- 
to-wear  apparel  of  every  description  for 
man,  woman  and  child  at  lower  prices 
than  the  dealers. — Kaufmann's,  Pitts^ 
burg.  Pa. 

This  combination  of  purity  hand  in 
hand  with  economy  is  what  has  made  the 
grocery  department  of  this  store  so  pop- 
ular. Enormous  daily  purchases  in  the 
best  and  most  reliable  food  markets  en- 
able us  to  quote  lowest  prices. — The  lUh 
St,  Store,  yew  York,  N.  Y. 

If  a  man  were  to  come  into  our  store 
to-day  expecting  to  find  large  varieties 
in  style  and  fabrics  to  choose  from  he 
would  likely  be  disappointed.  This  stock 
is  very  low,  but  to  offset  this  fact  we 
are  making  the  prices  verj  low.  You'll 
have  to  hunt  a  bit  maybe  to  find  what 
you're  looking  for,  but  you  may  find 
just  what  you  want  at  prices  away  below 
what  you  had  been  expecting  to  pay. 
Worth  while  to  come  and  see,  isn't  it? 
—Emery,  Bird,  Thayer  ^  Co.,  Kansas 
City. 

CES 


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COAL    ADVERTISING 


67 


A  comparison  of  our  goods  and  prices 
with  what  are  advertised  elsewhere  will 
convince  you  and  bring  you  to  this  store 
as  a  regular  customer.  We  have  built 
up  a  booming  business  here  in  Peoria, 
by  giving  you  good  goods  at  reasonable 
prices,  and  allowing  you  to  pay  for  them 
so  much  at  a  time  that  no  hardships 
have  been  wrought.  It  would  surprise 
you  to  know  what  a  dollar  a  week  or  a 
dollar  a  month  will  buy.— Oateltf's,  Pe- 
oria, III. 

A  final  clearance,  in  itself,  means  ex- 
treme reductions,  new  prices  we  paid  for 
the  weaves.  So  this  rich  picking.— 
Macj/'s,  y«w  York,  N,  Y. 

We've  resolved  to  wind  up  the  month's 
upholstery  business  with  a  blaze  of  glory. 
Hence  a  salvo  of  price-fireworks  that 
cannot  fail  to  impress  and  interest  the 
housekeeper  who  is  bent  on  making  her 
winter  quarters,  com  fortable.— JFana- 
maker,  Sew  York,  N.  Y. 

Some  lines  of  goods  have  not  moved 
fast  enough,  although  the  store  has  been 
thronged  for  two  weeks.  So  we  have 
gone  through  the  stocks  again,  crowding 
down,  forcing  down,  cutting  down  the 
prices  regardless  of  previous  markings. 
The  result  will  be  apparent  throughout 
all  stocks  in  the  house  when  the  store 
opens  this  morning  for  resumption  of 
the  sale.— Carson,  Pirie,  Scott  ^  Co., 
Chicago,  III. 

Our  buyers  have  been  scouring  the 
country  for  the  past  two  months  select- 
ing the  best  productions  of  the  best  fac- 
tories and  securing  for  spot  cash  many 
special  lines  of  goods  at  exceptionally 
low  figures,  which  enables  us  to  offer 
them  to  you  during  this  sale  at  prices 
lower  than  their  values  warrant. — W, 
H,  Hocke,  Washington,  D.  C, 

Another  startling  big  price  tumble. 
Style,  quality  and  low  price  are  the 
great  considerations,  and  all  are  com- 
bined in  the  following  items.— Rosenthal 
Dry  Goods  Co.,  Peoria,  III. 

Come,  expecting  low  prices— "  Curtin 
sells  it  for  less."  No  difference  what 
others  offer  you,  Curtin  will  do  better.— 
A.  P.  Curtin  ^  Co.,  Great  Falls,  Mont. 

If  you  are  coming  shopping  Saturday, 
be  sure  and  come  to  the  "Blakely." 
Bring  along  your  want  list  (even  though 
the  items  are  not  mentioned  below)  and 
we  will  be  glad  to  show  you  the  goods 
and  give  you  the  prices.  We  know  that 
you  will  get  as  good  values,  as  good 
treatment,  and  better  satisfaction  by 
purchasing  your  goods  here  Saturday. 
Come  and  get  our  special  prices.— TAt? 
Blakely  Dry  Goods  Co.,  Spokane,  Wash. 


PRICES 


The  money  to  be  saved  by  making  your 
selection  from  the  Sanger  stocks  at  their 
present  greatly  reduced  prices  is  no  small 
matter  and  demands  the  prompt  atten- 
tion of  all  who  would  practice  economy, 
and  at  the  same  time  dress  well.— Sanger 
Bros.,  Waco,  Texas. 

We  subjoin  a  few  items  to  indicate 
how  smartly  we  have  lowered  prices  for 
our  sale.  As  there  is  but  one  of  a 
kind  on  this  list  to  be  sold  at  the  special 
price,  whoever  comes  first  will  get  the 
article.— ifaAn«  ^  Co.,  Newark,  N.  /. 

An  Explosion  of  Prices!— J^e  Be« 
Hive,  912-914  Main  St.,  Kansas  City. 

At  Melting  Prices.— Wanagnaker's, 
New  York. 

Extravagant  Prices  and  Exorbitant 
Profits  are  Strangers  Here.— Kahn  ^ 
Back,  Memphis,  Tenn. 

Prices  Knifed  Again.— Seidler  d-  May, 
Hartford,  Conn, 

Sacrificing  Prices.— Lawer'*  Store, 
Joliet,  III. 

There's  Nothing  Greedy  About  Our 
Prices— Just  the  opposite.— Hors fall  ^ 
Rothschild,  Hartford,  Conn, 

Words  fail  to  express  how  good  the 
values  of  the  above  offers,  but  a  few 
moments'  examination  will  quickly  con- 
vince you  how  much  under  price  they 
are  and  will,  we  think,  persuade  you  to 
supply  yourself  liberally  while  you  have 
such  chances  for  money  saving.— ZJroicn- 
Thomson  ^   Co.,  Hartford,   Conn. 

The  importance  of  the  coming  week 
may  be  gauged  by  these  representatives 
of    the    greatest    price    attractions    ever 
offered  at  any  time  by  any  store,  speci- 
mens of  thousands  from  which  you  may 
pick    their     equal     in    appropriateness, 
price   reductions   and   reliability.     Over- 
flowing shelves  and  counters  respond  to 
your   every   need.      New   specials   every 
day.     Let   early    morning   shopping    be 
your    watchword.— i..    S.    Plant    ^    Co., 
Newark,  iV.  /. 

We  are  clearing  the  stocks  regardless 
of  cost— the  rebuilding  operations  de- 
mand additional  room— nothing  is  re- 
served—all up-to-date,  desirable  sum- 
mer merchandise  must  be  closed  out  im- 
mediately—a complete  clearance  is  our 
aim— we  carry  nothing  over  and  prices 
are  cut  right  and  left  to  accomplish  a 
prompt  and  thorough  reduction  of  our 
stocks.— Zf.   Soloman  4-   Co.,  Pittsburg. 

Prices  in  every  instance  will  be  de- 
cidedly under  value.— /ourncy  cj-  Burn- 
ham,  Brooklyn,  N.   Y. 

Others  talk  "trading  stamps"— value 
is  the  topic  here.— Hearn,  New  York. 


Prices  cut  in  two  in  the  middle — that 
means  much  or  little,  according  to  the 
store.  If  prices  are  first  marked  up  and 
then  bisected,  you  get  but  little  saving 
— it's  a  shyster  trick  that  many  claimed- 
to-be  reputable  stores  still  keep  "up 
their  sleeves  "  for  occasions.  Gimbel  half 
prices  are  exactly  as  represented — a 
bald  statement  of  fact.  Customers  have 
proved  it  time  and  again;  picked  out 
a  suit;  waited;  paid  the  half  price — took 
the  chance  that  their  particular  pattern 
or  size  would  be  sold  before  the  half 
price  came.  But  proved  it. — Gimbel 
Bros.,  Philadelphia. 

Extremely  small  prices. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

We  guarantee  the  price  of  everything 
we  sell  to  be  as  low  as  or  lower  than 
the  same  article  or  pattern  can  be  bought 
anywhere  else.  If  a  day,  a  week,  or 
a  month  later  you  find  the  same  thing 
lower  elsewhere,  make  a  claim  upon  us 
and  it  will  be  allowed  at  once.  What 
broader  guarantee  can  be  given?  Under 
any  circumstances  the  patron  of  Loeser's 
is  protected  by  this  guarantee,  which 
covers  every  line  of  merchandise  we  sell. 
— Frederick  Loeser  ^  Co.,  Brooklyn. 

We  want  to  say  positively  to  those 
who  have  been  waiting  for  our  great 
summer  clothing  sale  that  the  event 
begins  to-day,  when  prices  will  be  the 
lowest  of  the  season. — Simpson  Craw- 
ford Co.,  New  York. 

"What  reason,"  you  ask?  the  manu- 
facturer of  these  suits  is  of  the  hope- 
ful kind;  he  started  out  big,  manufac- 
turing *'not  wisely  but  too  well,"  so 
when  he  at  the  end  of  the  season  found 
he  had  too  big  a  stock  on  hand  he  was 
willing  to  part  with  it  at  a  sacrifice.  Our 
ready  cash  tempted  him,  and  to-mor- 
row you  will  see  these  swell  suits  on  our 
second  floor  ready  for  your  inspection. 
As  they  come  to  us,  so  they  go  to  you, 
at  a  bargain. — A.  S.  Knowles  Dry  Goods 
Company,  Montgomery,  Ala. 

Never  was  there  such  a  phenomenal 
reduction  of  prices  on  fine  furniture 
in  the  history  of  furniture  sales  in  Co- 
lumbus. Every  article  in  our  immense 
stock  of  furniture,  carpets,  rugs  and 
curtains  being  marked  way  down.  It 
will  pay  you  to  visit  this  sale.— Home 
Furnishing  Co.,  Columbus,   O. 

The  Jenkins  one-price  plan  saves  you 
patience,  time  and  money.  In  the  store 
of  a  sliding-price  "get-all-you-can" 
dealer  you  lose  time  haggling  and 
dickering  and  are  never  sure  of  the 
right  price  or  fair  treatment.  In  the 
Jenkins  store  a  child  can  buy  as  cheaply 
and   as   safely   as   the   most   expert. — /. 


W.    Jenkins'    Sons    Music    Co.,    Kansas 
City,  Mo. 

While  our  prices  have  been  lower  than 
the  lowest,  we  have  made  a  still  deeper 
cut  in  the  prices  of  everything  in  the 
house. — Stockton  ^'  Company,  Salem. 

These  are  prices  that  you  never 
dreamed  would  be  offered  until  the  end 
of  the  season,  and  here  the  coats  are, 
all  new  and  ready  for  you  to  put  on 
and  wear  at  the  littlest  prices.  The 
prices  are  new  prices  that  begin  to- 
day. We  won't  quote  values  to  you. 
Come,  rather,  prepared  to  be  impressed 
and  greatly  impressed. — Emery  Bird, 
Thayer  Co.,  Kansas  City,  Mo. 

We  mark  all  goods  in  plain  figures 
— for  many  years  past  we  have  been 
absolutely  and  positively  a  strictly  one- 
price  house.  We  can  afford  to  take  this 
position  because  our  marked  prices  in- 
dicate better  value  than  is  ever  found 
in  so-called  cut  prices. — Ryrie  Bros.,  To- 
ronto, Can.  ^^ 

No  half  way  or  half  hearted  low  price 
making  in  this  memorable  week's  selling. 
— Cash  Dry  Goods  Co.,  Bay  City,  Mich. 

Ladies  Listen! — Spring  wholesale  bus- 
iness was  bad — cash  talked  big  when  we 
bought  these  things  for  you. — Jones  Dry 
Goods  Co.,  Kansas  City,  Mo. 

It's  the  combination  of  dependable 
qualities  and  low  prices. — Carson,  Pirie, 
Scott  ^  Co.,  Chicago,  III. 

Some  interesting  underpricings. — Bar- 
nard, Sumner  Sf;  Putnam  Co.,  Worcester, 

Don't  Waste  Your  Monev. — It's  a  sin 
to  throw  hard-earned  money  away.  And 
paying  extravagant  prices  is  just  about 
the  same  thing  as  squandering  cash. 
Never  continue  in  doubt  as  to  where  your 
money  will  go  farthest.  Come  to  Friend. 
— Friend,  Scranton,  Pa. 

Owing  to  the  unusual  concession  in 
buying  we  are  enabled  to  quote  prices 
that  astonish  wholesalers,  who  know  how 
cost  has  advanced.  In  fact,  vie  could 
easily  sell  our  entire  stock  in  bulk  at 
these  prices,  but  we  prefer  to  sell  them 
in  regular  retail  way — they'll  go  fast 
enough. — Hearn,  New  York. 

We  guarantee  the  price  of  everything 
we  sell  to  be  as  low  or  lower  than  the 
same  article  or  pattern  can  be  bought 
anywhere  else.  If  a  day,  a  week  or  a 
month  later  you  find  the  same  thing  lower 
elsewhere,  make  a  claim  upon  us  and  it 
will  be  allowed  at  once.  What  broader 
guarantee  can  be  given?  Lender  any  cir- 
stances  the  patron  of  Loeser's  is  pro- 
tected by  this  guarantee,  which  covers 
every  line  of  merchandise  we  sell. — Fred- 
erick Loeser  4;  Co.,  Brooklyn,  N,  Y. 


ii 


PRICES 


68 


COAL    ADVERTISING 


COAL    ADVERTISING 


A  price   revision   on   summer  suits.— 
Wm.  Vogel  J^  Son,  Neto  York, 

The  manufacturers  are  cleaning  up 
stocks,  and  wlien  goods  and  styles  come 
up  to  our  staiulard,  we  buy  and  give 
customers  the  benefit  of  our  purchases.— 
Ililh,  McLean  .J-  Uaskins,  Binghamton. 

Prices  on  high  class  merchandise  that 
tell  of  great  value  giving.— We  present 
to-morrow  the  strongest  list  of  values  we 
have  ever  been  able  to  offer— quotations 
that  for  lowness  have  never  been  equaled 
in  this  city.     It  is  impossible  to  tell  you 
how  great  the  values  really  are  which  we 
are  offering.    Just  look  over  some  of  the 
items  in  this  advertisement  and  then  re- 
member that   these  are  the  very  newest 
goods,  the  latest  merchandise  manufac- 
tured for  this  season's  business;  but  ow- 
ing to  the  trade  and  weather  conditions, 
we  are  forced  to  sell  good  reliable  mer- 
chandise at  these  special  prices.— C.  iJ. 
Uawley  .^  Co.,  Bay  City,  Mich. 

Just  take  another  look  at  these  prices. 
They  are  remarkably  small  when  voii 
consider  that  right  now  is  the  season 
when  we  sell  most  of  these,  and  the  sea- 
son when  by  all  standards  of  merchan- 
dising we  should  ask  biggest  prices.  Com- 
pare these  values  with  any  you've  seen 
lately.  These  goods  are  of  a  dependable 
quality— the  kind  we  are  safe  in  saying 
**  Satisfaction  or  your  money  back  '*  with 
every  purchase.— Joiif*  Dry  Goods  Co. 
Kansas  City,  Mo.  ' 

We    need    the    room?     We   need    the 
Money!— Xext  month  our  fall  stock  be- 
gms   to   arrive.      Spring  and    fall   goods 
don't    mix.      The    spring    and    summer 
stocks  must  go.     They  must  all  be  sold, 
no  matter  what  the  loss  may  be.     Xot  a 
few  articles  marked  down,*  but  a   store 
brimful  of  splendid  goods,  honestly  re- 
duced in  price.     Investigate  these  'great 
savmgs.     Come  at  once,  now  is  the  time 
to  buy.— Lyon  Clothing  Co.,  Portland. 

A   real  cut  in  prices.— FriVnrf,  Pitts- 
burg, Pa. 

Money-saving  prices.—^.  Johnson,  At- 
toojux.  Pa. 

Great     money-saving     prices.— ^^oWen 
Rule,  St.  Paul,  Minn. 

Exceedingly  dose  prices.— Bwrn^-Barry 
Co.,  Memphis,  Tenn. 

Prices  badly  frost-bitten.— IT.  V,  Snv^ 
der  ^'  Co.,  Newark,  y.  J,  ^ 

Xo  trading  stamp  prices  here. 
Adam  cj-  Co.,  Bufalo,  N.  Y. 

At  a  price  that  should  create  f 
sation.—Ehrich  Bros.,  N«jf  York, 

Our  cash  prices  are  matchless    -Fon- 
taine 4-  Anglim,  Crookston,  Minn. 


69 


i^. 


sen- 


PRICES 


Underwear  prices  well  worth  heeding. 
deadlier  i'  Sherburne  Co.,  Rochester, 

Prices  that  help  your  bank  account.— 
Schoedinger,  Fearn  ^  Co.,  Columbus. 

Prices  on  a  sell-out  basis  that  show 
determination.-Bo5r(;r*  ^ Buhl, Allegheny. 

Prices  which  are  not  likely  to  be  re- 
peated in  a  lifetime.-Fr«<i«r»cA:  Loeser 
^  Co.,  Brooklyn,  N.  Y. 

"Jacobs  stands  between  the  people  and 
high  prices."— yacofe*'  Pharmacy  of 
Montgomery,    Montgomery,    Ala. 

Powerful  price-lowering  in  clothing 
section.  Prices  that  savor  more  of  "  liv- 
ing" than  "selling."-C/arA6  Brothers, 
Scran  tan,    Pa. 

Originally  our  prices  on  imported  gar- 
ments have  been  so  much  less  than  other 
stores  ask,  that  this  will  \ye  an  oppor- 
tunity to  buy  gowns  at  prices  never  be- 
fore seen  in  Philadelphia.— Lomw  Stecher 
4:  Co.,  Philadelphia,  Pa. 

Our  storj'  is  this-we  want  the  pub- 
lic to  carefully  study  the  prices  in  this 
ad  and  compare  them  with  the  many 
others,  and  you  will  find  that  we  realize 
that  m  order  to  continue  to  do  the  large 
volume  of  business  we  had  this  fall  we 
must  put  the  knife  into  prices  deep, 
especially  since  so  many  real  and  more 
tictitious  sales  appear  in  this  city,  the 
reductions  are  in  cnrne.t-Ooldstein 
Dept.  Store,  Yovngstoicn,  O. 

The  extremely  low  prices  we  are 
naming  will  put  these  high  grade  couches 
m  your  home  with  very  small  cost.— 
John  Mullins  c^-  Sons,  Jersey  City,  iV.  /. 

Price  wonders  !-.4.  D.  Matthews'  Sonc 
Brooklyn,  N.  Y. 

Quick   cash   prices  I— Perley    T.   Black 
i'  Co.,  Bangor,  Me. 

Prices  pitilessly  punched!— 5.  S.  CuJ^ 
ten  cj-  Co.,  Ottumwa,  la, 

Good-b}e  VT\cts\— Hunter  &;  Hunter 
Detroit,  Mich. 

Unmatchable  low  prices?- ^rmfen/*- 
ter's  Stocking  Factory,  Columbus.  O. 

A  terrible  fall  in  prices!-^.  E.  For^ 
bush,  Alliance,  Ohio. 

Prices  are  abominably  sm&lll— Hale's 
Los  Angeles,  Cal.  * 

Prices     almost     beyond     belief.— TA^^ 
Modern   Pharmacy,    Binghamton,   y.    Y, 

Prices  at  figures  that  will  draw  crowds! 
—Solomon  cj-  Ruben,  Pittsburg,  Pa. 

Bring  your  pocketbook  to  carry  home 
the  money  you  save  in  buying  here.  Dol- 
lars in  merchandise  for  dimes  in  cash 
We  please  the  hard-to-please,  that 
makes  them  our  steady  patrons.— iyan* 
nah  ^  Lay  Mer.  Co.,  Traverse  City, 


Our  prices  are  as  low  as,  and  in  many 
Instances  much  lower  than  similar  qual- 
ities are  quoted  at  in  any  of  the  low 
priced  stores  of  the  country. — The  Fair 
Store,  Binghamton,  N.    Y. 

In  many  cases  the  reductions  are  made 
because  the  lots  are  small  and  must  be 
closed  out.  Other  lines  are  maker's  sam- 
ples and  surplus  stocks.  As  a  rule  the 
goods  are  all  fresh  and  perfect,  and  no 
matter  how  low  the  price,  each  customer 
may  be  assured  of  receiving  a  worthy 
quality — an  assurance  which  distinguishes 
this  sale  from  all  others  in  this  class. — 
The  Scott  Dry  Goods  Co.,  Cleveland,  O. 

If  you  appreciate  value  you  will  have 
no  fault  to  find  with  our  prices. — Co- 
chenthaler,  Montreal,  Can, 

.  Savings  of  a  degree  and  number  to 
Interest  every  lover  of  quality  and  econ- 
omy will  be  afforded  Denver  citizens. 
Consider  well  all  that  this  occasion  re- 
veals. Do  not  have  to  reprove  yourself 
for  neglected  opportunity  but  bend  to 
the  oar. — The  Lewis  Store,  Denver. 

Five  days  of  sensational  cut  prices. 
Forced  to  unload  and  thousands  of  ar- 
ticles slashed  to  the  lowest  notch  be- 
cause we  must  reduce  stocks  before  in- 
ventory and  we've  made  prices  that  will 
do  it.  From  basement  to  roof — in  every 
nook  and  corner  there's  bargains  galore 
to  stir  you  to  the  greatest  kind  of  buy- 
ing. Every  price  at  the  bottom — just 
compare — all  other  sales  outdone.  Price 
for  price  we  undersell  them  all — for  we 
make  reductions  that  are  real  reductions. 
No  half  way  price  cuts  at  this  sale — 
for  we've  started  out  to  do  the  biggest 
week's  business  in  our  career,  and  if  bar- 
gains ever  brought  crowds  there'll  be 
the  greatest  kind  of  a  store  crowding 
here  every  day  this  week. — L.  H.  Guld- 
man,  Denver,  Col. 

Now  is  the  time.  You  who  have  been 
waiting  for  a  general  reduction  of  prices, 
here  is  your  chance. — Patter-Whitehill 
Co.,  Muncie,  Ind. 

A  great  big  cut  in  our  children's  de- 
partment. You  will  save  money  by  call- 
ing to-day,  honest  goods  for  little  money. 
—Henry' Klaholt,  Springfield,  III. 

Here's  an  event  that  will  gladden  wo- 
men's hearts,  for  it  represents  an  ex- 
ceptional opportunity  to  buy  handsome 
separate  skirts  in  both  dress  and  walk- 
ing styles  at  small  cost— the  quality 
of  materials  and  tailoring  being  supe- 
rior to  any  that  these  greatly  reduced 
prices  ever  purchased  before.  There's 
a  splendid  variety  of  them  at  all  prices 
quoted,  but  we  would  advise  you  to  come 
early,  for  such  value-giving  as  this  is 
short-lived.    Yesterday  morning  ushered 


in  the  event.    Come  to-day. — Sage,  Allen 
^  Co.,  Hartford,  Conn, 

It  is  customary — perhaps  everywhere 
but  at  Macy's — to  give  discounts  or  in- 
side prices  to  tailors  and  dressmakers, 
discriminating  against  the  patron  who 
buys  only  occasionally  to  supply  her  own 
needs.  The  system  obviously  has  its 
faults,  and  it  is  still  further  weakened 
by  the  fact  that  our  regular  prices  are 
usually  lower  than  the  "inside**  prices 
met  with  elsewhere.  That  we  supply 
large  numbers  of  tailors  and  dressmak- 
ers— who  get  no  discounts  or  commis- 
sions here — is  evidence  supporting  our 
assertion. — Macy's,  New  York,  N.  Y. 

Prices  are,  after  all,  a  second  consid- 
eration to  many.  The  great  strength 
and  remarkable  growth  of  the  Palais 
Royal's  toilet  department  is  due  mainly 
to  the  entire  absence  of  unreliable  ar- 
ticles and  the  certainty  one  has  of  find- 
ing all  of  the  world's  best  productions 
here.  Incidentally  prices  average  33  per 
cent,  less  than  drug  store  quotations. — 
The  Palais  Royal,  Washington,  D.  C. 

A  backward  season. — Cause  of  ter- 
rific reductions.  Every  department 
teems  with  a  big  stock  which  was  bought 
with  the  expectation  of  a  large  and  early 
spring  trade,  but  the  weather  conditions 
retarded  business  to  such  an  extent  as 
has  left  us  with  more  goods  than  we 
should  have  at  this  time.  We  expect 
to  make  to-morrow  a  big  day  in  the 
history  of  this  big  store.  To  do  it  we 
have  resorted  to  emphatic  price  reduc- 
tions.— The  Capitol,  Columbus,  O. 

Prices  all  topsy-turvy  on  account  of 
remodeling. — P.  H.  Bergman  ^  Co.,  Pe- 
oria, III. 

A  great  sale  starts  to-morrow  in 
which  the  special  prices  on  thousands 
of  pieces  and  sets  bear  little  relation  to 
actual  retail  value.  Large  preparations 
have  been  made,  and  the  entire  field  is 
comprehensively  covered;  the  new  and 
improved  department  is  fairly  overflow- 
ing with  extra  values.  In  connection 
with  our  many  special  purchases  be- 
low usual  prices,  we  offer  numerous  lots 
of  desirable  goods  on  hand  at  great  re- 
ductions.— Strawbridge  ^-  Clothier,  Phil- 
adelphia, Pa. 

Investigation  will  develop  the  fact  that 
the  prices  quoted  herewith  have  been 
figured  in  every  instance  considerably 
less  than  20  pci-  cent. — Arkansas  Carpet 
and  Furniture  Co.,  Little  Rock,  Ark. 

We  have  gone  through  our  stock  and 
put  the  knife  deep  into  the  price  of  each 
item,  which  is  bound  to  make  quick 
sellings — Cartwrighfs,    San    Bernardino, 


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Our  prices  need  no  advertisinir. 
Everybody  knows  how  low  they  are  — 
James  Butler,  New  York. 

The  knife  will  go  into  the  prices  on 
our  entire  stock,  nothing  reserved.  All 
goods  will  be  sold  at  a  great  sacrifice, 
cost  not  considered.--/o*n  Leith,  Bay 
City,  Mich.  '       ^ 

Friday  our  great  51st  anniversary  sale 
will  have  reached  its  climax  in  the  suit 
and  coat  sections.    Low  prices  have  pre- 
vailed  during  the  past  two   weeks,   but 
these    Friday    prices    are    the    lowest.- 
^ettis    Dry    Goods    Store,    Indianapolis. 
One  attraction  treads  on  the  heels  of 
another  in  this  section,  so  fast  do  they 
follow.    This  time  it's  the  season's  swell- 
est  autumn   suits  priced  as  you  seldom 
see  them  priced  at  the  season's  ending. 
Our  unequaled  buying  facilities,  in  con- 
junction with  a  fortunate  trade  circum- 
stance, has  made   this   remarkable  offer 
possible.-r/te  May  Co.,  St.  Louis,  Mo. 
We  have  them  in  all  their  manly  and 
womanly  beauty.     Shoes,  fine  American 
Shoes,  for  all  occasions— street  shoes,  of- 
fice shoes,   dress   shoes,   and   that   name 
lirownmg  on  every  pair  is  the  stamp  of 
genuine  satisfaction  and  approval.   When 
this  store  talks  shoes  the  public  listens 
—the  proof  of  our  words  are  found  in 
the   comfort,   style,   lasting  service   and 
finish    of   our    shoes    at   the   prices    we 
charge   when   compared   with    the   shoes 
and  prices  of  any  other  honse.—Brown^ 
tnys,  Columbus,  Ohio. 

There's  scarcely  a  woman  comes  into 
our  store  and  examines  our  stock  and 
prices  that  doesn't  express  her  pleasure 
at  having  found  a  place  where  the  really 
desirable  grades  of  garments  may  be 
had  at  such  low  prices  and  that,  too, 
^vithout  having  to  wade  through  heaps 
of  inferior  stuff  to  get  what  she  wants. 
—Louis  Stecher  ^  Co.,  Philadelphia. 

Cast  your  eye  over  these:  There  are 
good  saving  opportunities  in  every  one-^ 
(-afford  ^  Co.,  Xew  Bedford,  Mass.  ' 

The  price  part,  after  the  details  of 
se  ection  and  decision  are  all  over,  you 
will  find  most  gratifying.- Forit,  Pa. 

Come  one.  Come  all.  And  buy  as 
liberally  as  your  purse  will  permit.  To- 
night's sale  consists  of. -Hills,  McLean 
^-  Haskms,  Binghamton,  N.   Y. 

This  present  movement  presents  one 
of  the  finest  collections  of  quadruple 
plated  hollow-ware  that  we  hare  ever 
offered  under-price.  The  beauty  of  the 
designs,  the  seemingly  unlimited  variety 
and  the  completeness  of  the  assortment 
of  pieces,  together  with  the  remarkably 
low  prices,   make   a  store   feature  that 


housekeepers  will  appreciate  the  moment 
Yllk^^  **^«  display— jramimaiter,  New 

For  our  213th  Bargain  Friday  we  will 
offer  the  greatest  values  of  the  season. 
Never  did  our  store  better  deserve  the 
name,  "The  Home  of  Good  Values,"  for 
splendid  values  are  everywhere  in  mer- 
chandise of  seasonable   interest-assort- 
ments that   far  excel     those     elsewhere, 
l^ridays  prices  on  the  newest  of  autumn 
and  winter  merchandise  suggest  genuine 
economy-the  economy  that  pays  where 
there    is    unquestioned    quality.      It    has 
and  will  always  be  our  greatest  aim  to 
have  our  customers   feel  that   they  can 
come  to  this  store  with  perfect  assurance 
of  finding  at  all  times  the  greatest  va- 
riety of  the  most  desirable  merchandise 
in  every  section,  and  that  for  the  same 
and   better  qualities   our  prices   are  al- 
ways  the  \ov/tst.— Roberts  Bros.    Port- 
land, Ore.  * 

We  make  an  emphatic  demonstration 
of  the  power  of  extraordinary  bargain 
prices  on  merchandise  that  is  in  season, 
and  which  is  necessary  to  every  person 
and  m  every  household.  No  value  pre- 
tense, but  the  actual  giving  of  good 
goods  at  prices  lower  than  those  quoted 
by  any  other  house  for  the  same  grades. 
—The  Uth  Street  Store,  New   York. 


PRICES 


The  store  is  ready  as  never  before  to 
supply  your  every  need  for  the  coming 
season.      Assortments    are    broader   and 
better.     Styles  have  been  more  carefully 
chosen    in   obedience    to    fashion's   man- 
dates.     Qualities  have  been  critically  se- 
lected   for   their    dependability.      Prices 
have  been  marked  on  a  narrow  margin 
—of     profit— the     lowest  possible.— TA* 
Minneapolis  Dry  Goods  Co.,  Minneapolis. 
Here's  why  !-contracts  for  these  goods 
were  placed  long    ago-the    low    prices 
that  prevailed  then   and  the  extra  dis- 
counts on  our  immense  spot-cash  orders, 
places  us  in  a  position  now,  in  the  face 
Of  higher  quotations  on  all  these  goods, 
to  offer  you  bargains  in  bed  necessities 
never   before  equaled   this   early   in   the 
season   by   any  concern   in   Marion.     A 
complete  stock  of  unquestionable  qual- 
ities from  the  most  noted  American  man- 
ufacturers, priced  at  a  substantial  sav- 
ing to  you.     A  most  excellent  opportun- 
ity-dont  miss  it.-^.  C.  Barley  *  Co., 
Manon,  Ind.  ^  ^        ' 

There  is  real  economy  in  the  way  we 
mark  these  garments.  Our  prices  are  in- 
comparably low,  our  stock  is  one  of  the 
largest  and  best  in  America-an  advance 
showing  quite  unusual  so  early  in  the 
season.-L»^    Bros.,   PhiladelphL,   Pa 


It  seems  a  contradiction  to  good  sense 
to  say  that  we  reduce  prices  right  at 
the  opening  of  the  season,  but  never- 
theless that  is  just  what  we  are  doing 
in  this  hustling  young  store.  We  are 
reducing  the  prices  because  we  bought 
these  garments  at  reduced  prices  and 
can  afford  to  sell  them  for  less  than  any 
regular  buying  store  in  this  entire  coun- 
try.— Jones  Dry  Goods  Co.,  Kansas  City. 

No  matter  how  low  the  prices  adver- 
tised by  others,  you  may  depend  upon 
our  prices  being  lower.  Our  reputation 
for  underselling  all  others  we  sustain 
by  as  much  price  cutting  as  may  be 
necessary.  Very  frequently  our  regular 
prices  are  lower  than  the  special  prices 
advertised  by  others.  Notable  instances 
of  this  continued  underselling  will  be 
found  by  comparing  Macy's  prices  with 
those  quoted  elsewhere. — Macy's,  New 
York,  N.   Y. 

It  is  seldom,  indeed,  that  such  hand- 
some specimens  take  on  the  moderate 
prices  that  accompany  these.  The  care- 
ful selections  made  by  our  experts, 
coupled  with  most  advantageous  buying, 
are  accountable  for  this  rare  assortment 
of  Oriental  rugs  being  so  moderately 
priced. — Bloomingdale's,    New    York. 

This  apparel  is  what  the  Model  carried 
over  from  last  vear  that  we  want  to  close 
out.  We  have  reduced  the  prices  to  less 
than  what  the  garments  cost  Kemper  & 
Paxton.  We  still  have  plenty  of  those 
skirt  and  suit  bargains  which  were  on 
sale  the  early  part  of  this  week.  In 
addition  we  have  thrown  in  a  big  line 
of  children's  cloaks  that  are  especially 
low  priced  for  rapid  clearance.  We  want 
you  to  read  this  list  from  end  to  end, 
because  you  will  find  savings  and  values 
that  have  not  been  equaled  before. — 
Jones  Dry  Goods  Co.,  Topeka,  Kan. 

Prices  are  remarkably  low,  even  for 
our  January  sale — this  year  we  bought 
as  never  before — prices  reached  the  low- 
est ebb.  In  looking  over  the  garments 
you  will  be  surprised  at  the  thorough 
goodness  of  materials,  trimmings  and 
workmanship,  considering  the  extreme 
lowness  of  the  prices.  This  sale  will 
demonstrate  as  never  before,  that  time 
and  money  are  mis-spent  in  buying  ma- 
terials and  making  the  garments  in  the 
home.  Remember — January  sale  prices 
are  the  lowest  of  the  entire  year. — Day- 
ton's,  Minneapolis,   Minn. 

Prices  border  on  sensational !  Fresh, 
crisp  underwear  at  most  attractive  prices 
ever  quoted.  Exquisite  undermuslins  at 
about  cost  of  materials. — /.  M.  High  Co., 
Atlanta,  Ga. 

The  stocks  are  all  tresh  and  new,  just 


opened  for  this  sale,  and  they  were 
bought  at  prices  which  enable  us  ta 
offer  them  to  you  at  very  low  figures, 
considering  the  excellent  quality  of  the 
goods — Donaldson's,  Minneapolis,  Minn. 

Sacrifice  prices.— Clucker's  Clothing 
Store,  Kenton,  O. 

Wilderness  of  low  prices.— Symow'^, 
Butte,  Mont. 

Profitless  prices.— James  McLean's 
Store,  York,  Pa. 

Price-slashing  sale!— Z.  C.  M.  L,  Salt 
Lake  City,  Utah. 

Hurry-up  prices.- 3/orri5  Gross  Co., 
Tacoma,  Wash. 

Priced  for  a  modest  purse! — Bern- 
hcimer's,  Kansas  City,  Mo. 

Reliable  goods  reasonably  priced!— 
Myers  Bros.,  WUliamsport,  Pa. 

Another  explosion  of  prices! — The  Ed. 
Malley  Co.,  New  Haven,  Conn. 

Our  scalping  knife  is  almost  worn  to 
the  heft! — Crawford's,  St.  Louis,  Mo. 

Just  a  windfall,  that's  all.  Prices 
blown  away. — Hackett,  Carhart  Sf;  Co.^ 
New  York, 

Prices  that    insure    your    pocket'oook 
against    a    vacuum! — The    Satisfactory,- 
Saginaw,  Mich. 

Tremendous  possibilities  for  money- 
savingl—McCurdy  ^  Norwell  Co.,  Roch- 
ester, N.  Y. 

Prices,  quantities  and  qualities  over- 
shadowed!— Frederick  Loeser  8^  Co., 
Brooklyn,  N.   Y. 

Prices  that  make  it  wise  for  you  to 
anticipate  future  wants! — Hanan~Mat- 
hewson  Co.,  Cleveland,  O. 

Prices  that  appeal  to  the  money-saving 
instincts  of  the  thrifty!—/.  .Y.  Adam 
^  Co.,  Buffalo,  N.  Y. 

Prices  on  strictly  summer  goods  go 
down  as  the  mercury  climbs  upward ! — 
Stewart  ^  Co.,  Baltimore,  Md. 

Down  goes  the  price  and  away  go  the 
profits  and  a  slice  of  the  cost  \—The  Pal- 
ace Clothing  Co.,  Kansas  City,  Mo. 

Absurd  prices. — Bradley's,  Bangor. 

Amazing  prices. — Joseph  Horn  Co., 
Pittsburg,  Pa. 

Price  temptations.— 3/cir^iVr'«  Empo- 
rium, Fall  River,  Mass. 

Tumble-down  prices. — Wm.  Hahn  %; 
Co.,  Washington,  D.  C. 

Below  zero  prxces.— Frederick  Loeser 
^  Co.,  Brooklyn,  N.  Y. 

Sensationally  priced.— T^c  Denver  Dry 
Goods  Co.,  Denver,  Col. 

Prices  that  talk. — Paul  Lowenthal  Dnt 
Goods  Co.,  Waco,  Tex. 


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G'oorf,  Co,  Columbus,  O.  ^ 

Dollar  stretching  prices.-P.'ifc^  Sr  Ma- 
doc,  Utica,  N.  Y,  9   ^^« 

Prices  blown  to  pieces.-TToorf  Bros.  * 
^o.,  Chicago,  III.  ^ 

Some  intensely  interesting  underpric- 
mgs.~Jone9  Dry  Goods     Co       A-Z. 
City,  Mo.  ^''     ^""^a* 

Prices  are  radically  at  variance  with 

splendid  qualities  and  bargain  prices.- 
Adam.  Dry   Good,  Co..  Xeu,   York 

suh^m*""^'  '"  ^•"•"'^'"''gs  priced  to 
suit  slender  purses.-/^.ar.„r.VA  Bro.. 
$  Co.,  Saginaw,  Mich. 

s,Jh''*'^'"''''u  *'"  'P"  housekeepers  to 
such    active  buying  that   many   will    be 

^Z^:  J'^^y-^'--'  *  Co.,  Ba,U. 

■    fhf ""'  "'^*  "'"  '''"'J  you  more  closelr 

masser'V*     '^'./"'''"^  ""ter  of  the 
masses.-rA«  BaUey   Co.,   Cleveland,   O 

OoTnUl'ld.''"'  "''"^-"^   ^'-'""3'. 

Labor  saving  prices.-^to„«ra«  On 
Good,  Co.,  Peoria,  III  "  ^ 

Co!  b:;IC^  -tti„g.-r*,  KleMau. 

Profitless  prices  prevail.- IT.  A    Mc 
Naughton  Co.,  Muncie,  Ind.  ' 

Friend-winning     prices.-^oorf/^//otc> 
Minneapolis,  Minn.  /^^'ows, 

^''crZark'T/'"'''""^-^'""" 

-^^TrLX':Lirxr^''-' 


PRICES 


<?/fJ!f^l   ^""^'"«    prlces.-rA«  Boston 
atore,  Worcester,  Mass. 

Emptying-out        prices.-Vonw      Dry 
Goods  Co.,  Kansas  City,  Mo.  ^ 

Prices  are  slashed  right  in  two.-^.  L. 
Nichols,  Fall  River,  Mass. 

September  price  economies.-TAtf  Scott 
Dry  Goods  Co.,  Cleveland,  O. 

Prices  that  will  astonish  you.-iJ.  C, 
Wendland  S,  Co.,  Bay  City,  Mich. 

Stock's    price    wrecked.— TAe    A      T 
Lewis  4:  Son  Dry  Goods  Co.,  Denver 

The  zenith  has  been  reached  in  price 
cutUng.^Hamburger's,  Los  Angeles 

This   sale   cuts   the   very   life   out   of 
prices.-Fan..7^  Shoe  Storl,  WashZgt^l 

thif^'hot*''*  T  ^^^P  >-"  -«oJ.  even 

sroreXsZt::?^^^^^^^^^ 

cance.-rA,  N.  P.  Nelson  Co.,  Galesburg, 
wh^t'^'thrr''  ^^^^'^-t^king.-You  know 
carefu  Iv  "^T""'' .  ^"  '^"^^^  ™"St  be 
fore  th^  T  '  J"^'^^«"«^>'  reduced  be- 
Z  A  i  semi-annual  balance  sheet  is 
rendered.     What  i«  m^  « 

Half  pricrt\;y'ty"irr  But 

S,''t7erietl^rr,'"'"^'^"' 
one  Of  th:se  saeT/oula^rto?*!'   !f 

y^ji"  *d '  dT  «"''•  «"<>  o"'.rb:';u^ 

I  I    L^     *''y'  """^  you'll   regret  it_ 
Sak.  4-  Company,  Indianapoli.,^. 

Lee-way  prices.-5.  5.  Lee,   Trenton. 

^?uick-march       prices  -si^i^^j  n 
Co.,  New  York.     '^'"'''^^'^^'ffel-Cooper 

wtsoTMilTrvto'"''---^''''''^^   ^ 
nubTpi^Lt:^  ,^:^-'-^olomon    , 

EquaHzing      prices.-TA^     Daoid     G 
Beggs  Co.,   Cleveland,   Q.  ^' 

Scores'"  v""""     «™a^ing.-Hi.c/,o»     Bay 
oiores,    Vancouver,  B.  C. 

««y*,  ^ew  Haven,  Conn.  ^ 

Prices   that'll   tempt   slim   nurse*;      a 
D.  Matthews'  Sons,  BrooUy^N    f 

No  prices  in  the   city  so  utterly  re- 
markable.—/To/*'*     T^»    A       ,  '^'^'^v    re- 
aaiss,   Los   Angeles,    Cal, 

Iremendous   price   cuts  l-The   Metro 
politan  Dru   Good»  Cn      e     •         ^Z^*^^" 
'^      .  ^  ^^^^^  ^^"  Saginaw,  Mich. 

Cutting-^lashin^-smashing  prices  - 
A.   Livingston   ^   Sons,    BuHington    la. 

phelf  emptying  and  counter  dearinir 
prices.-Bo.,^,    ^    Buhl,    Pittsburg     Pa 

The  mark-down  man  has  made  havoc 
with   prices.-0/.>.r   Rothert,   Altoona 

Paris  Millinery  Co.,  Salt  Lake  City. 


Little  escapes  the  terrible  onslaught 
of  the  price  cutter.— Fw/kt**,  Trenton. 

A  price  fact  which  needs  no  argument. 
Jones  Dry  Goods  Co.,  Kansas  City. 

Fragmentary  ends  at  fragmentary 
prices. — English  Woolen  Mills  Co.,  De- 
troit, Mich. 

Prices  "top-side,  down-side,"  as  the 
Chinaman  says.— J.  R.  Libby  Co.,  Port- 
land.  Me. 

Here  is  where  we  have  cut  the  jugular 
vein  of  prices.— P«< /a'*,  Colorado 
Springs,  Colo. 

We  are  pushing  down  prices  to  push 
up  business.— J/acCart^y  Tailoring  Co., 
Omaha,  Neb. 

We  have  cut  prices  in  a  manner  that 
•will  save  you  enormously. — John  J.  Col- 
lins, Scranton,  Pa. 

Low  prices  intrenched  behind  values 
par  excellence. — The  Scott  Dry  Goods 
Co.,  Cleveland,  O. 

We  just  put  a  price  on  everything 
that  moves  it;  and  in  a  hurry,  too.— 
Bobbins  ^'  Paddon,  Utica,  N.  Y. 

If  prices  are  "  the  magnets  of  trade " 
our  store  will  certainly  be  filled  to  over- 
flowing.—L.  F.  Beach  ^  Co.,  Joliet,  III. 
A  record-breaker  for  stupendous  cut- 
ting and  slashing  of  prices.— T/ic  Paris 
Millinery  Co.,  Salt  Lake  City,  Utah. 

Business  on  the  increase;  prices  on  the 
decrease.— TAe  Metropolitan  D.  G.  Co., 
Saginaw,  Mich. 

Price  reductions  like  snow  in  the  sum- 
mer sunshine.  Every  department  has 
its  full  share  of  bargain  offerings  at 
matchless  low  prices,  and,  as  usual,  all 
goods  put  forward  are  right  up  to  date 
in  every  particular. — Globe  Warehouse, 
Scranton,  Pa. 

Sliced  prices.— Geo.  Watson  ^  Co., 
Newark,  N,  J. 

Greatly  lessened  prices. — Hecht's, 
Washington,  D.  C. 

Prices  that  shriek  economy. — Arm- 
brustefs,  Columbus,  O. 

Popular  prices  rule  throughout. — 
Bernheimer's,  Kansas  City,  Mo. 

The  power  of  price  is  paramount. — 
Ludwig  Baumann  <J-  Co.,  New  York. 

Luxury  in  dress  without  luxury  prices. 
— Smith  ^  Ennis,  Los  Angeles,  Cal, 

Tempting  persuasive  prices. — A.  Hem- 
eniray   ^  Sons,  Colorado  Springs,  Colo. 

Prices  that  tell  the  story  better  than 
arguments. — Kaufman's,    Pittsburg. 

Every  price  has  been  pruned  to  a 
point  that  means  business. — Scroggie's, 
Montreal,  Can, 


February  price  reductions  which  may 
read  like  fiction,  but  are  positive  facts. 
— Barnard,  Summer  ^  Putnam  Cc, 
Worcester,  Mass. 

These  prices  leave  you  something  for 
something  else.— Golden  Ball  Dry  Goods 
4"  Shoe  House,  Cohoes,  N.  Y. 

Low  price  inducements,  unless  coupled 
with  reliability  and  sterling  worth,  are 
of  little  interest  to  the  prudent  buyer, 
but  standard  grade  articles  priced  on 
a  bargain  basis,  such  as  we  now  quote, 
are  extremely  gratifying— immense  as- 
sortments and  the  lowest  prices,  make 
this  store  "headquarters"  for  every- 
thing pertaining  to  winter  merchandise. 
—The  Williams  ^  Rogers  Co.,  Cleveland. 

All  the  small  lots  and  broken  assort- 
ments have  been  gathered  together  for  a 
grand  final  sweep-up.  It  is  not  a 
question  of  price  or  value  now.  We  are 
going  to  move  some  thousands  of  arti- 
cles out,  and  if  one  price  won't  do  it 
a  lower  price  will.  The  unprecedented 
success  of  the  sale  so  far  shows  how 
great  the  bargains  are.  This  Friday 
and  Saturday  will  see  still  greater. 
Prices  hold  for  both  days.  Women  who 
would  profit  most  will  find  it  good 
policy  to  come  here  and  stay  all  day 
—for  many  of  the  best  values  in  the 
sale,  being  too  small  to  advertise,  are 
thrown  out  upon  tables;  these  are 
changed  almost  hourly,  only  to  be  re- 
placed by  something  diff^erent.  Mail 
orders  will  be  filled  while  lots  hold  out. 
— Ehrich  Bros.,  New  York,  N.  Y. 

This  week  we  have  prepared  a  feast 
of  low  prices  for  our  customers.  The 
quality  is  the  same  high  grade  they  know 
so  well,  but  we  have  squeezed  all  the 
profits  out  of  the  prices  and  cut  them 
down  to  cost.  Here  are  a  few  of  the 
specials  for  the  next  three  days,  which 
will  delight  all  housekeepers  who  be- 
lieve in  saving  money. — James  Butler, 
New  York. 

On  Monday  our  basement  store  again 
took  front  position  as  the  storm  center 
for  underprice  ofl'erings  in  New  York 
city.  With  added  space  and  new  deter- 
mination that  this  should  be  the  most 
striking  example  of  what  a  great  store 
could  do  in  the  way  of  daily  bargain 
displays,  the  store  was  filled  to  over- 
flowing all  day  long.  Yesterday  the 
enthusiasm  was  continued,  and  to-day 
an  array  of  new  off^erings  is  presented 
that  will  attract  thousands  of  the  read- 
ers of  to-day's  news. — John  Wanamaker, 
New  York. 

As  for  prices,  did  you  ever  hear  of 
one  too  high  in  this  store? — C.  F.  Wing, 
New  Bedford,  Mass. 


I  * 


i! 


ii 

i 
t 
I 


: 


PRICES 


h  ■ 


74 


___COALADVERTISIXG 


^WM 


Great  bargains  in  every  department 
Dollars  have  doubled  purcLsinrpoTers 
nere.  It  pays  to  trade  at  Dav'._n„„ 
Carpet  *  p„r„Uure  Co.,  PeoZiu" 

An   opportunity.    The   expansion   sale 
has  created  the  greatest  furniture  buy! 

fered.  Everything  in  this  Jarge  estab- 
lishment  has  been  priced  at  one^^alf  the 
even  a     ""'V"^  '""''  merchandise  at 

a  1  the  c"  K  ^'^""-  "  ^'^'  ""t  ^eq"ire 
all  the  cash  to  avail  yourself  of  ttiese 

ZZZr-  '  k'  "  """''  P"^"™*  down 

and  VT  '","'  P^^-^»y  '*  «"  ^^  ask 
and  m  case  of  sicltness,  accident    non 

employment,    or    death    U    wm    extend 

withou7rdd"v  '"r'-'  '■<""  ^--''-e 

without    additional    cost.-rerr«    Haute 
PnrnUure  and  Carpet  Co..  Terre  Haute. 

ruobers.  There  is  one  place  to  get  irood 
ones  cheap.-C(«<,<„^,/fi,„„^^vf;;  ^ 

We  have  no  apology  to  offer  for  our 
prices-our  cloth  dealers  don't  have  to 
expenenoe  disaster  for  our  beneflt-f?^ 
C.  Loftu,  ^  Co.,  New  York. 


COAL    ADVERTISING 


(o 


III!/'?!"   """^  *''«    fabrics  and    fancv 

A   price    flurry._S„„„,,^   Omaha. 
Price  slashing.-rA,  Oto6,,  «,.  £„„,-,^ 

Snap     prices.-^ffudton     »/.«     <y* 

-?or/p„':!,,"""."°P'y  yo"  purse. 
^or«  i^«mi<ur»  Co.,   Kort.  />„ 


The   life-giving    principle    of   adver- 
tising IS  truthfulness;  you  wouldn'  h'ed 

maric   feature  of  our   Friday  advertis- 
ing IS   price.     Every   article   advert  sed 

cribed      eT    '"""^    ''    '™'"""y    "es- 
"'"!?•    E'«T  price  is  special  and  for 

one  day  only  You  will  not  find  a  word 
"  vtr*'*^"''""  '"  "hat  we  say 
Xei  her  will  you  find  a  price  thai 
.s  not  lower  than  the  usual  one.-t-o^: 
«'ore  i-  O'Keefe,  Jersey  City,  N.  J 

Do  you  realize  that  the  average  man 
of  to-day  lives  with  more  comfit  Tnd 
convenience  than  the  kings  and  p'rinces 
were  bv  ^^  "f  *  '"""""ded  as  they 
Wh!f  K  J"'  '"'"•"■««  »nd  servants' 
_Hhat  has  done  it?  Modern  wavs  of 
n-ak'ng  and   selling.     And   he  has  beTn 

r '  :r:T  ^tI  "t"^"  -"^^^"^ 

fa.t  p!,  '^^  .  ^""^  *'°'*  is  moving 
fast.  Every  point,  every  new  idea  worth 
the    having,    is    being    focused    on    the 

per  *  B/oci,  Peoria,  ///.  *^ 

is  Tfav"  n^   ^l"^   ''*y   »    '•""day.      It 
is    May    Day    here    every    day    of   this 

merry  month  of  May.     ^,e  L::  ^t 
gaj    attir^wearing  its  best   frock  and 
prettiest  hat.   as  it  were,   all   the  time 
The  show  of  wearables,  our  grand  dTs 
P  ay  of  gowns,  the  lace  and  ribbon  d  s- 
Plays,  are  always  like  a  fair.  Every  time 
you  come  you  see  something  in  which  yon 
are  interested.    We  are  constantiv  ™th! 
enng  beauUful  things.     From  all  Cr 


PRICES 


public  by  any  house  in  the  world    "w! 

!:»TZ  **"  p"<^«  "f  -"^ htg  ll 

sT'Ld""".  "'""  "'  "-«se  Je 
natron  n/r*""  ""^  <^'><^umstances  the 
patron  of  Loeser's  is  protected"    This 

Ynll  ^  *"'  '""''«  '"  Greater  New 
York,  under  any  circumstances  or  con" 

?enrfo^„""'''^^''■"'«-<'sor;:l 

terns    for  lower  prices  than  we  do    as 

pricr'airt'at'""""  ""'  """i^  '" 
ITiie    almost    at    once,    and    then     n„r 

guarantee    makes    good.      Every    cidm 

covered  by  our  guarantee  is  allowedT 

TrllliT  TelV'''  '"^  '''''''^''^"" 
we  receive.     We  fully  realize  that  there 

IS   only  one  sentiment  in  busines.s^oT 

fs  r'f;  ^^'''  *^**  *^^  ^"*'>e  strXe 
IS  bu,lt  upon  prices  and  quality.  Everv 
purchase    made    of    us    carries^.^h "^ 

sTble  Io"''r  P°"^^  «^«^"«*  the  po- 
sible  loss  of  a  single  penny  under  7nv 

crcumstances  which  can  or  may  arise 
withm  thirty  days.  Is  any  further  ar! 
gument  needed?  Can  there  porsibly  ,^ 
a  safer  store?  ^Fr.dL  LoeZTcT 
Brooklyn,  N,  Y,  *         ' 


Puniest  prices  ever  printed. — A.  D. 
Matthews*  Sons,  Brooklyn,  N.  Y. 

Appealingly  priced. — The  Broadway 
Department   Store,  Los  Angeles,  Cal. 

Fearful  slashing  of  prices. — Sonnerir 
theil-Holbrook  Grocery  Co.,  Dallas,  Tex. 

Another  price-smashing  sale.—  White 
Topaz  Diamond  Co.,  Fall  River. 

Unprecedented  low  prices  for  strictly 
new,  clean,  reliable  goods. — Fisher,  To- 
peka,  Kan. 

Our  prices,  while  low,  never  touch  the 
point  where  quality  ceases. — W.  A.  Nico-- 
laus  Co.,  Bloomington,  III. 

Quick-step  prices. — The  Haycock  and 
Dudgeon  Store,  Montreal,  Can. 

Prices  are  halved  and  quartered. — The 
S.  Carsley  Co.,  Ltd^  Montreal,  Can. 

Neat  prices. — Abraham  ^  Straus, 
Brooklyn,    iV.    Y. 

Sacrificing  prices. — Chapman  ^  Co., 
Brooklyn,  N.  Y. 

Prices  run  like  these. — L.  Lehman  ^ 
Co.,  Trenton,  N.  J. 

Positive  price  reductions. — Adams 
Dry  Goods  Co.,  N,  Y. 

Up-to-date,  down  in  price. — C.  C.  Ful- 
ler Co.,  Hartford,  Conn. 

Nothing  mean  or  skimped  except  the 
prices. — Perlmutter's,  N.  J. 

A  May  parade  of  savings. — A.  D. 
Matthew^  Sons,  Brooklyn,  N.   Y. 

Prices  tell  the  story. — Christofersen, 
Moore  ^  Co.,  Tacoma,  Wash. 

Quoting  prices  remarkable  for  small- 
ness. — Solomon's,    Pittsburg,    Pa. 

Prices  become  half  prices. — The  De 
Wolf  Store,  New  Bedford,  Mass. 

Price  reductions  predominate. — Brook- 
lyn Furniture  Co.,  Brooklyn,  N.  Y. 

Prices  cut  to  pieces.  Profits  go  all 
one  way — to  the  consumer.  These  prices 
are  worth  while  looking  after. — Living- 
ston's,   Pueblo,    Colo. 

Smile  Producers. — For  Saturday 
buying  only  we  name  prices  that  will 
produce  smiles  from  sheer  satisfaction 
— Moch  Bros.,  Pueblo,  Colo. 

Another  Day  of  Wonderful  Millin- 
ery Pricings. — All  competition  knocked 
out — no  store  has  the  courage  to  meet 
our  prices.  They'll  lose  too  much  money 
if  they  do.  At  the  prices  we  advertise 
to-day  we  must  refuse  to  supply  other 
dealers — they  must  pay  regular  prices. 
— Johnson  <^  Co.,  Pueblo,  Colo. 

New  Clothing  at  Bargain  Prices.— The 
prices  at  which  we  have  marked  our 
new  Spring  and  Summer  suits,  as  com- 
pared with  same  qualities  as  priced  by 


other  clothiers,  enables  us  to  claim  with 
right  that  we  are  making  "  bargain " 
prices  on  our  choice  clothing  stock  for 
men  and  boys. — Morris  Gross  Co.,  Ta- 
coma, Wash. 

Small  are  the  prices. — The  T.  Eaton 
Co.,    Toronto,    Ont. 

Footwear  prices  topsy  turvy! — Black's 
Shoe   Store,   Bangor,   Me. 

Prices  talk;  no  other  arguments  need- 
ed.— The  Z.  L.  White  Co.,  Columbus. 

Stirring  little  prices. — Schipper  4' 
Block,  Peoria,  III. 

Prices  are  influential. — The  Bon  Ton, 
York,   Pa. 

Saving  prices. — Wasson's,  Indianapo- 
lis,   Ind. 

One  price  means  business  honesty. — 
Cromwell,   Tacoma,    Wash. 

Fire  sale  prices. — The  Hub,  Portland. 

Unapproachable,  persuasive  prices. — 
Lantz,  Mansfield,  O. 

Crowding  prices  lower  and  lower. — 
The  A.  E.  Pitts  Company,  Columbus. 

Our  prices  are  comparatively  low. — 
Powers,   Minneapolis,  Minn. 

Low  prices  are  most  eloquent. — Black's 
Shoe  Store,  Bangor,  Me. 

Furniture  prices  cut  as  never  before. 
— Louis    Weber    ^    Co.,    Chicago,    III. 

The  prices  will  clear  the  racks. — Cham- 
berlin-Johnson-DuBose  Co.,  Atlanta. 

A  price  that  ought  to  tempt  you  to 
buy    for    future   wants. — Dinet's,   Joliet. 

Prices  that  are  backed  by  sterling 
quality. — Morris  Gross  Co.,  Tacoma, 
Wash. 

Mild  weather  causes  melting  prices. — 
Myers  Bros.,    Terre   Haute,  Ind. 

Prices  that  shout. — W.  G.  Put  man,  Pe- 
oria, III. 

Strongly  favorable  prices. — Forqur- 
ena.  Temple  ^  Co.,  Richmond,  Va. 

A  little  flurry  in  prices,  for  which  the 
weather  alone  is  responsible. — B.  Shan- 
non ^   Co.,   St.    Paul,   Minn. 

Waist  prices  a  revelation  of  money 
saved. — Chapman  4*  Co.,  Brooklyn. 

At  purse  pleasing  prices. — Remnant 
and  Mill  End  Store,  Newark,  N.   J. 

Grocery  prices  to  help  you  save.^ 
Rothschild    ^    Company,   Chicago,    III. 

Facts  and  figures! — It's  an  absolute 
fact  that  our  prices  are  lower  than  any 
other's.  We  quote  our  prices  in  plain 
figures,  so  there  can  be  no  dispute  as 
to  who  is  the  lowest.  To  satisfy  your- 
self, compare  this  list  with  any  other's 
and  see  the  result. — M.  Quinn,  Kansas 
City,  Mo. 


PRICES 


76 


A  remarkable  price.-r*^  Bedell  Com- 
Pany,   Brooklyn,  N.   y.  ^ 

o/rea?  """"^^"«"^d   i"  the  category 
of    real    bargams.-.V.„^«„,    Brooklyl. 

Overcoat    prices    cut    in    halves  — n;^ 
Soutk  Clomng  Co.  Bost:n,  3/1^"^'^ 

bm^'r^      anniversary      prices.-i2o,.„- 
baum   Company,  Pittsburg,  Pa 

fief  !„Te'%'n    ''"  P"^*^  ^  ^'^--Pl- 
neci    ,n    the    following   items,    many   of 

cosi  nf"'  I'  '^^'  P"^^'  «"   "nder'  the 

The  basement  speaks  of  little  prices 
-Abraham   S^   Straus,  Brooklyn,  NY 

Pounding  the  prices.     Nothing  brinirs' 
customers    as    fa<!f    «c  j      *^  onngs 

low  prices      Thin  i     •  f^"^^    ^"^^^    «* 
C/..Zd!- O  '''""'  "^"^"''"^^  ^«•' 

At  prices   that  are  nothing  short  of 
ex  raorchnary.-A'a«/,„a.«',,  Av^,,'j;/^ 

Incomparable     pricing.-.^ 6ra^am    '4. 
^^raii*,  Brooklyn,  y.  Y,  ^ 

Plated     prices.-^  6raAam    *    Straus 
Brooklyn,  N.  Y,  >^traus, 

,,^'""'"g    t»»e    picture    prices.-iy     A 
^ieldrumCo.,Bufalo,N   Y 

*         ^^«^*''-«'»  ^5'  -S-on,  Oalesburg 
They   get    hilarious   over    our   deores 
Sion  of  prices —K^    ir    a*         V    "^P'^^s- 
prices.-^,  itf.  Atwood,  Chicago, 

A  price  drop  in  the  face  of  advance 
—:SeHman,    Brooklyn,   N,    y.        "^^nce. 

Xo  need  of  saying  much, 'prices  tell 
ttie^story.-^a,,,,,,  Carhart^V^yf^ 

^^oZfn,    /T        P"ces.-X...,«„, 

Walkaway  prices.— rA«  n    T    r^i 
Company,  Gatesbury,  m,      '  ^^  ^'"""'"' 

Guard  your  pocketbook,  for  prices  are 
awfully    tempting    this    week.:^a,     r 
^»">n   t   Son.,    Wil„,!„^,o„,   dT 

Glassware  prices  have  most  certainl., 
touched  bottom.-rA«  FahslT^Z! 
hamton,  N.  Y.  ''tore,  Bmg- 

Prices    that    mean    quick    selling.-^ir 

<!,i"T.,"^    uniformly     favorable.- 
S'ra^6r,rf^.  *   Clothier,   PhUadelpht 

Prices   that   almost   pass   belief -r»<, 
Edu,.  Mallei,  Co.,  Ne«,  Haven   Conn 


COAL_ADVERTISING 


4 


PRICES 


RobTl    'r"l    n'"'    ""    'hemselves.- 
"ot>t.    I.   Cohen,   Oaheelon,    Tex. 

rallZ  CaT    ""'«"*«'-'^<"«''.  ^-- 
MJeiKus,  Sacramento,  Cal 

ry'^sZlZ:'!  c. "'"—«»«-»-.'., 

February     cleaning      prices -r»„ 

Milhnery  closing  prices'—/?    n    ir 
^ell  4:  Co.,  Mansfield,  O  '  ^^"'^" 

Rock   bottom   prices—/,     c    d;     ,    « 
Co.,  Newark,  N    J  ^'   ^'^"'   * 

«.o™"7he'"'i7nr-!ri'r  r*"^"  ."""^^  "" 

Poul.Minn.  ""^•^*«   B^fon^m,    St 

prL-nlT.  ^'5    ^""•"""^'^    thaw    in 
pnces.—Deebecker',,   Bufalo,  NY 

bargrrcel^'ol"^'  ^'''^^  «'  'hese 
8  m  prices.— Ca««/y',,    Peorio,   /«, 

„.^'"''*'^''ave  been   most  severely  dealt 

<:^o.,  Jersey  City.  N   J.         ^''"''^"»   ^ 
Former    prices    carved    down    to    fh« 

kZ7cI  "^.r   '"''"'^'-Boch.chUd, 
^vnn  <^  Co.,  Baltimore,  Md 

to^heir%or'*'''^''  •""  <"  ""  ''-"Wance 

-S^rra/i'isijv?:-:- 

Our  desire  N^;  ""l'  P"^""    "^^^   he"" 
"ur  aesire  is  to  make  such  low  prices  to 

-it  a  highe7';^e  th?;"ourreXC 

P/^TX'r^^f""     «l«shed.-^o/o.on',. 

Heart-rending      prices.-L.      O       fl- 
Brown,  Denison,  Tex. 


COAL    ADVERTISING 


77 


Sharp  break  in  prices. — Meigs  Sj;  Co., 
Bridgeport,  Mass. 

Next  to  nothing  prices. — Qoldenberfs, 
Washington,  D.  C, 

Surprise    prices.— Tft*    PaUut   Royal, 
Washington,  D.  C. 

Unexampled  price-cheapness. — John 
Murphy,  Montreal,  Can. 

Revisions  in  fur  prices. — Carson,  Pirie, 
Scott  ^  Co.,  Chicago,  III. 

Prices  to  entice  "you" — everybody.— 
Walker  Store,  Salt  Lake,  Utah. 

Move  out  prices  in  the  garment  de- 
partment.— J.   V.  Spare,  New  Bedford. 

The  price  cutter  has  been  in  every 
department — Spring-Holzwarth  Co.,  Al- 
liance, O. 

Prices  take  a  big  tumble  for  to-night 
and  to-morrow's  selling. — E,  8.  Brown 
Co.,  Fall  River,  Matt. 
» A  few  prices  that  will  interest  you 
among  other  things. — Chamberlain- John- 
ton-DuBose  Co.,  Atlanta,  Qa. 

Prices  will  do  most  of  the  talking  to- 
day, and  they  will  make  an  interesting 
speech. — Julius  Outm^n  ^  Co.,  Baltu- 
more,  Md. 

The  price  reducing  axe  is  at  work. 
Chips  fly  off  fast  and  furious,  making 
our  profits  smaller,  yours  bigger. — 
Hahne  ^  Co.,  Newark,  N.  J. 

Bang!  Bang!  Bang!  To-morrow.  A 
noise  in  prices  that  will  be  heard  from 
one  end  of  Cohoes  to  the  other,  and 
reach  all  of  the  adjoining  towns. — H.  H. 
Butler,  Cohoes,  N.   Y. 

"The  proof  of  the  pudding  is  in  the 
eating,'*  and  the  proof  that  this  is  the 
greatest  sale  of  its  kind  ever  inaugu- 
rated here  is  shown  by  the  thousands 
who  crowd  the  store  at  the  present 
writing.  Don't  fail  to  lay  in  a  supply 
for  summer  use,  as  it  is  doubtful 
whether  we  could  ever  buy  such  gar- 
ments again,  without  paying  more  for 
them  than  what  we  are  offering  them 
to-day.  "A  word  to  the  wise  is  suf- 
ficent,"  and  we  offer  it  now.  Compare 
our  values  and  prfces  with  those  of  the 
biggest  New  York  houses  and  note  the 
saving. — The   Furst    Co.,  Jersey    City. 

Our  prices  talk. — The  R.  J.  Neat  Co., 
Plattsville,   Ont. 

Slices  in  prices. — Bryant  ^  Tucker, 
Binghamton,  N,   Y. 

It's  cheaper  at  Miller's. — Miller*t 
Drug  Store,   Wilmington,  Del. 

Trade-winning  prices. — Rosenthal  Dry 
Goods  Co.,  Peoria,  III. 

Merely  nominal  prices. — E.  S.  Brown 
Company,  Fall  River,  Matt, 


The  price-bars  are  down — flat  down.— 
8akt  ^  Co.,   Washington,  D.  C. 

Prices  will  be  cut  to  pieces. — D.  E, 
Williams  ^  Co.,  Youngstown,  Ohio. 

Prices  sure  to  attract  your  attention. 
— The  Buck  Store,  Lansing,  Mich. 

Pruning  prices  on  stylish  suits.— 
Sibley,  Lindsay  ^  Curr  Co.,  Rochester^ 

Now  comes  the  after  Christmas  break 
in  prices. — McNaughton's  Munice,  III. 

Prices  touch  bottom  in  the  great 
clearance. — Hechfs  Greater  Store, 
Washington,  D.  C, 

Price  lists  fail  to  convey  any  idea  of 
the  superb  values  offered. — Oehm's 
Acme  Hall,   Baltimore,   Md. 

Linen  prices  much  less. — Prick  up 
your  ears  to  this  news:  The  best  tidings 
of  linens  that  have  gone  out  from  here 
in  a  long  time. — William  Donaldson  4r 
Co.,  Minneapolis,  Minn. 

We're  knifing  prices. — Our  shop  is  not 
a  storehouse — it's  an  exchange — chang- 
ing clothing  for  cash.  Embrace  the  op- 
portunity to  save  money — by  spending: 
it — ^here. — Oehm't  Acme  Hall,  Balti- 
more, Md. 

The  lowest  of  lowest  prices. — ^This  is^ 
the  week  when  prices  reach  their  very 
lowest  level  at  this  establishment,  for  it'» 
practically  the  end  of  the  winter  selling 
season,  and  we  make  the  most  of  the 
last  opportunity  to  be  rid  of  the  sea- 
son's remaining  stock.  Besides,  it's  just 
the  week  before  we  take  inventory,  and 
every  department  head  does  his  best  to 
have  as  little  stock  as  possible.  Thus, 
you  see  there's  every  reason  for  induc- 
ing you  to  buy  now,  even  at  the  most 
unusual  reductions.  It's  only  for  you 
to  decide  if  you  prefer  to  settle  your 
bills  in  small  amounts,  for  we'll  gladly 
charge  your  purchases,  and  you  may 
pay    conveniently. — O'Neill's,    Baltimore. 

Sacrificing  prices.^-C/iapma/i  <|'  Co., 
Brooklyn,  N.  Y. 

Prices  run  like  these. — L.  Lehman  ^ 
Co.,  Trenton,  N.  J. 

Positive  price  reductions. — Adams 
Dry   Goods   Co.,  New   York. 

Up-to-date,  down  in  price. — C.  C. 
Fuller   Co.,  Hartford,  Conn. 

Prices  become  half  prices. — The  De- 
Wolf  Store,  New  Bedford,  Mass. 

Price  reductions  predominate. — 
Brooklyn  Furniture  Co.,  Brooklyn,  N.Y.    ' 

Nothing  mean  or  skimped  except  the 
prices. — Perlmutters,  Jersey  City,  N.  /. 

Our  prices  "  As  Low  as  Any  and 
Lower  Than  Many." — Brannen  Sf;  An- 
thony, Atlanta,  Go, 


PRICES 


78 


. 


■i  1 


The  carpenters  rip  „p  the  floor,,;  the 
Aichoh,  Path  Bwer.  mL. 

Caught  up  in  the  price  maelstrom 
«hich  IS  now  swirling  throueh  the 
^ior..-Sch-„er  ^  Block,  Peoritlll 

The   bait   that   catches   this    kind   of 

weather  and   this   time  of  year,  is   low 

pr,ces.-SmUh.  Gray  ^  Co..  Ne\oYoX 

Scissors  are  all  right  for  some  stores; 

take    ?h     "*  «"  '"'"  P"™  ^"'""g  we 

nJ",v'"u*.r'''"  ""^  '"  '""'  th"*  we  do 
not  think  there-s  a  single  instance  where 
the  price  represents  anywhere  near  the 
actual  cost.-ilf„„d,„  Bro,..  Chicago.  Ul 

Tremendous     price    concessions.-r** 
Bet  Hwe,  Kama,  Citu,  Mo. 

Ini*"."!,?'-  '°'"'}"''"^  P'oot  of  a  slash- 

Zla    Co"   P"'^'-B'"'o»  Store.  An- 
■soma.   Conn. 

Small  expenses  do  wonders  in  the 
n^aking  of  small  prices.^Rosenthal  Dry 
Goods  Co.,  Peoria,  III,  ^ 

Prices  that  will  irresistibly  appeal  to 
every  economical  ^ou^an.-slhleZ^er  I 
Mayer,   Chicago,  III.  ^      ^ 

A  skirt  sale  at  such  low  prices  that 
only  a  genuine  clearance  such  as  this 
store  „.akes,  that  justifies  the  sacr  ficing 
of  all  profits.     If  like  the  majority  of 

to  w^rk'"^  7r  ^  ^^  ''  '''  P'-^- 
there  wo„M  ^."u  "*  ""'^^  P"^^)'  ^^en 
in  L  r  T^  ^^  '">'*^'"^  remarkable 
and  the  n-  f  "'''•  ^"*  «"  ^'^  "ew 
others      t;^'"''  "'m,''^^  "^"^^  ^^^^^  ^^an 

vestment     to'  T""  ^"^  ^*   «  ^^^  ^"^ 
vestment     to     buy     now     while     there's 

<^h^ce  of  all.-^a^  Mock,  Pueblo,  Colo, 

^^  hen  Tou  buy  what's  best  you   need 

huy  but  seldom;  when  you  buy  what's 

Zander  i'  Recker,  Indianapolis,  Ind 

enure  'c7tv  ""'""^  *^'  ""'''  ^'«^"^^  ^'^  ^^^e 
entire    city    on    every    class    of    winter 

?nerchand,se,  apparel  and  home  f uT^i st 

^IST/^^  stofe.-rirk^^- 

/>/^^t:;,  ^i^r     -.inable.-^^,,,,, 

thoni/,  Atlanta,  Ga.  9  ^»- 

Low  close-out  prices.-^arn^rf  &^  Ton 
ifawr,  Peoria,  III,  ^      ^ 


COAL    ADVERTISING 


COAL    ADVERTISING 


79 


PRICES 


^t^^'^'^nJ'''''^^    clown.-P/a/^y    Dept. 
Store,   Chicago,  III,  ^        ^ 

Clothmg    Co.,   Spokane,    Wash. 

«n^  Parlors,  Louisville,  Ky. 

An   economy   in   every    nrice  — <?/r/,,«_ 
ftH./^.  ^  Clothier,  PhUadelplla,  Pa 

ThJ^'lxrnF.T^  P"""^  *^  powder.^ 
TA.  /AL  C/o^A.„^  Co.,  Spokane,  WasK 

Some  of  the  prices  which  will  prove 
their  loss  and  your  gain  --Platkv  nlf 
Store,  Chicago,  III  ^      ^^' 

Austin  is  always  a  step  ahead  In 
quah  y-a  step  behind  in  price.-!^  M 
Anstin,  Litchfield,  Ul.         ^  '  ^' 

.   ^X'^'V  *^**  y''^^^  «"  immediate  cash 

•on,  ^ew  Bedford,  Mass.  ^ 

Here's    another    bla«jf    fi^oi. 
w,«  1  "lasr    that    uncovers 

Tath  lin  '"'    "'   '■"'"'^    ""<»   •""■•""« 

wm  ha^  Ih  P"*"*^'  """  '"'  ^-npetitor 
will  ha>e  the  courage  to  go  below.- 
fi.    M.   Auatin,   Litchfield    III 

MufL^P^'  P'ices.-Bo,,,  4-  Buhl. 

Economy  prtcs.-John  .V.   r»o™<„  * 
i^o.,  Minneapolis,  Minn.  ^ 

CllJ'h-  ^'""n    °  «^'"'^  Priees.-OW  South 
Clothmg  Co.,  Boston,  Mass. 

We   cut   prices    to   the   core      4^» 
Dry  Goods  Co.,  New  /;^^"°^*^--^^«'»' 

A  vigorous  and  decisive  low  range  of 
pnces—JA^  Fair,  Chicago,  III,     ^ 

These  prices  are   for  swift   sellinir-^ 
James   Shea,  Hamilton,   Canada!^ 

Merciless  cutting  of  prices.-TA^  Edw 
Galley  Co.,  New  Haven,  Conn. 

A  Lowman  lesson  in  price  cutting- 
Lowman  i^   Co.,  Los  Angeles,  Cat 

A  price  that  will  please  you.-Courier^ 
Journal    Jot    Printing    Co.,    LouisviZ 

^fie   G.    W,   Robmson  Co.,  Hamilton. 

A  pmch  of  prices.-r^i^   Chamberlain 

Furniture  and  Mantel  Co.,  New  HaveH 

bJu'2  /°'  ^"""^l^'  '^''^  ^'«'^t^  «nd 
^^1  ^«^.^«^"'  «nd  down,  and  down.^ 
Stone,  Fisher  ^  Lane,  Seattle,  Wash. 

Mi^hf  "'  ^''.^  ^''^  '''"'^  '""^'"^^^  figures. 
Might   surprise   you  with   their  unusual 

Iowness.-F«rr6//',,    Trenton,    N.    J. 

Prices  with  bowed  heads  are  these- 
^nducernen  s  that  are  happy  surprises 
for  frugal  people.-itfWc/r«ni,  Scott  4- 
Co.,  Scranton,  Pa.  ^ 

Of  course,  it  is  just  a  passing  chance 
at  tnese  prices,  and  one  that  isn't  likely 
to  l>e  long  in  passing.-Four^Merai 
Temple  ^  Co.,  Richmond,  Va. 


Shortened  prices. — The  WatMmaker 
Store,  New   York. 

Prices  to  please  our  patrons. — The 
Hub,   Marion,   Ind. 

A  clean  sweep  with  low  prices. — Sage- 
Allen  ^  Co.,  Hartford,  Conn. 

Home  run  price. — United  States 
Clothing    Company,    Milwaukee,    Wis. 

Fractional  prices  rule  to-morrow.— 
Goldenberg's,    Washington,  D.   C. 

The  store  of  big  values  and  little 
prices. — /.    V.   Ritchey,    Burlington,   la. 

Telling  prices. — The  Great  Atlantic  Sj; 
Pacific    Tea   Company,   Memphis,    Tenn. 

Prices  which  gratify  the  economical. 
— Schoedinger,  Fern  S[  Co.,  Columbus,  O. 

Prices  everlastingly  the  lowest. — The 
Broadway  Department  Store,  Los  An- 
geles, Cat. 

Our  prices  are  wondrously  attrac- 
tive.—BiirJt^,  Fitz  Simons,  Hone  S[  Co., 
Rochester,  N.  T. 

A  ticket-of-leave  price. — Walker 
Brothers'  Dry  Goods  Company,  Salt 
Lake  City,  Utah. 

"The  Big  Store'*  cuts  deeply  into 
prices,  and  in  this  way  keeps  up  the 
volume  of  sales. — Kaufmann's,  Pittsburg. 

No  matter  how  attractive  or  how 
worthy,  nothing  has  escaped  the  eye  of 
the  price  cutter. — Siegel  Cooper  ^  Co., 
Chicago,  III. 

All  prices  are  marked  in  plain  figures 
and  the  old  tags  remain  to  show  you 
what  the  piece  is  actually  worth.  The 
red  tag  price  is  directly  beneath  to  show 
you  how  remarkably  you  save.  We  in- 
vite you  to  share  in  these  red  tag  bar- 
gains, for  when  you  have  seen  the  furn- 
iture we  are  talking  about  you  will  say 
it  is  the  greatest  opportunity  you've 
known  in  a  long  time.  Space  prevents 
us  quoting  but  a  few  of  the  offerings, 
but  bear  in  mind  that  every  piece  in  this 
great  establishment  carries  a  red  tag 
with  discounts. — The  Grote-Rankin  Co., 
Spokane,  Wash. 

At  extraordinary  price  reductions. 
Not  merely  in  isolated  instances,  not 
merely  a  few  garments  that  have  failed 
to  find  favor,  but  almost  every  tailored 
suit  and  semi-tailored  costume  which 
our  label  identifies  is  concerned.  A 
most  diversified  series  of  the  season's 
favored  models,  including  long  and 
short  coat  styles,  Eton  blouse,  "Frocks 
and  Frills,"  fitted  and  semi-fitted  long 
coat  and  semi-tailored  waist  styles, 
fashioned  of  high  grade  voile,  eolienne, 
Panama   cloth,  mohair,  clay  serge. 

There's  positively  no  excuse  for  the 
low  prices  mentioned  below — we  simply 


have  the  goods  to  sell  and  you  may 
judge  for  yourself  the  fairness  of  our 
proposition.  We  always  give  a  "  square  " 
deal  for  a  "round"  dollar.— 3/.  F. 
Thompson,  Binghamton,   N.    Y. 

You  will  perhaps  never  get  a  better 
opportunity  to  buy  that  piece  of  fur 
you've  had  in  mind  than  now,  for  dur- 
ing this  clearance  we  have  cut  prices 
unmercifully  and  utterly  regardless  of 
cost  in  order  to  find  new  owners  for 
these  garments  immediately. — Blooming- 
dale's,  New  York,  N.   Y. 

The  14th  Street  Store's  rule  that  be- 
fore inventory  all  stock  must  be  reduced 
to  the  minimum  is  so  positive  that  every 
department  manager  is  hurrying  out 
merchandise  at  prices  so  low  that  losses 
of  profits  are  mounting  into  the  thous- 
ands of  dollars.  But  it's  prudent  to  be 
rid  of  what  we  have  for  what  we  can 
get,  and  invest  the  proceeds  in  new 
goods.  This  law  of  business  creates 
these  savings  for  you.  You're  entitled 
to  them,  and  now's  your  time  to  gath- 
er them  in.  (Mail  orders  filled  as  long 
as  lots  last.) — The  Fourteenth  Street 
Store,  New  York,  N.  Y. 

We  want  you  here  to-day — we  want 
to  show  you  all  the  new  1905  cotton 
creations — want  to  show  you  the  best 
assortment  ever  brought  here  to  Ta- 
coma — want  to  prove  to  you  that  we 
quote  the  lowest  prices. — The  Peoples 
Store,  Tacoma,  Wash. 

Whether  rainy  or  stormy  weather,  we 
have  put  the  prices  on  this  week  that 
will  bring  the  economical  shoppers  out. 
You  will  find  new,  clean,  fresh  and  up- 
to-date  merchandise  here  at  prices  that 
will  make  you  wonder.  Specials  in  all 
departments. — A.  F.  Hardie,  Waco,  Tex. 

This  is  a  distinct  and  novel  event  in 
the  annals  of  merchandising,  for  it 
brings  a  host  of  worthy  economies  to 
you,  served,  if  you  please,  on  a  platter 
of  patriotism.  The  whole  store  is  deco- 
rated in  colonial  fashion  for  the  occa- 
sion in  butf  and  blue  and  the  most  stir- 
ring savings  are  offered. — Stone,  Fisher 
^  Lane,  Tacoma,   Wash. 

Bargain    prices ! — FarreU's,    Trenton. 

Stirring  price! — Armbruster's,  Colum- 
bus, O. 

Tearing  up  prices!— JB.  White,  Pitts- 
burg, Pa, 

Prices  are  falling! — Gillette  Bros., 
Hartford,  Conn. 

Unmatchable  prices ! —  Topham's, 

Washington,  D.  C. 

Unparelleled  prices! — Jos.  H,  Bau- 
land  Co.,  Brooklyn,  N.  Y. 


PRICES 


COAL    ADVERTISINa 


!  r! 


il. 


r/f/"!^^'"^    '"*    ^"     prices  !-5<an<iard 
C/o/A,n^    Co.,   Portland,    M», 

Prices  slashed   regardless  of  value.-^ 
HaydeWs,   Omaha,  Neb. 

Cut   prices    severely.-Menter,  Boten- 
bloom  i'  Co.,  Minneapolis,  Minn, 

Astonishing  price  concessions  l-~W  V 
Snyder  ^   Co.,  Newark,  N.  J, 

Prices  that  make  business  aU  the  time  I 
—MtstroVs,    Galveston,    Tex, 

Tempting  prices  I-Burjtc,  Fxtz  Sim- 
ons, Hone  ^  Co.,  Rochester,  N.  Y, 

.K^i'}%  l^'"^'  "*  ^^*"^  prices.-jyocA*- 
child,  Kohn  ^  Co.,  Baltimore,  Md, 

s&iion,—Siegel  Cooper  Co.,  New    York. 
As    prices    go    down,    our    patronaire 
goes  u^.~Waldheim  ^  Co.,  Cleveland'o 
Prices  which  tell  the  tale  of  practical 
appreciation     for     gratifying     Lponse 
better  than  we  could  tell  it  in  words— 
F.  Auerbach  ^  Bro.,  Salt  Lake  City. 
Crushed   prices—Xa^arii,.   Columbus. 
Slashed  prices-r*.  Famous,  Atlanta, 
€^7nd^  P"<^ed.-rA.  Economy,  Gosh- 

Jn^:'cal'      P"^--^«'^''>      S<^cra. 

Po^'ZnTMT'''--'''  '-'  ^^'^y  'o. 
£o«r'vo'"''"^  Prices.-i^.^.nr,,  St. 

n.2'^^\   ^T,    'P^^^^     selling.-Ba«.r. 
man's,   Brooklyn. 

A   substantial   cut   in   the  price.-rA. 
^Vm.   Hengerer   Co.,  Bufalo,  N.    Y, 

Our  low  prices  rarely  encountered.- 
Sauger's,   Waco,   Tex. 

Prices  will  be  found  rare  and  crisp.- 
Barkefs,  Los  Angeles,  Cal. 

Our  prices  are  down  to  rock  bottom— 
House  ^  Hermann,   Washington,  D.  C 

Style  and  price  alike  tempt  you  to  a 
purchase.-5i6/«y,      Lindsay      l      Curt 
Rochester,  N.    Y.  ^      ^      y^urr. 

Timely  summer  needfuls  at  slaughter 
pr,ces.-Po/.X    Colorado    Springs,    Colo, 
The  following  quotations  need  no  pro- 

rjw1,-^""ll?^  '"^*  *°  "^'^^  *hem  men- 
tally d,gest,ble.-5^o«.,  Fisher  ^  Lane, 
Tacoma,    Wash. 

Prices   squeezed.-^ //r«d   Edmondson, 
Morcambe,   Eng. 

Prices  cut  astonishingly._5.wo«  Bros 
Welden  Co.,  Binghamton,  N.  Y. 

Incredibly  small  prices— 5i6/6y,  Lind- 
*oy  ^  Curr  Co.,  Rochester,  N.   Y, 

A    crash    in    prices— if o//ory    *    Go, 
Kansas  City,  Mo.  ^    ^         ' 


COAL    ADVERTISING 


81 


'•* 


PRICES 


Terrific  price  cutting-fia,,,  Atlanta. 

Our    prices    do    the    work.^-Robbins 
Colorado  Springs,  Colo.  ^oootns, 

hal^'l^V^  '"^'*^^   shortened-^6ra- 
ham  4:  Straus,  Brooklyn,  N.  Y, 

^  ^r**"^'  f  ^  *^'"g  sliced  daily.l/.  Frei- 
inuth,  Duluth,  Minn.  ^^  fret- 

Prices  are  of  extraordinary  lowness- 
Stegel  Cooper  Co.,  New   York 

Bluet  Clothing  Co.,  Los  Angeles,  Cal.  ^ 
New    goods    at    broken    prices— r*- 

Pacific  Cloak  House,  San  Fr^o,  C^, 
Prices    are    the    Inwf^f    ;«™„   •     li 

James   Williamson,  Pr..::X.tl 

vaL'"T  iJ""   "/  '"'"^   strengthening 
values—^.  Kann  ^  Sons,  Washington. 

The  tremendous  sliding  scale  in  prices 
--Joseph  Home   Co.,  Pittsburg,  Pa 

me.- J.  N.  Adams  |-  Co.,  Bufalo,  N.  Y 
Prices    that    make    our    goods    ^alloD 
from   our  store   to  your  home      n   ^^ 
Cleveland,  O,  ^         ^omt.-Bmg's, 

Cify%X''''"-'^^''^'     ^«'^     LaU 

stTr:Xria,7r--^''  ^"^-^^- 

Terrific    price    sensations— J/i^    Hub 
Milwaukee,    Wis  *^ 

Falling  prices— T-A.  Scott  Dry  Goods 
Co.,  Cleveland,  Ohio. 

A     wireless    telegraphy    of    prices-^ 
Whiskard's,  St.    Thomas,  Ont. 

Obliterating     the     old     price— £r     / 
Porter   ^    Co.,   Augusta,    Ga  ' 

^i^j:rc:iZu^'o^''  -"^"-- 

FndT"^'\^''''^'   "*   j^'^^   prices-Jfc. 
Fadden's,   Youngstown,   Ohio. 

9;^"'''^  r/"'"''^"*^    Price.s-B„r;t^,    pit^ 
Simons,  Hone  ^  Co.,  Rochester,  N.  Y 

Every  price  cut,  and  cut  with  deter- 
mination-//a/.X  Los  Angeles,  Cal 

Period  of  remarkable  price  privileges. 
—The  Leader,  Minneapolis,   Minn. 

Counter  clearing  mark-down   prices  — 
John  Murphy  ^-  Co.,  Montreal,  Can 

Powerful    price    lowerings    in    all    de. 
partments-i^.    Batterman,   Brooklyn 


Prices  make  second  savings  that  are 
interesting. — Mandelbaum's,  Des  Moines. 

A  wide-spread,  all  pervading  lopping 
off  of  prices  everywhere. — Gusky's, 
Pittsburg,  Pa. 

Imperative  need  nerves  our  hand  to 
prodigious  price  cutting. — People's  Store 
Co.,  Tacoma,  Wash. 

Prices  of  the  most  desirable  merchan- 
dise have  been  cut  enormously. — King's 
Palace,    Washington,  D.    C. 

Inviting  prices. — Gray  ^  Dudley  Hard- 
ware Co.,  Nashville,  Tenn. 

Meagre  prices. — The  Economy,  Gosh- 
en, Ind. 

A  shattering  of  prices. — Holbrookfs, 
Columbus,   Ohio. 

Unparalleled  price  advantages. — The 
Harris  4*  Moury  Co.,  Woonsocket,  R.  I. 

Prices  relentlessly  reduced. — Siegel 
Cooper   Co.,  New   York. 

Purse-saving  protection. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

Values  will  be  scattered  to  the  four 
winds. — Barker's,   Los   Angeles,   Cal. 

Exhilarating  extras  profitlessly  priced. 
— Boston   Store,    Worcester,   Mass. 

Cut  prices  on  a  big  outpouring  of 
bargains. — The  Jones  ^  Knox  Co., 
Youngstown,  O. 

Our  money-saving  prices  deserve  a 
trial. — Rapelye    4*    Palmer,    Hartford. 

We  are  clipping  the  price  tags,  but 
no  diminution  in  values. — Jackson's, 
Pittsburg,  Pa. 

The  price-chopper  has  been  at  work 
again — this  time  lowering  profits  al- 
most to  the  cost  line. — Lansburgh  Bros., 
Washington,   D.   C, 

A  veritable  bomb  has  been  thrown  into 
prices  and  shattered  them  to  fragments. 
—Walker's   Store,  Salt  Lake  City,  Utah. 

The  power  of  our  cool  cash  has  forced 
down  the  prices  of  all  summer  wares 
and  has  brought  to  our  doors  the  big- 
gest assortment  of  seasonable  bargains 
that  ever  were  landed  in  the  Monument- 
al City.  Here  are  ironclad  proofs. — 
Brager's,   Baltimore,   Md. 

Price    havoc. — Moss    Bros.,   Hartford. 

Pleasing  prices.— Tfcc  Economy,  Gosh- 
€n,  Ind. 

Wiping  out  the  cost.— H.  /.  Porter 
Co.,  Augusta,  Ga. 

Wonderfully  low  prices. — Kerr's, 
Minneapolis,   Minn. 

Persuasive  prices — Jay  Smith  ^  Son, 
Saginaw,  Mich. 

Clean  "  sweep  "  prices.— Mande/- 
baum's,  Des  Moines,  /a. 


Queer  little  prices. — Friedman's, 
Grand  Rapids,  Mich. 

Priced-down  prices. — Alfred  Ed- 
mondson,  Morecambe,  Eng. 

Equinoctial  storm  of  prices. — Wana- 
maker's,  New  York. 

Pre-inventory  price-making. — The  May 
Co.,   Cleveland,   O. 

Remnants  at  broken  prices. — Golden^ 
berg's,    Washington,   D.    C. 

An  upheaval  in  prices. — Mendel  4' 
Freedman,  New  Haven,  Conn. 

Lingering  lots  lowered  in  price. — The 
Boston    Store,    Milwaukee,    Wis. 

Such  a  carnival  of  prices. — A.  Ham" 
burger  4*  Sons,  Los  Angeles,   Cal. 

Ludicrously  disproportionate  prices.— 
Joseph  Home   Co.,  Pittsburg,  Pa. 

Price  beyond  precedent  for  littleness. 
—Walker's  Store,  Salt  Lake  City,  Utah. 

The  bottom  completely  knocked  out  of 
prices. — H.  Batterman,  Brooklyn,  N.  Y. 

Prices  on  them  that  will  send  them  to 
the  wrapping  counter  a  flying. — The 
Klenhaus  Co.,  Bufalo,  N.   Y. 

An  overstocked  maker  gives  us  this 
underwear  sale. — L.  S.  Plaut  ^  Co., 
Newark,  N.  J. 

Lowly-priced. — The  Broadway  De- 
partment Store,  Los  Angeles,  Cal. 

Prices  vigorously  reduced. — Rosen- 
baum  Co.,   Pittsburg,  Pa. 

Cash-converting  prices. — Charles  S. 
Sleppy,    Parker sburg,    W.    Va. 

Prices  that  are  peculiarly  Macy's. — 
Macy's,  New  York. 

A  goodly  slice  of  the  cost  has  been 
sacrificed. — The  Lewis  Store,  Butte, 
Montana. 

A  coronation  of  princely  bargains. — 
The  Economy,  Scranton,  Pa. 

Prosperity  values  at  poverty  prices. — 
Washington  Market  Co.,  Trenton,  N.  J. 

Price  the  powerful  attraction  here. — 
Golden   Rule   Bazaar,    Crookston,   Minn. 

You  will  find  here  a  price  interest 
that's  irresistible. — The  Ferd  Marx  Store, 
Birmingham,   Ala. 

More  to  put  into  your  purse  on  ac- 
count of  these  prices. — The  Daylight 
Store,  Minneapolis,  Minn. 

We  have  screwed  prices  down  another 
notch. — Emery  Dry  Goods  Co.,  Dom- 
ville,  Ohio, 

Read  what  a  nimble  nickel  will  buy 
from  what  we  oflFer. — Nugent's,  St, 
Louis,  Mo. 

Tradewinning  prices. — Campbell's, 

Pittsburg,  Pa, 


PRICES 


82 


COAL    ADVERTISING 


COAL    ADVERTISING 


83 


A  choice  array  of  wholesome  bargains, 
sterhng  qualities,  and  close-trimmed 
prices.— A>ati*6,  Butler  4-  Benham  Co., 
Columbus,   O. 


This   purchase   represents    a    canceled 
lace  order  by  one  of  New  York's  lead- 
ing   importers    because    delayed    in    the 
delivery.     It   is   one   of  those   rare   op- 
portunities  where    the   outsider   gets    in 
at  a  ridiculous  price— we  would  have  to 
pay  just  double  to  duplicate  the  order. 
—Chas.  A.  Stevens  ^  Bros.,  Chicago,  III. 
Six   weeks   ago   we    bought   the   bank- 
rupt stock  of  a  chinaware  concern  in  an 
eastern    city    at    about   25   cents    on  the 
dollar.      The    delivery   of   this   purchase 
has  been  made.     The  last  shipment  ar- 
rived   yesterday.      On    Monday    we    will 
place  the  entire  lot  on  sale  at  such  low 
prices   as   were   never   before   known    in 
chinaware     selling.-^ii„^^^,     Memphis, 

The   protracted   rain   period    extended 
all   over   the  country.     A   manufacturer 
whose  business  was  greatly  retarded  by 
the  inclemency  of  the  Meather  came  to 
us     with     a     wash     goods     proposition. 
Could  we  use  an  unusually  large  quan- 
tity of  wash   goods   at  a   price.-"     We 
bought    the    goods    at    an    alluring    dis- 
count and  we  offer  you  during  this  sale 
the  most   varied   line  of  desirable   sum- 
mer wash  fabrics  ever  brought  to  Mar- 
ion and  you  get  the  benefit  of  that  dis- 
count—Boston   Store,    Marion,    Ind. 

That    is    to    say,    our   prices    for   the 
very  best,   the  goods  that  are  not  only 
good  to  the  eyes,  but  that  will  give  th*e 
service    are  no  higher  than  those  asked 
lor  inferior  goods  elsewhere.     And  still 
again  we  repeat,  if  you   see  goods  ad- 
vertised   elsewhere   in   this   paper   which 
you  want,  our  prices  are  apt  to  be  less 
-at    least    the   cost    will   be    the    same, 
quality    equal.-^.   D.   Matthews^  Sons, 
Brooklyn,  N.  Y, 

Prices  for  the  prudent.- iranamail^r'*. 
New   York. 

Prices    crushed.-C.    E.    Longley    Co., 
New  Haven,  Conn. 

A  cyclone  of  low  prices.-^o/6rooJf *, 
Columbus,  Ohio. 

Unprecedented        underpricing.-A'cc- 
ley's,  Butte,  Mont. 

An  insignificantly  small  price -^ 
Ilecht's,   Washington,  D.   C. 

Letting  down  prices.— TAc  Boston 
Store,  Milwaukee,  Wis. 

Oddlets  at  oddly  small  prices.— 12ti7- 
ffles  Sc  Ellison,  New  Bedford.  Mass. 

Everything  priced  to  meet  the  re- 
quirements of  thrifty  shoppers— TAc 
Jones  4-  Knox  Co.,  Yourtf/stown,  Ohio 


PRICES 


Swift  and  death-dealing  blow  to 
prices.^Pattosien's,  San  Francisco,  Cat. 

Prices  mercilessly  cut  on  worthy 
^^^'-Krieger  ^  Co.,  South  Nonralk. 

Your  pennies  would  never  buy  so 
much  before.-^  6raAam  4.  siraus, 
Brooklyn,  N.   Y. 

Here  are  prices  to  interest  the  most 
conservative  shoppers.-TA,  Boston 
^tore,   Los   Angeles,   Cal. 

Prices  always  at  the  rock  bottom  but 
never  at  the  sacrifice  of  quality.-Z.aii  4- 
Lyman,   Traverse   City,  Mich. 

If  price  talks  there'll  be  loud  clamor- 
ing here  to-day.— Evans,  Munzer,  Pick- 
ering ^  Co.,  Minneapolis,  Minn. 

^K^^'u?  T  '"''^  **^«*  everybody  with  a 
thought  of  economy  will  come  here— 
Hochschild,  Kohn  4-  Co.,  Baltimore,  Md 
Restful  prices  for  the  tired  purse, 
useful  and  comfortable  for  the  tired 
purs-on.-yoA»  T.  Clough,  Colorado 
Springs,   Colo. 

Prices  already  cut  are  cut  again. 
Profits  long  ago  took  a  back  seat.  Now 
cost  IS  forgotten.-A>arny  Bros.,  Binq- 
hamton,  N.  Y.  ^ 

Cut-in-half  prices.— Oreat  Scott,  Bal- 
timore, Md. 

Cheap  in  price  only.-3fc.Vau^;i/on',, 
Muncte,  Ind. 

Strenuous  price  concessions.— rA<i 
Hub,   Baltimore,   Md. 

Low  expenses;  low  prices.-Dau 
Jewelry    Co.,    Tacoma,    Wash. 

Smashing  prices.—^.  Livingston  &- 
Sons,   Bloomington,   III. 

Price-changes  are  astonishing.— Siege  I, 
Cooper  ^-  Co.,  Chicago,  III. 

Prices  anticipating  the  usual  summer 
reductions.-rA«    Hub,    Baltimore,    Md. 

Prices  that  hurry  goods  into  useful- 
ness.—Broo^/yn  Furniture  Co.,  Brook- 
lyn, N.    Y. 

There  is  nothing  ordinary  about  the 
offerings  in  this  house  unless  it  be 
prices.— FT.  S.  Aaron,  Altoona,  Pa. 

Whether  the  price  Is  large  or  smaU  it 
will  be  good  value  for  the  money.— 
George  K.  Kline,  Johnstown,  Pa. 

Sundry  price  ^Mvrics.—Wanamaker'i, 
Philadelphia.  ' 

Quick  moving  prices.-^.  Ileyman's, 
Newark,  N.  J.  ^  > 

Our  prices  are  dropping.-^ //««',, 
New  Bedford,  Mass. 

Price-slashing  sale.— /wo.  R.  Foster, 
Burlington,  N.  C. 

The  day  of  high  price  is  gone  for- 
ever.—ZiTar^*,  New   York. 


Prices  youMl  seldom  see  equaled. — 
Mandel  Bros.,  Chicago,  III. 

Prices  blown  away — that's  all. — Louis 
Saks,   Birmingham,  Ala. 

Down  go  Mohican  prices. — The  Mo- 
hican Co.,   New   Haven,  Conn. 

Small  prices  do  giants'  work.— Ot^ 
more  4*  O'Keefe,  Jersey  City,  N.  J. 

The  "wee  sma*'  price  prevails. — Evans, 
Munzer,  Pickering  S;;  Co.,  Minneapolis. 

Even  immense  lots  go  quick  at  such 
pricings. — The  Boston  Store,  Milwaukee. 

Prices  that  will  bind  you  more  closely 
than  ever  to  the  trading  center  of  the 
masses. — Schutz    ^    Co.,    Great    Falls. 

The  touch  of  small  prices  greets  you 
in  every  department  of  our  always  busy 
store — that's  the  sort  of  greeting  that 
presses  its  way  between  the  chinks  of 
your  pocketbook — and  then  filters 
through  again  into  your  hearts — the 
greeting  of  dollars  and  cents. — Metro- 
politan   Clothing    Co.,    Boston,    Mass. 

If  you  get  it  at  Wilson's  it's  right — 
so's  the  price. — Wilson,   Trenton,  N.  J, 

The  prices  are  the  lowest  possible  con- 
sistent with  quality. — John  A.  Roberts 
^-  Co.,   mica,  N.   Y. 

The  prices  are  just  right  to  make  it 
wise  to  do  your  buying  here. — C.  F, 
Wing,  New  Bedford,  Mass. 

Creating  a  sensation.  That  is  what 
we  are  doing  on  the  prices  we  are  quot- 
ing.— L.  A.  Shive's  Sons,  York,  Pa. 

The  power  of  price  is  the  mighty  and 
irresistible  force  that  is  keeping  this 
store  in  the   front. — Gately,  Peoria,  III. 

It  couldn't  be  as  good  if  you  paid 
me  or  anybody  any  less  for  it.  And  it 
couldn't  be  better  if  you  paid  twice  my 
prices. — Dr.    Spicer,   Pueblo,   Colo. 

The  purchasing  power  of  your  dollar 
will  be  a  happy  surprise  to  you  as  you 
shop  through  the  different  departments, 
for  giant  values  at  dwarf  prices  are 
greatly  in  evidence. — The  Metropolitan 
Dry   Goods    Co.,   Saginaw,    Mich. 

Again  it  will  be  demonstrated  how  we 
manipulate  the  prices  and  allow  you 
opportunities  for  big  savings.  Three 
specials  culled  from  the  many  that  will 
gladden  your  hearts  and  loosen  willing- 
ly your  purse  strings. — Perlmutters, 
Jersey  City,  N.  J. 

1,000  rolls  china  matting  at  about  the 
price  we  usually  pay  in  China  without 
duty  or  freight  charges.  It  was  delayed 
in  transport  between  Canton  and  Seattle 
by  the  breaking  of  the  ship's  propeller. 
Has  just  arrived,  is  late  and  must  be 
sold.— B.  Nugent  ^  Bro.  Dry  Goods  Co., 
St.  Louis,  Mo. 


A  week  ago  Friday  we  sold  all  the 
wash  "silks  we  had  at  19c.  per  yard, 
which  meant  a  big  loss  to  us.  Our  buyer 
found  a  man  in  New  York  who  was  will- 
ing to  sell  his  stock  at  a  loss,  which 
will  be  your  gain,  and  should  be  taken 
advantage  of  at  this  unheard  of  figure, 
per  yard,  19c. — Gilchrist  Company,  Bos- 
ton, Mass. 

Little  priced. — Solomon's,  Pittsburg. 

Broken  prices. — McNaughton's,  Mun- 
cie,  Ind. 

Zero  prices. — Foote  <§•  Shear  Co., 
Scranton,  Pa. 

A  treat  in  price. — Allison's,  Philadel- 
phia, Pa. 

Merciless  reductions. — Hahne  ^  Co., 
Newark,  N.  J. 

Close  prices. — McCormick  Bros.,  Ta- 
coma,   Wash. 

Extravagant  price  reductions. — The 
Fair,  Muncie,  Ind. 

Quickstep  prices. — Eastman  Bros.  ^ 
Bancroft,  Portland,  Me. 

Purchase  now  while  prices  are  dpwn. 
—W.   V.   Snyder  ^  Co.,  Newark,  N.  J. 

Prices  that  tell  on  goods  that  sell. — 
The  Bronson   ^  Piatt  Co.,  New  Haven. 

Don't  let  high  prices  drown  your  in- 
come.— Clucken's  Clothing  Store,  Ken- 
ton, O. 

When  Jackson's  reduce  prices  the  re- 
ductions are  sweeping. — Jackson's,  Pitts- 
burg, Pa. 

Now  as  to  the  plan  of  underpricing 
all  kinds. — Davison-Paxon-Stokes  Co., 
Hartford,   Conn. 

Yesterday  the  price-tags  told  a  dif- 
ferent story— $10  to  $28  higher.  But 
that's  all  changed  to-day. — Wanamaker's, 
New   York. 

Keep  busy  prices. — Hearn,  New  York. 

Prices  a  revelation. — Friend,  Pitts- 
burg, Pa. 

Wee  small  prices. — The  Economy, 
Goshen,  Ind. 

Ridiculous  prices. — The  May  Co., 
Cleveland,  O. 

Wind-up  prices. — Boston  Store,  Mil- 
waukee,  Wis. 

Tiniest  prices. — The  New  Store,  Minn- 
eapolis, Minn. 

Big  saving  in  price. — The  David  C. 
Beggs  Co.,  Columbus,  O. 

Vigorous  price  clipping. — Alfred  Ed- 
mondson,  Morecambe,  Eng. 

Insignificant  prices. — Jones  Dry  Goods 
Co.,  Kansas  City,  Mo. 

Final  downfall  of  prices. — Hochs- 
child, Kohn  4'  Co.,  Baltimore,  Md. 


f 


PRICES 


84 


COAL    ADVERTISING 


i 


Taking  prices  prevail. — Droops  Music 
House,   Washington,  D.  C. 

Save  smartly  on  unusual  prices. — 
Abraham  ^  Straus,  Brooklyn,  N.  Y, 

Prices  entirely  inconsistent  with  value. 
^-Case,  Oravelle  ^  Ervin  Co.,  Anaconda. 

Going  yet  deeper  into  the  price- 
wound. — The  O.  M.  McKelvey  ^  Co., 
Youngstown,  Ohio. 

Prices  never  before  made  so  tempt- 
ingly low.— y.  N.  Adam  ^  Co.,  Bufalo. 

Priced  in  a  manner  that  will  bewilder 
and  delight.— CoAn'*  Dry  Goods  Co.,  Salt 
Lake  City,  Utah. 

Temptingly  low  prices  for  some 
temptingly  pretty  stuff.— Hales,  San 
Francisco,  Cal. 

Every  item  below  a  perfect  sensa- 
tion in  price. — Ooodenows,  Los  Angeles. 

We  knock  off  great  chunks  from  the 
prices. — Edw.   Malley's,  New  Haven. 

Bargains  giving  surpass  all  previous 
attempts  at  bargain  giving. — Halden's, 
Omaha,  Neb. 

Quality,  desirability  and  low  prices 
are  combined  in  these  great  sales. — 
Marshall  Field  ^f  Co.,  Chicago,  III. 

Not  the  price  you  pay,  but  what  you 
get  for  the  price  that  determines  the 
value  of  your  bargain. — Brinsmaid, 
Des  Moines,  la. 

Everybody  listens  when  money  talks 
in  such  wonderful,  clean  sweep  reduc- 
tions.— Babcock,  Hinds  ^  Underwood, 
Binghamton,  N.   Y. 

Prices  all  over  the  store  have  been 
cut  and  slashed  until  they  are  unrecog- 
nizable.— Rich  Bros.,  Saginaw,  Mich. 

Forcible  price  inducements. — Wal- 
bridge's,  Bufalo,  N.  Y. 

High  prices  surrendered. — Stewart 
Bros.,   Columbus,    Ohio. 

Prices  are  emphatic. — McCurdy  ^ 
Noncell  Co.,  Rochester,  N.   Y. 

Insistent  price-reductions.—  Wana- 
makefs.  New  York. 

Prices  keenly  slashed. — Solomon  ^ 
Ruben,  Pittsburg,  Pa. 

Final  price  slash. — Ooodfellovfs, 
Minneapolis,   Minn. 

A  slashing  of  prices. — Bear's  Depart- 
ment Store,  York,  Pa. 

Short  lines — shorter  prices. — Laven- 
son's,  Sacramento,  Cal. 

Effective,  durable,  favorably  priced! 
— Alfred  Edmondson,  Morecambe,  Eng. 

Prices  that  will  crowd  the  counters. 
— Y'^ounker  Bros.,  Des  Moines,  la. 

The  cut  in  prices  is  still  deeper. — 
Goldstein's,  Youngstown,  Ohio. 


Forcing  prices  down  to  the  lowest 
level.— r^e    Boston   Store,   Milwaukee. 

Sensible  prices— not  purse-breakers. — 
Siegel's,  Los  Angeles,  Cal. 

As  the  mercury  goes  up,  prices  go 
down.— TAe   Potts  Clark   Co.,  Simcoe. 

Attractive  things  at  attractive  prices. 
Stewart,   Dawson   4-    Co.,    Sydney. 

Prices  crushed  low  beyond  any  pos- 
sible vision  of  competition.— JAc  Boston 
Merchandise   Co.,   Fall   River,   Mass. 

Restful  prices  to  the  tired  purse.— 
W.  K.  Lightfoot  ^  Co.,  Muncie,  Ind. 

At  prices  that  make  light  demands 
upon  your  pockethook.—Scroggie's,  Mon- 
treal, Can. 

Prices  given  such  decisive  blows  that 
drive  them  even  below  the  cost  line. — 
Saks  ^  Co.,  Washington,  D.  C. 

Your  dollars  walk  with  a  majestic 
stride  of  importance  at  this  store.  Low- 
est prices  are  what  make  them  feel  their 
Tpower.— Newman's,   Brooklyn,  N.   Y. 

More  than  that:  a  big  factory  to  pro- 
duce—which means  that  every  one  of 
our  37  stores  can  sell  direct  to  the  con- 
sumer at  lowest  possible  prices.— M enter, 
Rosenbloom   ^  Co.,  Davenport,   Iowa. 

Sensational  saving  for  this  week. — 
Hunter's,  Memphis. 

Price  will  move  anything.— Cfta*.  H. 
Jones,  Denison,  Texas. 

Morrison  prices  always  the  best. — 
Morrison  ^  Co.,  New  York  City. 

Convincing  prices  on  ready-to-wear 
garments.— r*»    Leader,    Minneapolis. 

We  link  together  highest  qualities  and 
lowest  prices.— Stewart  ^'  Co.,  Baltimore. 

The  house  that  saves  you  40  per  cent. 
— Boston  Merchandise  Co.,  Fall  River. 

Prices  are  graded  down  to  the  usual 
under  level.— Crow  ^  Whitmarsh,  Cleve- 
land, Ohio. 

Every  price  inducement  is  of  the  most 
extraordinary  description.— Siegel  Coop- 
er Co.,  New   York. 

You  may  match  these  prices,  but 
never  the  values. — Scranton  Carpet  ^ 
Furniture    Co.,    Galesburg,    III. 

The  busy  corner.  Always  the  best 
of  everything  for  the  least  money. — ^S*. 
Kann  Sons  ^'  Co.,  Washington,  D.  C. 

We  are  offering  special  opening  price 
inducements  that  will  save  you  money 
at  the  beginning  of  the  season. — /. 
Waterman,  Bangor,  Me. 

Once  please^  always  pleased.  No 
cheap  goods  at  high  prices.  Your  money 
back  if  you  are  not  pleased. — Mose  Co* 
hen,  Dayton,  Ohio. 


COAL    ADVERTISING 


85 


PRICES 


Big  bargains  at  little  prices.  Hun- 
dreds of  useful  articles  to  be  had  for 
the  small  sums  of  4<'.  and  9c. — W.  S. 
Sturtevant,  South  Norwalk,  Conn. 

41c.  sale  for  Saturday  only.  The 
purchasing  powers  of  this  trifling  sum 
at  our  stores  on  Saturday  is  phenom- 
enal.— McConnell   ^   Co.,    Scranton,  Pa. 

We  won't  put  price  first.  Price  de- 
pends upon  quality.  Quality  for  qual- 
ity, we  guarantee  that  our  prices  are 
lower  than  what  you  pay  elsewhere. 
What  you  get  for  your  money  is  as 
important  as  what  you  pay.  No  mat- 
ter how  low  the  price,  it's  always  value 
received  at  Moss  Bros.,  Hartford,  Conn. 

You  can  find  what  you  want  at  the 
smallest  kind  of  little  prices  in  this  de- 
partment to-day.  The  lots  we  mention 
are  broken— ideal  emptying-out  lots — 
and  the  prices — well,  we've  seen  that 
they're  in  conformity  with  the  scale  es- 
tablished all  over  this  store  at  the  out- 
set of  this  sale.— /one*  Dry  Goods  Co., 
Kansas   City,   Mo. 

Highest  quality!  Lowest  price!  Can 
they  go  together?  This  is  a  question 
naturally  every  one  would  ask,  because 
to  the  average  mind  high  prices  would 
mean  high  quality.  But  is  that  right? 
No.  Many  stores  get  a  reputation  for 
high  quality  by  charging  high  prices,  be- 
cause the  idea  of  low  prices  brings  the 
thought  of  mean  quality.  Now,  Kline's 
is  an  ardent  example  of  the  fact  that 
high  quality  and  low  prices  can  go  to- 
gether.— Kline  Bros.,  Altoona,  Pa. 

Wednesday  the  day  of  days!  House- 
keeper's economies  in  our  crockery  de- 
partment. Everything  you  want  at 
prices  that  cannot  fail  to  please  you. — 
E.  S.  Brown  Co.,  Fall  River,  Mass. 

We  will  not  put  price  first,  for  price 
depends  upon  quality — but,  quality  for 
quality,  we  shall  positively  guarantee 
our  prices  to  be  lower  than  what  you 
have  been  paying. — Rosenbaum  Co., 
Pittsburg,  Pa. 

Help  us  clean  up  our  stock  of  its 
odds  and  ends  by  saving  50o.  and  $1 
for  yourselves.  You  can  do  it. — H.  A, 
Nichols,   Binghamton,   N.    Y. 

What  you  get  for  your  money  is  as 
important  as  the  amount  you  pay,  no 
matter  how  low  the  price  no  trash  goes 
out  of  this  store.  It's  always  "value  re- 
ceived."—C.   F.    Wing,  New   Bedford. 

The  knife  has  been  used  in  every  de- 
partment. The  greatest  price-cutting 
sale  ever  known  in  Hamilton  still  going 
on  at  the  John  Campbell  Co.'s  Dry  Goods 
Store,  Hamilton,  Conn. 

A  grasshopper  whose  husband  earned 


good  wages  but  never  had  anything  to 
show  for  it,  inquired  of  the  ant  how  it 
was  she  was  always  comfortable,  and 
her  husband  only  earned  half?  "  I  man- 
age," replied  the  ant;  "for  instance,  I 
saved  20  per  cent,  on  carpets  last  month 
and  the  same  this  month  on  furniture 
at  P.  J.  Kelly  &  Co.'s  special  sales  and 
on  easy  payments,  too,  and  I  forgot  to 
mention  a  new  stove."  The  moral  stands 
out  like  a  sore  thumb.  Call  to-day. — 
P.  J.  Kelly  ^  Co.,  New  Haven,  Conn. 

Here's  value  with  a  vengeance.  It's 
the  boldest  slash  yet,  something  for  com- 
petition to  copy,  if  it  can. — Gusky's, 
Pittsburg,  Pa. 

If  there's  anything  you  want  to  buy 
in  second-hand  furniture  you  can  de- 
pend on  finding  it  here  and  at  the  right 
price. — Will  Ommert,  Fall  River,  Mass. 

More  than  we  want  in  many  lines  of 
furniture  tells  the  story  of  some  mighty 
good  bargains  to  be  had  here  during  the 
next  week. — Davenport  Furniture,  Car- 
pet  Co.,  Davenport,  la. 

Little  shoes  for  little  people  at  little 
prices. — Morris  ^  Smith,  Charlottetown. 

Our  prices  appeal  .strongly  to  the 
man  or  woman  of  an  economical  turn 
of  mind.— H.  B.  Beard  ^-  Co.,  York,  Pa. 

Some  special  bargains  in  the  dry  goods 
line.  Look  at  the  prices. — Arneson 
Mercantile  Co.,  East  Grand  Forks,  Minn. 

All  are  sold  with  a  guarantee  to  give 
satisfaction,  at  prices  that  are  absolutely 
a  saving  to  you  on  every  pair. — Bern- 
heimer,  Kansas   City,  Mo. 

Hot  shot.  From  the  booming  bar- 
gain guns  of  this  progressive  store. 
High  prices  surrender  and  economical 
buyers  will  this  week  triumphantly  fill 
their  household  wants  at  the  lowest 
prices  ever  recorded.  Marvelous  values, 
matchless  offerings,  powerful  drives  are 
in  abundance  in  every  department.  The 
"  May "  store  is  "  the "  store  for  eco- 
nomical buyers. — May  <|'  Co.,  Columbus. 

Half-price  is  still  the  magnet.  But 
every  day  sees  the  gaps  in  the  sizes 
widen;  the  variety  grows  less.  This  is 
one  of  those  sales  you  want  to  attend 
without  delay.  Buy,  and  you'll  be  glad 
you  did.  Delay  and  you'll  regret  it. 
—Saks    <^'    Company,    Indianapolis,    Ind. 

Now  is  the  time.  You  who  have  been 
waiting  for  a  general  reduction  of 
prices,  here's  your  chance. — Potter- 
Whitchill    Co.,    Muncie,    Ind. 

A  great  big  cut  in  our  children's  de- 
partment.   You  will  save  money  by  call- 
ing    to-day,     honest     goods     for     little 
money. — Henry  Klaholt,  Springfield,  III. 
RICES 


86 


li 


COAL    ADVERTISING 


Cast  your  eye  over  these:  There  arc 
good  saving  opportunities  in  every  one. 
^Oiford   ijf   Co.,   New    Bedford,  Mass. 

The  price  part,  after  the  details  of 
selection  and  decision  are  all  over,  you 
will   find   most   gratifying. — York,  Pa. 

Come  one.  Come  all.  And  buy  as 
liberally  as  your  purse  will  permit.  To- 
night's sale  consists  of. — Hills,  McLean 
4*  Haskins,  Binghamton,  N.   Y. 

Star  distribution  sale.  What  does  it 
mean?  It  means  the  distribution  of  all 
kinds  of  dry  goods  at  saving  prices,  it 
means  the  selling  of  the  best  kinds  of 
dependable  merchandise  at  cut  rates. 
It  means  increasing  the  buying  capacity 
of  your  purses.  Come  and  do  your 
shopping  here  and  you  will  realize  the 
true  value  of  its  meaning.  We  demon- 
strate this  every  day  and  on  every  pur- 
chase you  make. — Jas.  McLean  ^  Sons, 
York,  Pa. 

Making  room  for  spring  goods  arriv- 
ing daily  from  all  points  of  the  compass 
is  a  problem  that  finds  easiest  solution 
in  wholesale  price-cutting  of  incomplete 
lines  and  designs  that  are  overplentiful; 
therefore,  a  sweeping  sale.  Only  a  hint 
here. — Ludwig  Bauman  Bros.,  yew  York. 

We'll  let  these  prices  talk. — M.  Low- 
enthal,  Los  Angeles,  Cat. 

Koch's  uptown  prices  make  downtown 
shopping  an  extravagance. — Koch  ^  Co., 
New  York. 

Prices  which  spell  economy!  They 
spell  economy  because  the  quality  is 
staunch  and  true. — Moss  Bros.,  Hart- 
ford, Conn. 

The  following  prices  are  made  ex- 
tremely low  to  induce  extensive  pur- 
chases this  week. — Blowenstein  ^  Bros., 
Memphis,    Tenn. 

These  prices  hint  at  the  savings  to  be 
found  on  Monday  in  every  section  of 
Broadway's  big  store. — The  Berlin, 
Brooklyn,  N.   Y. 

Davis  cuts  the  price.  Haven't  got 
time  to  tell  vou  whv  he  cuts  it,  but  here 
are  some  prices  to  show  you  how  he 
cuts  it. — The  Davis  Bargain  Store, 
Knoxville,   Tenn. 

If  we  don't  put  up  a  value  sign  and 
drive  a  "  price-nail "  during  this  sale  the 
surface  will  be  too  hard  to  penetrate 
with  any  pointed  price  tool.  Theory  is 
a  mighty  good  thing,  but  a  practical  il- 
lustration is  better. — Hartigan's,  Sche- 
nectady, N.  Y. 

Remnants  of  "Quality**  on  which  the 
prices  have  been  chopped  almost  to 
pieces.  You  are  not  limited  to  quantity, 
nor  grade,  but  can  have  your  choice  free 


from  all  restraint  for  a  mere  song.  Here 
are  some  of  the  good  things  to  choose 
from.—,!?.  Kann  Sons  cj-  Co.,  Baltimore. 

Our  bargains  know  no  bounds !  We 
are  plunging  ahead,  captivating  more 
and  more  people  every  week  with  our 
surpassing  bargains.  It's  your  privilege 
to  choose  freely  from  these  values  now! 
Better  ones  couldn't  be — "  as  good  ** 
ones  are  hard  to  find — and  if  you  do 
find  as  good  they  won't  be  as  cheap  as 
ours. — Scharps,    OaUsburg,    III, 

Successive  busy  days  spur  us  on  to 
greater  efforts.  Thursday  will  be  no 
exception  to  this  rule.  We're  going  to 
continue  to  demonstrate  our  prowess  as 
value  givers,  and  this  remarkable  combi- 
nation of  values  and  prices  should  be  a 
strong  magnet  in  drawing  you  to  Wash- 
ington's brightest  and  busiest  retail  es- 
tablishment.— S.  Kann,  Sons  ^  Co,, 
Washington,  D.  C. 

There  never  was  a  store  so  full  of 
saving  chances.  Never  one  so  crowded 
with  interest — diversified  good  things 
that  will  appeal  to  thousands.  The 
spring  stocks  are  wonderfully  complete 
and  in  harmony  with  "  The  Leader's  * 
ways,  priced  substantially  under  value. 
Study  our  store  news  for  the  coming 
week.  You'll,  find  it  rich  with  timely 
suggestions  and  fruitful  in  economy.— 
The  Leader,  Minneapolis,   Minn. 

Pleasingly  priced. — Geo.  K.  Kline, 
Johnstown,  Pa. 

A  seasonable  slash  in  prices. — TuU  ^ 
Qihbs,  Spokane,   Wcuh. 

Cretonnes  for  little  enough. — Joseph 
Home  Co.,  Pittsburg,  Pa. 

Ridiculously  marked  down  prices. — 
Simonton's,   Rockland,   Me. 

Price  so  low  that  you  will  say  "Sat- 
isfied."—TA*  Goldstein  Clothing  Co,, 
Binghamton,  N.   Y, 

A  summer  shower.  Come  in  and  en- 
joy the  rain  of  price  drops — they're 
truly  refreshing. — Foote  ^  Shear  Co., 
Altoona,  Pa, 

We  quote  a  few  prices,  but  if  what 
you  want  isn't  in  print  don't  think  it 
isn't  at  a  special  sale,  for  it  would  be 
impossible  to  quote  the  many  great 
values  being  offered. — The  Metropolitan 
Dry    Goods   Co.,   Saginaw,   Mich. 

Our   low   prices    and  excellent   values 

will     be     particularly  satisfactory     to 

patrons. — Gross,  Straus  ^  Co.,  Worces- 
ter, Mass. 

In  the  interest  of  your  pocketbook 
don't  wait  any  longer — take  advantage 
of  this  greatest  of  half-price  sales. — 
Graves,  Cox  ^   Co.,  Lexington,  Ky. 


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There  are  two  schools  of  merchandis- 
ing. One  takes  pride  in  commanding 
high  prices.  The  other,  Macy's,  strains 
its  energies  in  the  opposite  direction. 
We  feel  much  pleasure  in  giving  big 
money's  worth  as  you  feel  in  receiving 
it.— 3/a^y'*  New  York, 

A  tempting  list  of  rare  bargains.  To- 
morrow's business  is  to  be  characterized 
with  a  snap  and  a  vim.  We  have  made 
the  prices  so  attractive  that  they  will 
tempt  the  most  prudent  to  buy.  The 
store  is  filled  throughout  with  the  bright- 
est and  best  of  spring  merchandise. — S, 
Kann,  Sons  ^  Co.,  Washington,  D.  C. 

This  business  is  being  builded  for  the 
long  future— not  for  to-day  only.  It  is 
our  rule,  our  recognized  purpose  to  so 
conduct  every  sale,  every  transaction 
that  the  custom  of  that  patron  will  be 
even  more  strongly  united  to  this  in- 
stitution. The  momentary  possible 
small  profit  is  of  very  slight  importance 
as  compared  with  the  good  will  and  en- 
thusiastic friendship  of  that  patron  for 
the  long  future.  We  cannot  afford  to 
do  otherwise  than  you  would  fairly  wish 
us  to  do.  We  cannot  afford  to  sell  a 
single  item  at  a  price  higher  than  is 
quoted  elsewhere.  We  can  afford  to,  and 
do  in  innumerable  instances  every  day 
sell  goods  at  prices  decidedly  lower  than 
similar  qualities  are  sold  for  elsewhere. 
^Marshall  Field  ^  Co.,  Chicago. 

Again  it  will  be  demonstrated  how  we 
manipulate  the  prices  and  allow  you  op- 
portunities for  big  savings.— Eincri/ 
Bird,  Thayer  ^  Co.,  Kansas  City,  Mo. 

A  spring  storj\  It's  a  tale  of  new 
goods,  telling  of  tasty  things  to  wear,  of 
new  fashions  and  correct  styles,  placed 
within  easy  price  reach.  *  *  *  Spi^ng 
prices  are  smaller  here  than  anywhere 
else.— Oi/more  ^  O'Keefe,  Jersey   City. 

Assortments  and  prices  wonderfully 
attractive.  Everything  everybody  wants, 
whether  it  be  for  a  dressmaking  cam- 
paign or  a  simple  bit  of  home  sewing. 
Besides,  all  the  handy  and  useful  things 
that  the  comprehensive  word  notionS  cov- 
ers. The  new  items  we  print  for  to- 
morrow merely  hint  of  the  thousands  of 
oihers.—Siegel-Cooper    Co.,    New    York. 

We  don't  believe  there's  a  class  of 
people  anywhere  who  know  a  round  dol- 
lar's worth  so  well  as  the  Scranton  pub- 
lic. And  there's  no  class  that  appre-. 
ciates  real  bargain  merit  so  well  as  they. 
Our  increasing  business  indicates  this 
clearly.  Bargains  like  these  make  the 
shrewd  shoppers  come  here  more  than 
ever.  We'll  expect  ycu. — Goldsmith's 
Bazaar,  Scranton,  Pa, 


Matchless  values  for  early  April  buy- 
ers.— Rothenberg  ^  Co.,  New   York. 

Broadest  guarantee  in  the  world.  We 
guarantee  the  price  of  everything  we 
sell  to  be  as  low  or  lower  than  the 
same  article  or  pattern  can  be  bought 
anywhere  else.  If  in  a  day,  a  week,  or 
a  month  later  you  find  the  same  thing 
lower  elsewhere,  make  a  claim  upon  us 
and  it  will  be  allowed  at  once.  What 
broader  guarantee  can  be  given?  It 
should  make  your  shopping  very  safe, 
and  especially  as  we  deal  only  in  the 
very  best  of  everything. — Frederick 
Loeser  ^  Co.,  Brooklyn,  N.  Y. 

We  present  for  perusal  to-day  an 
array  of  interesting  figures.  Study 
them.  When  representing  lower  prices 
in  commodities  needed  in  the  home,  fig- 
ures become  fascinating.  The  articles 
to  which  they  are  appended  are  to  be 
sold  at  reduced  prices — away  down 
prices  in  some  instance — genuine  re- 
ductions. It  is  our  introductory  sale  to 
give  the  public  an  idea  of  the  aggressive 
policy  we  propose  to  inaugurate,  to  con- 
vince buyers  of  our  determination  to  sell 
dependable  goods  at  the  lowest  possible 
price,  to  lead,  to  grow,  because  right 
prices  mean  the  approval  of  the  masses 
to  which  we  cater. — Keith-O'Brien  Co., 
Salt  Lake  City. 

The  name  of  Mandel  is  synonymous 
with  the  high  standard  of  merchandise 
sold  and  an  assurance  that  the  prices 
are  at  all  times  the  lowest  possible  to 
•quote  on  qualities  of  equal  merit. — 
Mandel  Bros.,  Chicago,  III. 

A  price-upset. — Wanamaker's,  New 
York,  N.   Y. 

Closing  prices. — T.  Lucey  4*  Broo., 
Ottawa,   III. 

Strenuous  price  cutting. — Kaufman, 
Meyers  <|*  Co.,  Galveston,   Tex. 

A  clean  sweep  with  low  prices. — Sage- 
Allen  4'  Co.,  Hartford,  Conn. 

Price  reductions  very  tempting. — 
Thompson  4*  Co.,  Nashville,   Tenn. 

A  vigorous  and  decisive  low  range  of 
prices. — The  Fair,  Chicago,  III. 

An  assemblage  of  the  most  amazing 
money-saving  opportunities  the  shop- 
pers of  this  city  ever  saw. — High's,  At- 
lanta, Ga. 

At  full  prices,  it's  economy  to  buy 
Mathewson's.  At  present  prices,  it's  the 
limit  of  economy. — Burke,  FitzSimons, 
Hone  4"  Co.,  Rochester,  N.  Y. 

Broad  and  sweeping  price-changes. 
No  matter  how  attractive  or  how  worthy, 
nothing  has  escaped  the  eye  of  the  price- 
cutter. — Siegel,  Cooper  4'  Co.,  Chicago, 


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The  store  of  big  values  and  little 
prices.—/.    V,   Ritchey,   Burlington,   la. 

Sleds  are  not  the  only  things  sliding 
down  the  hill.  Prices  are  gliding,  too.— - 
The  Wanamaker  Store,  Philadelphia,  Pa. 

The  wage  worker's  dollar  often  repre- 
sents hours  of  arduous  toil.  When  that 
dollar  is  spent  it  should  command  its 
fullest  buying  power.  To  give  it  that 
power  is  one  of  the  vital  principles  of 
this  business.— Haskell  ^'  Tripp,  New 
Bedford,  Mass. 

A  dollar  saved  is  a  dollar  made.  Let 
us  save  you  enough  dollars  on  your 
spring  buying  to  enable  you  to  get 
that  something  nice  for  the  house  that 
every  housekeeper  has  been  promising 
herself  for  so  long,  but  thought  she 
couldn't  afford.— i2«p*,  Jungk  ^  Co., 
Davenport,   Iowa. 

A  Saturday  bargain  symposium  in  The 
Under-Price  Store.  One  definition  of 
"symposium"  is  "a  collection  of  brief 
essays  on  the  same  subject.'*  The  sub- 
ject under  discussion  in  the  items  given 
below  is  "  economy !"  and  they  show  you 
in  most  alluring  fashion  how  several 
sections  of  the  store  compass  timely 
economies  for  you  to-day. — The  Wana- 
maker Store,  JVew  Yark. 

Don't  delay.  Life  is  short  at  best. 
Why  not  enjoy  it  while  you  can,  and 
what  else  is  there  that  will  bring  you 
and  your  family  so  much  pleasure  as  a 
nice  piano.  See  what  a  little  money 
will  buy.— Orion  Bros.,  Great  Falls. 

"Confidence  and  good  will  are  our 
greatest  assets!"  The  unfaltering  de- 
sire to  serve  you  better  than  any  other 
house  in  America,  the  constant  inclina- 
tion to  give  you  greater  incentive  to 
trade  here  than  elsewhere  has  given  our 
stores,  Minneapolis  and  St.  Paul  com- 
bined, the  greatest  exclusive  retail  cloth- 
ing business  in  America.— Pa/ace  Cloth- 
ing House,  Minneapolis,  Minn. 

Seventh  anniversary  sale  an  event  of 
more  than  passing  interest.  The  potency 
of  unheard-of  low  prices,  attached  to 
merchandise  of  worthiest  qualities  will 
be  tested  this  coming  week.  This  anni- 
versary sale  will  be  the  most  aggres- 
sive trade  movement  we  have  ever 
launched.  Our  department  managers, 
twenty  alert,  aggressive  men  and  wom- 
en, have  united  in  the  determination 
to  make  this  sale  the  greatest  event  in 
the  long  line  of  successes  that  have 
marked  the  development  of  this  store. 
Bold  and  fearless  underpricing  will  pre- 
vail in  every  section. — The  Broadway 
Department  Store,  Los  Angeles,  Cal. 
There    is    no    getting    away    from    the 

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fact  that  we  are  selling  goods  from  one- 
fourth  to  one-third  less  than  the  other 
fellows,  because  we  bought  them  that 
way  in  our  big  $29,000  purchase  for 
$17,000.— Hirschman's,  Salt  Lake   City. 

A  special  study  in  economies  for  Mon- 
day. The  strict  definition  of  economics 
is  the  science  of  household  affairs.  Now, 
we  take  upon  ourselves  to  broaden  this 
meaning  and  apply  it  to  personal  wear 
and  combine  both  in  a  special  sale  of 
much  magnitude.— yo*c/)A  Home  Co., 
Pittsburg,  Pa. 

Special  Saturday  snaps,  stupendous 
saving  chances.  Each  succeeding  Satur- 
day has  to  eclipse  the  former  in  money 
saving  opportunities— that's  how  it  is 
these  sales  have  become  so  popular. 
People  know  that  everything  we  offer  as 
a  Saturday  snap,  is  a  genuine  bona  fide 
bargain,  coupling  dependable  merchan- 
dise with  very  low  prices.  Saturday  will 
be  no  exception  to  the  rule,  and  a  list 
of  bargains  is  offered  that  will  loosen 
the  purse  strings  of  the  most  thrifty 
buyers.— //i«c/«on  Bay  Store,  Van- 
couver, B.   C. 

Prices  not  much  higher  than  the  ready 
made.  Give  us  a  look  and  see  if  we 
can't  save  you  dollars  on  your  purchase. 
—Glackner's  Clothing  Store,  Fall  River, 

The  money-saving  spot  is  at  Chas.  E. 
Stevenson  ^  Co.,   Vancouver,  B.  C. 

A  pointer  for  you.  Excellent  value  at 
small  cost— >r.  Froelich  ^  Sons,  York 
City,  Pa. 

A  sale  that  smashes  prices,  but  does 
not  injure  quality.— fTwi.  Stallcup,  Al- 
liance,  Ohio. 

Fresh,  bright  goods,  straight  from  our 
new  lines,  in  full  pieces  and  in  full  selec- 
tion, unchanged  in  any  respect  save 
that  of  price,  but  with  their  prices  great- 
ly changed.— rA£.  Edward  Malley  Co., 
New  Haven,  Conn. 

There  is  money  for  you  in  following 
bits  of  news.  The  goods  are  up-to-date; 
are  perfect  in  every  way— nothing  in  the 
world  is  the  matter  with  them  except 
the  price,  and  that's  all  in  your  favor. 
Never  mind  the  way  of  the  price  cut.  It 
takes  too  much  space  to  tell  it.  Here 
are  the  facts  to  interest  you.— Minne- 
apolis  Dry    Goods   Co.,    Minneapolis. 

You  owe  your  pocketbook  the  con- 
sideration of  investigating  the  following 
exceptional  bargains.— if.  V.  Monahan, 
Brooklyn,  N.   Y. 

It's  not  so  much  what  you  pay  as 
what  you  get  for  what  you  pay.  The 
best  for  the  money.  You  get  what  you 
pay  for.—H.  S.  Chase  4-  Co.,  Valley 
.function,  Iowa. 
ES 


Prices  that  must  give  us  indisputable 
leadership.— fl^.  Batterman,  Brooklyn. 

Jaccard  prices  when  once  put  upon 
goods  are  never  changed  to  meet  per- 
sonal requests  or  to  gain  personal  favor. 
Every  article  in  our  store  has  its  legit- 
imate value,  and  is  worth  just  the  same 
to  one  buyer  who  wants  it  as  it  is 
to  another.  Our  one  price  system  recog- 
nizes the  claim  of  every  customer  to 
our  consideration,  and  upon  it  you  can 
base  your  confidence  in  the  integrity  of 
our  goods  and  the  values  we  place  upon 
them.— Jaccard  Jewelry  Co.,  Kansas 
City. 

The  strong  purchasing  power  of  a 
dollar  will  surprise  you  if  you  observe 
these  prices,  and  then  come  examine  the 
quality  of  the  goods  we're  giving.— iiCem- 
per  ^'  Paxton,  Topeka,  Kan. 

Here  they  are.  The  greatest  bargain 
offerings  of  the  season.  They  go  on 
sale  to-morrow  morning.  All  new  and 
desirable  spring  and  summer  merchan- 
dise at  decidedly  cut  prices. — Au  Bon 
Marche,  New  Bedford,  Mass. 

Thirty-six  pointed  price  arguments. 
That  should  convincingly  appeal  to  all 
Monday  shoppers.  Each  item  quoted 
represents  just  the  sort  of  merchandise 
most  in  demand  now,  and  from  a  money- 
saving  standpoint  is  of  paramount  im- 
portance to  you.  Don't  overlook  a  single 
one.— r^e  Beehive,  Kansas  City,  Mo. 

Prices  touch  every  home.  They  mean 
so  much  to  the  man  who  works  for  wages, 
and  the  man  whose  business  or  profession 
forces  economy.  We  have  set  the  pace 
in  low  prices.  They  are  everywhere  dis- 
cussed. When  goods  and  prices  are  com- 
pared, shoppers  realize  the  benefit  low 
prices  make  possible. — Keith  O'Brien 
Company,  Salt  Lake  City,  Utah. 

Here  are  certain  savings.  For  the 
economically  inclined,  this  store  opens  up 
many  broad  avenues  of  substantial  sav- 
ings, and  besides  you're  not  restricted  to 
narrow,  out-of-date,  hour  sales.  Our  bar- 
gains are  for  all  day  or  days.  Just  so 
long  as  they  last.  Read  the  below-men- 
tioned price  list  and  see  the  very  good 
reasons  why  you  should  come  here  to- 
morrow.— Bejach,  Memphis,   Tenn. 

Little  price  offers.— T^e  Economy, 
South  Bend,  Ind. 

Shortened  prices. — The  Wanamaker 
Store,  New  York. 

Economy  prices. — John  N.  Thomas  ^ 
Co.,  Minneapolis,  Minn. 

Our  usual,  small  margin,  quick-selling 
prices.— Oii^itc//,  Pittsburg,  Pa. 

Prices  below  the  cost  of  importation. 
— Adams  Dry  Goods  Co.,  New  York. 


Our  prices  are  dwarfs !  Our  values  are 
giants! — The  Hub,  Kansas  City,  Mo. 

We  make  prices  that  stagger  combines. 
— The   Owl  Drug  Co.,  Sacramento,  Cal. 

Moderate  prices  that  you'd  never  equal 
for  lowness. — Graves,  Cox  ^'  Co.,  Lex- 
ington, Ky. 

Our  prices  are  wondrously  attractive. — 
Burke,  FitzSimons,Hone  ^  Co.,Rochester. 

Prices,  because  our  orders  from  the 
makers  were  so  large,  are  very  low. — 
Mandel  Brothers,  Chicago,  III. 

There  is  such  an  economy  in  the  prices 
as  will  appeal  to  all  people  of  thrift. — 
The  Wanamaker  Store,  New  York. 

Stocks  whose  goodness  outshine  the 
past  and  prices  so  low  as  to  half  repud- 
iate the  goodness. — Scroggie's,  Montreal. 
The  low  prices  are  bound  to  win  the 
admiration  and  confidence  of  all  con- 
servative people. — The  Economy,  South 
Bend,  Ind. 

Price  is  always  a  strong  attraction  for 
customers.  We  know  how  to  combine 
quality  and  price. — F.  Lapointe,  Mon- 
treal, Can. 

Decoy  prices.  The  absurdly  low  prices 
for  dental  work  that  are  sometimes  ad- 
vertised are  not  real  prices.  They  are 
decoys,  and  their  object  is  to  entice  the 
unwary  within  the  "  shooting "  range  of 
the  advertiser's  suave  arguments.  Al- 
most the  first  thing  that  you  will  be  told 
about  these  less  than  fair  prices  is  that 
they  "  are  not  for  the  kind  of  work  that 
you  want."  The  best  work  does  not  need 
to  attract  by  such  decoys — and  fair 
charges  do  not  need  to  hide  behind  them. 
— Dr.  M.  E.  Spinks,  Los  Angeles,  Cal. 

Since  giving  a  notice  of  a  price  re- 
duction the  response  has  surprised  us. 
Hundreds  of  customers  are  alive  to  the 
fact  that  they  can  now  buy  overcoats, 
suits,  pants,  furnishings  and  fur  goods 
at  most  popular  prices. — Fralick  ^  Co., 
Hamilton,  Ont.,  Can. 

Some  of  the  largest  factories  in  the 
country  producing  high-grade  furniture 
wanted  to  dispose  at  once  of  all  or  por- 
tions of  their  stocks.  Our  offers  to  take 
at  once  their  entire  lots  on  hand,  and  to 
pay  spot  cash,  enabled  us  to  secure  ex- 
traordinary price  concessions  from  the 
usual  wholesale  prices,  and  we  have 
marked  every  piece  in  the  same  propor- 
tion as  we  bought. — Lit  Bros.,  Philadel- 
phia, Pa. 

Keep    track    of    our    price-making. — 

Emery-Bird-Thayer  4*  Co.,  Kansas  City. 

Price  surprise. — A.  Lisner,  Washington. 

Note  the  underprices.— Di/^  Brothers  ^ 

Co.,  Parkersburg,  W.  Va. 


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Proper     price     inducements.— Em«ry- 
Bird-Thayer  ^  Co.,  Kansas  City,  Mo. 

Another  strenuous  price-event. — Hack" 
ett,  Carhart  ^  Co.,  New  York. 

Wee  sawed-off  suit  prices. — Geo.  Wat- 
son 4;  Co.,  Newark,  N.  J. 

Dried-up    prices.— Rosenthal   ^   New- 
mark,  Newberry,  Mich. 

Prices  as  low  as  we  know  how  to  make 
ihem.— Beat  ^  Martin,  St.  Thomas,  Ont. 

You  will  notice  that  all  prices  quoted 
are  even  prices,  no  23c.  or  49c.,  etc.,  etc. 
The  reason  for  that  is  that  the  qualities 
are  so  satisfying  and  so  uncommonly- 
good  that  every  garment  sells  on  its 
merits  at  a  regular  price.  Besides,  what's 
the  use  of  buying  a  "cheap"  garment, 
one  or  two  cents  lower  than  a  really 
wearable  and  satisfactory  one? — Strouss 
4r  Hirshherg,  Youngstown,  O. 

The  prices  quoted  at  our  great  clear- 
ance sale  are  in  many  cases  below  actual 
wholesale  cost.  Spot  cash  tells  the  story. 
—Clarke  Brothers,  Scranton,  Pa. 

Selling  to  the  consumer  at  wholesale 
prices  is  the  thing  that  brings  the  people 
to  this  big  store  daily.  Why  not  come 
here  and  buy  at  wholesale  instead  of  buy- 
ing elsewhere  and  at  retail  prices? 

Compare  these  prices  with  the  prices 
charged  at  other  places.  You  will  read- 
ily see  that  a  dollar  here  will  buy  almost 
as  much  again  as  it  will  most  places. — 
R.  H.  Williams,  Kansas  City,  Mo. 

The  popular  price  Wmit— Walker 
Brothers,  Salt  Lake  City,  Utah. 

Delightful  low  prices.— /a*.  Paton  j- 
Co.,  Charlottetown,  P.  E.  I. 

High-grade  goods  at  lessened  prices. — 
W.  H.  Keech  Co.,  Pittsburg,  Pa. 

We  have  named  below  prices  which  are 
prizes.— L.  Hammell  ^  Co.,  Mobile,  Ala. 

The  prices  won't  interfere  with  your 
huymg.—Novi-modi  Costume  Co.,  Mon- 
treal, Can. 

It  would  be  wise  to  buy  for  a  long 
time  to  come  at  these  prices.— JAe  Fair, 
Chicago,  III. 

Ten  dollars  in  every  detail  but  the 
price  card.— X  Snellenburg  ^  Co.,  Phila- 
delphia, Pa. 

Prices  here  are  figured  with  strictest 
regard  to  economy.—^.  O.  Brown,  Bay- 
onne,  N.  J. 

Aristocratic  clothing  for  plebeian 
prices.—MacCarthy-Evans  Tailoring  Co., 
St.  Louis,  Mo. 

Compare  our  prices  with  others  and 
you  will  find  them  always  lowest.— Oat ely 
^  Donovan,  Saginaw,  Mich. 

Prices  that  eliminate  most  of  the  profit 


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for  us,  but  mean  big  saving  chances  for 
you.— Kaufman's,  Pittsburg,  Pa. 

There  is  nothing  ordinary  about  the 
offerings  in  this  house  unless  it  be  prices. 
We  prefer  to  sell  a  good  article  at  a 
fair  margin  of  profit  and  court  the 
friendship  and  future  business  of  the 
present  buyer.— fT.  S.  Aaron,  Altoona. 

Hurry-out  prices.— C*ar/f*  H.  Bear, 
York,  Pa, 

Time  for  broken  prices.— Heinrich's, 
Minneapolis,  Minn. 

Half  price  will  buy  any  one.— Wana- 
maker's,  Philadelphia,  Pa. 

Prices  that  mean  big  saving  chances 
for  you.— Hunter's,  Memphis,    Tenn. 

The  price  is  the  most  welcome  part. — 
/.  N.  Adams  4-  Co.,  Bufalo,  N.  Y. 

Prices  lowered  to  the  last  noich.—Oid- 
dings  Bros.,  Colorado  Springs,  Colo. 

Our  prices  always  lower  than  else- 
where.—3f«nrf«j;  ^  Freedman,  New 
Haven,  Conn. 

Prices  worthy  of  an  immense  business 
that's  sure  to  come.— McNaughton's, 
Muncie,  Ind. 

Our  prices  are  lower.  We  never  sacri- 
fice quality  to  quote  a  low  price,  but  we 
make  low  prices.— Franik  N.  Simmons  Co., 
Cincinnati,  O. 

What  is  that?  Sounds  as  if  something 
had  dropped.  Yes,  something  did  drop 
-—it  was  the  price  on  a  lot  of  our  odd, 
light,  summer  suits  and  trousers. — Dou- 
thett  ^  Graham,   Youngstown,  O. 

A   woman   reads   an   advertisement   in 
the  newspapers  about  cheap  linens.     She 
goes  to  the  store,  and  finds  a  table  cloth 
marked  $14,  with   a  stroke  through   the 
figures,  then  $7  with  another  stroke,  then 
$3.50  unstroked.    She  buys  it  for  she  can- 
not resist  $14  for  $3.50.     When  she  gets 
home  she  finds  a  hole  in  the  cloth  and 
the  linen  not  good.    And  growing  suspic- 
ious she  goes  out  to  another  store,  and 
finds  a  much  better  cloth  selling  regular- 
ly at  $4.50.    Xo  $14  with  a  stroke  through 
it.     No  $7,  simply  $4.50,  regular   price. 
Moral— When  you  open  your  purse  don't 
shut    your    eyes.— Connolly    4-    Wallace,. 
Scranton,  Pa. 

Prices  much  diluted.— F.  M.  At  wood, 
Chicago,  III. 

Prices  fixed  by  economists.— /fa/in*  ^ 
Co.,  Newark,  N.  J. 

Small  prices  invite  large  sales.— Kauf- 
mann,  Pittsburg,  Pa. 

Prices  that  clinch  the  argument.— 
Boston  Store,  Milwaukee,   Wis. 

Our  little  prices  are  cutting  a  big 
figure. — The   Continental,   Boston,   Mass. 


Our  prices  will  be  a  pleasant  surprise. 
Oately  4*  Donovan,  Saginaw,  Mich. 

Lower  prices  have  never  been  met  with. 
~^tone,  Fisher  ^  Lane,  Tacoma,  Wash. 

Prices  that  cannot  be  equaled  for 
lowness. —  Blowenstein  and  Brothers, 
Memphis,  Tenn. 

The  flashing  of  a  string  of  sensational 
prices  will  not  tempt  a  thoughtful  cloth- 
ing buyer.  He  wants  value  at  a  fair 
price.— iV.  Vinje  ^  Co.,  Morris,  Minn. 

In  this  list  there  is  not  a  regular  price. 
Everything  has  been  reduced  to  the  sale 
level  and  that  level  is  a  M alley  one, 
which  does  not  count  pennies  when  it  is 
possible  to  cut  dimes.— T^c  Edw.  Malley 
Co.,  New  Haven,  Conn. 

To-day  starts  the  third  week  of  the 
boldest  and  most  decisive  price-reducing 
event  to  which  you  have  ever  been  invited. 
Our  desire  is  to  show  you  how  cheap  we 
can  sell  you  a  good  article,  and  how  good 
an  article  we  can  sell  cheap. — Reynolds, 
Troy,  N.  Y. 

Ruthless  price  cu\Xin%.— A rmbrustler's, 
Columbus,  O. 

"Hurry-out"  prices.— Oh'rcr  Rothert, 
Altoona,  Pa. 

Little  prices  with  loud  voices.— /Team, 
New   York, 

How  the  prices  have  tumbled! — The 
Guarantee,  Muncie,  Ind. 

Unmercifully  cut  prices. — Kaufman's, 
Colorado  Springs,  Colo. 

Prices  cut  to  shreds. — Kahn  Tailoring 
Co.,  Indianapolis,  Ind. 

Extraordinary  and  unheard  of  price 
cutting. — Kerr's,  Minneapolis,  Minn. 

Irresistibly  low  prices! — Benoit  Clo, 
Co.,  Bangor,  Me. 

Prices  notably  little. — Boston  Store, 
Milwaukee,  Wis. 

Special  price  winsomeness. — Gold- 
smith's, Scranton,  Pa, 

The  harder  it  storms  the  lower  the 
prices. — Sherer's    Worcester,  Mass. 

The  clothing  price-bars  are  down — flat 
down.— Muller  ^  Bluett  Clo.  Co.,  Los 
Angeles,  Cal. 

Here  are  some  price  sayers  that  should 
appeal  to  you.  Read  them. — Bobbins  4" 
Paddon,  Utica,  N.  Y. 

Xo  feminine  eye  ever  beheld  more  po- 
tent argument  than  is  presented  in  our 
prices. — Joyce's,  Pittsburg,  Pa. 

A  few  plain  price  facts.— Globe  Ware- 
house, Scranton,  Pa 

Household  necessities  at  saving  prices. 
—Rothschild  ^  Co.,  Chicago,  III. 

Massive  couches  secured  at  a  big  cut 


in  price. — People's   Outfiitting   Co.,   Chi- 
cago, III. 

Prices.      Great    grocery    goodness    at    " 
mighty  little  prices. — Moore  Bros.,  Gal- 
veston, Texas. 

Every  piece  going  at  just  one-half 
regular  price. — Hartman  Furniture  4* 
Carpet  Co.,  Chicago,  III. 

It  abounds  in  novelties  combining  util- 
ity and  beauty  with  inexpensiveness. — R, 
J.  Horner  4"  C*©.,  New   York. 

Wanted — Housekeepers  to  appreciate 
the  Palais  Royal's  special  sale  prices. — 
The  Palais  Royal,  Washington,  D.  C. 

Prices  the  lowest  that  can  possibly  be 
quoted  for  furniture  of  standard  quality 
and  merit— J2.  J.  Horner  ^  Co.,  New 
York. 

Snappy  specials.  Magnetic  values.  You 
may  match  these  prices,  but  not  the 
values — Geo.  H.  Plumer,  Newburyport. 

The  price  marks  will  prove  no  less  a 
revelation  than  the  beauty  and  compre- 
hensiveness of  the  styles. — Rothschild  4* 
Co.,  Chicago,  III. 

"  A  penny  saved  is  a  penny  earned,'* 
and  the  maxim  becomes  true  in  dollars 
when  applied  here. — Fred  S.  Tucker, 
Colorado    Springs,    Colo. 

Sacrifice  prices.  We  are  determined 
that  nothing  shall  be  carried  over  to 
another  season.  This  is  your  opportunity. 
^H.  Rosenour  4"  Sons,  Frederic,  Md. 

Final  reduction.  Unusual  low  prices. 
But  the  usual  end-of-the-season  oppor- 
tunities.—iS'ic^o/<w  4"  Morse,  Haverill. 
Every  item  quoted  has  experienced  a 
double  reduction,  which  will  insure  a 
speedy  riddance  of*  all  our  odd  lots. — 
Inter-State  Mercantile  Co.,  Council 
Bluffs,  Iowa. 

Values    that   amaze.      To-morrow   this 
much  talked  of  February  sale  swings  en- 
thusiastically   into    its    second    week    of 
success.     The  prices  quoted   are  revela- 
tions to  the  most  experienced  of  buyers. 
Astonishing    possibilities.      Values    that 
amaze. — People's  Outfitting  Co.,  Chicago. 
It's  your  own  fault  if  you  do  not  take 
advantage  of  the  special  low  prices  which 
we    are    making   on    the   most    desirable 
merchandise   for   man,  woman  and  boy. 
Our  determination  to  make  this  clearing 
sale  a  successful  one  has  met  with  the 
most  substantial  approval  of  the  trading 
public.     Xow  we  are  going  to  continue 
for  one  week  longer  these  sweeping  re- 
ductions in  men's,  ladies'  and  boys'  cloth- 
ing; therefore,  we  say  to  you  "  It's  your 
own  fault"  if  you  don't  profit  by  these 
continued  low  prices. — The  Hub,  Great 
Falls,  Mont, 


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We  have  a  good  list  of  values  for  to- 
night's selling.  These  bargains  should 
interest  you  if  you're  a  cash  buyer.— 
The  Biff  Cash  Store,  St.  Thomas,  Ont. 

Prices  sent  skyward.— Stone,  Fisher  ^ 
Lane,  Tacoma,  Wash. 

Sentimental  price-tune.— CoA^n'*,  Rich- 
mond, Va. 

Unheard  of  prices.— Household  Credit 
4:  Auction  Co.,  Pittsburff,  Pa. 

Prices  that  hardly  touch  the  pocket- 
hook.— Frank  Edmondson  i'  Bro.,  Atlanr 
ta,  Ga. 

Xear-to-nothing  prices.—  Brooklyn 

Furniture  Co.,  Brooklyn,  N.  Y. 

Prices  degraded  below  the  limit  of  re- 
spectability.—F.  R,  siocum  Co.,  New 
Bedford,  Mass. 

Prices  that  cannot  be  gainsaid.— T/i# 
Scott  D  G.  Co.,  Cleveland,  O. 

Prices  to  rouse  your  enthusiasm  to  a 
high    pitch.— Aforfcrw    Merchandise    Co 
Worcester,  Mass.  " 

Listen!  Did  you  hear  something  drop? 
VN  e  did,  but  it  was  only  prices.— FoKiia 
4;  Schafer,  Grand  Rapids,  Mich. 

Now  comes  the  power  on  wreckage 
from  every  department.-B«^  City  Cash 
Store,  Bay  City,  Mich. 

Price  figures,  but  quality  is  the  real 
test  of  cheapness.— Fi7cAc  Goettinger  Co., 
Dallas,   Texas. 

The  thrifty  buyer  knows  that  Graham's 
IS  the  money-saving  spot,  and  these  clean- 
up prices  will  make  such  active  buying 
that  all  lines  will  go  in  a  jiffy.—./  E 
Graham  f  Co.,  Hillsboro,  Tex. 

"Who  killed  high  prices?  "—"  I,"  said 
the  shoddy-maker,  "with  my  wool  sub- 
stitute—I  killed  high  prices!"  "Not  so," 
said  the  cotton-spinner.  "With  my  deftly 
woven  threads  in  two  per  cent,  of  wool- 
I  killed  high  prices !  ^  «  Hear  me !  "  said 
the  cheap  clothing  manufacturer,  "  I  kill- 
ed high  prices.  By  cutting  and  pulling 
and     pressing    unshrunken    cotton     and 

fj  Jr'/'*^"*''  ^n*o  semblance  of  shapes, 
/  killed  high  prices!"  Then  up  spoke 
the  people:  "  Wrong,  wrong!  All  of  you 
are  wrong!  By  selling  the  best  styles  of 
clothing,  cut  and  made  by  intelligent 
tailors,  from  pure  wool  fabrics— with  the 
guarantee  of  rightness  for  every  gar- 
ment sold,  or  money  back— Brill  Brothers 
killed  high  prices !  ''—Brill  Brothers,  Sexo 
York,  y.  Y. 

Low  price  clearing  sale.  Wonderful 
opportunities  to  save  does  this  store  offer 
you.  Will  you  be  one  of  the  fortunate 
•ones  to  anticipate  on  these  low  prices  ?» 
—Xeidiff  c$-  Miller,  Frederic,  Md. 

It  is  now  but  a  question  of  days  before 

PR 


spring  clothing  crowds  out  winter  gar- 
ments, so  we  make  unusual  price  reduc- 
tions in  order  to  help  the  winter  goods  to 
moyc.—Benner,  Begg  ^  Garvin,  Grand 
Forks,  N.  D. 

If  you  think  these  values  good  you  will 
find  many  others  here  just  as  ifood  or 
better.  We  never  fail  to  match  or  better 
any  "  one  day  specials  "  elsewheae  offered. 
We  are  alive;  very  much  alive.— //earn. 
New  York,  N.  y. 


We  prefer  to  close  these  lots  out  rather 
than  carry  them  on  our  inventory  list, 
and  so  for  Saturday  we  say  come  and 
take  your  choice  at  these  most  extra- 
ordinary prices.— ^M  Bon  Marche,  New 
Bedford,  Mass. 

We  have  just  instituted  still  another 
marvelous  reduction  that  excels  all  other 
previous  record-breaking  efforts  in  this 
line.  We  have  combined  many  of  the 
gems  of  the  highest  grades  of  those  suits 
and  overcoats  remaining  from  our  won- 
derful green  tag  sale,  and  to-morrow 
they  will  go  on  sale  at  so  low  a  figure 
that  it  will  amaze  the  trade.  Take  ad- 
vantage of  this  sale  now,  for  we  have 
reached  the  season's  limit  for  low  prices. 
—Richardson  Clothing  Co.,  Kansas  City. 

Reductions    so    drastic    as    these    may 
well  cause  surprise  among  men  who  wear 
good  clothes   and  those  who  are  in   the 
retail  trade,  because  they  are   so  much 
greater  than  would  be  expected,  consid- 
ering the  quality  and  general  desirability 
of  the   garments.     But   the   Uth  Street 
Store  has   counted  stock   and   these  lots 
have  come  to  light.    They've  got  to  go  at 
once,  which  accounts  for  these  immense 
price-cuts.     On  some  we  have  gone  way 
below  actual  cost.    On  others  exact  cost 
has  been  marked.     But  no  matter  where 
you  choose  you  will  secure  splendid  bar- 
gains.—J/i«     Fourteenth     Street     Store, 
New  York,  N.  Y. 

Our  anxiety  to  effect  a  clearance  of  the 
greater  part  or  all  of  our  stock  that  we 
may  make  room  for  the  first  arrivals  of 
spring  styles,  expected   shortly,  has   led 
us  to  make  price  concessions  so  remark- 
able that  they  will  appeal  to  every  man 
and    young    man    in    Milwaukee,   if   the 
quality  of  the  clothing  offered  is  taken 
into   consideration.     These   price   reduc- 
tions are  most  important  at  this  time,  in- 
asmuch as  they  include  hundreds  of  suits 
and    overcoats   of   medium    weight    that 
may  be  worn  at  any  season  of  the  year. 
The  recent  advance  of  25  per  cent,  in  the 
cost  if  manufactured  woolen  goods  should 
prove  another  incentive  to  buy  now  when 
great  values  are  so  apparent.— 5/ Mm/>/"  4- 
Langhof,  Milwaukee,  Wis. 
ICES 


Merchandise  of  style  and  quality- 
many  kinds  of  good  merchandise — at  re- 
duced prices.  This  means  a  great  saving, 
and  much  interest,  to  you.  The  bare 
facts  are  sufficient;  briefly,  concisely  told, 
just  as  they  are.  Shows  that  a  genuinely 
important  sale  is  not  to  be  determined 
merely  by  words.  Every  item  is  cor- 
rectly quoted  from  regular  stock,  and  of 
course  worth  all  that  was  formerly  asked. 
Davison-Paxon-Stokes    Co.,   Atlanta. 

Shortened  prices.— TTanamafcer'*,  New 
York,  N.  Y. 

Prices  bow  their  heads. — Sparling's,  De- 
troit, Mich. 

Surprise  prices. — Goldenberg's,  Wash- 
ington, D.  C. 

Prices  shattered.— Tfcc  Leader,  Minn- 
eapolis, Minn. 

Lessened  prices!— L.  5f.  Plaut  ^  Co., 
Newark,  N.  J. 

Corking  little  prices.— Joseph  Horme 
Co.,  Pittsburg,  Pa. 

Prodigious  price  cutting. — Polin's,  Col- 
orado Springs,  Colo. 

A  batch  of  price  facts.— ^.  Brown  ^ 
Son,  Schenectady,  N.   Y. 

Prices  to  make  competition  quiver. — 
The  Globe,  St.  Louis,  Mo. 

Generous  price  concessions. — W.  A. 
McNaughton  Co.,  Muncie,  Ind. 

The  incubator  of  cut  prices.— The  Owl 
Drug  Co.,  Los  Angeles,  Cal. 

These  prices  will  speak  for  themselves. 
—M.   Quinn,  Kansas   City,  Mo. 

Broadside  slashing  prices. — The  Paris 
Department  Store,  Burlington,  la. 

Lowness  of  price  is  a  powerful  magnet. 
—Goldsmith's,  Memphis,   Tenn. 

Welcome  news  for  purse-wise  shoppers. 
— The  Boston  Store,   Worcester,  Mass. 

Prices  that  will  amaze  the  people. — 
The  Williams  ^'  Rogers  Co.,  Cleveland. 

Seasonable  goods  at  reasonable  prices. 
^-McNamara  ^  Harding,  Binghamton. 

Price  inducements  worth  considering  at 
once. — A.  D.  Matthews'  Sons,  Brooklyn. 

Imi>erative  need  nerves  our  hand  to 
prodigious  price-cutting.^-G'oWendcr^'*, 
Washington,  D.   C. 

We  have  broken  the  monopoly  of  high 
prices. — The  Mills  Tea  and  Butter  Co., 
New  Haven,  Conn. 

These  price  reductions  ought  to  bring 
us  the  patronage  of  every  thinking  eco- 
nomical shopper. — Hunter  ^  Hunter,  De- 
troit, Mich. 

Surprising  prices. — Wanamaker's,  New 
York,  N.  Y. 

Paltry  prices. — The  Economy,  Goshen. 


Cut  down  prices. — Simpson's,  Toronto. 

Small-profit  prices. — Robertson's,  Saint 
John,  N.  B. 

Prices  extraordinarily  attractive. — 
Kaufman's,  Trenton,  N.  J. 

Primed  prices.— F.  R.  Siocum  Co.,  New 
Bedford,  Mcus. 

Bankrupt  prices  the  attraction. — The 
Boston  Store,  Milwaukee,  Wis. 

An  introductory  price  that  is  interest- 
ing.— Mertz,  Washington,  D.  C. 

Prices  which  gratify  the  economical! 
—Kaufman's,  Pittsburg,  Pa. 

A  great  slash  in  prices. — John  G. 
Myers,  Albany,  N.  Y. 

Price  economics  are  absolute. — A. 
Brown  ^  Son,  Schenectady,  N.   Y. 

Our  regular  prices  are  decisively  low- 
ered.—^6ra*aw  ^  Straus,  Brooklyn. 

Our  price  defies  honest  comparison. — 
Garbade,  Libaud  ^  Co.,  Galveston,  Tex. 

Everything  priced  to  meet  the  require- 
ments of  thrifty  shoppers. — Whitehouse 
D.  G.  Co.,  Spokane,  Wash. 

We  cut  our  own  prices  just  to  keep  up 
our  habit  of  cutting.— Tlie  Owl  Drug  Co., 
Los  Angeles,  Cal. 

No  lower  prices  in  Winnipeg.  Our 
prices  are  always  the  lowest.  We  are 
never  undersold,  because  no  dealer  can 
sell  for  so  little  profit  as  we  and  keep 
his  store  open.  Close  buying  and  our 
enormous  purchases  have  accomplished 
this.  You  save  money  by  it.  The  price 
of  drugs  at  wholesale  is  largely  regulated 
by  the  quantity.  We  buy  in  carload, 
hogshead,  barrel  and  bale  lots,  where  the 
small  dealer  cannot  afford  to  buy  more 
than  a  box,  gallon  or  pound.  The  result 
is  we  can  sell  you  at  a  price  as  low  as  the 
small  dealer  pays  for  his  goods.  We've 
cut  out  two  profits — wholesaler's  and  re- 
tailer's— and  given  you  the  benefit.  Our 
advantage  lies  in  the  enormous  amount 
of  business  we  do  annually  by  this 
method,  and  in  the  quality  of  goods. 
Thus  we  have  earned  the  confidence  of 
the  public.  Don't  fail  to  take  advantage 
of  the  money  saving  sale  which  is  going 
on  at  our  four  stores,  closing  Thursday 
night,  July  \^ih.— Gordon  Mitchell  Drug 
Co.,  Winnipeg,  Can. 

A  merry  time  we  have  planned,  a 
happy  time,  bargain  time,  and  timely 
time  for  all  to  supply  needs  in  little  ne- 
cessities and  wear  things  for  months  to 
come.  We  have  peeled  and  pruned  and 
pared  the  smallest  prices  in  town  into 
smaller  ones.  Oceans  of  notions  have 
swelled  our  usual  stocks  into  overflow- 
\n^,—Nachman  ^  Meertihf,  Montgomery. 


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Plain  prices.  Even-  article  in  our  store 
marked  in  plain  figures.  We  have  but 
one  price;  the  lowest,  which  we  make  to 
every  one.— Brent's,  Los  Angeles,  Cal 

We  will  oflFer  at  specially  low  and  at- 
tractive prices,  every  sort  of  dainty 
whitewear— whitewear  made  in  the  finest 
whitewear  factories  in  Canada— white- 
wear  that's  cut  to  fit,  whitewear  that's 
sweet  and  clean — made  under  the  most 
wholesome  sanitary  conditions— and  at 
prices  so  low  that  no  woman  can  afford 
to  waste  the  time  and  trouble  entailed  in 
sewing  at  home.—Prowse  Bros.,  Ltd., 
Chariot tetown,  P.  E.  I. 

Judge  our  drug  store  by  two  tests- 
quality  and  value.  The  store  that  was 
first— and  out  of  its  own  initiative— to 
bring  prices  down  to  a  small  profit  and 
quick  turnover  basis,  and  at  the  same 
time  maintaining  the  highest  standard 
quality,  can  always  be  safely  trusted  with 
your  orders.— r.  Eaton  ^  Co.,  Winnipeg. 

Big  slices  have  been  cut  off  the  origi- 
nal prices.    In  many  instances  they  have 
been  cut  to  half.     Hundreds  of  women 
have  taken  advantage  of  these  sweeping 
reductions.    Consequently  many  numbers 
have  been  entirely   sold  out.     Owing  to 
the  fact  of  an  unusually  good  season  al- 
most   every    garment   on   sale   is   but    a 
recent  arrival.     Therefore,  the  very  last 
suit,  skirt  or  waist  is  just  as  good,  just 
as  sightly  and  just  as  low-priced  as  the 
very  first  one  selected  in  the  first  hour 
of  this  sale.     All  our  garments  are  the 
latest  style,  cut  and  material,  but  profits 
are  sacrificed  to  make  a  clean  sweep  of 
«very    article.— Louis    Einstein    ^    Co., 
Fresno,  Cal. 

Keep  $-2  of  every  $10.     In  our  great 
sale  this  week — in  annex— you  can  keep 
two  dollars  out  of  every  ten  you  intend 
spending.     Think  what  a  big  saving  that 
is.     Twenty  cents  of  every  dollar  stays 
in  your  pocketbook  or  goes  toward  buy- 
ing something  else  you  need.     The  car- 
penters will  be  ready  soon  to  start  their 
work  in  cutting  the  big  archway  between 
our  two  stores,  and  we  must  make  room 
for  them.     That's  why  we  offer  you  20 
per  cent,  on   all   these   beautiful  goods. 
The  Allen  stock  is  known  to  be  one  of  the 
most   select   ever   brought    to   Columbia. 
All  this  styliah  lot  of  goods  is  being  sold 
out  regardless  of  everything,  simply  to 
make  room  at  a  saving  to  you  of  20  per 
■cent  less  than  our  low  sacrifice  prices. 
If  the  stock  is  left  here  while  the  work 
is  going  on  it  means  complete  ruin.   Even 
the  shelving  will  be  torn  down  and  re- 
modeled.    We  can't  afford  that,  so  have 
decided  to  let  you  share  in  the  benefit 
by  you  saving  20  cents  from  every  dollar 


PRICES 


you  want  to  spend.  Linens  that  Allen 
sold  as  cheap  for  $1.25  we  reduced  to  $1. 
You  can  buy  them  during  this  sale  for 
80  cents  per  yard.  And  so  it  goes 
throughout  the  entire  stock.— TAc  James 
L.  Lapp  Co.,  Columbia,  8.  C. 

To-day  we  quote  a  few  low-price  sug- 
gestions that  point  a  sure  way  to  the 
proper  place  to  do  the  bulk  of  your 
Saturday  buying.  The  store  is  stocked 
with  high-class  merchandise  for  spring 
and  summer,  so,  no  matter  what  the 
weather  proves  to  be,  the  hours  spent  in 
this  store  will  be  bright,  cheery  and  full 
of  plans  for  summer  days.— TA*  Edwards 
Store,  Troy,  N.  Y. 

A  clean  sweep  to  be  made  of  every- 
thing in  the  holiday  stock.  Our  before 
Christmas  prices  were  lower  than  you 
ever  knew  them,  but  now  they  are  dis- 
counted from  1-5  to  1-3— yes,  even  half 
price  takes  many  of  the  pieces.  In- 
terested buyers  are  culling  from  our  dis- 
play tables.  Be  quick  to  get  your  share. 
—C.  F.  Wing,  New  Bedford,  Mass. 

Though  cotton  prices  are  soaring, 
values  are  good.  In  these  days  when 
cotton  prices  are  soaring  skyward  it  is 
a  difficult  matter  to  obtain  undermuslins 
of  the  right  kind  at  prices  which  would 
permit  giving  the  values  we  desire  and 
that  you  would  expect  in  this  great  May 
sale.  But  it  has  been  done  and  you  will 
be  delighted  not  only  with  the  styles,  but 
with  the  surprisingly  good  values  to  be 
seen  when  you  come  to-morrow. — The 
Crescent,  Spokane,  Wash. 

The  prices  were  cut— cut— K'ut,  till  there 
was  no  room  for  doubt  that  every  one 
Mould  prove  a  magnet  that  would  intro- 
duce the  article  advertised  to  some  cus- 
tomer who  had  never  used  it  before.  The 
heads  of  departments  grieved  to  see  good 
goods  offered  at  such  low  figures,  but 
we  blue-penciled  the  reductions  they 
made  and  cut  the  prices  still  lower. 
Thousands  of  women  await  this  an- 
nouncement every  week,  to  avail  them- 
selves of  the  economy  opportunities  pre- 
sented. Every  woman  who  scans  this 
half-page  of  values  will  find  the  tempta- 
tion to  buy  will  be  irresistible.— fFoodard, 
Clarke  |-  Co.,  Portland,  Ore. 

Price  and  quality.  Purchases  where 
price  is  more  than  quality  are  made  at 
all  times— the  price  paid  for  anything  is 
not  always  in  conformity  with  quality. 
At  our  store  prices  are  always  right  and 
in  conformity  with  quality  of  goods 
bought.  Whatever  you  buy  of  us  you 
will  get  full  value— right  price  and  right 
quality  with  every  dollar  spent  in  our 
store.— Reaves-IIamn  Department  Store, 
Montgomery,  Ala. 


Doctors  tell  us  never  to  try  sleeping 
on  a  full  stomach.  Good  advice;  but 
here's  better:  Sleep  on  a  full  pocket- 
book.  Greatest  sedative  ever  known. 
We'll  help  fill  the  pocketbooks  with 
"change  back"  and  furnish  the  sleep- 
easys  at  reduced  prices  Friday. — Olds, 
Wort  man  ^'  King,  Portland,  Ore. 

Yes,  our  prices  are  moving  the  goods 
rapidly,  you  are  invited  to  respond 
promptly  to  these  offers  as  they  are 
genuine  bargains.  You  must  remember, 
however,  that  this  entire  stock  is  being 
disposed  of  at  correspondingly  low  prices, 
bring  your  list  of  needs  and  we  will  save 
you  large  sums  of  money. — W.  H.  Rileys, 
Memphis,  Tenn. 

A  week  of  continual  surprises.  Aston- 
ishingly low  prices  for  its  high  quality, 
fine  store — every  department  ready  with 
its  share.  Any  woman  with  an  eye  to 
economy  may  be  gratified  in  almost  every 
need.  A  feature  of  these  last  days  is 
the  great  sale  of  remnants  and  odd  lots. 
—L.  S.  Plant  ^  Co.,  Newark,  N.  J. 

Scores  of  shrewd  shoppers  are  now 
taking  advantage  of  the  low  prices  we 
are  now  offering.  The  influx  of  our 
midsummer  styles  in  linen  and  other  tub 
suits  and  summer  fabrics  compels  us  to 
offer  the  balance  of  our  spring  stock 
of  tailored  suits  and  covert  jackets  at 
prices  in  most  cases  way  below  cost  of 
making. — C.  J.  Outgesell,  St.  Paul,  Minn. 

If  these  goods  were  not  cheap,  or  just 
as  we  represented  them  to  be,  will  you 
tell  us  why  the  people  were  so  patient  in 
waiting  for  their  turn  to  be  waited  on? 
— Goldsmith's  Bazar,  Scranton,  Pa. 

The  greatest  store  and  the  greatest 
business  in  Brooklyn  have  risen  here  on 
the  foundation  of  public  satisfaction 
with  the  best  service,  the  best  assort- 
ment and  the  lowest  prices. — Abraham^ 
Straus,  Brooklyn,  N,  Y, 

Because  we've  only  a  few  of  a  kind  of 
these  coats  and  suits,  in  most  cases  only 
one  or  two,  we  are  anxious  to  close  them 
out  quickly  and  so  make  this  further  cut 
in  their  already  reduced  prices.    To  real- 
ize what   a  great  bargain  chance  this  is 
you    must    remember    that    the    present 
price  of  each  suit  and  coat  in  this  lot  is 
a  third  to  a  half  less  than  what  it  was 
earlier  in  the  season  and  this  additional 
reduction  of    one-quarter    is    from    the 
present    reduced    prices. — Snellenburg's, 

Here's  just  a  few,  picked  out  from  our 
large  stock.  To-morrow  we  are  slaught- 
ering the  prices  in  every  department. 
Values  will  be  given  that  will  surprise 
you  at  the  smallness  of  the  price  asked. 
This    is,    indeed,    a    golden    opportunity 


and  one  that  you  should  not  miss.  We 
guarantee  every  article  we  sell  to  be  as 
represented  and  if  you're  not  entirely 
satisfied  we  cheerfully  refund  your 
money. — Au  Bon  Marche,  Montreal,  Can. 

Visit  this  store  early  Monday  morning, 
it  will  doubly  repay  you,  as  almost  every 
department  of  this  entire  store  offers  you 
wonderful  special  lines.  Read  this  ad- 
vertisement carefully,  and  after  vou  have 
completed  your  list  from  this  advertise- 
ment, look  further  before  leaving  the 
store,  there  are  so  many  things  to  be 
had  at  a  saving  just  now,  the  lots  being 
too  small  to  take  special  space  for  in 
the  papers. — R.  McKay  ^  Co.,  Hamilton. 

Rich  prizes,  in  the  form  of  high-grade 
and  most  desirable  merchandise  at  very 
small  prices,  await  the  throngs  that  will 
come  to-day  and  to-morrow  for  the  my- 
riad of  good  things  at  this  after-inven- 
tory sale.—/.  N.  Adams  Sc  Co.,  Bufalo. 

At  the  regular  price  this  is  the  best 
ready-for-service  clothing  made — stylish, 
perfect  in  fit,  made  with  punctillious  at- 
tention to  the  minutest  detail  of  tailor- 
ing. No  need,  therefore,  to  insist  on  the 
splendid  bargain  character  of  this  offer- 
ing at  the  reduced  price. — Mandel  Bros. 

Prices  are  fully  a  third  less  than  they 
should  be. — The  May  Co.,  Cleveland,  O. 

We've  gone  through  the  stock  again 
and  virtually  added  everything  to  the 
Half  Price  Suit  Tables.  These  include 
the  finest  grades  of  worsteds — ^making 
the  assortment  better  and  more  complete 
than  at  any  time  during  the  sale.  We 
are  determined  to  clean  up  every  suit  in 
stock  even  to  the  last  garment.  All 
sizes  from  33  to  46  in  all  the  lots  to- 
gether— and  wonderfully  good  picking 
for  big  men. — D.  /.  Kaufman,  Washing- 
ton, D.  C, 

More  doubting  Thomases  wanted. — Do 
you  remember  how  the  wiseacres  shook 
their  heads  when  we  discarded  the  obso- 
lete charge-and-pay-when-you-can  sys- 
tem of  merchandizing  and  adopted  the 
new  way?  Well,  not  a  day  passes  but 
what  one  or  more  of  these  doubters  is 
converted  to  the  wisdom  and  economy 
of  20th  century  methods.  Why?  It's 
the  only  way.  The  advantages  in  buy- 
ing and  the  elimination  of  "bad  debts," 
collecting  expenses,  and  such  consider- 
ations from  the  profits — make  our  dol- 
lars and  your  dollars  bigger — much  big- 
ger.— A.  Bushnell  ^  Co.,    Watertown. 

Cash  business  has  advantages  for  our 
customers  and  for  us.  It  makes  busi- 
ness economies  that  make  our  low  prices 
possible. — Sabin   Bros.,   Behidere,   III. 


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PRICES 


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COAL    ADVERTISING 


COAL    ADVERTISING 


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CASH 


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Rinks — "  7*  your  grocer  in  the  trust? 

Jinks—''  Yes,  but  it  doesn't  affect  me," 

Rinks^^No?" 

Jinks—"  No;  I  have  to  pay  cash,"— Baltimore  American, 


It  pays  to  pay  cash.— O/irer-Finni0 
Co.,  Little  Rock,  Ark, 

You  can  afford  to  pay  carfare  to  visit 
the  store  where  cas]  talks. — Oreen  Front 
Market,  Altoona,  Pa, 

We  buy  for  cash.  We  sell  for  cash— 
don't  have  any  debts  to  make  up.— /one* 
Dry  Goods  Co.,  Kansa,"  City,  Mo. 

Business  is  business,  and  can  best  be 
done  to  the  advantage  of  dealer  and  con- 
sumer on  a  cash  basis.  We  want  your 
good  will  and  co-operation. 

Don't  ask  for  credit.  It  is  unpleasant 
for  us  to  refuse.  You  want  proper  at- 
tention and  value  for  cash.  We  propose 
to  offer  all  we  can.  Shade  prices  when- 
ever possible,  and  offer  every  inducement 
to  secure  your  trade  pleasantly.  Will 
take  due  bills  as  cash,  but  under  no  con- 
sideration will  we  allow  credit  or  ban- 
tering in  prices.— Henry  Carter,  Simcoe, 
Out. 

Where  cash  wins.—/.  N,  Zurlinden, 
Kenton,  O, 

We  sell  for  cash,  which  means  no  bad 
debts,  which  means  lowest  prices. — J, 
U.  Batton,  San  Bernardino,  Cal. 

Cash  buys  big  values  in  our  furniture 
and  house-outfitting  store.     Cash  always 
commands   the   biggest   bargain.     It   al- 
ways gets  the  richest  value.     Every  day 
you  see  proof  of  this.     We  go  into  the 
market  with  money  to  plank  down   for 
what  we  buy.     We  can  crowd  the  price 
down  to  its  lowest  notch.    When  we  sell 
we  get  cash  to  go  out  and  buy  more  big 
values.     When   we   get   cash  we  do  not 
have   to  lose   by   bad   debts   or   for  the 
keeping  up  of  an  expensive  credit   de- 
partment.    That's  why  your  cash  is  bet- 
ter here;   that's  why  we  can  afford   to 
make  the  low  prices  we  do.     Read  the 
news  of  values  below,  it  will  pay  you.— 
Jones  Dry  Goods  Co.,  Kansas  City,  Mo, 
Just    for    Saturday,    and    for   cash.— > 
Carrow  Market,  Ottumwa,  Iowa. 

It*s  cash  that  talks  in  buying  meats. — 
The  Acme  Cash  Market,  Binghamton. 

A  credit  merchant  carries  two  stocks 
of  goods:  One  in  the  store;  the  other 
scattered  among  his  credit  customers. 


CASH 


Carrying  customers  on  the  books  in- 
creases the  cost  of  doing  business.  It's 
one  of  the  things  that  compel  merchants 
to  get  high  prices  from  those  who  pay. 

Why  don't  you  pay  cash  and  Ije  inde- 
pendent? Trade  where  prices  are  fig. 
ured  on  a  spot  cash  basis.— ^e  New 
York  Racket,  Salem,  Ore. 

It  Pays  to  Pay  Cash  at  a  Cash  Store. 
—Our  prices  are  positively  the  lowest  in 
Pueblo.     Our  business   this   month   sur- 
passes that  of  any  previous  month  since 
we  opened.    The  reason  is  simply  that  in 
times  when  economy  becomes  necessary, 
trade  inclines  toward  the  store  that  gives 
the  best  values  for  the  monev.     Having 
always   sold  for  cash,  we  don't  have  to 
add  anything  to  our  prices  to  make  up 
for   losses    occasioned    by    poor   credits. 
This  means  a  real  substantial  saving  to 
every   customer— and    you'll    find    it    so. 
Come  and   prove  us.     You'll  find  good 
values,   even   beyond   your   expectations. 
—Bernstein's,  Pueblo,  Cal. 

We  invite  cash  buyers  to  take  advan- 
tage of  our  determination  to  still  increase 
our  Woonsocket  business  and  defy  any 
attempt  to  equal  our  cut  prices  by  any 
of  the  venders  giving  prize  packages  with 
sticky  wares.— Royans,  Woonsocket,  R.  I, 

From  a  credit  to  a  cash  basis.  We  pay 
cash  for  our  goods  and  get  the  benefit 
of  the  cash  discount.  We  sell  them  for 
cash  and  give  you  the  benefit  of  this 
discount.  We  find  that  by  carrying  on 
a  strictly  cash  business  we  can  give  our 
customers  better  goods  for  less  money 
than  we  can  by  the  credit  system.  That 
is  the  reason  for  the  change.  Judging 
by  the  crowds  which  visit  our  store  daily 
this  move  on  our  part  has  met  with 
hearty  approval— Forifc  Bargain  King, 
York,  Pa. 

The  power  of  the  Macy  cash  system  in 
creating  matchless  economies  was  never 
illustrated  more  convincingly.  The  in- 
terest caused  by  these  sales  is  unprece- 
dented. Practically  every  department  in 
this  great  store  contributes  special  val- 
ues from  stocks  worth  in  the  aggregate 
$3,000,0(K).— ifoc/*.  New  York,  N.  Y, 


The  Dry  Goods  Economist  says:  "No 
man  who  has  understanding  sufficient  to 
carry  him  throu^  the  first  proposition 
of  Euclid  can  question  the  contention 
that  the  merchant  who  sells  for  cash  can 
be  content  with  smaller  margins  than 
one  who  credits."  If  not,  why,  may  we 
ask,  is  so  much  emphasis  in  current  pub- 
licity laid  upon  the  spot  cash  feature 
of  various  fortunate  purchases?  If  the 
public  can  buy  to  as  good  advantage  on 
a  credit  basis,  how  does  it  happen  that 
the  merchant  cannot?  If  either  could, 
surely  both  could,  but,  of  course,  neither 
can  and  neither  does.  We  sell  strictly 
for  cash  and  are  content  with  little 
profits.— r^c  Big  Cash  Store,  St.  Thorw- 
as,  Ont. 

We  sell  for  cash,  give  no  discounts 
and  pay  no  commissions.  Our  low  prices 
are  historical.  The  depositors'  account 
department  was  organized  as  a  conven- 
ience for  our  patrons — one  affording 
every  advantage  of  a  credit  system  and 
none  of  its  drawbacks.  Deposit  a  sum 
of  money — large  or  small — make  pur- 
chases in  the  usual  way  and  have  them 
referred  to  the  account  for  payment. 
Monthly  statements,  showing  the  con- 
dition of  the  account,  will  be  mailed  to 
you.  Interest  at  the  rate  of  four  per 
cent.,  compounded  every  three  months, 
will  be  allowed  on  your  daily  balance. 
Your  deposits  cannot  be  drawn  against 
by  check  for  expenditures  made  outside 
of  the  store,  as  we  do  no  banking  busi- 
ness; but  any  or  all  of  it  can  be  with- 
drawn at  any  time. — Macy's,  New  York. 

Cash.— It  is  the  cash  that  talks.  If 
you  have  the  money,  we  have  the  goods. 
We  know  we  can  save  you  20  to  30  per 
cent,  on  your  investment. — Nickle-Plate 
Grocery  Company,  Alliance,  O. 

Cash!  Cash!!  Cash!!!— Cash  is  the 
only  lever  which  can  move  any  goods  out 
of  our  house  from  this  date  on  until  we 
give  further  notice. — Geltz,  Mansfield. 

When  you  pay  cash  you're  entitled  to 
the  savings  in  cash,  and  get  them  here, 
too.  Any  item  here  or  any  item  in  the 
store  will  prove  our  prices  lowest. — Bos- 
ton Store,  Chicago,  III. 

Saves  you  all  the  dealers'  profit.  We 
sell  for  cash  only,  which  enables  us  to 
make  our  astonishingly  low  prices,  as  we 
have  no  bad  accounts  or  excessive  selling 
expenses  to  add  to  our  costs. — The  Gold 
Coin  Stove  Co.,  Troy,  N.  Y. 

WTien  you  aim  t«  pay  cash,  come  here 
and  save  the  difference  in  price. — The 
Bee  Hive,  Charlotte,  N.  C. 

Buying  for  cash,  selling  for  cash,  en- 
ergy, truth  and  capacity  are  the  living 


principles  responsible  for  the  marvelous 
growth  of  business  at  this  genuine,  dyed 
in  the  wool  "cash"  dry  goods  store.  Bay 
City  "Cash"  Dry  Goods  Co.  is  our  trade 
mark.  It  means  something.  It  stands 
for  "cash"  in  both  buying  and  selling. 
It  stands  for  first  quality,  high  grade, 
stylish  and  satisfactory  merchandise  at 
the  lowest  "cash"  selling  prices.  It  means 
all  these  things  to  the  store.  It  means 
all  these  things  and  more  to  our  custom- 
ers. This  store's  policy  is  buy  cheap,  sell 
cheap  and  satisfy. — Bay  City  "Cash'* 
Dry  Goods  Co.,  Bay  City,  Mich. 

Buying  for  Spot  Cash  and  saving  the 
Profit-Sharing  Coupons  is  just  like  plac- 
ing money  in  the  bank.  The  customers 
of  this  store  always  have  that  sense  of 
satisfaction  at  having  something  laid 
aside  for  a  "rainy  day."  The  Profit- 
Sharing  Coupons  enable  them  to  furnish 
their  homes  without  cost,  and  the  dif- 
ference between  our  small  profit  prices 
and  what  they  are  forced  to  pay  else- 
where means  a  snug  little  bank  account. 

Buying  for  cash,  selling  for  cash — 
energy,  truth,  enterprise  and  modern 
methods,  are  the  living  principles  respon- 
sible for  the  marvelous  growth  of  busi- 
ness at  this  reliable  "dyed-in-the-wool" 
cash  store.  We  buy  in  enormous  quan- 
tities direct  from  the  manufacturers  and 
sell  first-class  merchandise  at  the  closest 
possible  margin  of  profit.  In  buying 
here  you  are  not  paying  the  middlemen 
a  profit  because  all  our  goods  come  di- 
rect from  the  largest  makers  and  pro- 
ducers. Our  shrewd,  wide-awake  buy- 
ers never  close  their  eyes  when  the  pub- 
lic's interests  are  at  stake.  Their  one 
aim  and  purpose  is  to  gain  the  biggest 
possible  price  concessions  that  reaay 
cash,  constant  attention  and  tactful  man- 
oeuvring can  secure.  In  buying  of  us  you 
are  absolutely  certain  that  the  merchand- 
ise  will  be  first-class.  Anything  proving 
unsatisfactory  will  be  willingly  exchanged 
or  money  refunded  without  question. — 
Clarke  Bros.,  Scranton,  Pa. 

Do  you  want  the  best  for  the  smallest 
cash  price?  If  so  "The  People's  Store" 
must  be  your  watchword,  and  if  you  are 
a  stranger  in  the  city  a  visit  to  this  store 
Tuesday  will  prove  to  you  the  truth  of 
our  claim,  viz.:  "We  sell  the  best,  yet 
the  price  is  small."  We  buy  and  sell 
for  cash  only.  That's  why. — People's 
Store  Co.,  Tacoma,  Wa^h. 

Installment  dealers  can't  compete  with 
our  low  cash  prices  and  live.  They  have 
elaborate  and  expensive  collection  systems 
and  their  court  and  lawyer's  fees  are 
large  items. — The  Excelsior  Clothing  Co., 
Binghamton,  N,  Y, 


CASH 


Is 


98 


COAL   ADVERTISING 


COAL    ADVERTISING 


99 


!    I 


[ 


I 


I  am  selling  goods  for  money  and  not 
for  the  pleasure  of  putting  some  one's 
name  on  my  books.  It  costs  a  store  ten 
per  cent,  more  to  sell  goods  on  credit. — 
Swift's,  Los  Angeles,  Cat, 

This  store  is  a  cash  store.  It  has  the 
buying  machinery  of  the  Kansas  City 
store,  with  all  its  great  prestige  in  cash 
buying,  at  its  disposal.  Thirty  trained 
buyers  in  the  Kansas  City  store,  as- 
sisted by  the  buyers  who  have  helped  to 
build  the  Kemper  &  Paxton  business,  are 
using  cash  in  buying  the  great  values 
for  this  Topeka  store.  The  vast  quali- 
ties that  can  be  handled  by  this  big  store 
and  the  great  Kansas  City  store  com- 
bined make  low  prices  as  easy  as  any- 
thing can  be.  Then  when  we  place  our 
close  cash  prices  on  these  goods,  no  risk 
of  loss,  no  expensive  bookkeeping,  no 
stock  of  merchandise  on  the  credit  books 
and  another  in  the  shelves — we  say  when 
we  put  our  close  cash  selling  price  on 
these  close  bought  goods,  we've  got  bar- 
gains !io  store  in  this  western  country 
can  match.— Jones  Dry  Goods  Co.,  To- 
peka, Kansas. 

The  Bay  City  ''Cash"  Dry  Goods  Store, 
the  home  of  "cash"  business  values.  The 
popular  rendezvous  of  thrifty  money- 
saving  thousands  within  and  outside  the 
broad  confines  of  the  city.  There's  an 
every-day  onward  march  in  the  Bay  City 
"Cash"  Store.  Throngs  of  contented  and 
satisfied  buyers  at  every  counter.  There's 
a  homelike  air  of  comfort  and  confi- 
dence on  every  face.  Confidence  in  the 
store.  Confidence  in  the  goods.  Confi- 
dence in  the  prices.  Money  is  power. 
The  bed  rock  of  our  strictly  "cash"  plan 
in  both  buying  and  selling.  The  best  of 
merchandise  within  the  reach  of  toiling 
millions.— Bay  City  Cash  Dry  Good* 
Store,  Bay  City,  Mich. 

At  no  previous  sale  have  we  offered 
such  Bargains  at  Half-Price  in  High- 
Class  Merchandise.  Every  Drj'  Goods 
Department  in  the  store  is  represented. 
Buy  for  Cash  and  buv  all  vou  can, — 
Hills,  McLean  ^'  Haskins,  Binghamton. 

Now,  to  your  profit.  Nearly  75  per 
cent,  of  the  Grocery  business  done  in  this 
country  is  done  on  credit.  Every  time 
a  cent's  worth  is  bought  on  credit  some 
one  loses  money.  If  it  isn't  the  mer- 
chant, it  is  the  customer,  for  cash  is 
King,  and  always  will  be  all  powerful  in 
the  commercial  world.  Any  one  can  buy 
anything  cheaper  for  cash  than  on  time. 
We  buy  for  cash,  we  sell  for  cash — 
treating  all  with  the  same  liberality — 
giving  all  the  same  guarantee — "Satis- 
faction or  Your  Money  Back." — Jones 
Dry  Goods  Co.,  Kansas  City,  Mo, 


Selling  for  cash  means  no  bad  debts. 
It  means  also,  that  you  do  not  pay  an 
added  profit  to  cover  hire  of  extra  book- 
keepers and  bill  collectors.  It  also  means 
we  buy  for  cash  and  take  the  discount. 
This  is  no  theory,  we  have  had  it  in 
active  practice  many  years.  Our  cash 
basis  is  a  safeguard  to  both  of  us.  If 
out  of  city  write  for  illustrated  cata- 
logue.—3/M//ord,  Jeweler,  Memphis. 

The  fact  that  this  store  does  offer 
these  cash  bargains  is  proof  enough  that 
we  are  able  to  sell  for  less.  To  buy 
and  to  sell  for  cash  is  the  most  clear 
cut  way  to  trade  we  know  of.  When  we 
buy  goods,  we  buy  in  big  quantities,  be- 
cause we  have  the  outlet.  We  pay  spot 
cash  and  thereby  secure  the  lowest 
prices,  which  no  credit  store  can  buy  at, 
because  the  store  that  gives  credit  to  its 
customers  must  ask  credit  of  the  whole- 
saler. We  add  a  small  profit,  because 
selling  for  cash  does  away  with  all  the 
losses  that  a  credit  store  suffers  from 
bad  accounts. — Jones  Dry  Goods  Co., 
Topeka,  Kan. 

Midwinter,  with  all  its  drawbacks, 
brings  one  blessing  to  the  working  peo- 
ple. It  is  the  season  of  low  prices  on 
general  merchandise.  Do  not  forget  that 
Houghton  ^  Dutton  lead  the  procession 
in  low  prices,  a  fact  made  possible  by 
our  spot  cash  system  of  buying  and  sell- 
ing. It  pays  to  pay  cash.— Houghton  ^ 
Dutton,  Boston,  Mass, 

Is  cash  your  comforter  or  credit  your 
worry?      Vermelto    and    his    wonderful 
tricks!     As  baffling  as  the  credit  man's 
monthly    settlement.     All   day    Monday, 
Tuesday  and   Wednesday  Vermelto  will 
do  the  wizard  act  in  our  show  window. 
It's   the  "presto  change"   that  any  one 
can  do  if  he  only  knows  how.     Just  as 
smooth   and   slick   is  the  sweetened   talk 
of  the    fellow  who  charges  you  $20  on 
credit  for  the  identical  suit  we  sell  for 
$10  cash.     Vermelto  has  you  hypnotized 
and  so  has  the  credit  man.     Vermelto  is 
a    vendor   of   tricks    and    he'll   tell    you 
all  about  the  vanishing  handkerchief  for 
25c.     That's   the   living   he   gets   out   of 
his  job.     Our  living  is  selling  reputable 
merchandise  for  cash,  at  one-quarter  and 
one-half  less  than  the  man  whose  family 
of    non-collectibles     accumulate    in     his 
ledger  and  the  difference  figured  up  on 
the  good   friends   that  pay.     There  are 
two   ways   to   look   at   matters.     One   is 
through    sentiment— the    other    through 
business  lens.     If  you  have  an  eye  for 
business  you  choose  to   be  independent 
from  and  under  no  obligations  to  your 
merchant.     That's    paying   cash.— F.    E, 
Mist  rot,  Galveston,  Tex, 


CASH 


Cash  counts. — Clarke  Brothers,  Scran- 
ton,  Pa. 

*■ 

Selling  for  cash  only  enables  us  to 
make  lower  prices  than  credit  stores 
can  make.  Watch  our  daily  ads  and  com- 
pare our  prices  with  the  credit  store 
prices. — Weinstein's,  Great  Falls,  Mont. 

Spot  cash — that  unerring  business  bul- 
let— is  always  used  by  us,  and  we  get 
every  concession  that  money  can  give.— 
iV.  Y.  Mail  Order  Store,  New  York. 

We  get  cash  for  goods  and  give  you 
the  best  goods  cash  will  buy. — John  R, 
Siefert,  San  Diego,  Cal. 

I  have  taken  an  oath  to  sell  for  cash 
only;  not  to  trust  any  person  at  this 
store;  not  to  sign  either  bond  or  note, 
or  become  security  for  any  party.  Sub- 
scribed and  sworn  to  before  C.  W.  John- 
stone, J.  P.,  Phoenix,  Arizona,  C.  W. 
McKEE. — McKee's  Cash  Store,  Phoenix. 

'Here  is  a  crowded,  newsy  page  of 
big,  honest  values  we  are  able  to  offer 
because  we  buy  and  sell  for  spot  cash, 
losing  nothing  through  bad  debts. — Jones 
Dry  Goods  Co.,  Kansas  City,  Mo. 

We  conduct  a  cash  business — buy 
larger  quantities  of  goods  than  any  other 
similar  house  on  the  Coast.  Our  prices, 
of  course,  are  much  lower  than  firms 
which  buy  in  small  quantities — the  per- 
centage of  profit  may  be  the  same — still 
our  prices  are  considerably  less — no 
doubt  you  catch  the  point. — John  Breuner 
Co.,  Sacramento,  Cal. 

Cash  here,  versus  credit  elsewhere.  No 
man  who  will  stop  to  think  a  moment 
can  question  the  contention  that,  every- 
thing else  being  equal,  the  merchant  who 
sells  for  cash  can  be  content  with  smaller 
margins  than  one  who  credits.  If  not, 
why,  may  we  ask,  is  so  much  emphasis 
in  current  publicity  laid  upon  the  "spot 
cash"  feature  of  various  fortunate  pur- 
chases? If  the  public  can  buy  to  as 
good  an  advantage  on  a  credit  basis, 
how  does  it  happen  that  the  merchant 
cannot?  If  either  could  surely  both 
could.  But,  of  course,  neither  can  and 
neither  does. — Wise,  Smith  ^  Co.,  Hart' 
ford.  Conn. 

Our  cash  system  of  selling  meats,  vege- 
tables and  fruits  is  a  sort  of  savings 
institution  that  Portland  people  seem  to 
appreciate.  It  puts  us  in  a  position  to 
quote  low  prices  that  the  credit  merchant 
can't  touch.  Through  fostering  economy 
in  our  patrons  it  sews  up  many  a  leaky 
pocketbook. — Mercier  Meat  Market, 
Portland,  Me. 

Prices — What  a  world  of  power  in  the 
price.     The   strength  is  in  their  little- 


ness. Keeping  hammering  away  day  in 
and  day  out,  shopping  around  with  cash 
and  then  selling  for  cash  is  what  makes 
this  the  busy  store  in  summer. .  Listen 
to  the  bargains  we  are  able  to  offer  for 
to-day. — Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

We  buy  the  best  produced.  We  sell 
no  goods  on  the  installment  plan. 
Therefore  we  have  no  bad  accounts  for 
you  to  help  pay.  Neither  do  we  charge 
you  for  the  services  of  collection,  as 
we  have  none. — C.  F.  Hausberger  ^  Co., 
Columbus,  0, 

We  do  as  we  advertise.  Satisfaction 
or  money  back.  No  charges  made — 
Strictly  cash.— The  Hub,  Bay  City,  Mich. 

Arouse — Arise — Assert  Your  Rights. — 
Shake  off  the  shackles  of  high  prices  and 
legalized  extortion.  Prepare  for  a  week 
of  unparalleled  cheap  selling  at  the  Bay 
City  "CASH"  Dry  Goods  Store.  A 
seething  maelstrom  of  values  in  a  whirl- 
wind of  panic  stricken  prices  Every 
department  in  the  store  is  at  the  kind  and 
tender  mercies  of  a  money-saving  peo- 
ple.— Cash  Dry  Goods  Co.,  Bay  City. 

Spot  cash — the  gospel  of  good  business. 
It  was  ready  money  that  made  this  manu- 
facturers' clearance  sale  possible.  Anx- 
ious to  sell,  willing  to  sell  cheaply,  we 
caught  the  manufacturers  when  courage 
was  weak  and  the  market  nervous.  We 
struck  them  with  spot  cash,  money  down, 
meant  immediate  relief  and  they  took 
their  medicine — not  without  a  grimace, 
but  they  took  it.  The  Globe  doesn't  in- 
vest spot  cash  in  questionable  property, 
not  at  any  price.  Quality  the  steel,  low 
price  the  flint,  the  spark  struck  from  the 
two,  that's  a  Globe  store  bargain.  That's 
worth  remembering  just  now. — The 
Globe,  Youngstown,  Ohio. 

The  cash  buyer  gets  the  closest  pos- 
sible price,  as  he  should ;  the  credit  buyer 
pays  what  the  accommodation  costs  and 
knows  precisely  what  the  cost  is — an 
advantage  possible  only  when  dealing 
with  a  one-price  firm, — Geo.  T.  Brodnax, 
Memphis,  Tenn. 

We  sell  for  cash,  give  no  discounts 
and  pay  no  commissions.  This  is  the 
only  big  store  we  know  of  that  does  a 
strictly  cash  business,  and  yields  no  con- 
cessions that  all  may  not  share.  Such  a 
system  creates  money-saving  opportuni- 
ties and  enables  us  to  undersell — easily 
undersell — all  other  stores.  It  provides 
the  best  values  for  those  who  spend 
money  open-handedly,  as  well  as  for 
that  larger  class  whose  purchases  are 
controlled  by  the  strictest  economy.— 
Macy's,  New  York,  N.  Y, 


CASH 


100 


COAI.    ADVERTISING 


\  i 


,1 1 


:;  i 


I 


The  Stone,  Fisher  &  Lane  stores  do 
business  on  a  cash  basis.  And,  after  all, 
that's  the  right  way — for  who  was  it  said 
in  the  senate:  "Gentlemen,  I  have  found 
it — the  philosopher's  stone  that  turns 
everything  to  gold — it's  pay  as  you  go!'* 
— Stone,  Fisher  ^-  Lane,  Tacoma,  Wash. 

Our  cash  plan  and  economical  busi- 
ness methods  make  it  possible  for  us  to 
sell  goods  at  a  smaller  margin  of  profit 
than  "regular  stores."  That's  why  we 
give  you  better  goods  for  the  money 
than  you  can  find  elsewhere. — E,  T. 
Barnes,  Salem,  Oregon. 

Debt  will  knock  vou  out.  We  are 
steering  this  business  to  increasing  suc- 
cess on  the  rational,  riskless  cash  basis. 
Don't  buy  on  credit.  Little  debts  multi- 
ply with  marvelous  rapidity,  and  before 
you  can  realize  their  aggregate  magnitude 
they  assume  the  immensity  of  a  moun- 
tain. And  how  they  burden  and  depress 
and  take  all  the  snap  out  of  business  and 
all  the  flavor  out  of  life! — McCord- 
Stewart  Co.,  Atlanta,  Oa. 

That's  what  vou  are  entitled  to  at  the 
Halpert  &  Jacobs'  store — a  running  ac- 
count— a  charge  account — it's  all  the 
same.  Instead  of  paying  cash,  you  open 
an  account,  settle  your  bill  in  divided 
amounts  instead  of  in  a  lump  sum.  There 
is  no  mystery  about  this  plan — no  un- 
fairness— the  splendid  success  of  the 
plan  stands  as  proof  conclusive.  Would 
this  modern  plan  of  carrying  accounts 
have  gained  such  a  triumph  in  two  years 
otherwise?  The  minute  you  open  an  ac- 
count with  us  you  have  the  goods — ^j'ou 
enjoy  their  use  at  the  time  when  you 
need  them  most.  As  you  are  paying  a 
little  right  along,  your  account  keeps 
growing  less.  You  don't  mind  the  outlay, 
because  of  the  small,  divided  payments — 
and  you  are  dressed  comfortably  and 
fashionably,  too.  Either  cash  or  credit 
are  yours  at  cash  prices — either  way 
price  and  quality  are  just  the  same,  you 
can  depend  upon  it.  Which  way  is  the 
easier  for  you '" — Halpert  ^-  Jacobs,  Bing- 
hamton,  N,  Y. 


"The  way  to  wealth,  if  you  desire  it, 
is  as  plain  as  the  way  to  market." — 
Benjamin  Franklin.  Watch  your  expen- 
ditures !  Know  how  much  you  spend  and 
for  what  you  spend  it.  This  informa- 
tion comes  to  you  once  a  month — in  com- 
pact, detailed  form — if  you  avail  your- 
self of  the  conveniences,  advantages  and 
economies  of  Macy's  depositors'  account 
department.  You  have  all  the  conveni- 
ences of  any  credit  system,  without  any 
credit  system  faults.  You  enjoy  all  the 
economies  of  Macy's  cash  system — and 
you  get  4%  interest  on  your  daily  bal- 
ance, compounded  every  three  months. 
Every  penny  and  every  dollar  earns  in- 
terest for  you  daily  until  withdrawn. 
You  may  deposit  as  much  or  as  little  as 
you  care  to  and  have  your  purchases  re- 
ferred to  the  account  for  payment.  There 
is  no  waiting  at  the  counter  for  change 
when  on  a  shopping  trip.  Every  month 
we  will  send  you  a  detailed  statement 
showing  what  you  have  bought  and  how 
much  money  remains  on  deposit.  While 
your  deposit  cannot  be  drawn  against 
by  check  for  expenditures  made  outside 
of  the  store,  you  are  privileged  to  with- 
draw any  or  all  of  it  at  a  moment's 
notice.  Macy's  is  a  strictly  cash  store. 
It  grants  no  concessions  that  all  may  not 
share,  and  it  treats  alike  the  million  and 
the  millionaire.  You  know  that  no  store 
can  sell  goods  as  cheaply  as  a  cash  store. 
(No  argument  is  required  to  prove  that 
the  customer  must  pay  the  store's  ex- 
penses, including  its  bad  debts — its  pre- 
mium devices,  its  trading  stamps  and  all 
other  schemes.)  Thousands  have  opened 
deposit  accounts  with  us,  realizing  the 
value  of  this  "up-to-the-times"  saving 
method.  We  urge  you  to  give  it  a  trial. 
—Macy's,  New  York,  If.  Y. 

Quality,  seasonable  merchandise  in 
large  quantities  at  prices  that  have 
gained  us  fame,  as  "The  Always  Busy 
Store,"  "Givers  of  Best  Values,"  "House 
of  the  People,"  "Cash"  buying  and 
"Cash"  selling,  is  the  secret  of  our  su- 
premacy.— Bay  City  Cash  Dry  Goods  Co., 
Bay  City,  Mich. 


CASH 


1 


ILLUSTRATED    ADVERTISEMENTS 


102 


II 
in 


COAL    ADVERTISING 


No.  177 


WINTER 

is  not  the  best  time  to  buj  and 
stock  coal.  It  is  best  to  look 
ahead ;  prepare  for  the  future  and 
incidentally  get  the  benefit  of  low 
prices. 

In     the     purchase     of     • 

COAL  remember  you  get  the  as- 
surance of  heat  producing  quali- 
ties— without  the  least  mixture  of 
slag  and  clinker. 

COAL 


leaves    no    dirt — no    rubbish    and 
burns  brightly  to  the  finish. 


This     shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


WHEN  "  THE  NORTH  WIND 
DOTH  BLOW" 

you'll  want  to  keep  your  house 
dry  and  warm.  There's  no  hot- 
ter fire  that  will  make  your  rooms 
more  comfortable  than  one  pro- 
duced by 

COMBUSTIBLE     COKE 

A  good  Coke  fire  radiates  the 

rooms     with     cheerfulness.     

Coal  is  the  best  to  be  had.     Order 
now  for  immediate  delivery. 


No.  97 

Other  people  have  used  our  coal 
and  are  more  than  satisfied  with 
it. 

"WHY     NOT     TRY     IT 
YOURSELF?  '* 

— ' COAL  is  just  the  right 

kind  of  fuel  for  all  kinds  of 
weather — especially  the  kind  we're 
getting  now.  It's  not  only  the 
best,  but  the  most  economical. 
Don't  wait  until  you  get  snow- 
bound.    Order  Now. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


There's  money  for  you  in  good 
coal.     When  you 

GET  YOUR  COAL  FROM 


you  know  that  you  are  not  paying 
for  dirt  and  stone.  COAL  from 
clean     and    honest    all 


IS 


through — full  of  fire  and  heat. 
It's  getting  colder  now,  and  you'll 
have  occasion  to  test  this  asser- 
tion. Why  not  order  now  instead 
of  waiting  up  to  the  last  moment  ? 


COAL    ADVERTISING 


103 


No.  189 


No.  186 


How's  your  bin?    Empty?     If 
it  is,  the  remedy  is 


IF    IT'S    COLD, 


COAL 


COAL 


AND      COKE      is     the    remedy. 


Coke  will  heat  up  any  room 


A  cure  for  winter  blues.  A 
coal  that  gives  more  heat  than 
any  coal  mined.  Full  weight 
guaranteed. 

Coal,  Coke  and  wood  for  win- 
ter. 


in  a  jiffy,  and  the  cost  is  sur- 
prisingly low.  If  you've  used  it, 
you  know  it;  if  you  haven't,  you 
should  try  it,  and  you'll  thank  us 
for  the  suggestion. 


This    shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


This     shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Did  YOU  look  to  the  future?  Cold?      That's    because    your 


Did  YOU  store  in  your  coal  for 
the  winter?     Did  YOU  take  ad- 
vantage of  the  low  price  by  or 
dering  now?     If  you  did  NOT, 
call  at  once  on 


coal  is  poor  and  doesn't  emit  heat. 
You  should  have  bought  your 


COAL  FROM 


Clean  Coal— Pure  Coal— Heat- 
giving  Coal.    Coke  and  Wood. 


The  cleanest,  purest  and  best  heat 
giving  coal  mined.  Better  order 
some  now.     Prices  may  go  up. 


I 


104 


COAL    ADVERTISING 


No.  252 


OUR    COAL 


will  bear  inspection.  Hard  and 
Soft,  it  is  clean  and  full  of 
fire.  Past  experience  has  taught 
you  that  prices  go  up  as  the  win- 
ter advances.  Place  your  order 
with  us  NOW. 


This     shows    wordingr    and    Illustrations, 
but  does  not  suggest  manner  of  display. 


INSPECT   IT 

The  coal  that  we  serve  you  will 
BEAR  INSPECTION 
It  is  clean,  free  from  dust,  and 
full  of  fire.  Now  is  the  time  to 
put  in  your  coal  for  the  winter. 
Place  your  order  at  once  and  we 
will  give  it  our  prompt  attention. 


No.  231 

PROCLAMATION 

"The  North  wind  doth  blow 
and  we  shall  have  snow,"  and  wise 
people  will  have  their  fuel  in, 
ready  to  combat  the  weather. 
Are  you  a  wise  one?  Not  unless 
you  use 

COKE 


the  fuel  that  is  full  of  heat  and 
leaves  no  clinkers. 


This    shows    wording    and     illustrations, 
but  does  not   suggest  manner  of  display. 


BE    COAL  WISE 

and  put  in  your  coal  now  for  the 
winter.  Past  experience  has 
taught  you  the  advisability  of 
this  move. 

COAL 

comes  from  the  best  mines,  and 
is  free  from  dust  and  dirt.  Don't 
wait  until  the  prices  go  up.  Or- 
der now. 


\ 


COAL    ADVERTISING 


105 


No.  145 


PROTECTION 

from  cold  is  the  all  important 
question  just  now.  March  is  a 
month  of  chills.  You  should  pro- 
tect your  health  by  keeping  the 
house  warm  and  dry  with  a  roar- 
ing, blazing  fire  of 


COKE 


the  best  heat  producer  ever. 

Coal   is   clean    and  pure. 

wood  is  of  the  well  burning  kind. 


No.  314 

A  GOOD  THING  IN  JET 
BLACK— that's 

Coke 

Every    housewife  with    an    eye 
to    economy    as    well    as    quality 

should  know  that Coke  not 

only  produces  the  most  satisfac- 
tory heat  for  baking  and  wash- 
ing, but  IT  SAVES  MONEY. 

DO  YOU  USE COKE? 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


You  can  have  solid  comfort  too, 
by  keeping  your  stove  fed  on 

COKE 

It's  pure,  it's  clean,  it  produces 
a  warmth,  and  for  cooking  and 
baking  purposes  it  is  unexcelled. 
Besides,  it's  inexpensive.  Do  you 
use  it?  If  not,  take  my  advice 
and  try  it. 


White  Diamonds  may  be  all 
right  in  their  place,  but  they 
don't  keep  you  warm.  This  issue 
just  now  is  Black  Diamonds,  the 
kind  that  produces  warmth  and 
comfort.     That's 

COAL 

Dirtless  and  clinkerless— full  of 
fire  and  full  in  weight.  If  you're 
running  short,  order  now— don't 
wait  until  the  last  Coal  is  gone. 


I 

l! 


106 


!i 


COAL    ADVERTISING 


No.  45 


DON'T     RIDE     THE     COAL 

BIN 

Yes,  we  mean  YOU.  Do  you 
know  that  Coke  is  the  best  heat 
producer  for  summer  weather? 
That  it  burns  strong  and  even 
when  in  action,  and  that  it  cools 
quickly  when  you  want  it  to  go 
out?  That  it  is  the  most  econ- 
omical fuel  to  be  bought?  That 
Coke  is  the  best  coke  sold? 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


BAKING    DAY 

The  happiest  mortal  in  the 
household  is  the  housewife  who 
takes  a  finely  baked  bread  out  of 
the  oven  on  baking  day.  To  in- 
sure good  baking,  she  knows  that 
the  oven  must  be  evenly  heated, 
she  knows  that  to  get  an  even 
heat  she  must  bum 


COKE 


the  housewife's  friend.  If  you 
haven't  used  it  before,  and  your 
baking  has  not  been  successful, 
try Coke  next  time. 


No.  152 


"Old   King   Cole   was    a   jolly 
old  soul,"  and  like 


COAL 


was   full   of  fire   and   animab'on. 

Coal  is  the  king  of  coal,  the 

coal  of  kings.  Clean,  dry,  pure. 
Honest  weight.  Order  now  for 
the  winter. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  ^f  display. 


Coal  is  King,  but  the  King  of 
Coal  is 


COAL 


At  the  time  of  the  year  when 
it  requires  an  effort  to  keep  the 
house  dry  and  warm,  you  should 
bum  a  coal  that  is  pure  and  clean 
and  gives  off  heat  to  its  last  atom. 
Such  coal  is 

COAL 

Order  now — ^the  prices  may  go 
up  as  the  thermometer  goes  down. 


COAL    ADVERTISING 


lOT 


No.  255 

STOP    KICKING    ABOUT 

SUMMER   HEAT 
Here's   a   tip   for  you.       USE 
—  COKE    FOR   THE    SUM- 


MER. It  has  every  advantage 
over  other  Summer  fuel.  It  leaves 
little  or  no  ashes,  and  once  you 
put  the  fire  out,  the  stove  cools 
rapidly.  Aren't  these  good  argu- 
ments in  favor  of  Coke  for  Sum- 
mer?    Place   an  order  now  with 


No.  329 
GET   READY   FOR   WINTER 

Have  you  put  in  your  Black 
Diamonds  for  the  winter?  Our 
sparklers  are  full  of  fire  and  heat- 
giving  properties.     We  call  them 

COAL 


Be  wise  and  order  now. 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 

CLEAN  COAL 

Kicking  because  there's  no  heat 
in  your  coal?  That's  because  it's 
inferior  coal,  full  of  dirt  and 
clinkers.  Our  coal  is  notable  for 
its  purity,  freedom  from  dirt  and 
heat  giving  powers — and  it  costs 
no  more  than  the  inferior  coal 
you've  been  using.  Take  the  hint 
and  order  from  us — now. 


BETTER     PUT      IN      YOUR 
WINTER'S   SUPPLY 

BUT     IT'S    UP    TO    YOU. 

If  you  want  to  wait  and  pay  more 
by  waiting,  you  can  do  so,  but 
take  our  advice  and  place  your 
order  for  COAL  with 


now,  and  you  will  be  assured  with 
clean,  honest  COAL  at  the  lowest 
price.     It's  up  to  you. 


I< 


108 


COAL    ADVERTISING 


COAL    ADVERTISING 


109 


( 


i      , 


fr:.^^      . 


MAKE 

HOME^ 
KAPPYi 


n;.^sr^    - 


No.  206 


The  Happy  Housewives  who  are 


usincr 


COKE 


instead  of  ordinary  coal  is  our 
best  recommendation.  Her  work 
being  completed,  she  shuts  off  her 
fire.  The  heat  quickly  passes 
away,  making  the  house  as  com- 
fortable as  though  no  fire  was 
ever  had. 

Join  the  Happy  Housewives  by 
using COKE. 


This     shows     wording     and     illustrations. 
but  does  not  suggest   manner  of  display. 


The  housewife  can't  be  happy 
if  the  oven  is  cold.  Poor  coal — 
cold  oven — bad  bread. 


COAL 


Hot    oven — Good    Bread — happy 
Home.       Feed    your    stove     with 

COAL  and 

MAKE    HOME    HAPPY 


No.  161 

We  claim  that  one  scuttle  of 
good,  clean  Coal  will  give  more 
heat  than  two  scuttles  of  poor, 
dirty  Coal.  We  claim  further 
that  in  one  scuttle  of 


COAL 


will  give  more  heat  than  any  other 

Coal.     By  using  Coal  you 

save   money,    work    and     temper, 
if  your  bin's  low,  order  more  now. 


This    shows     wording:    and    illustrations, 
but  does  not   suggest   manner  of  display. 


THERE'S      MONEY      SAVED 
IN   COAL 

if  you  buy  now.  Experience  has 
taught  you  that  the  price  of  coal 
goes  up  with  the  approach  of 
winter. 

COAL 

is  absolutely  free  from  dust,  slate 
and  dirt,  and,  coming  from  the 
best  veins  and  mines,  gives  up 
more  heat  than  any  other  coal 
sold.     No  clinkers. 

We  are  the  sole  agents  for  ■ 

COAL.   Order  now. 


No.  12 

YOUR  GROCER 

will  give  you  a  package  of  Hap- 
piness when  you  call  for 

FLOUR 


With   light,    sweet   bread   on    the 
table,  the  Housewife  is  happy— 
the  home  is  happy.     There  is  no 
flour    made    that    makes    sweeter, 
daintier  or  more  delicious  bread, 
pies     or     pastries,     than 
FLOUR.       This    sounds    like    a 
broad   statement,   but   it   will   be 
heartily     testified     to     by     every 
housewife  who  has  used  it.     Can 
you  expect  a  better  recommenda- 
tion?   Join  the  ranks  of  HAPPY 
HOUSEWIVES  and  be  happy. 


No.  6 

That's  the  kind  of  bread  that 
makes  the  housewife  happy.  If 
you  want  a  light,  sweet,  whole- 
some bread,  you'll  be  sure  to  get 
it  by  using 

FLOUR 


the   clearest,   purest  flour   milled, 
and  made  by  the 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 

LIGHT    AS    A    BUBBLE 

That's  the  kind  of  biscuit  made 

from    Flour.      Not    those 

tasteless  hard  discs  of  dough— 
but  rich,  creamy  fellows  that  will 
melt  with  the  butter  in  a  mouth- 
ful of  satisfaction.     Sold  only  at 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Yes.  Here  it  comes.  Some- 
thing that  will  make  the  housewife 
happy.     A  sack  of 

BEST 


A  flour  that  makes  the  lightest, 
daintiest,  and  most  delicious 
bread  imaginable.  It  has  that 
satisfying  quality,  which  is  unat- 
tainable save  from  a  flour  of  the 
rich  glutinous  wheat  from  which 

« Best"    is    made.      If   you 

want  the  best  flour,  be  sure  and 
ask  for  " BEST." 


I 


I 


!l 


i 


ill 


I 


lliti! 


I 


I         I 


i  ■ 


■u 


\ , 


110 


COAL    ADVERTISING 


No.  4 


When  your  Grocer  sajs  "  Any- 
thing else,"   be   sure   and   answer 


BEST 


Best  is  a  flour  that  makes 

the  lightest,  sweetest,  bread,  cake 
and  pastries  imaginable.  Use  it 
once,  and  you'll  never  try  an- 
other.    Every  sack  of Best 

sold,  is  a  testimonial  of  its  popu- 
larity among  the  housewives.  Do 
vou  use 


BEST.? 


This    shows     wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


We  bring  you  good  tidings — 
fresh  bread  made  from 


FLOUR 


is    always    good    tidings.      

Flour  is  milled  from  a  wheat 
which  grows  on  the  most  fertile 
soil--the  soil  of  Kentucky.  Its 
purity  and  wholesomeness  are  at- 
tributes known  to  every  housewife 
who  has  once  used  it.  There  are 
other  flours  to  be  had,  but  the 
housewife  who  once  experiences 
the  satisfaction  obtained  from 
FLOUR,  will  never  be  con- 
tented with  another.  This  is  not 
hearsay,    this    is    a    fact. 


y\ 


t>/NNf 
VINNER! 


No.  26 


FLOUR 


leads  them  all.  Why.?  Because 
it's  pure  and  has  that  delicious 
flavor,  such  as  only  comes  from  a 
wheat  grown  on  the  fertile  soil 
of  Kentucky:  because  it  makes 
the  lightest,  purest  bread,  bis- 
cuits and  pastries,  to  which  in- 
numerable housewives  who  use  it 
will  cheerfully  testify;  because  it 
is  the  real  source  of  the  Staff*  of 
Life.     The  woman  who  once  uses 


FLOUR 

-  enthusiast.     Are 


becomes  an 
you  one.? 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


When  it's  good  like  Oliver 
Twist,  you  "want  some  more." 
And  when  it's  made  of 


FLOUR 


it's  sure  to  be  good,  because 
Flour  makes  the  most  delicious 
cakes  in  the  world.  Housewives 
often  try  a  diff'erent  brand  of 
flour    every    time   they    buy,    but 

when   once   they   buy  ,   they 

become  habitual  customers.    There 
must  be  a  reason. 

Use    Flour,    and    you'U 


FLOUR  makes  Home  Happy.  «  want  some  more." 


COAL    ADVERTISING 


111 


No.  246 

DO    YOU    WANT    A    FLOUR 

that  makes  the  lightest,  daintiest, 
most  delicious  bread  imaginable? 
Of  course  you  do.  Then  you 
should  use 

FLOUR 

It  makes  better  bread,  better  bis- 
cuits, better  cakes,  and  better 
pastry  than  any  other  flour  sold, 
and  it  has  that  satisfying  quality 
which  is  unattainable  save  from 
a    flour    of    the    rich    glutinous 

wheat  from  which  FLOUR 

is  made. 

When    you    say    FLOUR,    be 

sure  and  say . 

Manufactured  by  , 

Maker  of  Good  Flour. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


What  sort  of  flour  have  YOU 
been  using.?  Probably  something 
that  looks  like  flour,  but  really 
is — heavens  knows  what.  Why 
not  be  sure  what  you're  getting 
— what  you're  eating  and  use 

FLOUR 

Then  you  know  that  your  bread, 
your  puddings,  your  pastries,  are 
pure  and  wholesome — good  for 
the  growing  child,  for  the  invalid, 
for  ^yourself.  Next  time  make 
sure  it's 


No.  299 

The  phrase  on  the  above  illus- 
tration is  all  truth.  You  can't 
have  good  flour  unless  the  wheat 
is  good.     The  wheat  from  .which 

FLOUR 


is  made,  is  grown  on  the  fertile 
soil  of  Kentucky,  which  produces 
the  healthiest  wheat  in  the  coun- 
try. The  greatest  care  is  used  in 
milling,  with  the  result  that  we 
produce  bread  that  is  a  joy  to 
every  housewife.  For  bread,  bis- 
cuits, pie  or  cake,  FLOUR 

is  ideal. 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


Any  honest  Grocer  will  tell 
you  that  the  best  flour  in  his 
store  is 

FLOUR 


It  makes  the  lightest  and  sweetest 
bread,  cakes,  and  pastries  and 
puddings.  Use  it  now,  and  you'll 
never  want  to  even  try  another. 
The  fact  that  we  are  selling  more 

Flour  every  day  is  a  proof 

of  its  excellence.  Be  sure  you  or- 
der   Flour  the  next  time  you 

bake. 


ii 


i! 


■Wfl 


112 


COAL    ADVERTISING 


No.  303 

BISCUITS— YUM  YUM 

Oh,  those  delicious  hot  biscuits 
— so  good  and  appetizing.  The 
kind  ^  the  children  love  because 
they  are  of  such  delicate  light- 
ness— when  you  think  of  these 
biscuits,  you  think  of 

FLOUR 


THE  KIND  THAT  MAKES 
THE  HOME  HAPPY 


This     shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


DELICIOUS  BISCUITS 

Biscuits  that  are  made  from 

FLOUR 

are  really  delicious.  Not  only 
biscuits,  but  pies,  and  cakes,  and 
all  sorts  of  pastries,  are  most  ap- 
petizing when  made  from 

FLOUR 


If  you've  used  any  other  than 
-,  try  this  just  once  and  you 


will  surely  become  a  convert. 

When  you  ask  for  flour,  be  sure 
and  say . 


No.  264 

Do  you  want  some.'*  Of  course 
you  do.  You  know  it's  made 
from 

FLOUR 

that's  why.     Flour  is  milled 

from  wheat  grown  on  the  rich 
fertile  Kentucky  soil.  Its  purity 
is  what  makes  it  in  such  demand 
among  housewives.  Children 
thrive  and  grow  well  and  strong 

on  biscuits  made  from Flour. 

It  makes  the  home  happy — it 
makes  the  children  happy. 

Your  grocer  sells  it. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


This  is  the  sort  of  Pie  I  got 
from Best. 

I'VE  TRIED  THE  REST 

BUT BEST 

IS  BEST 

It  makes  the  lightest,  sweetest, 
and  mose  delicious  bread,  pastries 
and  puddings  imaginable.  The 
next  time  you  bake,  be  sure  and 
use Best. 


COAL    ADVERTISING 


113 


No.  210 

DO    YOU    V^ANT    A    FLOUR 

that  makes  the  lightest,  daintiest, 
most  delicious  bread  imaginable? 
Of  course  you  do.  Then  you 
should  use 


FLOUR 


It  makes  better  bread,  better  bis- 
cuits, better  cakes,  and  better 
pastry  than  any  other  flour  sold, 
and  it  has  that  satisfying  quality 
which  is  unattainable  save  from  a 
flour  of  the  rich  glutinous  wheat 

from     which     FLOUR     is 

made. 


This    shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


Do  you  remember  when  you 
were  a  little  tot,  the  deliciousness 
of  mother's  baking?  Do  you  still 
enjoy  your  bread  and  pastries  as 
well?  If  not,  it's  because  you 
don't  use  the  same  flour. 

FLOUR 


makes   bread   and   pastries. 

Milled  from  a  wheat  grown  on  the 
limestone  soil  of  Kentucky,  it 
produces  a  bread  that  is  light, 
pure  and  wholesome,  a  bread  that 
will  taste  as  well  to  you  as  it  did 
when  you  were  a  little  tot. 

FLOUR  is  used  in  IDEAL 

HOMES 


No.  365 


THE   KIND   MOTHER   USED 
TO  MAKE 

Everybody  is  fond  of  telling 
about  "  the  kind  mother  used  to 
make."  In  fact,  anything  that 
mother  made,  from  mince  pies  to 
biscuits,  was  an  incomparable 
joy.  The  wise  mother  will  erect 
a  monument  in  the  mind  of  her 
off^spring,  when  she  makes  her 
bread,  biscuits  and  pastry  with 

FLOUR 

the  cleanest,  sweetest,  most  nu- 
tritious flour  manufactured.  It 
makes  that  fluff*y  light  bread  that 
builds  muscle,  and  nourishes  the 
system.     Bring  up  your  children 

on  bread  made  of flour  and 

you  will 

MAKE    HOME    HAPPY 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Next  time  you  go  out  camping 
or  picnicking,  you  will  enjoy  your 
outing  so  much  more  if  your 
bread,  pies,  and  biscuits  are  made 

from 

FLOUR 

Flour  is  true  nature's  food. 


It  is  made  from  a  wheat  grown 
on  the  limestone  soil  of  Ken- 
tucky, and  is  manufactured  and 
guaranteed  by 

Maker  of  Good  Flour. 


114 


COAL    ADVERTISING 


V  if 


No.  431 

« 

Certainly,  the  children  "  want 
some  more  "  because  the  biscuits 
were  made  with 


FLOUR 


the  purest,  most  healthful  flour 
milled.  For  bread,  biscuits  and 
pastries,  it  is  unsurpassed.  If 
you    try    it    once,    you'll    never 

change  for  another.     Flour 

— the  kind  that 

MAKES   HOME  HAPPY 


This    shows     wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


The  housewife  who  uses 

BEST 

is  "  satisfaction  personified."  In- 
stead of  heavy,  soggy  biscuits, 
they  will  come  up  light  and  fluffy, 
instead  of  an  ill-tasting  mass  of 
dough  they  come  up  sweet  and 
delicious — and  the  secret  of  it  all 
is  just  two  words: 

BEST 


No.  333 

The  housewife  who  can  produce 
a  fine  light  bread  is  one  of  the 
world's  happiest  mortals.  Unless 
the  flour  is  from  good  healthy 
wheat,  the  bread  will  be  a  failure. 
The  wise  woman  knows  this  and 
therefore  buys 

FLOUR 

milled  from  health-giving,  nutri- 
tious wheat,  which  makes  a  pure, 
clean,  light  bread — the  kind  that 
MAKES  THE  HOME  HAPPY 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Fine  flour  comes  from  care- 
fully grown  wheat.  There  is  no 
better    wheat    grown    than    that 

from  which 

BEST 

is   made.     With   Best,   the 

housewife  produces  bread,  pastry 
and  puddings,  so  wholesome,  so 
delicious,  that  they  can  be  sum- 
med up  in  just  one  word, 
"  BEST." 

What  sort  of  flour  do  you  use, 
Mrs.  Housewife? 


COAL    ADVERTISING 


115 


No.  134 

Whether  you  use  a  cook  book 
or  not,  the  chief  essential  in  get- 
ting good  pie,  lies  in  the  using 
the  right  kind  of  flour.  On  this 
point,  we  all  unanimously  agree. 

FLOUR 

is  the  right  kind.  It  is  milled 
from  a  wheat  grown  on  a  soil 
than  which  no  other  in  the  coun- 
try is  more  fertile — the  soil  of 
Kentucky.  It  is  wholesome — it  is 
pure — it   is   clean.      Do   you   use 

FLOUR,  Mrs.  Housewife.? 

Guaranteed  and  Manufactured  by 


Maker  of  Good  Flour. 


^ 

^s^ 

^^^ 

^l^^^^g^ 

^^ 

^^^^^^ 

1 

^  -til     MAKES 

1  ^(BB«D^LO(m 

No.   43 

It  looks  good,  it  tastes  good, 
and  yes — it  IS  good.  These 
three  qualities  are  contained  in 
every  piece  of  bread,  pudding 
and  pastry  made  with 

FLOUR 


the  purest,  most  wholesome  flour 
milled.  Good  flour  is  only  pro- 
duced   from    good    wheat.     • 

Flour  is  milled  from  a  wheat 
grown  in  all  its  wholesomeness  to 
healthy  wheat.  That's  the  sole 
secret. 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


f 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Now,  who  doesn't  like  pie,  es- 
pecially when  the  crust's  so  good? 
The  goodness  of  pie  depends  on 
the  crust,  and  the  goodness  of  the 
crust  depends  on  the  flour  used. 

FLOUR 

which  is  made  and  guaranteed  by 

,  makes  the  best,  sweetest  and 

tastiest  pies,  puddings,  bread  and 
biscuits  ever.  The  next  time  you 
order  flour,  be  sure  it  is . 


Good  flour  makes  good  bread — 
good  bread  breeds  good  natures 
— good  natures  make  a  Happy 
Home — a  Happy  Home  brings  a 
Happy  New  Year.  Thus  we  have 
it  that 

FLOUR 


made  from  Winter  Wheat  grown 

on  the  limestone  soil  of ,  the 

purest,  cleanest,  sweetest  flour 
milled,  contributes  its  mite  to- 
wards bringing  about  a  Happy 
New  Year  to  you  all. 


116 


COAL    ADVERTISING 


COAL    ADVERTISING 


117 


li 


No.  263 

FIX  UP  YOUR  HOUSE  THIS 
SPRING 

Nothing  better  for  a  house  than 
frequent  painting — tenants  come 
easy  for  a  well  painted  house  too. 

Talk  over  the  paint  question 
with  us. 


This     shows     wording    and    illustrations, 
but  does  not   suggest   manner  of  display. 


Pure  prepared  paint  is  a  per- 
fect paint  and  is  unsurpassed  for 
durability  in  this  climate.  Prop- 
erly used  it  will  retain  its  finish 
and  wear  better  than  lead  and  oil 
mixed  by  hand.  We  guarantee 
Pure  Prepared  paint  to  be  com- 
posed of  pure  white  lead,  pure 
oxide  of  zinc  and  pure  linseed  oil, 
and  coloring  pigments  and  con- 
tains no  adulterant.  Give  it  a 
trial  on  your  next  work. 


No.  306 

for  houses,  bams,  floors,  cup- 
boards, shelves,  furniture,  bath 
tubs,  buggies,  farm  tools,  etc.  A 
special  paint  for  each  purpose, 
not  one  slap-dash  mixture  for  all. 
Not  low  priced,  but  highest  grade 

at  fair,  honest  prices.  You  know 
our  reputation.  We  say  these  are 
the  best  paints  we  know  of.  You'll 
say  so  too  after  you  have  used 
them. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


A  LITTLE  TIME  AND 
MONEY 

spent  in  fixing  up  your  house  this 
season  will  prove  a  profitable  in- 
vestment in  the  long  run. 

What  about  Painting.?  thought 
of  it.?  Come  and  talk  with  us — 
we'll  make  you  see  the  wisdom  of 
using  good  house  paints. 


No.  53 

CHANGE  THE  APPEARANCE 
OF  YOUR  WOOD-WORK 


prepara- 


by  the  use  of  the  — 

tions.      Brush  it  over  with  

paint  and  varnish  remover — let  it 
stand  four  minutes,  and  you  can 
wipe  off  the  old  finish  with  a  cloth, 
clean  to  the  wood.     Then  apply 

one    coat    finish — just    once 

over  with  a  brush  completes  the 
job — gives  the  dull  beautiful  fin- 
ish of  oak,  rosewood,  mahogany 
— whatever  wood  you  choose. 
Easy  to  do,  perfectly  simple — re- 
sults are  sure  to  please  you.  

remover   costs   45c  a   can!  

finish,   60c   pint. 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


—    STAINS    WILL    MAKE 
YOUR  FURNITURE  AND 
WOOD  WORK  LOOK  LIKE 
NEW 


in- 


Is  beautiful,  durable  and 
expensive.  Let  us  tell  you  how  to 
make  your  home  attractive,  inside 
and  out  without  a  big  pocketbook. 
Ask  for  color  cards,  booklets, 
facts  and  prices.  We  are  always 
ready  to  talk  on  the  paint  and 
Tarnish  question. 


No.  265 

VARNISH 

Is  invaluable  in  cases  of  emei- 
gency,  and  every  housekeeper 
should  have  a  can  on  hand  all 
the  time.  Often  a  piece  of  fur- 
niture is  badly  scratched  or  the 
interior       woodwork       discolored. 

Bring  out  your  and  in  no 

time  you  will  have  a  smooth, 
brilliant  finish  that  will  wear  like 
iron.      Any    one    can    apply    it. 

Nothing   on   earth   like  for 

rough  floors.  It  makes  them  look 
like  fine  hardwood.  Thousands 
of  people  everywhere  use  and 
praise  it  as  the  best  and  cheap- 
est preparation. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


BRIGHTEN  UP  I 

A  Stain  That's  Not  a  Blemish 
on  either  your  reputation  or  your 
house  is  a  bit  of  wood  stain  we 
can  supply — which  you  can  ap- 
ply— for  the  sides  of  your  stair- 
cases— carpet  in  the  middle  you 
know.  It's  remarkable  how 
cheaply  you  can  improve  the  ap- 
pearance of  your  staircase  and 
halls  by  buying  paints,  stains 
and   varnishes   here. 


118 


COAL    ADVERTISING 


! 

J:, 


No.  339 

A  PAINT  SURPRISE 

It  will  surprise  you  to  see 
how  it  looks,  how  it  wears,  how 
easy  it  works,  how  economical  it 

is  when  you  paint  with  

paints,  the  oldest  and  best-known 
paints  in  America  to-day,  made 
from  best  paint  material,  to  fight 
off  hot  sun  and  storm,  to  outlast 
all  others  and  at  just  the  right 
price  for  pure  paints. 


This    shows    wording    and    illustrations, 
hut  does  not  suggest  manner  of  display. 


DO  YOUR  PAINTING  IN 
HOT  WEATHER 

Everything  is  dry  and  build- 
ings properly  painted  now  will 
last  for  many  years.  It  would 
seem  like  a  vacation  to  us  to  make 
that  old  weather  beaten  house 
look  like  a  new  one.  That  is  what 
paint  is  for,  and  that  is  what  we 
are  here  for;  to  make  the  homes 
of  Fresno  more  attractive,  both 
exterior  and  interior,  better  to 
live  in,  better  to  keep,  better  to 
sell  or  rent ;  in  fact  a  little  of  our 
wall  paper  and  paint  will  always 
bring  results.  —  Patterson-Dick 
Co.,  Fresno,   Cal, 


No.  21 

THE  REAL  THING  IN 
PAINT 

Paint  that  is  paint — every  bit 
of  it.  Pure  white  lead,  pure  lin- 
seed oil,  pure  coloring  pigments 
and  nothing  else,  excepting  a 
thoroughly  scientific  grinding 
and  mixing  of  the  parts  to- 
gether so  that  they  will  cover 
more  surface,  cover  it  better,  cost 
less,    and    last    longer    than    any 

other    paint.      That's    the    

kind.    If,  after  you  have  used  the 

Paints,     you     think     some 

other  kind  would  have  been 
cheaper  and  better,  we'll  repaint 
your  house  without  charge  with 
any  paint  you  may  select.  All 
kinds  of  painters'  supplies. 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


ASK  A  MAN  WHO  KNOWS 

A  man  who  knows  about 
paints — will  select  our  paints  ev- 
ery time.  They  are  high-grade 
in  quality — but  moderate  in 
price.  They  will  wear  and  pre- 
serve the  surface  on  which  they 
are  put — will  hold  their  color 
and  won't  peel  or  crack.  They 
are  easy  to  put  on  with  a  smooth 
finish. 


COAL   ADVERTISING 


119 


No.  352 

BIG  MONEY  IN  REAL 
ESTATE 


IS  a  prosperous  growing 

city — famous  for  its  manufactur- 
ing industries  and  fine  homes. 
Here  are  good  opportunities  for 
wise  investment  in  real  estate.  We 
would  be  pleased  to  have  you 
visit    our    property,    located    on 

Avenues  and Streets — 

where  we  are  selling  very  desir- 
able building  lots.  Our  prices 
are  very  reasonable — cash  or  easy 
payments.  We  also  have  factory 
sites  for  sale  at  consistently  low 
prices. 


This    shows     wording    and    illustrations 
but  does  not  suggest  manner  of  display. 


BUY  REAL  ESTATE 


is  a  good 


Real  estate  in  — 
investment.  Do  not  buy  else- 
where. Our  many  hundreds  of 
patrons  have  profited  by  our  ad- 
vice. A  satisfied  customer  al- 
ways proves  to  be  a  permanent 
customer.  To  secure  his  satis- 
faction, the  property  we  sell  him 
is  proof  against  criticism,  by  a 
competing  agents  or  otherwise. 
We  can  sell  you  real  estate  at 
prices  and  terms  that  cannot  he 
equalled  elsewhere. 


No.  343 

THE  OLD  STORY 

You  have  heard   many  people 
say,  "  Had  I  bought  real  estate 

in  three  years  ago  it  would 

have  been  a  very  profitable  in- 
vestment." The  same  thought 
will  be  expressed  three  years  from 
now.  Be  one  of  the  wise  ones  and 
invest  now. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


A  GOOD  INVESTMENT 

Invest  surplus  money  in  income 
real  estate.  We  can  show  you 
bargains  in  business  property, 
flat  buildings  and  houses  that  will 
bring  you  a  greater  income  than 
bonds  or  stocks,  and  there  is  no 
risk  of  losing  your  capital.  Bet- 
ter than  government  bonds,  be- 
cause they  produce  a  greater  per- 
centage of  income.  Real  estate 
is  the  basis  of  all  values.  Wall 
Street  juggling  does  not  jeopar- 
dize your  capital  when  it  is  in- 
vested in  income  houses  and  lots 
and  farm  lands.  Let  us  show 
you  what  we  have  to  offer. 


ill 


^ 


V2i) 


COAL    ADVERTISING 


i 


COAL    ADVERTISING 


121 


D.  W.  MILLER 


Dry  Fir 
Slab  and 
Pine 


WOOD 


Diamond  and    ^i  ^^    /k     V 
Rock  Springs    ^y  ^J  J\  Jjj^ 
Lump  and  Nut  • 


PHONE    1  67 


PROMPT    ATTENTION    TO    OB^DERS 
PROMPT  DELIVERY 


Office  and  Yards: 

East  Sumach  Street 


W«  Have 

REDUCED 

TIm  Priea  of 
FAMILY  COki. 

Fifty  Gents 

PER  TON 
STOCK  UP 


PEOPLE'S 

COAL  CO 


All  Sizes 


B.  I.ANO 

w.  «.  a.  co.'k 

Scranton 


^     Plymouth 
A\    Red  Ash 


•MITHINO 
rrftAM   CANNCL 


LOWLVT  miCU. 


THEC.C  RAYCO., 

LIMlTfcO. 
U   tsarb*  SI.  ^h«««  Ml. 


WHOLESALE  COAL 

Wt  kU    Cotl  m   ur    UxJ   lots   boih    ilcui    ud  doafdi 
Mi»/T£  fS  FOK  PftlCES. 

DIXIE  COAL  COMPANY 

us  N.  I>*rry  M.  MMils«m«ry,  M 


WIY  VAIT IITIL  TIE  Kir  LMT  M|I|TE  ? 

^4 


fwrtledi  m4' 


Now! 


Ckmprr   tKM  kmsiii  iim«   4i 


PhiL  J.  GtmpbeU 


A 
L 


TbcCoalth«t(iTc« 
••tiifutioa  is 

Connell's 
COAL 

Man;  Rundrcdi  of 
0 1 1 1  w  t  fanulict 
uc  luini  it. 
WiJI  yon  try  it  ? 


CiuillAittndti 
iiiiil  Ci..  Ui. 

\t\  tAMK  BT. 
OMta*  P»«ii>  40ft, 
V*r4   P)MM  |«L 


OAL 


IkCtUBttt 


■k^ 


|IM  wUk  OupKli  u^l 

Th«*»    t«    na»r*  gtrnv^'*  autotefll 
•t  ihia  Cwl  «!■*«  wiy  wr  h^w  *' 

LCIAPPOIGO. 


.umber 


how  Is  Your 

COAL 

Supply  ? 


or    rif—    ymi    4^-t    •••«    cMl 

.mr  MflMr.MpMr  i»  u««*    L-.tt 

PhoM  UI  •■»«  IR  «  ftll  yowr  Mk 


ftOrr    W.  HANNCOV  CO. 


Fort  William  ice  and 
Fuel  Co.,  Limited 


»  m  MHVTOM 


COAL  -  -  ICE 
WOOD 


HOYT 

mill 

COAL 

IMMEDIATE  SHIPMENT 


OALLAC,  TEXAS 

I      I 


When  Buying  Coal  or  Wood 

rO*  COOKIMO  PU*M>»tt  RtMCMKII  th(  (1ST  It  NONt  TOO 
COOO.  W(  MAVC  THl  altT  AND  WILL  CLADLV  FILL  VOUR 
OROIR.     ALL  WOSHTt  CUADANTKO. 

Ottumwa  Fuel  Co 


Pkones 


?M  tOLTH  GRCCN 


Fort  William  Ice  and 
Fuel  Co..  Limited 

COAL  -  -  ICE 
WOOD 


"ll !  CBAL  §PDtS 

"I  ini<  >«,  Dcc«i»«  laicrc  ar*  do  cindcr^ 
ind  Ih*)'  aaltf  aach  <  splcadtf  Crt  for  warm 
wckihcr  coakia^" 


irD 


Telephone 
250 

nmmfmmm 


tcoal'j^ 

•■•  and  while  wc  ex-  d 
■^  pcct  to  be  able  to    ^ 

^  malle  prompt  Jc-  A 
^  liveries  at  all  *! 
■k  times,  w«  can  as-   flk 

Ck'  sure  you  of  better  Jl 

a 

Hi 

hhhhhh 


SMfrm  wc  larfc 

and  while  we  ex. 
pcct  to  be  able  to 
malle  prompt  Oc 
liveries  at  all 
times,  w«  can  as- 
sure you  of  better  , 
scr\'ice  and  Xmx-  M 
torn  pnces  NOW.   JK 

cau  IS  Down    A 
iM.  W.  fralua,  C 


F*M  •>  Lla4«a  3H. 


wwwwm 


Here's  your  qhance  to 
pocket  from  $5.00  to 
$10.00  on  next  winter's 
coal  supply!  Grab  it  1 1 

•Phone  Hemlock  88 
for  fi^ll  particulars. 

•tUTHiaN     rUtL    COMPANY 


122 


COAL    ADVERTISING 


COAL    ADVERTISING 


123 


i 


Coal  that  Stands  the  Test! 

Lots  of  co»!  looks  like  REAL  COAL,  bat  when  put  to  the  t«tt  gives  diiappoiQtmeat     You  eu't  go  ••tirely  by  the 
"looki"  with  co«l,  becauM  the  real  test  comes  when  you  put  it  in  the  range  or  furnace  when  yon  Mad  th«  kMt  and  plenty 

• j    of  it.    There  is  at  least  OXE  grade  of  coal,  how»»er,  tkat  haa  Mood  the  test 

for  many  years,  and  that  coal  is  known  as      :        :        : 


JEDDO  COAL 


CUAL. 


Probably  YOU  have  put  it  to  a  test  this  winter,  and  maybe  for  eereral  win- 
ters; if  so,  joa're  not  the  one  we're  talking  to,  because  you  neml  no  sugges- 
tion NOW  a*  to  what  sort  of  coal  to  order.  lu  to  those  who  hare  had  trouble 
the  past  winter,  and,  perhaps,  for  soTeral  winters,  that  we  address  this  an- 
nouncement. Probably  yoii»e  had  trouble  in  keeping  warm;  you're  been 
disappointed  in  the  results  from  your  roni,  and  yet  yon' re  probably  paid  lor  it 
all  that  good  coal  is  worth.  Now  will  be  s  good  time  for  yon  to  "Try  a  Ton 
of  Jeddo"  to  carry  yon  through  these  nnceruin  early  spring  days.  We  are 
sure,  afler  a  trial  of  "Jeddo  Coal,"  that  well  get  your  order  for  next  winter; 
and  if  we  do,  we're  quiu  as  sore  that  you'll  not  hare  (uel  troubles  again, 
Jeddo  Coal  is  free  from  dirt  and  free  from  slate;  yon  get  nothing  bat  REAL 
FIVE  tons  of  JEDDO  goes  as  far  as  SIX  tons  of  ordinary  coal,  and  yi  t  it  w.JI  cost  you  no  more 

WEIGHT  QUARAMTKKD  OR  COAL  FORFKITKO 


R.  McAllister.  SL.7th  and  Unden  Sts. 


•II  iMl,  Hi 


mi  taM  sliMT  •(  !■■(• 

THEH.M.F111CI 
60AL  CO.  'SS^ 

JwnrtMNh  •<  m.  VMtaiM  M.*ei 


Coal 


Staat  Saad  Giafd 


J«e.    Marykr 


b  Your  Coal  Kn  Full? 

-,JW  IM  i»Mm  fownJ  any  pw|il«  wtttMul  iaucti  isslalt  tint  not  >o  sracii 
\mtmu  Mwy  mi  n«>  hjve  the  nonty  b«  »inirn  i  ife— *■  «t  yiifh  ilue'l 
iWnk  m  ordtr  ami  unm  th*  lot  ptew  u  fonc  Wt'rt  fatnt  *»  •«•*•  ■«»•  »«•. 
Hw  wwthcr  nun  lefc  tu.  so  be  pnpsnd.  Don't  b*  c«u(M  Hspii^  Ordw  *Mb 
0»  strent  ■*  dor 


I 


JEDDO 
COAL 


r«*  k  •>•  dW.    Ul  m  IM«  ]ra>  m*i  •> 
Wahana  Uin^aA    H  k  MM  to  nite 


AHMtlLeUgfaCoiJ 


TlMt  bolMMi  OWk 


CcmI  fortfae  Rjuige 

Mmm  mt  rm  mt  aks  >>  f—  •"9 
#«1<  111  >LlllW Mill »«  tf 
««  MeHa  «WSi  CML     RliMlWlM4« 


Ov'taslir  xWf  M«i>  at  »  ahmt  mitt  fnm^  itimni 

SAMUEL  ROBBINS, 

YARDS  AND  MAIN  OFFICE. 

NEWTON  AVE,  PINE  &  SEVENTH  ST. 


D.U*W. 


oMUsicanrca 


^^^^T  TV  In  particular,  are  the  one  to 
J  ^^^  1^  J  ^  whom  we  want  to  prove  our 
ability  to  please  when  it  comes 

COAL 

Between  the  inferior  grade* 

and  the  kind  we  handle,  the 

difforence  in    the   auality  is 

vastly  .greater  than  the  difference  in  the  price. 

JACKSON-WALKER 

KR=»  COAL  A  MATERIAL  CO.  "i: 


ANOCItSOM   COAL  CO. 

PURE    COAL 

».««»  K  mk  e4.     um oi««  e  «.  PjTTT  St. 


^f 


DIAMOND  ^  COAL 

YOUR  WARMEST  FRICMO 

HARD.  PURE  &  CLEAN 

rine  White  tilTM^  Aali 

TRY  ITI 

OrFIOr  •)<   MARKET  STRUT 
Mi4  YARD.  COOPER.  POINT 

J.  SIMKINS 

■Mtsrn  ^l»wi«,  M7«-X  %¥^ 

4J||lllTllfT- — .^..- ^,>..*, 


« — ", PI 

Tbi*  is  not  our  ■way 


^  Cannel  Coal  | 

FOR  FIREPLACES 


rrS  GREAT  roR  cratu 


YOUR 


KoalBIn 


cfS, 


iCTCcni: 


^ 


A 


■  «M  aaaiMlw  ysAm 


r  w  rf  ft  *«•  M  yasr  •■•  kias, 

l»  av  aMMMBS  la  Is  *•  sl^M  «f 


STAPLES 
COAL CO 

TturiKMC  no 
WWW  •»^WW  W,¥W|^ 


Tatt«raaU\  V 


IBVENTUALLY 

To  «M  M.S  ma  ir  lepih  tltt*.mAitm  n 

••^■■aiMWitilMiMinM    (Mw  ■fli^' 
llltMni    «i.  ftia  •(  (Hi  Mr  eiaWMK* 


M.  TRUBY  A  SON 

atiie>ni.Mi  n*»w>i 


Silver 

Ask 

i^ite* 
quickly 

'  "  *  ;^  — IT  ■>  4 

k'a  «•  aim  I  llilli  i^ 
l»i^ hi^<k>  Mk 


oal  for  th«  Horns 
oal  for  th«  factory 
oal  for  you 

Id  company's  "Lstti^" 
ur  spacial  furnacs  coal 
rdar  a  trial  ton 

Iways  claan 

Iwayt  rsliaMs 

II  ordars  ghran  prompt 
attention 


>i:LCi>noM.  N*.  t  aAiM  ■cach 


TattCTMllV 

Tii,>i«  n 


COAL  AND  WOOD 

OFFICE  AND  POCKET 


owast  pries  of  tf>s  ysar 

in  offset  now  _,         ■     *  r-k  « f\tv  r*  * 

srtsatockinouralsvator       FOOtOf  Bay  I9tll  St 
aavs  ordars  at  ones 


f  "SUver  Ash"  is  such  a  ^ 
clean  coil 

FartK  frsssMs  af  >*•  sMMr*.  SkMiW  fc»f«w<a  «*  k««9  II  4ry 
••<(  Mfwa  It  a*  llMrssfbIt  It  rt-atlf  W>^aa  ItvIT,  f««.  wbrs 
lasJtsf.  s  4«^  M  rsMMl  «kHk  AUawa  Ike  raal  la  ysM  Itaoi  « 


It  • 
■f«  Mai  u  tkf  ••». 


wvaa,    iss*    a    wafns.    tka   Art    Stafptf 
tsa,  f«nsi«  ssJ  ikavssfK  Md  tba  assslt 


TATTERSALL'S  moi«ro 


An  noun  cement ! 


Change  la 


H«ria(  k«ra  app«n<nl 
HaatfT  sf  rtM  l.'M«a 
CmI  C*.  1  Ukt.ikii  op- 
poruaitjr  to  Ikiok  ■; 
fnradt  fv  pu*  hv^n 
ud  meiBljf  wli<a  i 
coimeeMW  •(  iWir  indt. 
A*  I  ks**  kxe  — iwmhiI 
•  leakir  ef  yn  vtik 
Jm  WtHaa  C*.  ud  far 
iIm  pMI  t«*  fnra  vhk 
Ik*  Cfiln  CmI  C«.  I 
4M  Am 
*iU  Ik* 
til  <er  mm»mm*  and  » 
Mr*  tkm  I  litred  M 
kaadW  «elr  IW  kMt 
m4«  W  Mel.    TnaiiM 


V*ry  fMpMtfMly. 
CLYDC  M,  KCaUN. 


Management 

Spring  Prices. 

XRTOM 

wwti  I  twM ao./o 

»n«aii>  w'ki #3.00 

S4.00 
■^$3.75 

"i's.^:*~*: *7.75 

•?jr* »5.oo 

•s.srr* ...w-w 

llMe  Tmt  Art*  iMtT  WWh 
Phna  An  L»«  ud 


Union  Coal  Co. 

Office.  4WW.  Jeff.      nx)AT»{;222JJ, 


nnQU  can  rcaiilT  appfcdate  that 
'^U  w  cardul  MTvlol  MVJ  food  hid 
laeaa*  MthtACflte  to  our  cvs- 
•oacrai'll  IftcwlK  means  as  fatcreaaerf 
buitacM.  far  «■.  We're  aS  the  time 
working  far  par  matual  latota. 


C.JOHVSTOH&SOH 


rift.  .^tMa^aa 


Am    1%    Ol 

1  ml^ 


AL<«-<« 
OK£<«  ■< 
INDLING 


We  Deliver  the  Goods  and  We  Have  the 
■ '    ■     '=  Goods  to  Ikliver        ■         e 

ItiH  Md  S«n  Weed.  Herd  Md  Sell  Ced  Md  Cekc 

fahcho  fuel  ca  ..s.'*^"'... 


Telephone.  1696  Coney  leUnd 


[.  Ffed  Scliwalie  Coal  Co. 

WHOI.»l>Al.E  AKD  BKTAII.  OKAI^XRa  IK 


ANTHRACITE   COAL    MTUmNOUS 

Direct  R«c«'v«rs  of  Coal  from  Klines 

Oittcc.  Wharl  aa«.  Packcla 

Coney  Island  Creek  and  Shell  IToad 

Wast  Sixth  to  Wast  Seventh  Straata 
•ROOKLVN.  N.  Y. 


lU  lidiap  e<  EMtoHiJe  we  ere  plraxd  to  atkc  tlw  i 


hi«cl 


Ruby  Special  Coal 

«  mJ  Ml  oeh- J  qeJily  W  •  «i«fc  wfcich  m.  .  lo..  Ml  wk.1  k  4e  koeie.  WeMrWr 
•driM  (hoK  oho  kkw  do!  hM]  dw  ofiportimily  o<  le«i^  dw  ma*  o<  iIm  Cati  to  de  w  wUe 
«c  MiiM  coeteeca.  dirteby   fmec  dtcvicKei   a  ckaece  to  f^aadfr  ^  velee,  ■•  iKe  oot^m 

Ruby  Special  Coal 

Is  Thia  TUiiieaji 

H  **  T^  ^  "f^  "V  "f^  ■■  ■>"  "^*»'»  «<i  eaaa  el  Ane  «Im  «c 
kiMjkMdjr  atmd  a>  w<fi  u  die  pablic  pMmljr.  il  wfl  U  as  -  '  i  «i«|  to 
■§■*■■  OK  itoediid  ■(  faf  en  i'  — |n«j!    to  atnl  jmm  peheMc 


.TRY  RUBY  SrCCIAL 
"Thora  !•   •    R— eoa." 


V«r  Rt^McMj. 

E.  FKED  SCHWABE  OQAL  00. 


Dont 


iTO-HOmiOW   THt   LAaT   CMANCC. 

Ts  Mr  CMl  Vftn  Iks  sirlkr.  It  It 
k  elMft  MW  llHt  Iks  MlMrs  vm  h« 
|<MM  Mr  S  HMMth  IS  'i.n^  BtotoiHa  an<l 

r  isii  «•»  tar  rM  u  «s  Is  i« 
luk*  ft  Iss*  M-|Mr  I'M)  bH  iift'rbi 
Ippd  iili»Mi  M  tt  vm  la  a  ib«4  «> 

liiTA  Of  Mir 

WHITf  A*N  LUMP 

CM 

LOMLANO  LUH^. 

Tos  or  no  on*  sisc  ba«  srsr  Wsft 
Itbrvstfe  April  snd  Msj  la  |j«ft  laat 
iihr*  4t«  not  hs«s  to  bs««  man  trs 
eHi  (bs  fesvss  «sai  nf  ikt  ttme.  n  r«« 
|lMa  toitsr  t^afm  tast  »sy  sm  h««« 
t  — ssEh  to  Isat  o«T'  Aaril 
I  sad  Wsr      Attsatf  ta  IMs  at  oars.  U 

|«.U   PS7    fVM 

RosdaH  Fad  C«^ 

rHotNix  TituaT  eLsa. 


«iiiiiiim>iim.^»>»»>miiiiinimninminm> 


DIAMOND 


YOUR  WARMEST  FRIEND 

HARD.  PURE  &  CLEAN 

Fhie  White  Silver  Ash— TRY  IT 

$5.7li-EEG,  STOVE  SCHESmyi 

OFFICE.  9%   MARKET  STREET] 
snd  YARD.  COOPER  POINT 

J.   SIMKINS 

Bestem  PlMfM,  a«y»-X  B«a^7SI 

I  «»«»«« ♦eeeeeeeeiiiiiiiimmMimim 


inannamaenmiiem 


iaQiiiae««e»e>Qr«i«>M-to9 

PLEASE  READ  THIS 


IfYoir 
Cannot  Steal  Time 

••  •f^m  T^m  r«*i  !■_■■■■■    »ml  <•!»• 
aMM    Man    •••-     »•   IM    >Mt    M 

■HUM  ana.  tMM.  Ma  »ii«ai  —i  «« 
fe  Mi  M^  »r  Ma  lai  m  •Mm 


■Ul*  em.  en  jtujea  1 
nMMM.8M.     SMKbaSt 

ShippCoalCOal 


"The  Public  Schools  in  Lin- 
coln, Neh  are  teaching  the 
pupils  how  t6  make'and  how 
to  use  CemenC-TUMtimBmHn 

That  cpeaki  pretty  well  foe  Cement, 
doesn't  it  ?    Cement  it  the  coming  ma- 
terial (or  boUdint.   'Vfe  'Cemcut,  but 
uae  only 


UNIVERSAL  PtfRTUNO  CEMENT 


For  Sile  Esclii*i*ely  by  the 

Atlas  Coal  and  Supply  Co. 

H.  H.  WOOOBURK.  M«r. 
ieeeeeoeeeeeeeeeeen>iei»Bein»aita»»».->*r»y;->t<? 


Silver  Ash 


is  always 
screened 


,  krlHraa*«f  iM 
■L  b  hd.  *  HAS 
to  mam  aaw   a   iMf. 


iMii.  AiMMwaW 
^t.  Md  dM  M>. 
MM  a(  cmL  Tktf'i 
Hnaf  caA  fm  even 
kayo     Wm  a  eal 


'Tattersairs 


124 


COAL    ADVERTISING 


COAL    ADVERTISING 


125 


"Sflver  Ash''! 

is  down  to      ^ 

$6  a  ton     I 

ObJb  ■•«  uA  M«  m**  Wait  •  a^tli  Uit  it  fmU  r'n  |g||  ' 
l«t  •  ua  •«•  '»>  •  l-'CP  — >»■.  *«  ■  «««~»lr  '*  g(  • 
p««Ir«l  cMl   ••!«'  •••llmfcU  I..  Tr«M«MHB.  ^  * 

TkMfk  •♦  KNOW  It  ix  h  iw  ii«*  "-l  r~  •••  Wf .  •    2-. 

W«tUi«  !•  f^  't  *M'^*'  •>'•'»■'  •'   k«M»  «l  •(  »««*  ft  4«**t.    ^    , 

,«r.fwr  — !•  *>r  "k^k  •'•  ••'•'  "  rl""'-'  ^  . 

v.t«»ll»  «»r  cMrf  AU.  W  taA  k«l  wfco  tw>w>  «k.,h   g^  ^ 

•«''■'        . ~ 


AMMd  •••  car 


_^       TkMC« 


moNuro 


TATTERSALL'S 


i  ^'3mHfm^nmmmhK^nnmfm% 


Washed  Nut 
Coal 

— TiT  »M  la  giaalir  4a— < 
1^  aaw  Wa  kava  aaM  a 
M(  «aaMltr  a^  11  >ra«a 
tvj  aaalacaaiy. 

maaa,  (MO  a^  »Tt.   . 

Wa  la*  kaal^  m*mt  far 

■■El  afcfi  ka«4  aaal  aaw- 

Oaiaa*. 

THEHJaFlACK 

MKHKM 

sTun 


jCOAl  CO. 


1854 


STEAM  COAlI 

Contract  Now  for  Your  Supply 


%  LMt  ytt  art  ilrliTUtd  ni^rir  MOJWO  tooa  mi  ™otri.  t  to  ni<«re 
tl.«n2«>pl»Bl^.i)dthr  rrmr.l«iil. '-.-Mil  «i<l»-<Tv  .mo  «ill  hf.r 
out  the  U<1»  Ihst  »«  '^ill  be  plrM"!  I«  I'n-«"t  '"r  ■>wn..i...  turrr 
irho  ii  iBtMwtM  IB  protectiBK  hiniwlf  for  the  m-xt  yt»r. 

4  Wc  oaio  .iiul  rontreJ  th»  "iiH-ut  ..f  «vit«1  miu."5  ni.l  .ire  thcre- 
fore  in  *  pp«ili<«  lo  makt  .Ifli.rnrs  m  tunc  to  mrrt  tlif  rviiim  mi-nH 
of  oar  (wtniw.     So  pl«Dt  u  too  Imrge  or  tnuill  for  us. 

%  A  tilr|*<nif  nv««Ke  will  bring  any  one  of  our  five  r»i.rc>cot»- 
tiTfa  fur  a  peraoo«l  uit«m«». 

Barnes  Bros.  Co. 


WILEY  W.  BAKNUi.Owacr 


Obice  and  Yards.  East  Ninth  St. 


LOW  PRICES  NOW  PREVAIL 

"McKinn8y'sDa,L&W.ScrantonCoar' 

IT-  Knd  TUt  Cint  SrtirfMl«M-W«  CMmmt—  k 

Charles.  McKinney  Company 

}43  HENRY  STREET  Both  Plww. 

Lat  Ua  Talk  >ilh  Yo«  Ahoart  FIBm  1—  "^a 


Coal 

Eff    Slovi    Nnl 

Stone  Sand  Grard 


Tsutrnom  no  • 


1910 


Teleplione  Main  2t3 


ICOAL.1 


iHonl  Cool  »5  *)  par  loo 

IPorohuoloa  4  10  per  loo  ( 

■DferKoM  Lump  oad  Nut 
I  4.00  per  t<>n  I 

iMMailluo  4  00  per  lu« 

Turkey  Foot  MoaeiUoo 

J.76  per  too 
iBurgboti  or  Stoom 
I  :t  90  per  ton  1 

■  HufT  Rua  Nut     i  .50  |«r  ton  1 
ll'itteburg  N'>  S  Slock  1 

i  90  ((er  ton  I 
lOc  per  ton  off  for  'm.h   ml 
15  do)*      '"ash  in  SO   .lt»v< 
j     Ofjer*  may    be    left    at    .1 
|\V   Tuttle'i  t)ru«  Store 
COAL. 


0.  A.  PERSONS, 


a  2121. 


■  ia»l 


COKl 


We  lave  Hetty 


ftoieer  Fid  Co. 


«C  mn  Tl  PIT  SEVEML  TOIS  OF  Oil 


COAL 

AWAY 

DOWN 


PUl.  J.  CampticU 

fflnr  oW  Sfata«  Smali  Phinn    4S4 


—■ITS  Ml  ei«t— 
081  BUCK  DIAMONI  LERKH 

THE  CR§ZER  COAL  CO. 


Order  Your  Goal  Thu  Muotha 


1M  frkt  is  Vamrt. 
Th«  Coal  is  Boier. 


Buy  Warner  G)al. 


TV  tf^  Cod  ae  <ae  femull, 
1lK  •ntCiHtirwuak«y. 


Charles  Warner  Co., 

S36  Mir^H  ShrH,      Foo*  al  MiffcK  Slrtrt. 


H     ■     r     :  «!,',        f>*.      )■»    -r      •l.iar- 

■»i    ■'■    (•»>■<    ••t«6;     fti*l    tr«t*    ••■I 

Y'*^   >(■   U^   1M<i<"«)»  ««t»   •>'" 
pntMi  if  e«^  poMc  9'««  'W  rvi* 

m4    vkM   T««  a>  r3«r  MM  Mlk  •■aw 

for   M«i   viataT*  <w*  r««  «•  «v*« 
'  *»\  eo.4  M**  tto  kM'.  ihM  e««  h*  »««■ 

Fruk  Schaier's 


We  Sell  Only  First  QuaUly 


M  m-  sT  lo*  ■•"*»•  t'»«^  •••-^  ••  «"•  r««      «»••'     «•«    «*^ 
«l^  ,«M  •••«  >*  r«l<«*"  fW  r«*'  •M'Wr.  «MM  p*<f  •••«  A-far  te^- 

"t!L^  Ottumwa  Fael  Co 


f«<  touTM  aacEK 


m«  r<«r«a'.M  (4:  •■4«km 


Steam  Coal  That  ^^^^^^ 

HOT  THE  DHD  THAT  PRODUCES  SMOKE- AND  CUNKERS" 

THE  OEinnifl  COAL  THAT  IS  UHirORM   THEOUOHOUT 

CROSS 

MOU  NTAI N  == 

COAL 

Tie  Owl  Tliat  I»<THine  .f  Jemiine  5<«r(«f.nrt1..ri  tn  K<-r-ty  rtiBinrrr.    Xax  Can  G» 
nU>  Thta  Kaine  «'iuJ  fnf  Y"ur  lla"''      *^'''  •'••""^•l  ""  ""'I-"'  "f  ^•^Tral  MiiKJ. 

Write  nv  Trt.-pl.oie'  f'T  Our    KiimTriitjliv.  In  Tall 

BARNES  BROS.  CO. 

WILIT.    W.    BAJUIES,    Owner. 
OfBce  »B«  Tardi.   E  Kinth  BL  Tf  lephoBt  Maia  « J  *a4  OT 


LEST  YOU  FORGET 


We  wiah  to  0|oiii  lemind  jv  thai  Ike  prica 
e(  Coal  haa  been  rorfuccd  ond  fhot  now  ia  Itm 
tone  lo  fifl  your  hiaa.    We  oail  that  famoM 


D.,L&W.Scranton  Deep  MM  Goal 


-ALWAYS  THE  BEST' 


ATUS  COAL  AND  SUPPLY  CO. 

31S-317  Upper  CmK  StrMt 

■alfc  'Kawa  H.  H  WOODBURN,  Maaa(ar 


126 


COAL    ADVERTISING 


COAL    ADVERTISING 


127 


rz — rr^i 

The  Man  !l 
Behind 


TWau  bikla4  Ik*  kcd— 
wk»  tmkm  fVMMlly  ••■. 
iacud  tamn  U  aid  tna  (k* 

ooftl  ha  au  UU  «k*th«r  >t'> 

ClMS  Mil  «  Ml  te  li  1^. 


W«  mO  gM<  cIms    eokL 


THE  H.M.  FLACK 


COAL  CO. 


MiCHICAN 
STUET 

I  I    Jtut  SOTtk  •(  Sl  KKtoiaa  HouJ 
I  I    Chicago  PSan*  4  N.  W.  SB 


>»i«^WK-»;*-:^<-K-:>5-x- 


MANUFACTURERS 

Are  Yon  Lookiof  Forward  to  a  ProfitaWfe  Year? 

Th*  cost  of  ^o,iuction  renutrea  careful  attennon.       Havr- 
you  considered  the  gutttion  of  futl  ? 

Ito  Toii  naluc  tliar  >..ii  ,aii  n.lii..  |J«-  .-oM  or  |inHi>Ptk»i  l.v  u<Miie  th. 
ngbt  kiiw)  of  mal  r 

Cross  Mountain  Coal 

Tfaf  Bl«aiii-l'mfiH.iiir.  (■wrKr.lii.-ini;  i'.u|-n,m    Uinc   Mnt    bv   erfc    t<r.> 
hundrrd  nianiifa<'tiinDg  plaiilii. 

Wr  supply  ..vprv  oim-  ..f  Jhtii..  V..  ,,l.i,i  i...  larci-  or  in.  wmH  for  u. 
Our  rontnvU  nrr  ramr.1  out  iiiid.  r  »  Kii»mni. . .  W^mM  drf  I  irith  a  roikTrii 
that  proifftf  vouf 


Washed  Coil 

This  is  just  the  kind 
ol  wcaihfr  to  try  our 
Wuh«dGML 

You  can  rcfulalc 
»h<  (ire  v«ry  easiiy  by 
only  putting  on  just 
what  you  need  to  keep 
It  tdaz  or  to  get  the 
meal  by. 

Evenly  sJiet',  clean, 
good  burning  and 
needs  no  breaking. 

Very  warm  today 
isn't  iu 

IKE  H.M.  FLACK 
COAL  CO.  "SJitr 

Jm  H«K»  •(  «»iack>laa  Mm«i 

Ckm«r»«a4  n  w.  a 


w 


''^. 


DniiEi&Moedy 

COAL 
WOOD 

CHARCOAL 


BARNES  BROS.  COAL  CO. 

WILIT  W.  BAKMXB,  Owbw 
T.i.phoii.  lUia  M3^7«.  t.«U  7W  Zaat  Hmth  8t 


•l-^>4*-:-«-x>«<*>«"i*>i->x-?»  I 


|^jK>U  probably  won't  need  a  great  deal 
MW  o'  co^  trom  tt>is  on.  But  you  will 
want  coal  that  wiU  hoU  fire,  and  be 
ready  to  give  you  a  strong  heat  to  the  shortest 
possible  time,  when  needed.  That's  the  kind 
we'll  send  you;  ^'"tfiftion  fu«L 


A.  c.  jomrsToir  &  sov 


I  M.  *a«  «<h  «tt4  »■■>■>■  A*«. 


KS 
IM 


OKC<<-4 
INOLINO 


D0  Ym  Need  Aiy 
COAL? 


**•«•«  ««»M«  AM 


CrescMl  FmI  Cti 

wi-v.  a.  •■««.     Willi  UK 


ANDERSON   COAL  CO. 

PURE    CO  A  L 

Will— 14  ■«.<  >4.       »t»»mmOmt»*%.  Pwry  St. 


Don't  S%y,  I  Want  Some  CemMt 


But  lar 


I  Want  Some  Univenal 
Portland  Cement 

Whyf  BtcMiac  ynu  iroo't  gM  Ika  bM  ramlts 
wittioat  tlw  beat  mn«at.  Coivenal  <■  ■«  mod 
tlut  23,000  barrrU  art  mads  trwy  daj.  fioid 
cicluaiTcl;  by  tba 

Adas  Coal  and  Supply  Co^ 

1IS4I7  lr,«f  CmI  to«i 


" »»«« ««»«.«».».».; 


SAND  and  GRAVEL 

All  Kinds  in  Any  Quantity 

Delivered  Anywhere 

Phone    Ua  Your  Order 

Halton  Coal  Co, 

Wc.t  Second  St.         Both  Phoiua 


SUMMER   ^lUCCS  ^ 


Oup  Adviee 


bituKOaaii  coal         „ 

Wa  lu«t  a  lood  aupp»r  flf  eoai. 
■M  aMdt  kt  JO  d^rt  w4,h  ,h« 
Kare«  and  higlMr.     Bcntr  order  i 


down  April  iiL 
■I  t  •tttlNnaM  li 
nwra.  coMi  wdl  ba 


M.  TRCiBY  A  SOS 


A  Good  Grate  Coal 


Weighing  the  Dog  and  the 
Driver  With  the  Coal 


Our  Wtii  Virginia 
Sphni  Coal  is  iust  ihc  coal 
to  uM  in  your  g? aia.  Vay 
clein  10  tundkand  nukr. 
a  fine  fire— holds  well  over 
nigh(  and  alio  majus  a 
good  furnace  coaL 

Prtte  J5.00  per  im 

THE  H.M.  FLACK 

COAL  CO.  sr 

J»4t  Swifc  Qt  St    NuhUM  U»t«l 


Ladies    Home  Journal  I   contained  this:  «-»««tc«. 


iMartii 


'  lf>  ll>'  pnrcluaa  of  omI  iIw  peMi.' 
•  Ima  f«rfs*  h«jr%  An  ^i^b(  rltwi^a^. 
poun4  lead  *ntl<«l  by  •  N«»  Vork 
mupwi  .r  t>u  iihdn  i»a  ilMMaMd tkrrv 
huutrfd  piHiari<  Dnon  arr  afMi 
»r<(k«l  viUi  tlwir  laada  aad  mm  4mX 
*r  .lao  wriahfd  I  •miy  pattad  dan. 


••w  pnMI«r  nu(a(  aMI.^  v«'alv. 
•«■-  PMiaAi  fw  Ml,  hMJwl  »pwii>. 
'<•  l»«I  M  lia  .twioawn  r«.ililii'l  p,\ 
forty  cavfa  r<w  •  liiiii.lrrrf<>«i,|,|  ^ 
""••  *♦  ««<^i»i— d«i«d  tkfia  ki  raii.aa 
llw  prwf  iwrl>«  aiMt  •  kair  p^  ^„ 
(*<iim«ll>  ka  CM  ika  •,,4,,  i,,„,. 


_W»  arr-vc'rr  vorfcing  on 


Arr  you  going  to  inaiai  on   boacsc  v^^bt?  We  ««. 
11  sll  the  lime.    Hetp  u*.     We  stand  far  ifce  full  tS;r 

Campbell  Coal  Company 

Telephones  656  Gould  Building 


•<IU.  JaSaaf ' 
'•**«r  — Sranrt  aa  NMk- 

rf.  rn  a    mr*mM*r    ta    ifei^a 
.ana.  k.1  If  la.  aaat  w  taf 


THEH,M.ailCI( 

coxL  CO.  "ssr 


H.  «.  • 


iuAi  r««  UW  u  »«re.     rrMM 
r*AMtA«bi«      T»r«a  IIW««J 


THE  SHAWNEE 
LUMBER  CO. 


'IWIi 


inMbi 


H«  «ffaitaf  yaa  •  Wfite. 


lUi 


naikv:  W.  kn*  tmn  I 
■  ■•■•«  tta  Maa  aTun 
M.  Main,  ■  f«a  vara  i 


PaM  .M  a  vkaa  ka  kaU  oitr 
aav  kaMaw  at 

wMtefi  Stowwt 
ft  RoMcOCoapviy 

Tb«7    te«*   t***!?    klBd    OT 

LUMBER 


aa.  Pa.*    aal4    It    aea 
SIOKT. 


NosqiitM  Caise  Sleepless  Nights 

.nmomi^mm:    VM  •  Mi -Mn  r«  <»  ixInM  Uw  asaia* 
[••(tbarf^     ly  lMi«  •  ■«■  aida  Ib>  aadi  i>  ndB  KM*  daaa  aad 
■Mn»     Va  aha  aab  aba  ad  cahM  MMak  sank  lad  Mil  «Mk 
aida  w^  pna*!  .•«»»    WdU  ■  iai  pne» 

iHighliBd  Park  Lumber  Co., 

M  |g7(  R*.  t  Cktrrr  tliMt 

MontgomMV,  AlalMina. 


Mill  Work 

ta  tba  eoDatjufftioa  «f  a 
koildisf  >■  UM  but  ^ot  Icaat 
is  iiQpfietaara. ' 

Whra  tk*  tia.  otm  otdtr 
«lr  Ilia  baM.  • 

Raa«Bk<T  ««  kMp  a  M» 
pUtaMeek. 

W.  G.  AGARD 

I06-K  Jaokacn  St., 
noMMT 


Just  Arrived! 

!•  3  Cars  Sewcr  Pipe 
I.  3  CarsCemeot 

3  Csrs  Lumber 

t  Car  Brick 

Prompt  DeUverr 

Prices  Lowest 

Gillette  &  Nicholson 

IM  KansH  Avenue 

Topek.    Phones  390     Ksn»»» 


Get  .an  eitimate  for  your  Plumbing 

from 

BUD  Me  MOORE 

Bffort  leaving  yomr  fob.  35  W  Fomrth  St 
1'   /  t(i//  teU  the  Inverted  Cruth  Mantle.    Try  one. 


mean 


The  Pigeon  River 
Lumber  Co. 

H.  W.  ROBINSON.  M«n«C*r 
PtMn*  SI  4-409 

inssseemiim  ;■ 


Are  You  Ooing  to  Build? 


IJ^P^^^'^^T^i 


pM 


l)H 


-irr  THi- 


CONCRETE  FACTS 

tiM  |an«^  aBUnal  a>  tIM  imal  aar  k  ••'  rui.ilii.  t. 
M.^b&Maar.  u  »»/»>  ou  ur  aoaa  taMHa  ■ftanai  i 
Ma  aa  katan  rM  kaW  aanUaa- 

Crowett  ft  Uo^d  Concrete  Co. 


Peter  Nfintener  Lumber  Co. 

or    OOUOLAS.  WYOMING 

hnk  As  EidMtt  sslfov  iUiMief  Material  iDdSsppliw 

naaa.iTWC«fcHada»>a»hfas  H.  H.  BAKKEN.  Uod  MMHKcr 


.11    RlUitJt   nilLOIM. 

seeeeeeeeeeeeeeeeeeeeeeeee* 


DoM  Year  Houm  Leak? 

<aa  itlkidy  tka  dalatt      'Orar   witk   tia  c 
baa  «Md     L«aia  •  blatia*. 

EsnHATM  nnunssKD. 


If  aa,  ••  <aa  itlkidy  tka  dalatt      Orar   witk   tia  .ktaflaa— 
ckMprr  tbaa  «o«d     Luia  •  blatia*. 

EsnHATM  nnunssKD. 


7  0< 


Il.es  clarkI 

Carpenter 
Builder 

General 
Contractor 

IfSHOP  ON  SOUTH  IV«a_I-.| 

■  second  (TUR        UOVfiaSI 


AARON   WAJID 

C3MRAL 

CONTRACTOR 

tm  al  OrVBKM  STS.  CASBO) 


uma  wtta. 


[Lumber 
Lumber! 


W.  i.  MILLER 


■ytkiag  tn  drsj  lot 
loedi.  Bpacisl  pric 


loads  or  I 
I  ear  losdi.  Bpacisl  prices  fori 
eoaerate  fsm  msisrinl  sadl 
Ihaerj  timbers.  Oet  oorl 
Iprieea  Mlvery  shnysl 
Ipreapt  Veuee  Wlb  e«>'| 
lipwriaMy 

LC.iiirnckii(SNi| 


LUMBER  CO. 


Aak  to  see  our  Peelien  Hdofbie^pure  White  Portland  Cement  and 
MM)  bich  Char  Vertkai  Grain  Flooring' 


128 


COAL    ADVERTISING 


REFRIGERATORS 


ALL 

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Largest  Assortment 

LAVS«S 

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HOSE 

Lawn  ^rinldi 


Stove  Ti^Mig 

Summer  Cooidiig  Utemib 

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^MANAMY  &  RODMAN 


i  V  i>*MmmiMiu* 


«-**l  »»»♦♦♦#♦#  I  I  t»»tf  tut  »»,,  I  ,  g  »»»»A 


DON'T  FORGET! 


'      -,r^.*.??  •"i'-  "*«"••  t^ciiiL  micu  ON  eiiANiTi  wakc.  <i  » 


Spilman  Hardware  Co, 

114  East  Main  street. 


►  ♦♦♦'>#♦  ♦»»»«i>4i »»»»»»,»»,»»»»» 


A  Sanitary  Kitchen 


Wlut'i  taj  preHiet, 
BKin  ifwibwu  or  more 
unitary  tkaa  •  kitchen 
fitted  out  witb  Pure  White 
Ware> 


SWEDISH 

PUREWHTIE 

ENAMELED  WARE 

SoppIiM  ttu  w«Bl.  iMlBf  tk*  mo«  frtKi,  bvi  fisKhtd  hi(h«M 
fnde  Um  of  wan  u  Bodnwa  pne«  nn  ikowB.  Btwt  Mtielt 
lued  m  tht  kiieiMB;  *lw  kaapital  nXlit*. 


Non-Poitonous 


rwiionou.  MilMUBca.    0401  *•  k^  ym  h*T*  tkit  Muttn 
kiuboi. 

House  Furnishing  Goods 


Base 

■Mt  lo«««  ei  em  <tKir  iporv 

w<i  te  mwMiiii  m. 

BaU 

A  plau  vtMn   rot   CM  »■ 

cut*  *a  Hro  at  M^fltMlorilM 

»*«rwt<«'»«c  cTMt  SmtmcMt 

Goods 

faoM 

Pt«Vl«T«     (IOv««.     caiclH.-*' 

•  •*  humcn't   aMK^    nutka. 

tkMm«aa(v«   itw  raut^- 

«■  vacant   kx   ||MT«ri  >i  w«ll 

1 

BARRETT 

at  Utoaa    *t>o  (O  Into    iht  bic 

HARDWARE  CO. 

New  OlTiW* 

Sirttl  Buildinf.  N>«t.  Ii: 

POULTRY  AND  CHICaSN 
NETTING 


Are  mide  ot  rejptclivtlv  No  lO  ind  No  JO  wire,  he- 
inj  ihorouKhly  {aWiniied  itiet  ii  n  ^o\»t\  prevmi- 
inf  rust  from  collecdnf  mj  ««uri(n  ih<  .usioowr  o( 
lis  durjbiliiy    1  Jo  runnini  trri  m  t^h  roll 

f      1  Ft  J  Fi  t  Ft 

I    4SIM  IStllafl  Z.4SIM 
I      ••  Ft  5  Ft  6  K' 

13L30  lUS  4.00  Hal  4.96  Raa 


POULTHY 
24NCH  MESH 


CHICKEN 


WHEEL  BARROWS  aad  GARDEN  .ACCESSORIES 


A'  full  siudJufdwnod  No  4  Cohannet  Custom  W1ied 
Birrowwitfl  etght-jpokf  wheel,  iron  hul»  inj  ule. 
SSJOEadi 
WOOD  TRAY  CANAL  BAMtOWS 

Wood  WImI tt.00  Eack 

>~i  Wfal ...         2JSEacfc 

STEEL  GOODS 


Hikes.  Hoe»,  Hay  Forks.  SpiJiii<  lorki.  Sfwde*. 
Turf  Edfert.  Manure  Hooks  and  Onion  Hoev 

Who  coitid  Reflect  to  rive  their  yarj  in  repiUr 
spring  cletninj  when  an  illsleel  rake  can  be  ofctiined 
for 

3icEadi 


THE" 


Pierce  Hardware  Company 


It's  TbBe  Now  To  Screeol 

Year  Windows  and 
Oman 


Fortify  Y^r  Home 
Against  the  Pesky  Fly 

"Cbntinentar' 

Screens  tr;;,^, 

WIfrDOWS.  35c  and  Vp. 
DOORS.  85c  and  Up 

WILLARD  BROS  &  BOLT 


Ries  a  Meuce 
tofkahh 


H  tea  »*ra   tlmrv*9  M  fkai 

nMi       •*%       •        »a— o        >^ 

IMMMM   •   ■»— >    wNk    rM 

*>'«     pl^it  •■■  lk«     tf     ta 
'_  ■>■■■>»       2f       **V^^ 

M«    «>fc.^»nlfciy     lip  < 

kM  k«.    ikyilMla*     MiMI 


■■tf      OT«tk  ■ 


■■■ft    mm  k*«*  tkaM  «  »• 
MM  MkTCM  iiH    I,    _n  - 


ara 


HARDWARE- 


711  Market  Street 


-n-f 


.-••^  i  ..»' 


^H 


ryv5 


H  Ol6i^ 


14   MAY  0  41994 


Af/iy 


^^  /93f 


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0041412990 


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TITLE 


